ONLINE MARKETING

Online marketing is a form of marketing and advertising which uses internet to deliver promotional marketing messages to the consumer.

DEFINITION

Pop up ads &pop under adsFloating ads Interstitial adsweb banner advertisingAdwareAffiliate marketingSearch engine marketingSocial media marketingEmail advertising

DELIVERY METHODS

Pop up& pop under ads

ADWARE AFFILIATED MARKETING

If its once installed, Automatically displays ads on user’s computer

FLOATING ADS INTERSTITIAL ADS

Superimposed over the requested websites content

Will disappear or become small after a preset time

It is a form of interruption marketing

Displays before a user can access requested content

Web banners or banner ads typically are graphical ads displayed within a web page. Many banner ads are delivered by a central ad server.

WEB BANNER ADVERTISING

SEARCH ENGINE MARKETING

it is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

SOCIAL MEDIA MAKETING E- MAIL MARKETING

Cost per mile Cost per click Cost per engagements Cost per view Fixed cost Cost per action

COMPENSATION METHODS

Cost Measurability Formatting Targeting Coverage speed

Benefits of online marketing

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