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Online Marketing for Small Businesses

Web Sites

• Purpose of your web site Branding Sales Leads Thought Leader

What Is Your Goal(s)

{Design 101

Who is your audience

Do It Yourself (DIY) Professional Web Developer

Design Issues - HOW

“Cheaper” You’ll Learn

Do It Yourself

http://www.intuit.com/website-building-software/

Sites.google.com Edit.com Jimdo.com Webs.com

Web Design Software

More professional Exactly what you want

Professional Web Developer

Manoverboard IT2Max Technology Therapy Group Andigo Media

Professional Web Developers

Clear Navigation Design issues: Flash & Images

Design Issues - LOOK

http://www.tradeshop.com/master/custom.shtml

Bad Design Sample

Browser Compatibility Mobile Web Site Access

Design Issues - Web Browser

Easy to remember Easy to print and say Several domains Sub Domains Do not host your web site and domain

name at the same place How does it sound on CNN, Radio?

Domain Name

Domain Name Registration

Domain Name 101

Name Servers

Domain Name 101

Reliable 24/7 Customer Support Features

Hosting Your Web Site

Hosting Console 101

Hosting Console 101 Server Guide

Custom Programming Database Shopping Carts Financial, Personal, Private Information Regulated industries http://www.cmswire.com/cms/web-cms/h

ow-they-hack-your-website-overview-of-common-techniques-002339.php

http://25yearsofprogramming.com/blog/20070705.htm

Security

Content…Great Content Newspaper Headlines SEO for Web Site (Search Engines Love

Good Content) Wordpress.com, Blogger.com,

TypePad.com http://www.hongkiat.com/blog/11-most-p

opular-blog-design-styles-with-examples/

Blogging

Word Press Type Pad Tumblr Blogger

Blog Content Platform

Customer Support Fulfillment Browsers to Buyers Security Is Very Important Great Search Tool Easy Purchase Process Call To Action Great Copy http://www.shayhowe.com/web-design/10

-ecommerce-tips/

Ecommerce

Know who your visitors are Know how they found you Know what content they like Know what keywords brought them to

your web site Know what pages are most popular Know what time visitors are coming to

your web site KNOW, KNOW, KNOW Intelligence is Money

Analytics

Google Analytics Example

Content Management vs Statics Web Site Choosing the right platform:

http://bit.ly/fyKAP5 Scalable Extensible

Web Site Platforms

How

To

Choo

se D

iagra

m:

CM

S v

s S

tati

c

Forms Discussion Maps User Generated Content Personalization

Interaction

Interaction Image

Under Construction Brochureware Web Site Old Look Stale Content 7 Deadly Web Design Sins (Inc

Magazine) http://bit.ly/e1SO2u How To Make A Great About Us Page

http://bit.ly/eDBkR7 Great Resources -

http://www.inc.com/setting-up-a-website

Other things