online media: challanges... ... threats... opportunities! maxim behar ceo
DESCRIPTION
Online Media: Challanges... ... Threats... Opportunities! Maxim Behar CEO M3 Communications Group, Inc. 28 September 2010, Hellenic Business Council in Bulgaria. The world had changed a lot for the past 5 years... a lot. ... why is that?. Because... - PowerPoint PPT PresentationTRANSCRIPT
Online Media: Online Media:
Challanges... Challanges...
... Threats...... Threats...
Opportunities! Opportunities! Maxim Behar
CEO
M3 Communications Group, Inc.
28 28 September September
2010,2010,
Hellenic Business Hellenic Business Council in BulgariaCouncil in Bulgaria
The world had changed a lot for the past5 years... a lot.
... why is that?
Because... the way we communicate
has changed entirely...
... changed like we live on a different Planet!
Do not forget... in the Public Relations business
we have two basic words...
... only two!
The first one is...
... Public
And the second is...
... Relations
So... how it was...
... 15 years ago.
It was like that:
- Press Release
- Press Conferences
- Press events
- Openings, Anniversaries, Product presentations...for Press
- Press weekends, press corners, press....depending....
Where are they now?
...press, press, press, press, press, press...
The Press is dead!The Press is dead!
The press is now substituted by....Social networks
A couple of main things the social
networkshave already changed ...
1. Everyone is Public (already)
2. Everyone is a Journalist (because everyone has media )
3. Everyone is a Public Relations expert (because the purpose they have
is to promote themselves)
- Top 5 countries in the world
according to the population....
State ranking in the world now:)
(By population, February 2010, Wikipedia)
1.China - 1.335 Bln2. India - 1.17Bln
3. Facebook - 540 Mln 4. USA - 308 Mln
5. My Space - 300 Mln
The main principles doing PR 2.0.
3xS3xS
Speed
Simplicity
Self Confidence
Threats
• The media becomes uncontrolled – no editors, no ethical control
• The brand might be ruined in seconds
• Neglecting online media
• Relying very much ONLY on social networks
• Quick changes of environment
• High probability of making mistake
• Short time to respond – requires excellent advanced preparation
Own and run your media
• Send messages to the consumers not depending on media
• Quick reaction to any threat
• ProActive moves when decided
• Text, Audio & Video in a short time
• Control of negative feedback
• Crossing the borders...
• Enormous rich of the messages
• Easy to manage
OpportunitiesOpportunities
Risks of doing PR online....
1. Using Social Networks as easy Spam machines
2. Mixing the target audiences, just mislead by a number of users
3. Not understanding the difference between blogs, forums and social networks
The three never in Web 2.0. communications:
Never use Social networks for direct marketing
Never approach people without knowing them, unless you have a very special reason
Never hide yourself when in social network
The main laws doing PR 2.0.
1. Be honest
2. Be exact to each word
3. Be always online
The modern online communications is a huge booster to the PR business all over
the world...
It brings changes which PR had never seen before, and makes it unique and really
needed by all
New things are coming...
The old will disappear...
Coming....
- 24 Hours availability on line
- 365 days mobility all over the world
- 5 minutes standard (respond to emails always within 5 minutes)
Outgoing...
- Printed media
- Lobbying
- Press conferences
a couple of main things the social networkshave already changed ...
and last, but not the least...
- everyone speaks English, but speaks it in many different ways: one way when in person, another via emails, a third way
when on Skype, a fourth one on Facebook, and a fifth one when writing SMS...
The main difference in the future:
PR will be a less local and more international business, since...
MEDIA is already more international and less local...
BE READY for a new world!.
Thank you for your
attention,dear Greek and Bulgarian
friends:)
AskMaxim! NowAskMaxim! Now
and later at:and later at:
or at... Facebook;)or at... Facebook;)