open channels group lunch and learn - beyond the meeting
TRANSCRIPT
OPEN CHANNELS GROUP
OCG Lunch & LearnAugust 5, 2011
@OpenChannelsPR #OCGLunchnLearnPresenters: Malizy Scruggs and
Kimberly Sims
Beyond the Meeting
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YOU WILL LEARN
• Components of a public participation strategy
• Difference between compliance and community building
• Establishing common ground • One-way vs Two-way communication• Types of low technology and high
technology options
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TIPS1. Standard texting rates only (worst case US $0.20)2. We have no access to your phone number3. Capitalization doesn’t matter, but spaces and spelling do
HOW TO VOTE VIA TEXTING
EXAMPLE
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HOW TO VOTE VIA POLL4.COM
Capitalization doesn’t matter, but spaces and spelling doTIP
EXAMPLE
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HOW TO VOTE VIA TWITTER
1. Capitalization doesn’t matter, but spaces and spelling do2. Since @poll is the first word, your followers will not receive this tweetTIPS
EXAMPLE
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WHAT IS P2?
Any process that involves the public in problem solving or decision making and uses public input to make decisions.
--International Association of Public Participation
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“Rather than asking people always to come to our meetings, we need to go out to find out what are their issues, how to align with their goals, instead of asking them always to align with our goals. We need to be there to listen rather than inform and tell, we need to be more participants.”
Source: Moving Public Participation beyond Compliance: Uncommon Approaches to FindingCommon Ground by Kirsten M. Leong, John F. Forester, and Daniel J.Decker
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Identify the Problem
Affects Information Gathering
Objectives and Goals
Stakeholder Analysis Allies Opponents
Assets and Constraints
Techniques and Methods Decision-making Process
Action Plan
P2 STRATEGY
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Identify the Problem
Affects Information Gathering
Objectives and Goals
Stakeholder Analysis Allies Opponents
Assets and Constraints
Techniques and Methods Decision-making Process
Action Plan
P2 STRATEGY
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STAKEHOLDER ANALYSISInterested
Stakeholders
Indirectly Affected
Directly Affected
By impact or interest in the project
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STAKEHOLDER ANALYSIS
Other
Government
Citizen and Community
Non-government Organizations
Business and Industry
By sector
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STAKEHOLDER ANALYSIS
National
Regional
NeighboringCommunities
Local
By geographic location
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STAKEHOLDER ANALYSIS
Allies Opponents
By allies/opponents
Neutral
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Identify the Problem
Affects Information Gathering
Objectives and Goals
Stakeholder Analysis Allies Opponents
Assets and Constraints
Techniques and Methods Decision-making Process
Action Plan
P2 STRATEGY
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P2 PROCESS LEVELS OF PARTICIPATION
P2 TECHNIQUE
Compliance Inform InformativeCommunity Building Consult Public Input
Involve Interactive
Collaborate Online/Digital
Empower Partnerships
TECHNIQUES/METHODS
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Identify the Problem
Affects Information Gathering
Objectives and Goals
Stakeholder Analysis Allies Opponents
Assets and Constraints
Techniques and Methods Decision-making Process
Action Plan
P2 STRATEGY
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Inform
Consult
Involve
CollaborateEmpower
LEVELS OF PARTICIPATION
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• One-way Communication TechniquesoCollateral materialso Informational websites oOpen houseso Press releases o PSAsoQuick response (QR) codes
INFORM
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Chicago Department of Transportation - Pedestrian Bridge Plan
o One-way communication
o Low techo Series of
meetings o Dedicated Flickr o Website
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• Two-way Communication Techniqueso Public input o Public meeting or hearing oComment cards o Surveys
CONSULT
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• Two-way Communication TechniquesoWorkshopsoCharettes
INVOLVE
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COLLABORATE
• Two-way Communication TechniquesoWorld Caféo Focused ConversationsoCitizen Advisory Groups
Photo courtesy of World Café - Europe
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• Two-way Communication TechniquesoCitizen Juries oCrowdsourcingoBallot voting
EMPOWER
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Utah Transit Authority – Next Stop Designo Crowdsourcingo Two-way communicationo High Tech + Low Techo Stakeholder registration/opt in
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• Why are we here? • Understand community
expectations• State what can be expected from
the P2 Process
• Cardstorming
COMMON GROUND
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• Meet people where they are • Match technology with
sophistication of audience • Low technology and high
technology examples oAudience response systemsoWebcastso Interactive visioning sessions
GO GO GADGET
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• What goes into an effective P2 strategy
• Difference between compliance and community building
• How to identify stakeholder expectations
• Distinguish between one-way and two-way communication techniques
• How to match to technology to the stakeholder
RECAP
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