oolkit e! - the benevolent · quiz time: whether you are a general knowledge mastermind or just...

Fundraising Toolkit Fun ideas to help you to make a difference!

Let’s make a difference!

Thank you for your interest in organising a fundraising event

in aid of The Benevolent.

Fundraising for your trade charity not only enables us to continue our

vital work supporting the most vulnerable members of the trade, it’s also

a great way to demonstrate your company’s commitment to corporate

social responsibility, undertake a personal challenge or spend quality

time with your colleagues, family and friends.

Together we can ensure that members of the UK drinks industry facing serious financial or medical

hardship or a family crisis have somewhere to turn to for help. Your fundraising, however big or small,

can help us change the life of a colleague in need.

This toolkit has been designed to help you through your fundraising planning just follow this easy

guide to help make your initiative fun and successful. Whether you want to climb Everest or organise

a bake-sale in your workplace, you will find ideas and information, hints and tips.

We would love to hear from you, so please get in touch with us and tell us about your

fun fundraising ideas!

The Benevolent’s vital work simply couldn’t happen without amazing supporters like you so don’t delay,

start organising your fundraising event today!

Registered Charity No. 1023376 | www.thebenevolent.org.uk | tel: 020 7089 3888 | [email protected]

“I would like to thank

everyone who is fundraising

for The Benevolent.

Your support is having

an enormous impact on

my daily life. Many thanks

for all your help!”

Isabelle

How We Help

Each year The Benevolent supports over 570 vulnerable colleagues

and their families facing serious medical or financial hardship,

ensuring that they receive the practical, financial and emotional

support they need.

We believe that every member of the drinks industry, no matter what

their role or where they are or were employed, should be able to

access support when they need it most.

Please have a look at some of the types of support available...


WellbeingPractical support to navigate complexities of accessing benefits and support from the Government or specialised charities.Advice on emotional wellbeing and stress in the

workplace or home. Financial contribution towards palliative holidays

for members of the trade facing life changing

or terminal illness.

MoneyOngoing and one-off emergency grants

to alleviate financial hardship relating to illness, life

changing disability, unemployment and

family crisis.

Debt Advice including providing practical

support and advice, grants for business related

bankruptcy and referral to relevant agencies

and support networks.

TV licenses and a discretionary Christmas grant

for individuals living on limited incomes such as

states pensions or disability allowances.

FamilyThe provision of practical, emotional and financial support during times of family crisis such as loved one becoming seriously ill or passing away. Grants for funeral expenses in exceptional cases and advice on accessing government support.

HomeAdaptations to the home, including wet

rooms, wheelchair ramps and stair lifts for the

elderly, seriously ill or disabled.

Funding towards the purchase of mobility aids

including electric wheelchairs, Zimmer frames

and specialised furniture.

Fun ways to raise money

Fundraising involves getting your friends, family, colleagues

and acquaintances to support your initiative by making a

small donation.

You can go about it in a variety of fun and creative ways;

here are some ideas.

Fundraise at workBuckets and collection tins: A Benevolent collection tin displayed in your company’s

reception, communal kitchen or at a team fundraising event, is a simply yet effective way

to raise money and awareness of our work. Every donation helps us reach even more of

our colleagues in need and even small change really does make a big difference!

Get in touch with us to order your company’s bespoke bucket or collection tin.

Book swap: Bring a book into work for your colleagues to read and encourage them

to do the same, in return for a small donation.

Company fun day: Entertain your colleagues by organising a canteen football table

tournament or hooplas with bottles and charge a small fee for playing the games.

Fantasy football: Stir up your competitive instincts and organise a fantasy football league

with your friends, colleagues for an entry fee of £5 that will be donated to The Benevolent.

Hearty breakfast: Breakfast is the most important meal of the day, so make your

colleagues’ a special one! Organise a breakfast in your office, treating your colleagues

to delicious bacon butties, healthy granola and yogurt, or to fresh fruit in return of a

small donation for your trade charity.

Organise a photo caption competition: Ask people to bring in a funny

photo or baby picture. Photocopy the photos and create a sheet where

people can add their captions or guess who’s who for a donation.

It’s Christmas time: Feeling the festive spirit? Then share it with your

colleagues and organise a Christmas jumper day in your workplace.


Have fun with your friends and family

Bake sale: Tantalize your friends’ and colleagues’ taste buds by treating them to some delicious

home-baked goodies in return for a small donation! Make sure you promote the fact that all

proceeds will go towards vulnerable members of the UK drinks industry.

Clothes swapping: Clothes swapping parties are a fantastic way of giving a new lease of life

to unwanted items of clothing and giving your wallet a break. One person’s unwanted dress

or jumper might be another person’s favourite new outfit.

Garden party: Cucumber sandwiches, cupcakes and garden tables – perfect! Charge a small

fee for a pleasant afternoon outdoors (but have an indoor space as backup in case of rain).

International evening: Curry, fajitas or pad thai – spice up your culinary skills and invite your

friends and family over for a succulent international dinner.

Quiz time: Whether you are a general knowledge mastermind or just want to have a bit of fun,

everyone enjoys a nice quiz night! Pubs are the most popular venues, but you can hold one in

your local community centre, college or village hall.

Pub games: Darts, pool, cards... just share your idea with your local pub landlord or landlady,

charge people to enter and let the fun begin.

Stock clearance: Organise a big clearance of your company’s

superfluous sample stock and offer it for sale at your

community centre or village hall raising vital funds

for your trade charity.


“We would like to say a

huge thank you. We really

appreciate everything

The Benevolent has

done for us!”

Hugh

Active events

Dog walk: Walk your neighbours’, friends’ or relatives’

dog in return for a small donation.

Run for your trade charity: Whether is a 5K, or a marathon,

there are plenty of running events taking place all year that

you can get involved with, so it’s time to dust off your

trainers and get active.

Challenge yourselfBike ride: Pedal towards better fitness whilst supporting

vulnerable members of the trade! Why not join a bike ride

or organise one with a group of fellow riders and raise vital

funds for your trade charity?

Overseas challenge event: Challenge yourself with an

extreme holiday; why not trek the Machu Picchu, cycle

the Rajasthan or run through the vineyards of Bordeaux

whilst raising vital funds for your trade charity?

Something a bit differentEveryclick: Did you know that you could raise funds for The Benevolent

just by searching the internet – at no cost to you or us? We have

partnered with Everyclick, a search engine that generates money by

advertising, and then donates half of the revenue generated to charities

chosen by its users. All you have to do is register yourself and set

Everyclick as your homepage; every time you or your colleagues search

the internet it will raise vital funds for your colleagues in need.

Jumble sale: Dig under your bed, clean out your closet and organise

a fun sale of unused items.

Unwanted presents: Is it time to clean up your cupboard and storage areas?

Then why not sell the unwanted gifts and donate the proceeds to your trade charity?

Company match: Double the money you raise by asking your company to

match the funds raised or to make a donation towards your personal challenge

or event.


“I would like to thank you so

much for the emergency

grant you provided me. I

never thought I would be

struggling financially after

a life time of working. Your

help really made a huge

difference!”

Eilea

Meet our fundraisers

WarrenI have long admired the tireless work The Benevolent does for vulnerable

people within our wonderful drinks industry. It truly hit home when

I heard about the fantastic support the charity provided a friend

diagnosed with MND, confirming how much I care for my trade

charity, which I might need to rely on one day too.

People take on personal challenges for various reasons; they can take

on many different shapes depending on the individual. Because of my

love of cycling I decided to ride the length of Great Britain, an epic

journey of 969 miles in just 9 days. It doesn’t matter if you are taking

on that once in a lifetime challenge or baking cake for an afternoon

tea in the office, I assure you it really does make a difference.

One of my aims was to raise awareness about the amazing job the charity does,

literally changing the lives of people we might personally know.

I am unsure what my next challenge will be but I know who it will be for...

my trade charity, The Benevolent.

EvaI have worked as a Pub Manager in London for a number of years now, and last year

I decided it was time to give something back to my own community by organising a

‘Top Hat and Tiara’ New Year’s Eve Fundraiser in aid of The Benevolent.

I had heard a lot about The Benevolent’s amazing work with vulnerable publicans,

and other members of the drinks industry community, and wanted to support this

by organising a fundraising initiative in the pub. Although the evening was in aid of

the trade charity my regular customers embraced the idea with great enthusiasm.

Organising the event was quite straightforward: we simply asked our customers

to make a donation on the door to The Benevolent instead of a general entrance

fee, which is standard for pubs in London on New Years Eve. We ensured that

information about the charity was readily available so everyone knew what the

evening was in aid of.

It was wonderful to see people with no connection to the drinks industry supporting

the idea of the trade taking care of its own and they were keen to hear more about

The Benevolent’s mission and why we were fundraising on its behalf.


– The Benevolent has a registered account with both JustGiving

and Virgin Money Giving. Please feel free to set up your fundraising

page with the website that suits you most

– Email your friends, family and colleagues with the link to the event’s page.

People tend to match amounts already listed, so target your most generous

supporters first. Please make sure that your page includes the text as follows:

“All the proceeds raised will go to The Benevolent – The Drinks Industry Charity.

The Benevolent provides vital support from UK drinks industry who are facing

serious illness, disability or a personal or family crisis. You can read more about

how they help by visiting www.thebenevolent.org.uk”

– Post your link on Facebook, Google+, tweet about it on Twitter

and don’t forget to mention @drinkscharityUK

– Keep your page updated with your fundraising progress and email your contacts

to let them know about your updates

– Change your email signature at work including a reference to your fundraising

initiative

– Personalise your thank you email and ask supporters to share the link of your

Justgiving or Virgin Money Giving page

– Keep on fundraising after the event by updating your page with pictures

and anecdotes from the day.

Improving your impact online


What’s in your fundraising pack?

– About The Benevolent copy: text explaining the basics about The Benevolent

– A copy of the fundraising toolkit

– The Benevolent and ‘Here to Help’ logos and brand guidelines:

full range of The Benevolent logos and brand guidelines for

use on a variety of printed publications. Also includes social

media icons so you can encourage employees to follow

The Benevolent on Twitter or ‘like us’ on Facebook

– Benevolent event poster

– Benevolent balloons

– The Benevolent bucket and collection tins and bespoke labels

– Logo stickers.


“Thank you so much. A massive weight lifted from my shoulders. You have given me a step back on the ladder and I am truly grateful for this help and support. I can’t thank you enough”. Melanie

All our individual fundraisers will receive a fundraising pack,

which contains bespoke resources to help you organise a

successful fundraising event within your local community

or workplace...

Keeping it safe and legal

The Benevolent strongly advises you and your colleagues to take some time during the

organisation of the fundraising initiative to consider relevant health, safety and legal issues.

Please visit the websites listed in the section ‘useful websites’ for further information.

Responsibility for the event The Benevolent cannot accept any liability for your fundraising activities.

When running your fundraising event please make it clear that the fundraising

event is organised IN AID OF The Benevolent rather than BY The Benevolent:

“Our fundraising event is in aid of The Benevolent, registered charity No. 1023376.

All the proceeds will go towards supporting vulnerable members of the UK drinks industry.”

Useful websites Health and safety: www.hse.gov.uk

Institute of Fundraising: www.institute-of-fundraising.org.uk

Food hygiene: www.eatwell.gov.uk/keepingfoodsafe


“I would like to send a big thanks to The Benevolent for the support received. Your emergency grant allowed me to carry out home adaptations necessary to accommodate my conditions, improving greatly my quality of life. I am very thankful for all your help!”Francis

Do you have all the information you need? If you still have any

unanswered questions and need some information to help you

fundraise for The Benevolent, don’t hesitate to contact us:

www.thebenevolent.org.uk

020 7089 3888

[email protected]

Thank you!


“The Benevolent has given me so much over the years. Besides the financial help, the certainty that I could have always received a kind word from everyone at The Benevolent has meant even more to me. Thank you so very, very much to you all!” Eric

oolkit e! - the benevolent · quiz time: whether you are a general knowledge mastermind or just...

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