kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo note two ldquotrsquosrdquo

director of product development

Online Reputation Management in a Social Media World by Kevin Mullett

if you need legal advice get a lawyer

bull not a lawyer

bull not an ORM guruexpert

bull i have been caught off-guard

bull irsquove been black and blue from ORMSERM skirmishes

bull irsquove seen my share of issues normally starting with SEO audits

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is vanity the only reason

have you performed a search for

bull your name

bull your company or brand name

bull your competitors name or brand

bull a product or service by name

Why

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whorsquos in control of your reputation

what is easily found

what would I find

100rsquos more

for brands or individuals (or individuals connected to brands)

kmullett AdFedORM

reputation you create vs others

carefully monitor not only the reputation you create but that which is created about you

kmullett AdFedORM

is vanity the only reason

have you performed a search for

bull your name

bull your company or brand name

bull your competitors name or brand

bull a product or service by name

Why

kmullett AdFedORM

whorsquos in control of your reputation

what is easily found

what would I find

100rsquos more

for brands or individuals (or individuals connected to brands)

kmullett AdFedORM

reputation you create vs others

carefully monitor not only the reputation you create but that which is created about you

kmullett AdFedORM

whorsquos in control of your reputation

what is easily found

what would I find

100rsquos more

for brands or individuals (or individuals connected to brands)

kmullett AdFedORM

reputation you create vs others

carefully monitor not only the reputation you create but that which is created about you

kmullett AdFedORM

reputation you create vs others

carefully monitor not only the reputation you create but that which is created about you

kmullett AdFedORM

whorsquos side are these guys on

bull reports and reviews are being marketed to the consumer

bull these type of sites make sure reports show up in SERPs

bull potential to reach 1000rsquos more then your outbound message

bull traffic for them lost business for you

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be proactive and positive

treat online reputation management as a positive ongoing activity rather than a defensive situation

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it may not have started on sm buthellip

pr nightmares may not start on the web but therersquos a good chance theyrsquoll end up on there

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just getting indexed isnrsquot good enough

there is a big difference between getting something indexed and having it rank in SERPs

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just getting indexed isnrsquot good enough

there is a big difference between getting something indexed and having it rank in SERPs

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known to all or only you

weigh what really needs to be addressed Is this known to the general public or only to you

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action online reputation monitoring

discovery starts now bull alertslists are crucial

bull look for sentiment

bull look for engagement

bull you might be surprised

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action start watching forhellip+misspellings

actively watch name(s) usernames nicknames brand competition others in your organization and productservice names

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being proactive affords choice

bull how would I score for ldquokevin mullettrdquo if I had not been proactive bull junk sites built on pligg scuttle defualt wordpress and bookmarking

800+ more

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evil doers malcontents amp competitors

be on the look out for google bowling (bad neighborhood backlinks) sockpuppeting and astroturfing (fake accounts)

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evil doers malcontents amp competitors

be on the look out for google bowling (bad neighborhood backlinks) sockpuppeting and astroturfing (fake accounts)

kmullett AdFedORM

post discovery bull wasnrsquot tracking keyword

bull alternate platforms

bull competitor reaction

action online reputation search

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action dig a little deeper once you know

bull using quoted search

bull timedate ranges

bull search operators - allintitle detect plagiarism - allintext find them all

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attention is the right tool

tools donrsquot catch bad guys minds do sometimes you need a plan and someone to back you up

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action document EVERYTHING

bull false information perpetuated to miniscule demographic

bull promoting defamation (libel) may leave you as culpable

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here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett AdFedORM

here comes the Calvary

allow others to come to your aid if possible because the type of response is almost always as important as the original message

kmullett AdFedORM

documentation is cheap

bull discovered bull documented bull tracked bull removed

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defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

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defamation is better than opinion

from a removal of content standpoint bold face defamation is easier to have removed than an opinion

kmullett AdFedORM

yoursquove decided it really is a problem

thoughts on taking action

bull stop wait weigh if responsedeletion is warranted

bull when is it time to pick up the phone to make contact

bull copyright the work

bull contact an attorney

bull get professional ORMSERMSEOSM help

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removal

googlersquos game

bull google accounts mdash Me on the Web (if your namebrand is used but only if on a porn site why)

bull google help mdash Have you found webspam

bull google help mdash Removing Content From Google

bull google help mdash DMCA ndash Google AdSense

kmullett AdFedORM

action jobs will change your name wonrsquot

job changes you are likely to change jobs many times in your lifetime however save for a few reasons your name will not free services come and go own a domain $10 year (do it)

kmullett AdFedORM

action social media brandidentity checks

grab your brandidentity

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action social media brandidentity checks

grab your brandidentity

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action local listings for citations

grab local listings getlistedorg

be consistent with citation name address phone number

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action are you winning

more visible in search

bull better visibility

bull keeping competition at bay

bull better prepared for issues

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good ORM is good for SEO

to proactively manage your online reputation is to recognize the value of everything else it impacts

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all the links and quotes plus extras

30+ Links to tools and resources (bitly bundle)

httpbitlyhQFs6m

Quotes in tweet-able form (bitly bundle)

httpbitlyeu7X6h

Like it Please take a moment to comment

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kevinmullettcom twittercomkmullett facebookcomkevinmullett linkedincominkevinmullett just google ldquokevin mullettrdquo

director of product development

cirrusabscom twittercomcirrusabs facebookcomcirrusabs youtubecomusercirrusabs linkedincomcompaniescirrus-abs

Online Reputation Management in a Social Media World by Kevin Mullett