Blog Blog in media industryin media industry

Kanako IshinoKanako Ishinoz3321172z3321172

• ・media audience is tired of one-waycommunication

• ・credibility of messages from traditional mediais decreasing

Introduction

participatory

networked

collaborative

ownership

top-down

Introduction

blog mass media

participatory

networked

collaborative

blog

ownership

top-down

mass media

Introduction ?

Question

Do you think

　one-way communication is becoming

less attractive?

public private

underobservation

personalvoiceblog

share

Blogpublic&private

Blogrecordability

all movements & expressions

are monitored and stored

by not authorities

but bloggers themselves

one-many many-many

Effect

Question

Which communication style is appropriate

for news industry?

one-many many-many

providing place

to discuss

attracting

public attention

valuable information is...

Effect

blogmass media

Blogconnectivity

amateur reporter

Blogconnectivity

amateur reporter

amateur reporter

amateur reporter

amateur reporter

given shared

Effectcredible information is...

Which information do you think is valuable

for you?

given shared

Question

•・ democratization•・ normalization•・ banalization

Blog realized...

Conclusion

Conclusion

■ change the format of valuable information

■ change the format of credible information

news are transformed into conversation

credibility of story reported by citizen is increasing

blog blurs lines

between mediasphere and blogosphere

Thank you