online stereotype
TRANSCRIPT
Online Stereotypes
Matthew Goral . Stream GaoDesign for Persuasion
Racism
EducationPoliticalPolicyInstitutionalMediaEmployment…...
Racism Stereotype
A really big issue
Types of stereotype
Online StereotypeStereotyping through Online Interaction
- Online offensive behavior that is often rooted in stereotypes
- Inappropriate visual stereotyped representation
muslim
Initial ideas- Safe Space chat app
- Chat Language Check
- Identity Morph Mirror/Chat
- Adjective/Portrait match game
- Apology Generator
- Google Images plugin
Apology Generator
email of the offender
first name
made a racist comment made a sexist comment made an unfair generalization subject of generalization
From:[email protected]: An Apology
Dear Victim,
I am sorry that I made an unfair generalization about ITP students. It was not right of me to make assumptions about people I do not know personally. I understand that I made you feel angry and hurt. Please accept my sincere apology.
Love,Offender
Research:ApologyGenerator
- Facebook:
- Poll Results
Discovery
Google Image Search
5 Continents Occupations,ReligionsRaces…...
Research:GoogleImages
27% of the CEOs in the U.S. are female, but they are underrepresented here
People of all races and genders can be successful
Women comprise 34% of web developers; 23% of programmers; 37% of database administrators; 20% of software developers.(Department of Labor Current Population Survey,2012)
The occupation of telemarketer is actually evenly split between men and women in the U.S
Terrorists do not belong to a certain religion
The unPhotoShopped nature is the most beautiful
CEO
Business
Programmer/ Web Developer/ Software Engineer
Telemarketer
Terrorist
Beauty
Refined Prototypes
The Google Chrome Image Search Plugin
The Apology Generator
Next StepsGoogle Chrome Plugin:
- Implement crowdsourcing
mechanic
- Promotion/Distribution
- Reducing manual work
Apology Generator:
- Refining/expanding Language
- Consult conflict resolution
specialists
- Publish/Promote
Both: Lots and lots of user testing
THANK YOU谢 谢