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OPEN ENROLMENT PROGRAMMES 2018

Cambridge Judge Business School Executive Education

Introduction by Professor Christoph Loch 4

Why choose Cambridge Judge Business School? 5

Leadership

Cambridge Advanced Leadership Programme 6-7ALP Reunion and Follow-up Programme 6Transformational Leadership 8Cambridge Rising Women Leaders Programme 9

General Management

Cambridge General Management Programme 10-11

Certificate of Achievement

Cambridge Judge Business School General 12-13 Management Certificate of Achievement

Strategy

The Cambridge Negotiations Lab 14Strategic Management: Creating 15and Sustaining Competitive Advantage Creating Winning Business Models 16Strategic Change and Renewal NEW 17

Innovation

Cambridge Making Innovation Happen 19 ProgrammeDigital Innovation & Transformation 20Managing Innovation Strategically 21Beyond Innovation (Online : Business Models 23 for Transformative & Competitive Advantage)

People and Management

People & Organisational Effectiveness 24Creating High Performance Teams 25

Security

Re-engineering Policing NEW 26

Family Business

Responsible Family Business & Wealth 27Ownership NEW

Operations Management

Leading Strategic Projects Successfully 28Delivering Process Excellence NEW 29Leading Strategically Through Risk 31 and Uncertainty NEW

Finance and Accounting

Finance and Accounting for Non-Financial 32 Managers Alternative Finance in the Digitised 33 Economy NEW

Marketing

Strategic Branding in the Social Media Era 34Strategic Marketing Management 35

Professional Service Firms

The Law Firm Partner as Leader 36The Professional Service Firm Leader 37

2018 Programme Calendar 39

Custom Programmes 40-41

Corporate Partners Scheme 42-43

Welcome to Cambridge Judge Business School

Executive Education Open Enrolment Programmes 2018Our Executive Education Portfolio comprises over 20 programmes that will extend your skills and understanding to achieve your organisational, personal development and career objectives.

These programmes are designed for business professionals and leaders from organisations around the world seeking new perspectives and insights on key management issues.

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“Executive Education programmes set in a business school environment offer participants a safe place to pose questions that cannot be asked in the workplace.

Participants are able to have new experiences and to experiment with things that might be seen as too risky, or inappropriate, in the organisational context. This allows not only intellectual, but also emotional learning and crucially, learning by doing, directly related to problems that participants have in their professions.

The learning process is not one-way – we ‘teach’ part of the time, showing people concepts they are not yet familiar with, but this experience becomes really valuable when we co-develop with our participants and in this way they are able to build up essential new skills and capabilities to take back to their organisations.”Professor Christoph LochDirector, Cambridge Judge Business School Professor of Management Studies

Why choose Cambridge Judge Business School?The reputation of Cambridge Judge Business School has grown rapidly since it was founded in 1990, today it is internationally celebrated as a provider of stimulating management education, with a particular emphasis on entrepreneurship and innovation management.

With a world-class faculty of over 55 members and a philosophy of collaboration, the School is a place where people from many disciplines meet and share ideas – policy makers, entrepreneurs, leaders of industry, regulators, not-for-profit organisations and academics.

One of the main strengths of Cambridge Judge Business School is its position at the heart of a vibrant entrepreneurial community dubbed “Silicon Fen”, also known as the Cambridge Cluster. Cambridge, and the area surrounding it is home to a multitude of high-tech businesses and the School benefits from this proximity by drawing on experienced business founders who can act as role models to aspiring entrepreneurs and business leaders.

The goal of Executive Education at Cambridge Judge Business School is to align these strengths to deliver programmes that impact on the development of leaders and organisational performance, drawing upon expertise and resources from the University of Cambridge and other renowned academics and practitioners from around the world.

Our programmes are designed to provide a collaborative and stimulating environment for learning that enhances both professional and personal lives. The diverse educational and professional backgrounds of our faculty and delegates enrich the experience. We attract participants from all over the world and from a spectrum of industries and business sectors. Cambridge Judge Business School’s global community has over 8,000+ members in more than 100 countries worldwide; a truly international and dynamic network.

Current statistics: 208 MBA students 84 EMBA students 59 MFin students 27 PhD students

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Leadership

Overview

The Cambridge Advanced Leadership Programme (ALP) offers senior executives the opportunity to step outside the confines of their professional and personal lives and look at the issues and opportunities they face in an uncertain future.

Over three immersive weeks, the programme takes an interdisciplinary approach to today’s challenges with input from expert academics and inspirational practitioners in technology, engineering, the media and government, amongst others. You will join a highly international and diverse group of like-minded peers and benefit from discussion and debate as you explore the three major themes of the programme, exchanging ideas and experiences. Participants will gain greater confidence, feel energised and return to work with a renewed sense of purpose and direction.

Further details

www.jbs.cam.ac.uk/alp

Realising Superior Leadership.“We seldom have the chance to step back and recognise the gradual, but relentless trends that are shaping our future until they explode in crisis. That’s why the Cambridge Advanced Leadership Programme is specifically designed to look beyond the traditional ways of doing, challenge conventional wisdom and find new, innovative ways to create sustainable competitive advantage.”

Professor Peter Williamson

Topics

Three interwoven themes create a coherent framework for discussion and debate:

• Making sense of uncertainty• Building organisational and personal

capabilities• Leadership into action

Benefits

• A refreshed leadership outlook and rejuvenating experience

• Taking time out from the daily pressures of professional life

• Immersion in the unique Cambridge learning environment

• Exchange and debate with academics, practitioners and a highly international and diverse group of peers

• Enhance business connections on a global scale

You will also be eligible to become an associate member of Cambridge Judge Business School’s global network of graduates and business-focused Cambridge University alumni, faculty and staff. Participants also receive a Cambridge Judge Business School email address for life.

Who is it for?

The Cambridge Advanced Leadership Programme is designed for people who are open-minded and who are willing to undertake a journey to think how they need to transform their organisations to deal with the changes happening in the world.

• Managing directors and heads of business units

• Heads of corporate functions – contributors to corporate strategy

• Individuals who have made a difference – entrepreneurs, academics or individual contributors

Dates and fee

3-22 June 2018 4-23 November 2018

Programme fee £18,000*Duration: Three weeksOpening session starts Sunday evening.

Cambridge Advanced Leadership Programme

Step back and consider the challenges you face.

Thomas Schmidt Senior Vice President ABB

“ Thank you very much for providing me a wonderful experience in the last three weeks – it feels like we have been together for three months – and I really can say I hardly ever have witnessed an atmosphere of trust and learning that was as intense as we had together as a team and a group. I can say I have grown as a human and as a leader and it was possible only because of the Cambridge ALP.”

To register, please contact:

Allison Wheeler-HéauDirector of Open Programmes+44 (0)1223 [email protected] or visitwww.jbs.cam.ac.uk/execed

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* The fee is exclusive of VAT which, where applicable, will be added at the prevailing rate at the date of invoice. It includes all programme materials, daytime refreshments and some evening meals, accommodation in the centre of Cambridge, some Cambridge-based activities and a gala dinner in an historic Cambridge college.

ALP Reunion and Follow-up Programme held annually

This exclusive ALP event will comprise of several sessions exploring new ideas on the “big issues” leaders are facing as well as the opportunity to explore in small groups how your business has changed. There will be plenty of time for you to meet people from other ALP cohorts and reunite with your own group.

Please contact Allison Wheeler-Héau for details.

Leadership

Overview

This unique programme is for high potential women who aspire to reach the top, within their organisations. It offers an opportunity to embark on a learning journey which will enable them to formulate their individual strategies, interact with senior Cambridge faculty, exchange and debate with their peers, and hear personal leadership stories from a distinguished panel of guest speakers who are top executives in leading corporate and public sector organisations. The programme content is evidence-based and has evolved from senior Cambridge faculty who have been conducting award-winning and highly impactful research in the area of women in business as well as seasoned business executives who contribute with a wealth of experience in the area of women leadership and advancement.

Professor Sucheta NadkarniAcademic Programme Director

Further details

www.jbs.cam.ac.uk/rwl

Overview

In times of financial crisis, rapidly changing business contexts and globalised work, managers depend more than ever on their subordinates to get results. Employees may thus represent both a key resource and a liability for managerial success. Tapping the full potential of employees, however, may require leadership and people management skills that stretch beyond ordinary managerial competences.

Grounded in rigorous, cutting-edge research, the Transformational Leadership Programme aims to provide you with inspiration, hands-on tools, and knowledge that will enhance your emotional and leadership skills for managerial results.

Dr Andreas RichterAcademic Programme Director

Further details

www.jbs.cam.ac.uk/tlp

Topics

• Executive coaching and career strategies • Female leadership advantage • Negotiation skills • Building, working with and growing

high-performing teams • Strategies for career success

Benefits

• A clear action plan for career advancement in rising to a senior leadership role

• Reflective learning on how to address the real challenges faced by participants

• Informal conversations with senior executives about their journey to the top

• A strong supportive network of peers who will remain on the learning journey beyond the programme

• Membership of Cambridge Judge Business School’s Women’s Leadership Initiative that includes: networking events, skill-building workshops, regular updates and sharing of cutting-edge research articles by CJBS faculty

Who is it for?

Women who are intent on growing their professional capabilities within their organisations, and personal capabilities beyond corporate life. Participants should be in the early to middle phases of their careers in management roles, with around three to 10 years’ experience in an entry to middle-management role.

Dates and fee

13-14 September 2018

Programme fee £2,300*Duration: Two days

Topics

• Inspirational leadership and result-oriented management: striking the balance

• Developing flexible leadership styles to meet the needs of employees

• Motivating employees beyond monetary incentives

• Creating engaging and stimulating work, work contexts and working relationships

• Breaching resistance to change• Persuading and influencing for results

Benefits

Over the two days of this fast-paced and practical programme you will:

• Explore fresh perspectives and approaches on leadership

• Explore the importance of motivation, change management and persuasion for leadership effectiveness

• Examine and reflect upon your own style of leading, motivating and persuading subordinates and colleagues

• Learn about tools and procedures to manage change effectively, and return to your business with concrete ideas of how to implement change

Who is it for?

People with responsibility for managing or developing employees, to improve performance and organisational effectiveness.

Dates and fee 11-12 October 2018


Cambridge Rising Women Leaders Programme

Confidence, self-awareness and leadership skills to reach the top.

Transformational Leadership

Maximise the full potential of employees.

Self-awareness, strength building, shared experiences and continued learning, make up the four core themes – or ‘pillars’ – of the Cambridge Rising Women Leaders Programme.

“ The programme has redefined how I think about leadership. I will be taking many lessons back to my workplace – it’s been the perfect balance of theory, evidence and practical solutions.”

Wiesia Ruta Head of Incident GSK

“ Stimulating mix of concepts and media to allow us to come to our own conclusions. I am applying the concepts, the situational and transformational leadership principles, the listening and the competency framework analysis of employees and what stage they are at. I really thought this was excellent.”

Yvonne Pinto Director of ALINE Firetail

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* Tuition fee includes instruction, materials, lunches, breaks and prestigious dinner at the end of the first day. It excludes VAT charged at the prevailing rate and is subject to change.


Open Programmes [email protected]+44 (0) 1223 330741www.jbs.cam.ac.uk/execed

Cambridge Judge Business School General Management Certificate of Achievement


* Tuition fee includes instruction, materials, lunches and breaks. It excludes VAT charged at the prevailing rate and is subject to change.

General Management

Overview

The Cambridge General Management Programme (GMP) provides an intense learning experience, bringing together managers from around the world who share a passion to excel in an increasingly competitive landscape. We offer a very practical and skills-based approach which recognises that time is short and expectations are high. You will join us for two weeks that will stretch your thinking, increase your confidence and accelerate your management career. There will be the opportunity for you to reflect on your performance to date and consider how to develop your skills further to ensure future success.

Further details

www.jbs.cam.ac.uk/gmp

See the bigger picture.“This programme is ideal for people with at least five years’ executive experience who are especially interested in the practical application of fundamental principles in key management disciplines, and how to apply them to improve decision-making within their organisations. It is also one of the best ways I can think of to gain international experience through exposure to an impressive peer group drawn from all over the world and from a very wide range of sectors.”

Professor Jochen Runde Academic Programme Director

Topics

Gain an understanding of the concepts and fundamental principles in key business management disciplines including:

• Accounting• Collaborative leadership• Communication and negotiation strategies• Creative approaches to problem solving • Finance • Innovation• Macroeconomics • Marketing • Operations• Organisational behaviour

The two weeks will contain a variety of teaching methods including; faculty lectures, guest speakers, case studies and group work sessions.

Benefits

• How to increase team performance with enhanced leadership skills

• Improved decision-making processes and analysis

• A broader understanding of financial and accounting principles

• An appreciation of strategic issues in the context of a global marketplace

• How to identify new trends and market demands in a complex business and economic environment

You will also be eligible to become an associate member of Cambridge Judge Business School’s global network of graduates and business-focused Cambridge University alumni, faculty and staff. Participants also receive a Cambridge Judge Business School email address for life.

Who is it for?

Mid- to senior-level functional managers with at least five years’ experience who are moving into a senior management role with broader responsibility or tackling new uncertainties. Those seeking to widen their outlook with a view to securing a future position as a regional leader or business unit head, or to simply perform at a higher level in their current role.

Dates and fee

20 May-1 June 2018 18-30 November 2018

Programme fee £12,000*Duration: Two weeksOpening session starts Sunday evening

Cambridge General Management Programme

Fast-track your appreciation of key management disciplines.

Sergio A. Febles Lopesan Hotel Group Corporate Commercial & Marketing Director

“ The programme is extremely well designed and offers a great balance between theoretical and practical management principles.”

To read Sergio’s full interview, and to download the GMP brochure, visit:

www.jbs.cam.ac.uk/gmp

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Allison Wheeler-HéauDirector of Open Programmes+44 (0)1223 [email protected] visitwww.jbs.cam.ac.uk/execed

* The fee is exclusive of VAT which, where applicable, will be added at the prevailing rate at the date of invoice. It includes all programme materials, daytime refreshments and some evening meals, accommodation in the centre of Cambridge, some Cambridge-based activities and a gala dinner in an historic Cambridge college.



Certificate of Achievement

Overview

The Cambridge Judge Business School General Management Certificate of Achievement provides you with the opportunity to enhance your knowledge and skills across fundamental business concepts and practices and focus on your specific career needs.

You are awarded the Certificate of Achievement following ten days of learning with us. This requires participation in several two, three or five day programmes of your choice giving you the flexibility to choose topics that meet your requirements and a timetable to suit your work commitments. The programmes can be taken in any order, and participants have up to two years to complete the Certificate of Achievement.

Further details

www.jbs.cam.ac.uk/gmca

Topic selection

One of the pedagogical aims of the Cambridge Judge Business School General Management Certificate of Achievement (GMCA) is to enable participants to develop a broad general management perspective. We ask that your programmes are chosen from at least three different topic areas listed below. Please refer to programme pages in this brochure for more details.

Strategy• The Cambridge Negotiations Lab• Strategic Management: Creating and

Sustaining Competitive Advantage• Strategic Change & Renewal

Innovation• Cambridge Making Innovation

Happen Programme• Digital Innovation & Transformation• Managing Innovation Strategically

People and Management• People & Organisational Effectiveness• Creating High Performance Teams

Finance and Accounting• Finance and Accounting for Non-Financial

Managers• Alternative Finance in the Digitised Economy

Marketing• Strategic Branding in the Social Media Era• Strategic Marketing Management

Operations Management• Leading Strategic Projects Successfully• Leading Strategically Through Risk &

Uncertainty• Delivering Process Excellence

Leadership• Transformational Leadership• Cambridge Rising Women Leaders Programme

Security• Re-engineering Policing


General management delivered in a modular format to meet your needs.

“ I have experienced some world-class faculty on these executive programmes and am pleased that the learnings have assisted me to retain a first mover advantage over our competition. Knight Frank operates circa 400 global offices and it’s essential we are at the cutting edge of business, offering best in class advice to our clients.”

Julian Evans Head of Healthcare Hotels & Leisure Knight Frank

Benefits

You will learn from outstanding faculty and associates of Cambridge Judge Business School and gain a truly international experience from your global peer group.

• Acquire a broad understanding of leading-edge business concepts from Cambridge faculty

• Share a highly interactive learning environment with other participants from across the globe

• Enhance your career needs through specific courses and build effective leadership skills

• Access the latest knowledge in management best practice and research

• Choose a method of study to meet the demands of your timetable and that best satisfies your learning requirements

On completion of the programme, participants receive the Cambridge GMCA and are eligible to become an associate member of Cambridge Judge Business School’s global network of graduates and business-focused Cambridge University alumni, faculty and staff. Participants also receive a Cambridge Judge Business School email address for life.

Who is it for?

This programme is designed for highly motivated business professionals who have reached a level within their organisations where they require more breadth and depth across multiple functional areas, or wish to refresh their thinking in specific management principles. You will be ambitious and looking to develop your skills and extend your global network of colleagues to enable you to move to the next step in your career.

Dates and fee

Please refer to the calendar on page 39 for upcoming programme dates.

Programme fee £9,975*Duration: A minimum of three programmes, equal to 10 days’ learning

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Embrace the Cambridge spirit of achievement. “The Cambridge General Management Certificate of Achievement enabled me to work towards a goal while having the flexibility to choose subjects tailored to my individual development needs.

Cambridge has got the balance right between the theoretical and practical application of the material being taught. The real life examples and case studies brought the material to life and provided me the guidance to implement strategies that have had an immediate impact in my organisation.

In most USA training programmes the participants are from similar backgrounds, but at Cambridge everyone had different experiences so it made the teaching and discussion very rich. It was amazing.

I would recommend the programme to anyone and I will definitely be coming back to Cambridge.”

Sean BaganInternational Operations ManagerPolaris Industries




Strategy

Overview

This programme is carefully designed to help participants effectively address the challenges of strategic analysis, setting strategy and defining the direction companies should take in the wake of technological disruptions and continuous competitive shifting.

The different sessions will infuse new thinking in building, extending and managing the strategic direction of your company within the context of its diverse stakeholders. Experiential exercises, videos and case analyses are integrated to facilitate exploration and reflection. Participants will be armed with strategic tools and techniques that they can apply in their organisations.

This programme combines rigorous cutting-edge research with real world cases developed by Cambridge Judge Business School faculty, as well as the diverse experiences of participants to provide a unique experience.

Dr Kamal Munir and Professor Sucheta NadkarniAcademic Programme Directors

StrategyOur portfolio of strategy programmes provides business managers and directors with a versatile, strategic toolkit to give coherence and direction to the actions and decisions of the organisation. Whether participants are looking to deploy strategy in negotiating environments, developing a strategic framework for creating and sustaining competitive advantage, re-thinking strategy in the light of new economic and business realities, or developing and utilising a robust set of performance management systems, Cambridge strategy programmes can act as a catalyst for successful strategy implementation.

Topics

• What strategy is and why it is necessary for success

• How to understand the changing dynamics of your industry before you can adapt

• What to base your competitive advantage on • How to develop strategies for cost leadership

and differentiation • How to create completely new markets by

deploying blue ocean strategies • How industries in the new economy (software,

electronics etc.) are characterised by fundamentally different dynamics and how managers can understand and exploit them

• How to structure your organisation to execute particular strategies

Benefits

• Understand how strategy makes the difference between success and failure

• Be able to understand the dynamics of your industry and how to exploit them better than your competitors

• Know how to plot creative strategies that lead to competitive advantage

• Be equipped with the tools and techniques of strategic analysis

• Have the strategic capabilities to improve your decision-making process

• Know how to navigate strategic trade-offs in your journey

• Know how to create synergies across different businesses

• Understand the strategic implementation process and possess the tools for implementation of strategy

Who is it for?

This programme is designed for business leaders from all types of organisations, including senior and middle executives of major corporations, owners and senior leaders of small and medium-sized enterprises, and founders of startups.

Dates and fee

18-19 October 2018

Programme fee £2,300* Duration: Two days

Further details

www.jbs.cam.ac.uk/smt

Overview

This practical, ‘hands-on’ programme provides the strategies and tactics to succeed in all types of negotiating environments, drawing on case studies, role playing and real world experiences to help you develop the skills to successfully and confidently manage the negotiation process.

Professor Mark de RondAcademic Programme Director

Topics

• The seven critical elements to successful negotiations

• Managing conflict to reconcile different interests and objectives

• Reconciling the interests of principals and agents

• Managing the balance between empathy and assertiveness

• Cross-cultural negotiations• Multi-party negotiations

Benefits

• Provide participants with ‘hands on’ experience of negotiating

• Give participants an opportunity to learn about themselves as negotiators and to learn by observing those around them in action

• Provide a safe environment to experiment with different negotiating styles or analytical techniques, without incurring significant losses or getting hurt

Who is it for?

This programme is designed for those who wish to refresh their negotiating skills or who have little or no formal training in negotiations.

Dates and fee

14-15 March 2019 12-13 September 2019


Further details

www.jbs.cam.ac.uk/cnl

Strategic Management: Creating and Sustaining Competitive Advantage


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“ The academic experts challenged my way of thinking about strategy and how it applies to a global business like Microsoft. It was hands down the best programme I have attended. It articulated the theory whilst offering me examples of practical application.”

Rachel Howard Senior Business Manager Microsoft

The Cambridge Negotiations Lab

Overview

The programme aims to help you design strategic renewal and changes that will boost your firm’s competitiveness and profitability. You will learn how to develop a strategic renewal plan that maps the reconfiguration of capabilities and key activities with close attention to implementation challenges.

The programme examines how executives respond to opportunities and challenges that require significant reconfiguration of their firm’s resources and capabilities. Strategic change can be triggered when firms deepen their strategy and may need to reconfigure (create, modify, discard) their competencies.

Diversification into new product categories and geographical expansion into new markets can also quickly expose the boundaries of a successful strategy. New growth initiatives demand major changes in a company’s relationships and capabilities. Likewise, when the industry is disrupted by shifts in technology, customer preferences and competitive dynamics, significant renewal of the firm’s strategy may become the only way to survive. Strategic renewal and change are a constant necessity and reality of executives’ lives and careers in various types of organisations.

Yasemin KorAcademic Programme Director

Further details

www.jbs.cam.ac.uk/scr

Topics

• Understanding when strategic change or renewal is essential, and how much resource and capability reconfiguration will be needed

• Assessing alternative paths of renewal to accomplish the reconfiguration and renewal

• Creating a strategic renewal business plan to map the changes in value proposition, capability configuration and key processes

• Anticipating configurational and implementation challenges and factoring potential solutions into your plan

Benefits

By the end of this two-day programme, you will:

• Develop a strategic renewal plan that maps and explains the reconfiguration of resources and capabilities, key activities and processes

• Understand and articulate to others when and why strategic change and renewal are needed (or not) in a given situation

• Address configurational and implementation challenges with the strategic change

Who is it for?

This programme is relevant to senior to mid-level managers and executives, founders, strategy directors, business development managers and consulting directors and professionals working in a wide range of industries.

Dates and fee

2019 dates tbc


Strategic Change & Renewal

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Strategy

Overview

While developing good business models is essential to success, many of us continue to confuse business models with strategy. This programme looks at how business models and strategies complement each other, but also provides insight into the creation, maintenance and renewal of business models.

Professor Shazhad Ansari and Dr Kamal MunirAcademic Programme Directors

Topics

• Why talk about business models?• What is a business model?• The ‘three Vs’ of a business model• Communicating and implementing a

business model• Evaluating and selecting new business models• Different markets, different challenges:

business models in emerging and bottom-of-pyramid markets

• Aligning business models and management models

• Shifting business models successfully

Benefits

• Return to your organisation having reviewed and evaluated your business model

• Be equipped with a set of insights and tools proven to develop successful new business models and change existing business models

Who is it for?

This programme is suited to executives from small, medium and large enterprises, who are concerned with strategy in their organisations.

Dates and fee

13-14 December 2018

Programme fee £2,300* Duration: Two days

Further details

www.jbs.cam.ac.uk/cwbm


Creating Winning Business Models





Innovation

Overview

Maintaining competitive advantage is key to the ongoing success of any business. In the current climate, innovation can no longer be considered the remit of CEOs or senior management – it must be looked upon as a broader capability that is encouraged and instilled throughout an organisation.

Innovation comes in many forms, from business models to new products and basic technology development. What is key for organisations is to foster an environment that supports innovative thinking, developing a wider ecosystem that broadens the input and capability of the business.

This five-day programme is designed for senior executives to consider all the activities required to elevate innovation as a core organisational management capability; to create a culture that innovates consistently, systematically and with tangible results. At the end of the five days, participants leave with a clear action plan of how to take the next steps in driving this innovative management capability within their own organisations.

Professor Stylianos KavadiasAcademic Programme Director

Further details

www.jbs.cam.ac.uk/mih

InnovationOur innovation programmes are specifically designed to enable innovation capabilities across many different areas of an organisation. Whether this is managing innovation, unleashing innovation and creativity internally, learning how to blend corporate and entrepreneurial innovation, understanding and implementing new business models, or exploring service design and innovation, Cambridge innovation programmes will help participants to elevate innovation to become a core capability within an organisation.

Topics

• Unleashing innovation across the organisation• What is innovation? What types of innovation

does your own organisation lack?• Creativity at the heart of innovation. Creativity

beyond art. Enabling a context that fosters organisational creativity

• Enabling organisational idea generation – the “innovation supply chain” and barriers to destructive innovation

• Selection of the right ideas to drive innovation through the business

• Innovation projects and action operational principles

• Bringing innovative ideas to reality. Flexible innovation processes and generating innovation successes in your organisation

• Stakeholder engagement to ensure the delivery of your value through innovative ideas and projects

• Innovation in ecosystems; innovating beyond the boundaries of your organisation

Benefits

• Understand the fundamental steps of innovation: creation, combination, selection and execution of creative ideas

• Understand the ‘architecture’ of innovative organisations: the necessary structures to ensure alignment between strategy, selection and execution of the creative ideas and initiatives that arise within an organisation

• Learn first-hand about the difficulties when innovating within in an ecosystem, in a unique session contributed to by several guest companies

Who is it for?

Leaders wishing to drive innovation through their business, executives in charge of innovation (R&D Heads, CTOs, VPs etc.), senior managers involved in key strategic innovation projects, executives wishing to drive innovation through their respective units (e.g marketing, procurement, production), senior officers in government or NGOs that seek to challenge the current priorities in their organisations and executives wishing to understand and apply creativity generation to make their organisation more innovative.

Dates and fee

2-7 December 2018

Programme fee £5,995*Duration: Five daysOpening session starts Sunday evening.

Cambridge Making Innovation Happen Programme: Leading and Leveraging the Innovation Potential

Put innovation at the heart of your organisation.

* Tuition fee includes instruction, materials, lunches, breaks, 5 nights’ accommodation and a gala dinner at an historic Cambridge college. It excludes VAT charged at the prevailing rate and is subject to change.

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“ We spent each day studying each necessary step from creativity to measuring innovation, as well as simulating real-life business examples, the programme fully met with my expectation. I am bringing back a lot of insights and tools to better innovate in our organisation.”

Charles-Edouard Monroe Attaché to the COO VR - ESI Group

Overview

Over the last decade, ‘born digital’ companies such as Facebook, Google and Alibaba have led the way as key innovators in their industry. The challenge today is for organisations across a wide range of sectors to transform their strategy and ways of organising through digital technologies to be innovative and competitive. Making this transition requires a rethinking and a widening of the lens of innovation, which is now possible with the help of digital technologies. This programme equips managers to make this full embrace towards being a successful digital organisation ready to compete for the future.

This programme provides methodologies and frameworks as well as critical thinking to help participants re-think how they lead the transformation of their organisation through digital innovation. It adopts a multi-facetted approach, developing capabilities on digital innovation, designing services, ecosystem leadership, creative cross-functional teams, and successfully transitioning to a digital enterprise.

Professor Michael BarrettAcademic Programme Director

Topics

• Developing a vision for digital innovation for your organisation

• Build your leadership skills and practices to be effective in a digital organisation

• Re-inventing your strategy and value creating approaches to take advantage of digital

• Developing your team to work creatively• Transforming your organisation and managing

resistance to change in embracing digital• Effectively digitising business processes to

meet changing customer behaviours• Creatively designing and scaling-up

digital services for customers and across the ecosystem

Benefits

• Gain the tools and techniques for designing innovative digital solutions

• Be able to apply digital innovation frameworks to enhance strategy and competitiveness

• Develop cross functional teams for successful innovation

• Understand how to manage the transition in becoming a more effective digital organisation

• Develop a leadership strategy to successfully scale innovation across your ecosystem

Who is it for?

Managers wishing to develop digital innovation through cross-functional teams, and executives in charge of digital innovation (CIOs, CTOs). Mid to senior business managers involved in transforming their organisation through innovation and executives wishing to widen their lens of innovation beyond the organisation, will benefit from attending this programme.

Dates and fee

14-15 June 2018 15-16 November 2018


Further details

www.jbs.cam.ac.uk/dit

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Innovation


Managing Innovation Strategically

Overview

Increasingly, in today’s fast-paced, converging world, sustained innovation is a necessity to thrive. However, for most firms, the strategies and processes associated with innovation remain vague and are not professionally managed. In this programme, we will learn why firms struggle to create and capture new value and share a number of concepts on how to implement innovation and develop a set of practical tools and concepts that you can apply to your business.

Dr Kamal MunirAcademic Programme Director

Topics

• Increasing the likelihood of your technology or design becoming dominant

• Capturing value through complementary assets

• Disrupting your competitors through innovative business models

• Managing innovative development projects• Harnessing the power of users in the

innovation process

Benefits

• Learn the tools and techniques of managing innovation

• Improve capabilities to apply innovation in your organisation to enhance performance

• Understand the factors to support creativity and innovation

• Understand the innovation implementation process and how best to organise innovation

Who is it for?

Leaders interested in creating an innovative organisation. Executives from functions such as R&D, marketing, strategy, business development, research development and those already involved in innovation.

Dates and fee

11-12 June 2018 22-23 November 2018


Further details

www.jbs.cam.ac.uk/mis

* Tuition fee includes instruction, materials, lunches and breaks. It excludes VAT charged at the prevailing rate and is subject to change

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Digital Innovation & Transformation

Embracing digital: transforming your organisation through innovation.



“ The module has given me insight into how organisations can capture greater value by managing innovation strategically. As an enterprise risk management professional, the module has provided me with an opportunity to view and appreciate the business’s activity from a different lens and hence potentially provide greater value in the context of my role.”

Manish Shah Head of Enterprise Risk Management Vanquis Bank

ONLINE - Beyond Innovation: Business Models for Transformative & Competitive Advantage

Innovation

Overview

Organisations based on traditional business models are coming under increasing pressure, from the forces of globalisation to digital disruption and rapidly changing buying patterns. Some of the most successful businesses of the last ten years have been built on new business model concepts; models that encourage innovation and are always a step ahead of the competition.

This online programme is specifically designed for those with strategic responsibility for the direction of their organisation or business unit. It will support leaders through the process of reviewing, refining and delivering on a winning business model.

Professor Stelios KavadiasAcademic Programme Director

Topics

Over the six-week programme you will delve into six key modules, with a practical assessment taking place at the end of each week. In the sixth week, you will use all that you have learnt to submit your final assessment which counts for 60 per cent of your final grade. You will come away with a tangible, evidence-based assignment that can be used to gain support from senior management for fundamental change within your organisation or business unit.

See the weekly programme breakdown on our website: https://www.jbs.cam.ac.uk/bi

Benefits

By the end of the six weeks, you will:• Have a strong, evidenced proposal for

fundamental change within your organisation• Develop the organisational capability to

transform your business model through innovation

• Understand and use the tools and frameworks to assess business models and propose a viable way forward

• Systematically explore what kind of change innovates your business model

• Be comfortable thinking innovatively• Study and learn with peers from around the

world in an interactive and engaging way• Receive full support along the way with a

dedicated administrative contact and tutor• Gain access to and feedback from University

of Cambridge faculty and fellows• Enjoy online study, reducing the need for

time out of the office and travel. You will have the flexibility each week to access learning materials, balancing professional and personal responsibilities

• Receive a Cambridge Judge Business School Executive Education signed certificate on successful completion (subject to passing the project work, interacting in the live session and forums and completing weekly peer reviews)

Who is it for?

You will be an:• Executive in any size company, small or large,

who is in a position to effect change, either within your strategic business unit, or on a wider level

• Executive looking to better your current business model and how you can propose areas for improvement and change

• Executive who wishes to identify ways that your organisation can maintain competitive advantage

Dates and fee

4 June 2018 8 October 2018

Programme fee £2,000*Duration: 6 weeks (4-6 hours per week)

Further details

www.jbs.cam.ac.uk/bi

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* Tuition fee includes instruction and materials. It excludes VAT charged at the prevailing rate and is subject to change.

“ I have attended several online programmes in the past, from various institutions, however the additional value of this online programme is the live faculty and peer interactions. This opportunity to discuss and debate in the live sessions and breakout rooms is superior, as this mimics the benefits of classroom-based learning. I highly recommend this programme for anyone wishing to take a comprehensive approach to building and validating a strategy proposal.”

Giovanny Leon Pricing & Access Regional Director LatAm & Canada Novartis




Overview

This programme will explore the key elements of a high performance team, drawing on examples from corporations, not-for-profits, consultancies and sports teams, among others. We look at the major areas of team roles and responsibilities, team dynamics and team outcomes. We investigate the different kinds of people required to make a high performance team and the important elements in ensuring the dynamics of the team sustain high performance.

Further details

www.jbs.cam.ac.uk/chpt

People and ManagementOur people and management programmes are designed to help people deal with the challenges of managing and motivating an organisation’s most important resource: people. Providing the most up-to-date frameworks for leaders to effectively develop a culture and process for change, developing HR capabilities to have a larger impact within the organisation and providing the management toolkit required for creating a high performance culture within the organisation are all key people management areas covered through the portfolio of programmes.

Dr Philip StilesAcademic Programme DirectorPeople & Organisational Effectivenessand Creating High Performance Teams

Overview

This programme looks at how leaders and managers can increase the effectiveness of their team and their organisation through enhancing the attraction, motivation, development and retention of their employees. We look at the approaches, mechanisms and practices that increase performance and commitment and build alignment with the strategic objectives of the organisation.

Topics

• Talent attraction, nurturing and individual development

• How to ensure higher staff retention• Performance management and rewards• Organisational development - adapting to

changing circumstances• Change management - managing people

through change• Leading change

Benefits

• Acquire and develop new people• Management capabilities and confidence• Gain practical concepts and frameworks• Translate frameworks into day-to-day business

responsibilities• Understand more about your own role as

a leader• Develop personal action plans to achieve

desired behaviours within your team

Who is it for?

This programme will benefit general managers in both the public and private sector with significant people management responsibilities, who have either recently taken on these responsibilities or wish to refresh their knowledge and skills.

Dates and fee

20-22 June 2018

Programme fee £2,995*Duration: Three days

Further details

www.jbs.cam.ac.uk/poe



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Creating High Performance TeamsPeople & Organisational Effectiveness

* Tuition fee includes instruction, materials, lunches and breaks. It excludes VAT charged at the prevailing rate and is subject to change

Topics

• The dynamics of high performance teams• Dealing with conflict and difficult team

members• High performance individuals and their

preferences for teamwork• Getting the most out of individual team

members• Team roles and responsibilities• How to increase communication effectiveness

in teams

Benefits

• Develop new perspectives on how to manage teams

• Explore the importance of high performance cultures

• Understand how the segmentation of employees affects team practices

• Develop an understanding of effective leadership in teams

Who is it for?

Anyone responsible for managing or developing teams, to improve performance and organisational effectiveness.

Dates and fee

28-29 June 2018 27-28 September 2018 22-23 November 2018


“ Everyone is striving to push the barriers of teams and team performance and I wanted to understand the theory and methods in to how to fulfill this. Looking at ways my team could move into a high performing team and the perspective of everyone understanding goals, values and processes is some good learning for me to take back and implement.”

Greg Edwards Regional Sales Manager – Lubricants Certas Energy



SecurityOur Security programmes are designed to provide a new strategic plan for law enforcement officials to increase public safety, transform security agencies and enhance performance.

Professor Lawrence ShermanAcademic Programme Director

Overview

Delving into the management of all aspects of police operations, the programme presents the Cambridge system for giving police executives direct control over everything police do. Rejecting the last century’s industrial model of a police call centre assembly line, the programme shows participants how to balance competing priorities at all times with a single, evidence-based decision-making unit for assigning all resources.

Re-engineering Policing is a three-day programme that provides a new plan for increasing public safety. Addressing both the policy-makers and the technicians who can implement the CAM system, this introductory programme can be supplemented by advanced classes and field visits.

Topics

• Problems and solutions in policing• Implementing algorithms• Blending experience with data• Dealing with pushback

Benefits

• Creates a unified command and control centre led by very senior police officers

• Integrates proactive and reactive police operations, both tactically and strategically

• Uses algorithmic forecasting to identify highest risks of high harm

• Uses better crime and harm prediction to create better crime and harm prevention

• Helps to detect undetected crimes, from domestic abuse to human trafficking

• Identifies and manages gaps in protection on a minute-by-minute basis

Who is it for?

Police leaders, elected officials, government ministers, senior civil servants, manufacturers of police technologies, corporate security and safeguarding executives and police educators who require a new plan for increasing public safety.

Dates and fee

31 October - 2 November 2018


Further details

www.jbs.cam.ac.uk/rep

Re-engineering Policing

Security Family Business

* Tuition fee includes instruction, materials, lunches and breaks. It excludes VAT at the prevailing rate and may be subject to change.



Overview

The theme of this year’s programme is risk management, and this is explored from all angles relevant to families and family businesses.

One of the primary objectives is to establish a global forum that will offer participants a learning experience that reflects the quality and reputation of the University of Cambridge. This programme will commit to action and focus on academic research and topics that are entirely relevant to family businesses, wealth owners and our communities.

The programme has been developed with Iraj Ispahani of Ispahani Advisory and Philip Marcovici of the Offices of Philip Marcovici.

Topics

Leadership & Followership• Enhancing leadership skills and capabilities • Becoming an effective board member • Organisational development and human

resources • Intergenerational collaboration • Effective branding, marketing and public

relations Governance & Structures

• Delivering impactful contributions within the family business

• Challenges for the future, and the role of family wealth and businesses in society

• Understanding the vehicles used to own family businesses and wealth and how they work Succession Planning & Asset Protection

• Understanding the real needs of family business and wealth owners

• Role of psychiatrists and psychologists in helping families avoid wealth being destructive of family relationships, family businesses and family wealth

• Changing demographics and the need for wealth and business owners to deal with ageing and succession impact Investment & Tax

• Private equity and venture capital • Alternative (asset class) investments • Public companies and what investors need to

know • Portfolio analysis • Social impact investing • Understanding the tax and regulatory world

affecting family business and wealth

Participants will also have the opportunity to select and follow several supplementary ‘interest streams’ of their choice.

Responsible Family Business & Wealth Ownership Family BusinessFamily business and wealth ownership is expanding, and demand for education and support in this area in an increasingly complex world is well established. Many programmes focus on the next generation and on business succession rather than on the ownership and application of more passive wealth and other more holistic needs of families.

Benefits

• Learn from faculty from a broad range of University of Cambridge departments including law, business, economics, psychology and public policy

• Gain insights from prominent family business owners and renowned industry experts

• Receive individual mentoring for each participant; an academic mentor who will be in touch with the participant in advance of the programme, during the programme, and in relation to follow-up possibilities

Who is it for?

The programme will be restricted to family members. We would welcome the following groups to attend:

• Owners of family businesses and next generation family business owners. Some families may choose to send several family members spanning the generations

• Owners of family passive assets • Principals within family offices

Participants will have all completed their education and started their professional career. The applications are reviewed with care to ensure the group is homogeneous in terms of objectives and experience. We endeavour to revert to each applicant within 48 hours (over a working week).

Dates and fee

8-12 October 2018 7-11 October 2019

Programme fee £6,995 *Duration: Three and a half days

Further details

www.jbs.cam.ac.uk/rfbwo

Khaled SoufaniAcademic Programme Director



27



Operations ManagementOur operations management programmes enable executives to delve into the administration of business practices to create the highest level of efficiency possible within an organisation. Our focus is concerned with converting materials and labour into goods and services as efficiently as possible to maximise the profit of an organisation. Operations innovation has proven to be key for growing and maintaining competitive advantage, and this is partly driven through superior operations management throughout the organisation.

Dr Kishore SenguptaAcademic Programme Director

Overview

Organisations often rely on managers to lead and execute specific projects in order to realise their broader strategic objectives. Mergers, acquisitions, product launches and strategic realignments all demand skills in navigating complexity, understanding risk and effective stakeholder management. If their managers lack such capabilities, then they will struggle to take advantage of new opportunities, drive change or continue to create value.

Leading Strategic Projects Successfully is a three-day programme that provides managers with this more holistic view. We adopt a managerial – rather than a technical – perspective, and focus on issues that concern those who lead projects. We also consider the impact on those who may have oversight and those who will be required to implement new initiatives.

Topics

• Project planning and complexity, control and monitoring

• Risk management• Managing stakeholders and monitoring teams• Strategy cascading

Benefits

• Enhanced project-based skills set• Improved planning and control• Effective handling of complexity and

uncertainty in order to cope with difficult external environments

• Understanding and managing project teams and stakeholders’ relationships

Who is it for?

Executives involved in different project roles: as leaders, sponsors or implementers, including functional managers involved in: managing complex projects, new product or service development, driving change management initiatives and implementing breakthrough projects.

Dates and fee

1-3 October 2018


Further details

www.jbs.cam.ac.uk/lsps

Leading Strategic Projects Successfully





Delivering Process Excellence: Lean Six Sigma Green Belt Certification

Overview

This five-day programme provides participants with a deep understanding of how to deliver process excellence, and equip them with a practical toolkit to achieve sustainable improvements in their own organisation’s processes. We shall use Lean Six Sigma, a well-established methodology that enables individuals and organisations to improve the efficiency, productivity and quality of products and services. The concepts, tools and techniques of Lean Six Sigma are based on understanding and meeting customer needs, being responsive to change and reducing waste, thereby continually improving quality.

Certification

Lean Six Sigma Green Belt CertificationThis programme will examine thoroughly the concepts of Lean and Six Sigma. Participants will develop proficiency in the use of process improvement tools and techniques, with insight on both manufacturing and service contexts. Throughout the programme, we consider the challenges of Lean and Six Sigma programme implementation in real business situations.

The programme will provide participants with a body of knowledge that is consistent with the exam requirements for Lean Six Sigma Green Belt certification. Subsequently, participants will demonstrate the practical application of the Lean Six Sigma concepts to a process improvement project over a six-week period to qualify for the Green Belt certificate.

Lean Six Sigma Certification ExamAt the end of the taught programme, participants will sit the Lean Six Sigma Green Belt Certification Exam. This is a two-hour closed book exam based on the Lean Six Sigma Green Belt Body of Knowledge. An overview will be circulated to participants prior to the course, but the topics will be covered in totality during the taught sessions.

Lean Six Sigma projectAfter successfully passing the Green Belt Certification exam, participants will work individually over a period of six weeks on a Lean Six Sigma project to observe a process in their workplace, identify improvement opportunities and make recommendations supported by data and analysis.

The projects need to be completed prior to the project presentations approximately six weeks later in Cambridge.

Benefits

By the end of the programme, participants will be able to:

• Understand the drivers of process excellence • Critically analyse the processes and

performance of an organisation’s operation • Understand the Six Sigma philosophy, its

methods and phases • Comprehend the concepts of Lean Thinking

and its applications• Identify and apply Lean Six Sigma tools and

techniques to ensure lasting improvements• Observe a real-world operation in action and

identify best practice, improvements and potential innovations

• Work individually on a Lean Six Sigma project – participants will observe a process in their workplace, identify improvement opportunities and make recommendations supported by data and analysis

• Learn from a diverse cohort comprising multiple nationalities and industries

The programme has a practical focus and will involve examples and projects relevant to participants’ work areas. Completion of the programme leads to the widely recognised and formally certified Lean Six Sigma ‘Green Belt’ qualification.

Who is it for?

The programme is applicable to anyone who works in or oversees an operational role. They will be in a junior-middle-management role or be interested in gaining deep understanding of how to deliver process excellence.

As part of the application process, applicants will need to ask their line manager or sponsoring executive to fill in and sign part of the application form. We are open to multiple participants from the same company attending as this forms a great opportunity to build process improvement capability.

Dates and fee

10-14 September 2018 + presentation date 2 November 2018

Programme fee £4,995*Duration: Five days plus 1 day for project presentations

Further details

www.jbs.cam.ac.uk/dpe

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Jane Davies Academic Programme Director

Dr Benn Lawson University Senior Lecturer in Operations Management


Overview

Organisations face a multitude of risks, that they must manage on multiple fronts. Planning for a flexible response is key to managing risk and keeping on track to executing your strategy.

As a leader, you need to be able to deal with risk, be dynamic, and have the means to plan and execute in a volatile environment. This programme is self-reflective, starting with risk awareness and principles for taking decisions under high uncertainty. It is also entity-reflective, taking a strategic view that looks at organisational capabilities and how you can harness these to take advantage of change. It frames risk appetite of the organisation, delving into organisational structure and ethos – even the risk of ruin.

This programme takes risk and strategy learning from different sectors – such as financial services, heavy industry, oil and gas - and positions this for firms with a technology, professional or service base.

Further details

www.jbs.cam.ac.uk/lstru

Topics

• Behavioural decisions and reactions• Dynamic decision environments and

managing them• Disruption and scenarios• Risk management• Organisational structure and governance

Benefits

• Learn to identify and manage risks at individual, group and organisational levels, and turn them into opportunities for defining and implementing strategy

• Execute risk management strategies and learn from outcomes

• Take away a framework and a set of checklists that you can use and adopt in your own organisation

Who is it for?

• Executives in any size company, small or large, who is in a position to effect change, either within their strategic business unit, or on a wider level

• Executives in a senior level positions tasked with scenario planning

• Executives looking to bring their team together, to scenario plan, understand and anticipate unforeseen risk

Dates and fee

15-17 October 2018


Leading Strategically Through Risk and Uncertainty

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Professor Daniel Ralph Academic Programme Director

Overview

Today’s managers need to be adept not only in their specific area of expertise, but also in being able to communicate effectively using the terminology of finance and accounting.

Using lectures, worked examples and class discussions, this programme demystifies the language of finance and accounting for managers with very little or no prior knowledge of the subjects.

Topics

• Who uses accounting information and why?• Financial reporting and standardised

disclosures• Economic value added• Ratio analysis• Financial strategies• Cash flow• Capital budgeting• Value-based management

Benefits

• Communicate more effectively with colleagues, senior management and other stakeholders using finance and accounting terms

• Understand how annual reports and financial information are used to make better business decisions

• Interpret a company’s profitability, solvency and liquidity

• Comprehend the economics of corporate investment decisions

• Understand how various metrics are used to assess performance and decision making

• Explore alternative business valuation principles and how you can impact the value drivers of your firm

Who is it for?

Professionals and emerging managers who have experienced both success and promotion in their careers and need to better understand the language of finance and accounting in order to carry out their duties and progress further.

Dates and fee

5-7 December 2018


Further details

www.jbs.cam.ac.uk/fnfm

Finance and Accounting for Non-Financial Managers



Finance and AccountingDesigned for those looking for an introduction to the basics of accounting terminology and financial analysis, our Finance and Accounting for Non-Financial Managers programme explores how these concepts are integrated into your organisation’s strategies and performance. You will learn how to address and communicate financial problems more effectively, how to identify relevant financial information, and how to apply the financial analytical skills needed to make more informed business decisions.

Dr Jenny ChuAcademic Programme Director




Alternative Finance in the Digitised Economy

Overview

Many thousands of new firms, products and services are creating an extremely vibrant global alternative finance ecosystem. Everything from blockchain-based digital assets to new wealth management services serving the masses, from online capital raising channels and instruments such as marketplace/peer-to-peer lending, crowdfunding, initial coin offerings (ICOs) to new payment systems, e-money, remittance services and digital banking services – the financial services system is undergoing a full-scale, technology-driven transformation.

This programme draws upon the most up-to-date and insightful case studies, data and examples from many different geographies, business models and economic contexts, while benefitting from the expertise and experience offered by the Cambridge Centre for Alternative Finance at Cambridge Judge Business School and its global partners. This programme provides an efficient, timely opportunity for industry leaders and decision-makers to be fully prepared, aware and equipped to deal with the challenges and take advantage of the opportunities posed by the alternative finance industry in the digitised economy.

Robert WardropAcademic Programme Director

Topics

• Overview of alternative finance: financial channels, platforms, instruments and asset classes

• E-money and alternative payment systems• Alternative lending business models• Reward & equity crowdfunding• Distributed ledger technology and its

applications• The legal environment in alternative finance

Benefits

Upon attending this programme you will:• Gain insights into how alternative finance is

developing around world, and fits within the digital transformation of financial services and the economy within each region

• Gain insights into the Environment-Social-Governance (ESG) implications of alternative finance developments

• Understand the challenges and opportunities presented by novel forms of capital-raising for firms, including equity crowdfunding and Initial Coin Offerings (ICOs)

• Learn about the mechanics of smart contract structures and the legal issues introduced by ‘the code is the contract’ structures governing alternative finance instruments

• Gain insights into alternative finance business models to learn how non-financial firms are deploying fintech analytics to monetise alternative data in digital business models

• Gain insights into shifting regulation for alternative finance, and how regtech innovation is transforming both compliance and market surveillance

• Understand the reality versus the hype in the practical limitations and suitability of fintech applications like blockchain and cryptocurrencies

• Understand the fundamental principles of ‘token economics’, and its potential impact on compensation structures and the governance of organisations

• Understand the disruptive potential of asset digitisation to incumbent financial instruments and assets classes

• Gain hands-on experience in applying insights gained during the course to the development of a strategic roadmap for your organisation

Who is it for?

This programme is suitable for executives working in financial, non-financial or policy-influencing organisations interested in better understanding the potential impact of alternative finance developments for their organisations. Participants will have senior roles involving strategy development, business development, marketing and product development, innovation, ESG or legal affairs.

Dates and fee

23-25 May 2018

Programme fee £ 2,995*Duration: Three days

Further details

www.jbs.cam.ac.uk/afde * Tuition fee includes instruction, materials, lunches and breaks. It excludes VAT charged at the prevailing rate and is subject to change

33Finance and Accounting

35



Marketing

Overview

Marketing is all around you – you are exposed to marketing in almost everything you do. As a result, everyone and every organisation seem to have an intuitive understanding of what marketing is all about: marketing is about selling, advertising, and promotion. Hence, marketing is just common sense. Is this really true? Is that what marketing is all about? Do you really understand the marketing management process? These are the questions which we will address and debate in this programme.

Marketing is far more than just advertising and promotion; it is first and foremost a strategic analysis of the market environment, including customer, competitor, company, context and collaborator, and then strategic execution of segmentation, targeting and positioning.

Strategic marketing management is a powerful organisational process to better reach and satisfy customers while increasing profitability and productivity. It will also help a business become more innovative and better penetrate a market.

Further details

www.jbs.cam.ac.uk/smm

MarketingOur suite of marketing programmes deals with two fundamental areas: strategic marketing management and brand building in social media. Both programmes provide a deep insight into the latest theories and practices using a combination of case studies, workshops and faculty-driven sessions.

Dr Eden YinAcademic Programme Director

Topics

• Essence of marketing• Strategic marketing planning process• Understanding consumer needs• Consumer decision making: system 1 vs.

system 2 model• Analysing competitors and company• Strategic segmentation and micro

segmentation• Calculating market potential and targeting• Perceptual map and brand positioning

Benefits

• Understand the true nature of marketing – debunk the myths

• Develop a deep understanding around consumer needs and motives

• Learn about effective marketing strategies such as segmentation and positioning

• Develop an agenda for bringing winning products to market

• Investigate value-based pricing to maximise your long-term profitability

Who is it for?

This programme is targeted at those who are concerned with improving their personal and/or organisational performance in both the private and public sectors, from either commercial entities or NGOs. As connecting with customers broadly defined is relevant to all sorts of organisations, anyone who needs to connect with their customers or stakeholders should find it relevant and stimulating.

Dates and fee

15-16 November 2018


Overview

A strong brand has been the primary strategic asset for firms, and therefore building a strong brand is becoming a central component of a firm’s marketing strategy. However, brand building is always a challenging endeavour, especially in the social media era, as it requires managers to have deep insights on consumer psychology, market competitive dynamics, opportunities and threats associated with social media, and their own organisational capabilities.

Topics

• The strategic brand management process• How to build a strong brand• Brand positioning• Choosing brand elements• Communicating the brand• Benefits of social media for brand building• Branding challenges in the social media era• Social media strategies for brand building

Benefits

• Understand the essence of brand and brand building

• Learn about the effective strategies and best practices in branding

• Develop a deep understanding on brand positioning

• Learn about how to measure brand equity• Develop skills for managing multiple brands

Who is it for?

This programme is targeted at those who have the ability to initiate change in their organisations or business units, those responsible for or contributing significantly to the development and implementation of brand building strategies, and also any entrepreneurs and executives wishing to broaden their strategic horizon with respect to brand management.

Dates and fee

8-9 November 2018


Further details

www.jbs.cam.ac.uk/sbsm

Strategic Marketing Management

Strategic Branding in the Social Media Era



“ This programme was very insightful and useful. I can use the information that I have obtained on the course to help the businesses that I work with to achieve their goals. You have given me a fresh approach to marketing.”

Faye Eldridge Founder of Fyami.com and Marketing Consultant Fyami.com


37


Stacey CliffordBusiness Development Director, Professional Service Firms+44 (0)1223 [email protected] or visitwww.jbs.cam.ac.uk/execed

Professional Service Firms (PSF)

Professional Service FirmsThese leadership programmes are specifically designed for leaders and partners who are involved in a diverse range of PSFs such as management consultants, accountants, lawyers, actuaries, engineers, architects, surveyors, physicians, public relations professionals and recruiters. These unique programmes focus on the challenging aspects of leading and managing practices - for example, how to strategically differentiate and grow practices, and how to nurture and develop unexperienced professionals.

Guy Lewin SmithAcademic Programme Director

Overview

This programme has been specifically designed for those law firm partners who recognise that, for their firms to be more competitive and successful, they, as individuals, need to be equipped with the legal market insights and, critically, the skills and techniques that will help them meet the demands of today’s law firm partner role and make them more effective leaders at both firm and practice level.

Topics

• Integrated leadership and the motivational dynamics of lawyers

• Law firm strategies: practice segmentation; aligning the firm’s practices, people and resources

• Leadership styles: becoming an effective role model, coach and mentor

• High performance teams: making your teams even more effective

• Leadership and values: the power of personal example, leadership and change

Benefits

• Understand the practical significance of the elements in the integrated leadership model - setting direction, commitment and execution

• Understand the strategic implementation process and more about your own role as a leader

• Develop an understanding of effective leadership and management of teams

• Increased confidence in your leadership ability and management skills

Who is it for?

Law firm partners, particularly those in leadership and management positions such as managing partners, members of partnership boards and other firm-wide management committees, practice area heads, industry sector heads, and those in line to take up such positions and responsibilities.

Dates and fee

3-6 March 2019

Programme fee £4,360*Duration: Three and a half daysOpening session starts Sunday late afternoon, finishes Wednesday afternoon.

Further details

www.jbs.cam.ac.uk/lfp

The Law Firm Partner as Leader

Overview

The core of this programme covers the five main topics critical to the success of any professional service firm - strategy and differentiation, leadership, people management, client service and business development. But what makes this programme unique is its focus on implementation - in turning the concepts and ideas into specific actions that improve individual, practice and firm performance. This programme will particularly appeal to those who value a wider dialogue with leaders from different professions.

Topics

• Professional service firm strategies: practice segmentation; aligning the firm’s practices, people and resources

• Leadership styles: becoming an effective role model, coach and mentor

• Client service: making your client teams even more effective

• Business development: the prerequisites for successful cross-selling

Benefits

• Understand the practical significance of the elements in the integrated leadership model - setting direction, commitment and execution

• Understand the strategic implementation process and more about your own role as a leader

• Develop an understanding of effective leadership and management of teams

• Increased confidence in your leadership ability and management skills

Who is it for?

Professional Service Firm (PSF) leaders, directors and principals, positions such as managing partners, members of partnership boards and other firm-wide management committees, practice area heads, industry sector heads, and those in line to take up such positions and responsibilities.

Dates and fee

13-17 May 2018 2-6 December 2018

Programme fee £5,200*Duration: Four and a half daysOpening session starts Sunday late afternoon, finishes Thursday afternoon.

Further details

www.jbs.cam.ac.uk/psf

The Professional Service Firm Leader

* Fee includes all programme materials, daytime refreshments and evening meals, accommodation in Cambridge, some Cambridge-based activities and a gala dinner in an historic Cambridge college.

May

June

July

Aug

ust

Sept

embe

r

Oct

ober

Nov

embe

r

Dec

embe

r

Leadership

Cambridge Advanced Leadership Programme 3-22 4-23

Transformational Leadership 11-12

Cambridge Rising Women Leaders Programme 13-14

General Management

Cambridge General Management Programme 20 1 18-30

Certificates of Achievement

Please refer to upcoming programme dates.

Strategy

The Cambridge Negotiations Lab

Strategic Management: Creating and Sustaining Competitive Advantage 18-19

Creating Winning Business Models 13-14

Strategic Change & Renewal

Innovation

Cambridge Making Innovation Happen Programme 2-7

Digital Innovation & Transformation 14-15 15-16

Managing Innovation Strategically 11-12 22-23

ONLINE - Beyond Innovation: Business Models for Transformative & Competitive Advantage

4 8


People & Organisational Effectiveness 20-22

Creating High Performance Teams 28-29 27-28 22-23

Security

Re-engineering Policing 31 2

Family Business

Responsible Family Business & Wealth Ownership 8-12


Leading Strategic Projects Successfully 1-3

Delivering Process Excellence 10-14

Leading Strategically Through Risk and Uncertainty 15-17

Finance and Accounting

Finance and Accounting for Non-Financial Managers 5-7

Alternative Finance in the Digitised Economy 23-25

Marketing

Strategic Branding in the Social Media Era 8-9

Strategic Marketing Management 15-16

Professional Service Firms

The Law Firm Partner as Leader

The Professional Service Firm Leader 13-17 2-6

To register and for further information, contact our Open Programmes Team:

By email: [email protected] By phone: +44 (0) 1223 330741 Visit: www.jbs.cam.ac.uk/execed

Cambridge Judge Business School Executive Education Open Programmes Calendar 2018 39

41Customised Executive Education Programmes

Custom ProgrammesCreating innovation, impact and leadership transformation.

41

For today’s organisations, every working day brings change. Markets are increasingly characterised by disruptive technologies and financial volatility is an everyday reality. And while all change brings opportunity, not all opportunity is easy to grasp. Not every change is easily assimilated.

At Cambridge Judge Business School we are focused on leadership, innovation and transformation. On developing new frameworks for managerial action and decision-making. On giving you the tools you need to operate in a world of real-time interconnectedness, enhanced customer demands and changing employee expectations.

We work with organisations like yours to deliver executive learning experiences that can transform individuals, teams and entire businesses – experiences which create value for individuals and companies alike.

Further details:

www.jbs.cam.ac.uk/execed

Customised Executive Education

We start where you are, working closely with you to understand your context, your opportunities and your challenges. We then blend the latest research, world-leading academic insights and inspiring teaching to create programmes that can unlock your corporate – and personal – potential.

Above all, our interventions are focused on creating sustainable, long-term change. We will work with you to measure the impact of our engagement, not just in the weeks immediately after the programme, but on an ongoing basis – ensuring embedded, enduring impact.

You may choose to work with us with us at Cambridge, enjoying the unique experience of learning at the heart of one of the world’s most admired universities. Or, you may choose to bring our expertise directly into your local environment – we deliver executive education globally.

Wherever you experience Cambridge Judge Business School, our goal is simple: to deliver an executive education experience that ensures that you, your team and your organisation develop the skills and mind sets to push forward the boundaries of value creation.

Custom programme enquiries

Our business development team are ready to help answer any questions you may have.Call: +44 (0)1223 746681

By email: [email protected]

Professor Christoph Loch Director, Cambridge Judge Business School

“ Cambridge Judge Business School leverages the power of academia for real world impact to transform individuals, organisations and society.”

“ Our partnership with Cambridge Judge is a key success factor in our Compliance Career Academy, enabling us to leverage the intellectual capital of the University for this strategic initiative.”

Michael Roemer Group Head of Compliance Barclays Bank Plc

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Corporate PartnershipsGain a competitive edge with new business insights.

The Cambridge Judge Business School Corporate Partners scheme is an opportunity to create a long term, multi-faceted, strategic relationship, providing insights into ground-breaking research and access to an elite global network.

Each partnership is customised to support the needs of your organisation and its senior managers. Our team will work closely with you to design a package of high quality events, educational activities and networking opportunities. You will be introduced and connected to our Cambridge faculty and meet like-minded business professionals who want to improve performance, increase capability and identify new ways of solving future business challenges.

We want the partnership to support your organisational and developmental goals. Depending on which industry sector you are in, whether you are a large organisation or a start-up, we will help you identify what the most beneficial types of interaction might be.

Access to new knowledge

Becoming one of our Corporate Partners gives you access to a powerful network of academics, like-minded companies and Executive Education alumni who thrive on discussion and interaction. The opportunity to leverage this intellectual capital is one of the key advantages of the scheme and allows you to explore your ideas and business challenges within a stimulating and inspiring community.

Raising your profile

Corporate Partners are given the opportunity to benefit from a range of specialist branding and communication initiatives. Working in close collaboration with our marketing team and faculty, you will have the chance to generate thought leadership pieces which can be co-branded and shared with our wider network, and numerous opportunities to sponsor Executive Education events throughout the year.

Preferential rates

Reserved places and special rates are available across our range of Open Programmes as part of the partnership package. These are all designed for senior managers looking to further develop their skills and knowledge or to take on different areas of responsibility. Our team can advise you on how to select the right programme for the right people, at the right time to support both the personal and organisational development goals.

Corporate Partners Scheme

Corporate Partnership enquiries

Matthew WalkleyHead of Corporate RelationsTel: +44 (0)1223 339663Email: [email protected]

Matthew Walkley Head of Corporate Relations

“ The depth of our Open Programmes portfolio allows our corporate partners to build a far reaching L&D strategy to cover all of their employee development needs.”

Cambridge Judge Business SchoolExecutive EducationUniversity of CambridgeTrumpington StreetCambridge CB2 1AGUnited Kingdom

Allison Wheeler-HéauOpen Programmes TeamTel: +44 (0) 1223 330741Email: [email protected]/execed

The organisers reserve the right to change any details of the programme without notice.

© JBS Executive Education Limited has copyright of all original material contained in this brochure (March 2018)

JBS Executive Education Limited is a wholly-owned subsidiary of the University of Cambridge. JBS Executive Education Limited is the limited company designing, developing and delivering Executive Education from Cambridge Judge Business School at the University of Cambridge.

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