Online PR for startupsRockstart HQ, May 2015

So, what is PR?

“PR is a waste of time.”

UBER GM, Chris Nakutis

“PR is a waste of time.”

UBER GM, Chris Nakutis

NOT REALLY

Source

More like this:

“Companies dive into driving awareness for their product before

they figure out who they areor what they stand for.”

Julia Hartz, Eventbrite

Let’s focus on Media Relations

Or, how to maximize your chancesto get media coverage

What are your goals?

What are your goals?

Brand awareness

Authority

Traffic

$$$

Likely benefits (source)

RecruitingBiz dev

Fundraising…customer acquisition

Where do I start?

1. Do your homework

ReadComment

EngageHelp

2. Craft a great story

What do you stand for?Avoid buzzwords (source)

Present factsDon’t lie

(Startup stories)

LaunchFunding

AcquisitionHuge release

Insights from your dataYour response to a current event

3. Deliver correctly

ChannelTimingAngleB shrt

“Build companies that solve serious problems. If nothing else, you’ll have

a much easier time getting coverage.”

Bekah Grant, Venturebeat

PR is a marathon, not a sprint

http://hashtag.pr

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So now let’s get busy:Deliberate PR Canvas

http://bit.ly/deliberate-pr