online shopping behavior
DESCRIPTION
How different are online shoppers compared with off-line shoppers? Lonneke Spinhof, senior UX consultant, presents the results from a study on online shopping behavior. Discover some interesting insights on the search and selection process that online consumers go trough. Presentation from Lonneke Spinhof for the Humix Session on 5/11/2013. Would you like to join our next free Humix Session? Please subscribe to our newsletter: http://www.humix.be/nl/Humix-Session-keep-me-postedTRANSCRIPT
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Online shopping behavior
@humixBE) @lonnekespinhof)
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Similarities
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Products that fit their needs
A good buy
Compare the options
Price isn’t the only important factor
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Differences
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Easy access to multiple shops
No sales person
Trust to pay before receiving the product
Bigger amount of choices
More external factors in the buying experience
No physical product interaction
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Some stats
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Why do we shop online?
5)
7)
12)
13)
29)
33)
36)
49)
0) 10) 20) 30) 40) 50) 60)
Other)
It)is)easy)when)you)want)to)order)a)surprise)
Webshops)oLen)have)a)larger)range)of)products)
Online)shopping)gives)me)less)shopping)stress)
To)avoid)shopping)crowds)
It)is)cheaper)to)shop)online)
It)is)easier)to)shop)online)
You)can)shop)at)any)moment)of)the)day)
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N=79)
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Important elements in online shopping
Price) Service) Product)range) Delivery)
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N=104)
1st)
2nd) 3rd)4th)
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Free shipment
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27%)
59%)
14%)
Can%free%delivery%persuade%you%to%buy?%
Yes,)that)is)decisive)
Yes,)in)doubt)
No)
N=104)
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How to serve online shoppers
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Show the way
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User oriented product categories
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Product oriented filters
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No carousel
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Relevant product info Materials Dimensions Weight Functions Variations …
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Product detail page
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Selection assistance
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Big & qualitative photo’s
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Old tricks
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Social pressure
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Limited stock
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Shortage = opportunity
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Buy what others buy
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Closing the deal
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Be trustworthy
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Transparent costs
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Free shipment threshold
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Confirm good decision
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Simple checkout Good form design No account required No unnecessary info
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Simple checkout
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Keep on measuring & improving!
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@humixBE) @lonnekespinhof)