public relations (pr)
DESCRIPTION
Public Relations (PR). Jamilah Mansi. If you have heard a negative media reports regarding the organization at which you work, who would you turn this issue to? . Public Relations. PR in General PR in Saudi Arabia PR in Libraries. - PowerPoint PPT PresentationTRANSCRIPT
Public Relations (PR)
Jamilah Mansi
If you have heard a negative media reports regarding the organization at which you work, who would you turn this issue to ?
Public Relations
PR in General
PR in Saudi Arabia
PR in Libraries
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
PR
&
Marketing
MarketingThe process of communicating the value of a product or service to customers, for the purpose of selling that product or service.
Specific public relations disciplines:
Financial public relations
Consumer/lifestyle public relations
Crisis communication
Internal communications
Government relations
Food-centric relations
DPR, BPR or Negative PR
A process of destroying the target's reputation and/or corporate identity.
DPR, BPR or Negative PR
Weigh your response Do not hide Do not threaten or bully Apologize Generate positive content where possible Ask yourself, is this an opportunity?
PR in Saudi Arabia
90% have Public Relation department Salary Women departments
Public Relations in Libraries:
Those who already use the Library. School groups. The associations. The general public outside the Library.
Activity
If you were in Financial Public Relations department in a bank, and you have heard a negative media reports regarding the organization at which you work, what would you suggest for this situation?
You are in a Public Relations department in a library, and you have received a case from someone has suffered to altercation with a librarian, what would you do if you were in this situation?
Questions?
Resources :
"What Is Public Relations?" PR Definition: PRSA Official Statement. N.p., 2011. Web. 2014. <http://www.prsa.org/AboutPRSA/PublicRelationsDefined/#.Ux98WdKQZnA>.
Wynne, Robert. "What Does A Public Relations Agency Do?" Forbes. Forbes Magazine, 10 Apr. 2013. Web. 2014. <http://www.forbes.com/sites/robertwynne/2013/04/10/what-does-a-public-relations-agency-do/>.
Pietrzak, Caroline Drahan. "What's the Difference between Marketing and Public Relations? - Koi Communications." Web log post. Koi Communications. N.p., 17 July 2013. Web. 2014. <http://www.koicommunications.com.au/2/post/2013/07/whats-the-difference-between-marketing-and-public-relations.html>.
Crenshaw, Dorothy. "An 8-Step Guide to Managing Negative PR." Entrepreneur. Entrepreneur Media Inc., 25 Nov. 2012. Web. 2014. <http://www.entrepreneur.com/article/225059>.
"Public Relations." Wikipedia. Wikimedia Foundation, n.d. Web. 2014. <http://en.wikipedia.org/wiki/Public_relations>.
"Public Relations (PR) Disciplines." IPR.org.uk. IPR.org.uk, 2012. Web. 2014. <http://www.ipr.org.uk/public-relations-pr-disciplines.html>.
Macnamara, Jim. "School of Journalism and Mass Communication." Aspects on the Role of Public Relations in the Management of Special Libraries: A Case Study of African Institute for Capacity Development (AICAD) Library. N.p., 2005. Web. 2014. <http://journalism.uonbi.ac.ke/node/1216>.