SIDDHESHWAR BHAGUNDEROLL NO -12131MET - EMBA

WHAT IS PUBLIC RELATIONS ?

Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public.

Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest.

SHIFT FROM TRADITIONAL TO DIGITAL?

Evolution of the internet

PR FORCED TO ADAPT NEW ATTITUDE AND ACTIONS

•INFORMATIVE

•RELEVENCE

• UNIQUE

ONLINE PUBLIC RELATIONS

Online PR involves managing the production of articles and newsworthy press releases on your sector and distributing them electronically to sites that will publish them.

Online public relations promises being faster.

Online PR service enhances your brand.

Healthy Choice: Pairing a Social Coupon

•In just two weeks, the Healthy Choice Face book page grew from 6,800 to nearly 60,000 fans.

•The team distributed more than 50,000 buy-one-get-one-free coupons.

http://mashable.com/2011/03/08/social-pr-campaigns/REFERENCE LINK

PUBLIC RELATIONS AND SOCIAL MEDIA

• Public relations professionnels use social media

•Integrated online campaigns

•Digital PR transformation

INTEGRATED CAMPAIGN EXAMPLE

REDROCKET LA CAMPAIGN

http://builderradio.com/blog/?p=1820

REFERENCE LINK

“13 homes sold in 13 days.”TWITTER

PRESS RELEASE

PUBLIC RELATIONS TOOLS

•Editorial contacts and calendars1. MEDIA SYNC2. NEWS CERTIFIESD EXPERTS

•Monitoring tools1. SOCIAL MENTION2. VIRAL HEAT3. TOPSY

•Writing tools1. HEAD LINE ANALYSER2. HEADLINE SPLIT TEASTER3. 100 PR BUZZ WORDS

http://raventools.com/blog/ultimate-list-of-online-public-relations-tools/

REFERENCE LINK

BENIFITS OF ONLINE PUBLIC RELATIONS

• Increased traffic to A website.

•Contribution to search engine optimisation by generating links back to a website.

•Enhanced brand awareness.

•Provide a platform for improved customer relations by allowing a company to directly engage with individuals interested in their brand or product.

•Provide a platform to communicate information and/or company insights to target audiences.

TRENDS 2013

•Strategic Communications

•Rise of Visual Social Media 

Total online advertising market will surpass the half trillion dollar mark in 2014!!

http://www.strategyanalytics.com/default.aspx?mod=pressreleaseviewer&a0=5377

REFERENCE LINK