Dr. Robin Teigland, akaKarinda Rhode

Stockholm School of Economics

Associate Professor

www.knowledenetworking.orgwww.slideshare.net

Photo: Henry Lundholm, Metro

IFL Open HouseMarch 12, 2009

ww.ifl.se

History tends to repeat itself….History tends to repeat itself….Innovation, financial crisis, industrial revolution, Innovation, financial crisis, industrial revolution,

… …

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Steam Steam engineengine

Internal Internal combustion combustion

engineengine

MicroelectroniMicroelectronicscs

Late 18Late 18thth C C Late 19Late 19thth C C Late 20Late 20thth C C

Schön 2008

Third industrial revolution?

GrowthGrowth

TimeTime

Information and Information and knowledgeknowledge

Human Human absorptive absorptive capacitycapacity

Human capacity cannot keep up…Human capacity cannot keep up…

Cohen & Levinthal 1989Cohen & Levinthal 1989 33

4

Did You Know: Shift HappensDid You Know: Shift Happenshttp://www.youtube.com/watch?http://www.youtube.com/watch?

v=jpEnFwiqdx8v=jpEnFwiqdx8

How are these trends affecting you How are these trends affecting you and your organization?and your organization?

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Tomorrow’s workers building skills todayTomorrow’s workers building skills today

World of WarcraftWorld of Warcraft•Collaborating and leading across geographies, Collaborating and leading across geographies, demographics, and culturesdemographics, and cultures•Creating and executing strategies in self-organizing Creating and executing strategies in self-organizing teamsteams•Collaborative decision making under pressureCollaborative decision making under pressure•All virtually with no face-to-face interactionAll virtually with no face-to-face interaction

66Mahaley 2008, Merrill Lynch 1999, Beck and Wade, Prensky

“Digital Immigrants”“Digital Natives”

Work ≠ PersonalWork ≠ PersonalLoyalty to companyLoyalty to companyLearning at the deskLearning at the desk

Work ≠ PersonalWork ≠ PersonalLoyalty to companyLoyalty to companyLearning at the deskLearning at the desk

Work = PersonalWork = PersonalLoyalty to professionLoyalty to profession

Learning through “playing”Learning through “playing”

Work = PersonalWork = PersonalLoyalty to professionLoyalty to profession

Learning through “playing”Learning through “playing”

The new generation is huge, 90 million people in the US alone. Already there are more of them around

than there are baby boomers. Beck and Wade

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……a generation that uses the internet to build a generation that uses the internet to build relationships, find information and knowledge, solve relationships, find information and knowledge, solve

problems, and learnproblems, and learn

Boyd et al. 2008, Rey 2008

Communication

Personal Media

Self-expression

Collective Intelligenc

e

ContentProduction

88

Transparency: There is nowhere to hide…Transparency: There is nowhere to hide…

http://www.youtube.com/watch?v=t8XxcOj3Seo Fortune, Rey 2008

99

Increasing pressure on Increasing pressure on traditional organizational formstraditional organizational forms

Formal organization/ Formal organization/ Hierarchy Hierarchy

Social organization /Social organization /HeterarchyHeterarchy

Teigland et al. 2005Teigland et al. 2005

1010

Some leadership challenges!Some leadership challenges! When employees are more than 50 When employees are more than 50

feet apart, the likelihood of them feet apart, the likelihood of them collaborating more than once a collaborating more than once a week is less than 10%.week is less than 10%.

Knowledge is sticky within the firm, Knowledge is sticky within the firm, but flows easily across but flows easily across organizational boundaries within organizational boundaries within networks of practice.networks of practice.

Our networks tend to be Our networks tend to be homogeneous – we tend to develop homogeneous – we tend to develop relations with people like ourselves.relations with people like ourselves.

The higher the diversity of team The higher the diversity of team members, the higher the potential members, the higher the potential for conflict and poor results.for conflict and poor results.

Attracting and retaining talentAttracting and retaining talent

Allen 1984, Burt 1992, Brown & Duguid 2002, Marsden 1987, Ruuska & Teigland 2009, Teigland 2003 Allen 1984, Burt 1992, Brown & Duguid 2002, Marsden 1987, Ruuska & Teigland 2009, Teigland 2003

Network dynamics impact creativity and Network dynamics impact creativity and innovationinnovation

BA

1111

Poor Poor creativity and creativity and

innovative innovative performanceperformance

Highcreativity and

innovative performance

Teigland 2003

Web 2.0/3.0 and social media help Web 2.0/3.0 and social media help overcome these challengesovercome these challenges

Finding and connecting with people Finding and connecting with people internally and externallyinternally and externally

Building communitiesBuilding communities Sharing information & knowledgeSharing information & knowledge Solving problems & finding solutionsSolving problems & finding solutions Learning informallyLearning informally

Overcoming diversity challengesOvercoming diversity challengesthrough creating collective through creating collective competencecompetence Shared understandingShared understanding Shared language and normsShared language and norms

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Unilever uses SL to bring together individuals working with Dove across the

world

1313

Serena Software: Strengthening internal Serena Software: Strengthening internal and external relationships through and external relationships through

FacebookFacebook

•#1 Applications Lifecycle Management (ALM) & business mashup•96 of Fortune 100 as customers•800 employees in 18 countries across globe •Facebook Fridays: One hour every Friday on Facebook to find fun and connect with co-workers, customers, family, and friends•Average employee age: 41•27 year old Silicon Valley company• <90% of employees on FB

Teigland & Hustad 2009

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Leveraging external resources to find Leveraging external resources to find solutions and solve unsolved problemssolutions and solve unsolved problems

eZ Systems and the eZ ecosystem: eZ Systems and the eZ ecosystem: Attracting talent through its open source Attracting talent through its open source

business modelbusiness model

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eZeZ PartnersPartners CommunitCommunityy

CustomersCustomers

•#1 open source content management software#1 open source content management software•Enterprise open source – “Grow the cake”Enterprise open source – “Grow the cake”•60 Employees in 8 countries (Europe & Asia)60 Employees in 8 countries (Europe & Asia)•230+ Partners230+ Partners•5000+ Customers5000+ Customers•30,000+ Community members30,000+ Community members

www.ez.nowww.ez.noSkien, NorwaySkien, Norway

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Companies are turning to virtual worlds to Companies are turning to virtual worlds to facilitate creativity and innovationfacilitate creativity and innovation

•Public and completely private virtual business worlds (immernets) to recruit, train, collaborate, and innovate •Accenture, Cisco, IBM, Intel, Johnson & Johnson, Motorola, Novartis, Philips, Sun, Unilever, …..

1717

Improving virtual teaming Improving virtual teaming and cross-cultural skillsand cross-cultural skills

Task: To build a bridge in your virtual teamDesigned by Duke CE and Stockholm School of Economics

1818

HSB is creating tomorrow’s solution HSB is creating tomorrow’s solution while attracting employees and while attracting employees and

customers todaycustomers today

Building the house of the futureBuilding the house of the futurein a competition with architecture studentsin a competition with architecture students

HSB: One of Sweden’s largest real HSB: One of Sweden’s largest real estate management companiesestate management companies

1919

China is making big efforts in Virtual China is making big efforts in Virtual Worlds!Worlds!

•A “virtual economy district A “virtual economy district – a world where millions – a world where millions will work, communicate, will work, communicate,

and be in love”and be in love”

•Reaching out to the 150 Reaching out to the 150 mln overseas Chinesemln overseas Chinese

•7 million inworld at same 7 million inworld at same timetime

•Five virtual banking Five virtual banking licenses licenses

auctioned for $404,000 auctioned for $404,000

www.crd.gov.cn, www.foreignpolicy.com

“The real China is only a piece of land. We believe that there must be a China in

the virtual world and the real world.”Robert Lai, Chief Scientist, CRD

Sessions introducing VWsSessions introducing VWs

2020

NY HRPSMarch 11, 2009

Do you want to learn more?

So, what does all this mean?So, what does all this mean?

Organizations have to develop their networks Organizations have to develop their networks globally - both inside and outglobally - both inside and out

Organizations have to leverage social media Organizations have to leverage social media such as virtual worlds such as virtual worlds − To win the war for talent To win the war for talent − To innovate for competitive advantageTo innovate for competitive advantage

Organizations have to cultivate an open, Organizations have to cultivate an open, knowledge sharing cultureknowledge sharing culture

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If you love knowledge, set it free…

Thanks and Thanks and see you in world!see you in world!

Karinda RhodeKarinda Rhode

aka Robin Teiglandaka Robin Teiglandrobin.teigland@hhs.serobin.teigland@hhs.se

www.knowledgenetworking.www.knowledgenetworking.orgorg

www.slideshare.net/www.slideshare.net/eteigland eteigland

Thanks and Thanks and see you in world!see you in world!

Karinda RhodeKarinda Rhode

aka Robin Teiglandaka Robin Teiglandrobin.teigland@hhs.serobin.teigland@hhs.se

www.knowledgenetworking.www.knowledgenetworking.orgorg

www.slideshare.net/www.slideshare.net/eteigland eteigland

2222

Photo by H. Lindholm, Metro

Stepping into the Internet:A tour of Second Life

Come back for a tour during the mingleCome back for a tour during the mingle