online pr (public relations)
DESCRIPTION
TRANSCRIPT
Online PR
Tracy Spence – Northampton UK
“A good reputation is more valuable than money. “
-Publilius Syrus Latin Writer and Mime artist85BC to 43BC
Publilius is the Latin word for PUBLIC
Does Reputation Matter?
Who are your Publics
PR or Advertising?
The Benefit
How?
Networking & Speaking
Networking & Speaking
Free Advice
Free Advice
Sponsorship
Sponsorship
Media Relations
Press Releases
Viral Campaigns
Conclusion
Tracy Spence
SummaryUSE SOCIAL MEDIA TO...
• Increase Brand Awareness• Improve Search Engine Optimisation• “Meet” New People and Communicate• Offer Added Value (Free Advice, Hints, Tips etc.)
GET:• Enhanced Reputation • Trust • Minimal Investment• New Business • Increased profitability
