tedx-real value through vws-teigland
DESCRIPTION
Slides from my TEDx talk in Stockholm on April 21, 2010, organized by the SSE4M program.TRANSCRIPT
Leveraging Virtual Worlds for Leveraging Virtual Worlds for Real World ResultsReal World Results
Dr. Robin Teigland, akaDr. Robin Teigland, akaKarinda Rhode in SLKarinda Rhode in SL
Stockholm School of EconomicsStockholm School of Economicswww.knowledgenetworking.orgwww.knowledgenetworking.orgwww.slideshare.net/eteiglandwww.slideshare.net/eteiglandwww.nordicworlds.net
April 2010April 2010
History tends to repeat itself….History tends to repeat itself….Innovation, financial crisis, industrial revolution, Innovation, financial crisis, industrial revolution,
… …
Steam Steam engineengine
Internal Internal combustion combustion
engineengine
MicroelectroniMicroelectronicscs
Late 18Late 18thth C C Late 19Late 19thth C C Late 20Late 20thth C C
Schön 2008Schön 2008
Third industrial revolution?
22
Building skills in virtual environmentsBuilding skills in virtual environments
My CVMy CV•Leading a virtual team of 30 Leading a virtual team of 30
individuals from across the globeindividuals from across the globe•Creating and successfully Creating and successfully executing strategies under executing strategies under
pressurepressure•Managing cross-cultural conflict Managing cross-cultural conflict
without face-to-face without face-to-face communicationcommunication
Teigland 2010 33
Here comes the Immersive InternetHere comes the Immersive Internet
O’Driscoll 2009O’Driscoll 2009 44
Moving out of the Gartner hype cycle Moving out of the Gartner hype cycle trough?trough?
Virtual World
s today?
55
““Clearly if social activity migrates to Clearly if social activity migrates to synthetic worlds, economic activity will go synthetic worlds, economic activity will go
there as well.”there as well.” CastranovaCastranova
http://www.youtube.com/watch?v=-ahqjBeknT0http://www.youtube.com/watch?v=-ahqjBeknT0 66
•USD 3 bln in virtual USD 3 bln in virtual goods sales in 2009, to goods sales in 2009, to grow to USD 12 bln in grow to USD 12 bln in
20122012
•Swedish government Swedish government granted bgranted bank license to
Mind Bank in 2009
•USD 330,000 for virtual USD 330,000 for virtual space station in 2010space station in 2010
•USD 3 bln in virtual USD 3 bln in virtual goods sales in 2009, to goods sales in 2009, to grow to USD 12 bln in grow to USD 12 bln in
20122012
•Swedish government Swedish government granted bgranted bank license to
Mind Bank in 2009
•USD 330,000 for virtual USD 330,000 for virtual space station in 2010space station in 2010
Learning in VWsLearning in VWs
Learning virtual Learning virtual teaming skills teaming skills
through experiencethrough experience
77
Mahaley & Teigland 2010Mahaley & Teigland 2010http://www.youtube.com/watch?v=N8XPmp0qGyghttp://www.youtube.com/watch?v=N8XPmp0qGyg
The last generation to “attend” college?The last generation to “attend” college?
88http://features.csmonitor.com/innovation/2009/10/15/the-future-of-college-may-be-http://features.csmonitor.com/innovation/2009/10/15/the-future-of-college-may-be-virtual/virtual/
99
Creating/Innovating in VWsCreating/Innovating in VWs
Giovacchini et al. 2009Giovacchini et al. 2009
Developing a Developing a service with users service with users from across the from across the
globeglobe
Organizing in VWsOrganizing in VWs
1010
http://slpeacetrain.org/
Collaborating with Collaborating with like-minded like-minded
individuals to pursue individuals to pursue a visiona vision
Teigland 2010Teigland 2010
http://www.flickr.com/photos/gwenette/4178487306/in/pool-peacefest
The rise of Avapreneurs and Born Virtuals?The rise of Avapreneurs and Born Virtuals?
Leveraging Leveraging microemployees and microemployees and pro-amspro-ams
Challenging Challenging multinational multinational corporations’ traditional corporations’ traditional resource advantageresource advantage
1111
www.slentre.com/second-life-style-photolife-for-second-life/
Teigland 2010, Frölunde 2010Teigland 2010, Frölunde 2010
Which professions and industriesWhich professions and industrieswill will notnot be revolutionized? be revolutionized?
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From the mobility of goods From the mobility of goods to the mobility of financial capital to … to the mobility of financial capital to …
...the “mobility” of labor?...the “mobility” of labor?
Teigland 2010 1313
Interested in learning more Interested in learning more about Virtual about Virtual Worlds?Worlds?
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Thanks and Thanks and see you in world!see you in world!
Karinda RhodeKarinda Rhode
aka Robin Teiglandaka Robin [email protected]@hhs.se
www.knowledgenetworking.www.knowledgenetworking.orgorg
www.slideshare.net/www.slideshare.net/eteigland eteigland
Thanks and Thanks and see you in world!see you in world!
Karinda RhodeKarinda Rhode
aka Robin Teiglandaka Robin [email protected]@hhs.se
www.knowledgenetworking.www.knowledgenetworking.orgorg
www.slideshare.net/www.slideshare.net/eteigland eteigland
Photo: Lindholm, Metro
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