GARUDA INDONESIA

“Garuda Indonesia Experience”

Sofi OktaviaWendy Kadarsyah

Dony Mahesa ParindraWilliam Khong

Kiagus Rezha Jefry AdityaReza Iqbal nusantara

Muhammad Alfi SyahrinIbnu Idham Fasya

History

The first commercial flight from Calcutta to Rangoon was made on January 26, 1949, using a Douglas DC-3 Dakota aircraft with the tail number of “RI 001” and the name “Indonesian Airways”

 in 1950, Garuda Indonesia was officially established as a State

Corporation

Garuda Indonesia made its first flight to Mecca carrying Indonesian hajj in 1956.

Garuda Indonesia also ranked among the 30 largest airlines of the world.

Vision of Garuda Indonesia

to become a reliable airline which is offering high quality services to people

around the world with Indonesian hospitality in its core.

Mission of Garuda Indonesia

as the flag carrier of Indonesia which promotes Indonesia to the international society

Elements of Culture

Garuda Indonesia is creating a special brand identity for the company and at the

same time promoting Indonesia in the international level. The concept of Garuda

Indonesia Experience is based on “5 senses” (sight, sound, scent, taste, and

touch)

Sight

Indonesia offers beautiful treats for the visitors, which includes a great variety of Indonesian traditional textiles (batik and kebaya), tapestry with vivid colors, beautiful patterns and unique textures. These are the sights that will pamper our eyes, bring warmth to our hearts

and inspire our soul.

The new design on the interior cabin of Garuda Indonesia combines natural

colors and traditional motifs of Indonesia, which reflects the visual

beauty of the country, combined with the convenience of modern in-flight entertainment on the aircraft. All of

these are designed to formulate a new whole new flight experience for our

passengers.

Sound

Indonesian traditional music and musical instruments are a reflection of the diverse ethnic groups and cultures peacefully

co-existing in the vast archipelago. Enjoying the unique sounds of Indonesian traditional music can be both an entertainment of

easy listening as well as a new way to truly experience Indonesia.

Scent

Aromatic flowers and herbs have been used in Indonesia since ancient times, and the tradition continues to live today on modern aromatherapy and spa treatments.

Typical aromatic fragrance of Garuda Indonesia is exclusively designed for Garuda Indonesia. It is an aromatic blend of essential oils extracted from native Indonesian plants and spices, including clove and nutmeg, to create a refreshing yet soothing aroma.All of these will provide a fresh Indonesian experience for the passengers of Garuda Indonesia.

Taste

For centuries, Indonesia has been known as the land of spices and a heaven of tropical fruits. Lying at the crossroad of trading routes since ancient times, Indonesia’s cuisine has also been influenced by a variety of foreign culinary arts, resulting in the exotic and tantalizing Indonesian traditional food.

The unique taste and sensation of Indonesia comes to life onboard in our in-flight meals and refreshments served by friendly flight attendants. Garuda Indonesia is proud of its signature food and beverage, such as nasi kuning (yellow rice) and the Martebe Juice (made of yellow-flesh passion fruit and Dutch eggplant).

Touch

Indonesia is also known for its hospitality, the trait which has been capturing the hearts of many, making the country one of world’s most favorite destinations.

Many of its traditional dances of greetings are a reflection of the warm welcoming gesture and a touch

of the famous Indonesian hospitality.

Garuda Indonesia Experience is a new concept of service designed to allow passengers to experience Indonesia at its best. From the moment they make

flight reservation until their arrival at the destination, passengers of Garuda Indonesia are pampered with a

sincere and friendly service, the epitome of Indonesian hospitality, as symbolized in our new standard greetings, ‘Salam Garuda Indonesia’.

Economy

Establishing Citilink, a low cost carrier based on Surabaya in 2001, during the company’s darkest periods because during 2000-2009 , the years considered as the struggling years due to several occasions

2001 = 9/112002 = Bali Bombing I2003 = SARS Epidemics 2004 = Tsunami2005 = Bali Bombing II2007-2009 = EU Ban  

Technology of Aircraft

In 1949, with a Douglas DC-3 Dakota and a PBY Catalina.In 1956, for the first time Garuda Indonesia served Indonesian hajj pilgrims to the

Holy Land of Mecca in Saudi Arabia using a Convair 340.In 1961, a Lockheed Electra landed at Kemayoran Airport, Jakarta.In 1967, Garuda Indonesia strengthened its fleet with a four-engine jet, Douglas DC-8.era 1960, Garuda Indonesia fleet consisted of distinguished aircraft of that era such as DC-3/C-47 Dakota, Convair 340, Convair 440, Lockheed Electra, Convair 990A, Fokker F-27 and DC-8.In 1976, Garuda Indonesia operated its first wide-body aircraft, Douglas DC-10, which was registered as PK-GIA.In 1980, Garuda Indonesia registered the service of wide-body Boeing 747-200. In 1982, the company received another wide-body aircraft, Airbus A300B4 FFCC (Forward Facing Crew Cockpit).In 2009, Garuda Indonesia added a new line of technologically-advanced fleet by

introducing Airbus A330-300 and Boeing 737-800. Both aircraft types are equipped with in-flight entertainment, the Audio and Video on Demand

(AVOD), in every seat. This offers a vast selection of movies, television programs, music videos and interactive games. In addition, Garuda Indonesia executive-class seats in Airbus A330 can be fully reclined up to 180 degrees (flat bed seat). In 2012 Garuda Indonesia is welcoming new aircraft Bombardier CRJ1000 NextGen.

Political

Since the coming of IMF during Asian Financial Crisis, there are many state-owned companies are being privatized. It surely improves competitiveness

amongst business actors and later contributes to the vibrant economy of the country. Privatization is not a controversy anymore in Indonesia as many of its population now realizes private sectors are the

hope of the ongoing of a country’s economy. In 2011.. Garuda had its first Initial Public Offering and

in the following year it was named “Best Airline in the world” by Ronald Morgan research company

Legal

It is classified as Persero Tbk (government-private joint company) which means according to Indonesia law

(Undang-Undang Nomor 19 Tahun 2003)

1. Capital mostly or wholly comes from the states2. It goes public and government has some of its

shares of stocks for at least 51%3. Purpose is to gain profit unlike other state-owned

companies that serves the people based on not profit

4. The employees’ are considered private company’s employees NOT government employees

5. Does not get state’s facility

Stock Holders Shares of stock Percentage Domestic Investors 1. Republik Indonesia 15.653.128.000 69,136% 2.Indonesian individual 1.243.814.374 5,493 % 3.Employees 96.809.040 0,427 % 4.Koperasi 61.000 0,0002% 5.Institution 16.158.000 0,0713% 6.Pension Funds (Dana Pensiun) 231.885.500 1,0241 % 7. Insurance 269.094.500 1,1885% 8.Joint-stock companies (Perseroan Terbatas) 3.709.883.725 16,385% 9.Collective investment scheme (Reksadana) 375.797.000 1,659% Foreign Investors 1.044.348.010 4,6126%