open house marketing 032812 v2
TRANSCRIPT
How to Market
for Seller & Buyer Lead Generation
with Listings-to-Leads
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Prep Your Listing
Good Listing Title
Price or Contact for Price?
Call Capture / IVR information?
Well written property description?
Optimum Lead Generation Links?
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Activate Open House via Edit Listing Icon
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Pre-Open House Marketing
Craigslist
Open House eFlyer
Open House blog post via Google
Social Media
Open House print flyers
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Craigslist Ads has OPEN HOUSE information in posting title
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Open House Blog Post
Generate leads from people searching Google for your listing, landing on this and clicking the links for more information about this listing or for other information.
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Social MediaYour sellers friends want to see how it is going with their home. Either shine and generate leads or waste a perfect opportunity.
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Print FlyersSELLER LEADS!
Print some flyers and walk the area!
Drop them off in the doors
Talk to people as appropriate or comfortable for you
“We are having an open house this Sunday at John and Susan’s house.
Would love to have you visit and show You what we did to get it ready for Sale!
GOAL: To get them a CMA or to SPW!
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At the Open House(iPad/Tablet/Online Version)
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At the Open House(print version)
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Sent to Open House Attendee
Open House visitor has the Single Property Website sentto their email / smartphonebefore they ever leave theopen house!
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And you get leads……And you will generate buyer and seller leads from all over the internet and offline!
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