open data business - adve-government.adv.at/2012/pdf/thurner_adv_egovernmentkonf... ·...

Open Data BusinessGeschäftsmodelle auf Basis

(vernetzter) offener Datenbestände

Thomas ThurnerSemantic Web Company (SWC)http://www.semantic-web.at

OKFO / OGD Austriahttp://www.opendata.at

Graz20. Juni 2012

These slides are published under :creativecommons.org/licenses/by/3.0

Intro

• Open Knowledge Forum - Österreich– gegründet 2009– Verein seit 2010– Chapter der Open Knowledge Foundation– Mitglieder aus Wissenschaft, Zivilgesellschaft, Wirtschaft und

Medien– Initierung, Fundierung, Beratung

• OGD und Business?– Schwerpunkt der OKFO für 2012– Umfrage „Wohin mit Open Government Data?“– OGD Businessday 2012– Open Data Forum - Kopenhagen

2CC by Semantic Web Company – http://www.semantic-web.at/

Soll mit OGD Profit gemacht werden?

3

1. Completeness2. Primacy3. Timeliness4. Ease of Physical and Electronic Access5. Machine readability

6. Non-discrimination7. Use of Commonly Owned Standards8. Licensing9. Permanence10. Usage Costs

CC by Semantic Web Company – http://www.semantic-web.at/

OGD Business theoretischWo kann man mit OGD Profit machen?


Value Chain in the Media Industry of Wirtz

Acquisition Production Packaging Technol.Production

Distribution

Purchase of TextPurchase of MediaAcquisition Advertisement

Production of TextProduction of MediaPositioning Advertisement

Selection of ProductsEditorial Enrichment

PrintingProvision of broadcasting

DistributionBroadcasting

Value Chain in the Media Industry of Wirtz

OGD Business theoretischWo kann man mit OGD Profit machen?



Distribution

Purchase of TextPurchase of MediaAcquisition Advertisement

Production of TextProduction of MediaPositioning Advertisement

Selection of ProductsEditorial Enrichment

PrintingProvision of broadcasting

DistributionBroadcasting

Value Chain of Linked Open Government Data in public administration following Wirtz


Distribution

External assignment ofdata collection & creation

Internal dataCollection & creation

Standardisation,conversion, metadata

Technical Infrastructuralong end user needsfor distribution

Data PortalVisualisationAnalysisInterfaces & API

OGD Business heute

Open Government Data 1.0

CC by Semantic Web Company – http://www.semantic-web.at/ 6

Govs AppMakers

€

Smart apps

011010011111001

Citizens

011010011111001

€

OGD Business morgen

Open Government Data 2.0

7

Govs Media/Data broker Enterprises

€€

Smart appsSmart productsSmart systems

011010011111001 01101

0011111001

Citizens Customers Employees

€

€

011010011111001


Virtuelles Stakehoder Meeting

Wer macht was?

8

1. Completeness2. Primacy3. Timeliness4. Non-discrimination5. Ease of Physical and Electronic Access6. Machine readability7. Use of Commonly Owned Standards8. Licensing

We need SLAs,trustworthysources and

means for dataintegration

GOV Broker Enter-prise


Virtuelles Stakehoder Meeting

Wer macht was?

9

1. Completeness2. Primacy3. Timeliness4. Non-discrimination5. Ease of Physical and Electronic Access6. Machine readability7. Use of Commonly Owned Standards8. Licensing

We need SLAs,trustworthysources and

means for dataintegration

GOV Broker Enter-prise


Kernkompetenzen

Broker und Unternehmen

• provide immediate anduniform programmatic accessto datasets

• ability to link data in a waythat customers benefit fromintegrated views

• data maintenance • domain knowledge

• provide open standards • data visualisation/interaction

• cataloguing and indexing ofdata from different sources

• communicate and distribute(value of) the data

• enrichment of raw data withadditional metadata

• assess the need for data

10

Media/Data broker

Enterprises


Erfolgreich unterwegs

Broker und Unternehmen

• provide immediate anduniform programmatic accessto datasets

• ability to link data in a waythat customers benefit fromintegrated views

• data maintenance • domain knowledge

• provide open standards • data visualisation/interaction

• cataloguing and indexing ofdata from different sources

• communicate and distribute(value of) the data

• enrichment of raw data withadditional metadata

• assess the need for data

11

Media/Data broker

Enterprises


Erfolgsfaktor Technologie

Transaktionskosten gering halten

12

Source: Price Waterhouse Coopers – Technology Forecast, Spring 2009

Why LINKEDOpen Data???


Umfrage 2012

Faktoren für erfolgreiches OGD


Umfrage 2012



Workshop 2012 in der RTR

OGD Businessday 2012


Workshop 2012 in der RTR

OGD Businessday 2012


Daten die für den Markt interessant sind

Förderung

ToDo-Liste

Nächste Schritte bei OGD Business


• To build awareness in Austrias economy for Open Data Business(Enterprises, SMEs, EPUs, NGO & NPO, Associations)

• Reach critical market size through national & international Open Data networks(Data Interchange)

• Create models for stable and high quality data provision & -delivery to ensuresustainable commercial use (SLAs and CC)

• Use full potentials & benefits by going the Linked Open Data (LOD) way

• Develop products & cost models along the Open Data value chain

• Transform existing- and innovate new business models in the sector

• Support for a sustainable Open Data Business by politics throughoutrelevant measures of funding and / or PPPs et al.

kommen Sie zur

OGD2012


www.ogd2012.at

The critical point

• Open data• is obviously socio-politically relevant• helps to reduce administrative costs• is kind of an infrastructure which is

„invisible“ for the business community

• But to make it attractive for enterprises• open/external data obviously should be

integrated with internal databases

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Three ways to make use ofopen data in Enterprises


1. Use open datafrom the web

3. Publish open dataon the web

2. Make use of open data principles internally

When Open Data is structured basedon standards it can be linked easily


Why should we usestandards? We have

APIs and XML.

Why shoulddata belinked?

Two perspectives ondata standards & linked data


There are reasons fortechnicians as well as forend-users to use linkeddata based on standards

For technicians: Why Linked Data?


Data integration realised on application level

For technicians: Why Linked Data?The RDF way


Integration on data level

Application

For end-users: Why Linked Data?


In case you´re looking for apizzeria in your neighbourhood

In case you want to know moreabout Einstein

Do you want to discover newrelations and ask complexquestions?

Survey results (preview) 2012


Open Data generates economic benefitespecially when data can be linked in new ways.

Total: 113 people, online survey conducted by SWCMarch 2012 - https://bitly.com/umfrage-ogd2012

NO: 1.8%

YES: 75.7%

MAYBE: 21.6%



When establishing a new data portal, should opensemantic web standards be offered from the verybeginning?


NO: 2.7%

YES: 82.9%

LATER: 14.4%



What are the most relevant options for enterprisesto make use of open government data ?


Visualizations: 71.7%Apps: 73.9% BI: 63.0%

Survey results 2012


https://bitly.com/umfrage-ogd2012

Open until March 30th, 2012

Publication: April 2012

BI & Open Data


Reegle‘s country energy profiles: http://www.reegle.info/countries

Data visualization


UK Research Funding Explorer: http://bis.clients.talis.com/

Semantic (Web) Search


Which airlines aresubsidiaries of Lufthansaand have their hub airport in Munich?

http://dbpedia.neofonie.de/

Conclusio:Open your data - the RDF way!


• Enterprises seek for solutions which candigest data from the web AND from theintranet to mash them

• Linked open data can help to extendexisting Business Intelligence (BI) andenterprise search solutions

• Enterprises tend to standardize ways toprocess information, RDF is a propersolution for that

Make use of open data principlesinternally and link it

I-Semantics 2012


http://www.i-semantics.at 5th-7th of September 2012, Graz

SmartWeb.Vienna


23th-24th may 2012, Viennahttp://www.smartwebvienna.at/

Infos & Contact

38

Mag. Andreas BlumauerCEO, Semantic Web Company GmbH

Mariahilfer Straße 70A-1070 Wien, Austria

Web http://www.semantic-web.atBlog http://blog.semantic-web.atTwitter http://twitter.com/semwebcompany

XING https://www.xing.com/profile/Andreas_BlumauerMail [email protected] http://www.semantic-web.at/people/blumauer/cardPhone +43-1-4021235

© Semantic Web Company – http://www.semantic-web.at/

http://www.slideshare.net/ABLVienna/

Open Data?What business people really hear.

39

Open Data!Why should

we useOpen Data?

Isn´t opendata just

more data?

Don´t we haveenough data yet?We need more

knowledge!

Why shouldwe open our

data?


wegwerfen.at


„Open data“ as one-way-street?


Private SectorNPO & NGOPublic Sector

Applications (APPS)• Direct revenues through license fees for data re-use• Direct tax revenue through new job creation, better economic development• Direct revenues for the economy on top of better & innovative products & services

Infrastructure• Cloud services• SLAs for enterprise data management

Data Integration (BI, MI, Data Warehouse)• Example: Industrial Facilities: competitive advantage by market intelligence solutions• Example : Media & Publishing: cost savings through automated data enrichment• Example : Real Estate: better information on properties (direct access to cadastre data)• Example : Transport / mobility (real time information): better occupancy rates

Data Enrichment• Sale of enriched data on top of open data• Enrichment of data by meta data (increase in value of data)• Converter services for harmonised data formats (ETL, Data Integration Services)

Data Visualisation & -analysis Services• Services in the fields of data analysis and data visualisation

Open Data Innovation• Open Innovation via crowd sourcing mechanisms• Open Innovation via mass customisation

open data business - adve-government.adv.at/2012/pdf/thurner_adv_egovernmentkonf... ·...

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