teigland braingain reglab 2010
DESCRIPTION
My presentation from the Reglab 2010 ThinkTank Workshop in Stockholm in November 2010, http://www.reglab.se/reglab/braingain-reglabs-forsta-framsynsseminariumTRANSCRIPT
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Shift happens---------
Dissolving boundaries for creative collaboration
Dr. Robin Teigland, akaKarinda Rhode in SL
Stockholm School of Economics
www.knowledgenetworking.orgwww.slideshare.net/eteigland
RobinTeiglandDecember 2010
ww.sse.edu
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"...when the rate of change outside an organization is greater than the change
inside, the end is near...."
Jack Welch…
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Did You Know? Shift Happenshttp://www.youtube.com/watch?
v=cL9Wu2kWwSY
How are these trends impacting you and the organizations in your region?
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”No one knows everything, everyone knows something,
all knowledge resides in humanity.”
networks
Adapted from Lévy 1997
Six degrees of separation
- Milgram, 1967
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BA
Two individuals with the same number of contacts…
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…but with very different access to resources
BA
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Network dynamics impact creativity and innovation
BA
Poor creativity and
innovative performance
Highcreativity and
innovative performance
Teigland 2003
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The wisdom of the crowd
ClosedExpensiveComplexAccurate
OpenInexpensive
SimpleClose enough
Hinton 2007
Accurate
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History tends to repeat itself….Innovation, financial crisis, industrial revolution,
…
Steam engine
Internal combustion
engine
Microelectronics
Late 18th C Late 19th C Late 20th C
Schön 2008
Third industrial revolution?
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Breaking free from “industrial chains”?
Work and private life are separateWork should be seriousRoles and responsibilities are
appointedLearning occurs behind the deskValue is created by firm’s employeesFirms are primary source of value
creationCompetition is a zero-sum gameEtc…..
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Where are the sources of sustainable competitive advantage?
#1Innovation
Networks of relationships
Brand & Reputation
FIRM
Kay 1993
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Where are the sources of sustainable competitive advantage?
#1Innovation
Networks of relationships
Brand & Reputation
FIRM
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The social web enables value creation through local and global networks
Adapted from FredCavazza.net
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Creating value through external conversations
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Developing solutions together with the public
http://snappatx.org/ in Austin, Texas
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Access to a global workforce 24x7
Average wage approx. USD 1.40 / hour
http://www.people.fas.harvard.edu/~drand/
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Finding solutions and solving unsolved problems
A shift from being problem solvers to solution finders
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ExploitationImproving
existing value creation activities
ExplorationDeveloping new value creation activities
Adapted from March 1991
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Enckel 2010
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What came first – the community or the company?
http://www.youtube.com/watch?v=9VKRbmnqXR4
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eZ 230+Partner
s
37,000+Communitymembers
5,000+Customers in 130 countries
eZ Ecosystem
• Open source content management software• Customers include Financial Times, Wall Street Journal, UN, Vogue, Hitachi, 3M, MIT
• 70 employees in 9 countries (US, Europe & Asia)
Skien, Norway
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eZ Philosophy
Connecting people who share a passion for something they do
so that they can collaborate, share ideas,
learn, and create knowledge
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The backbone of eZ Systems is social media - throughout the value chain
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Innovation in the eZ ecosystem
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Some things do not change….
Interaction Relationships
Relationships Trust Trust Exchange
Exchange Innovation
Innovation Awareness
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"E-connection is processed in the brain like an in-person connection."
http://slideshare.net/missrogue
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Here comes the Immersive Internet
O’Driscoll 2009
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How many usually think of virtual worlds…
Teigland 2010
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Building skills in virtual environments
My CV• Leading a virtual team of 30
individuals from across the globe• Creating and successfully executing
strategies under pressure• Managing cross-cultural conflict
without face-to-face communication
Teigland 2010
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http://www.flickr.com/photos/pcellis/2771357871/http://www.youtube.com/watch?
v=Acgg1ih59GU&list=PL4B22C59B4AA89C0B&index=3&playnext=2
http://secondlife.com/destination/double-b-skydiving-center
Sporting activities in Second Life
Ballers City
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But what else can they be?
• Ability to modify/create content
http://www.youtube.com/watch?v=Quh2OiPHkm8
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The last generation to “attend” college?
http://features.csmonitor.com/innovation/2009/10/15/the-future-of-college-may-be-virtual/
Linnaeus University
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Tomorrow’s education?
Improving virtual teaming cross-cultural skillsDesigned by Duke CE and SSE inworld
Task: To build a bridge in your virtual teamOn YouTube: http://www.youtube.com/watch?v=Quh2OiPHkm8
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The University of Texas goes inworld
https://blogs.secondlife.com/community/learninginworld/blog/2009/09/15/the-first-statewide-rollout-of-a-virtual-world-learning-environment-the-university-of-texas-system-in-second-life
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“Clearly if social activity migrates to synthetic worlds, economic activity will go
there as well.” Castranova, 2006
http://www.flickr.com/photos/rodenberger/5085364909/in/pool-popartlab/#/photos/rodenberger/5085364909/in/pool-1240578@N23/
• US $3 bln in virtual good sales in 2009 to grow to US $12 bln
in 2012• US $222,000 raised at
American Cancer Society Relay in Second Life
• Swedish government granted bank license to Mind Bank in
2009
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USD 635,000 for an asteroid!
http://blogs.forbes.com/oliverchiang/2010/11/13/meet-the-man-who-just-made-a-cool-half-million-from-the-sale-of-virtual-property/
USD 500,000 profit in 5 years-Jon “Neverdie” Jacobs
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The rise of Avapreneurs (avatar+entrepreneur)?
Global marketsMicropayments
Microemployees
Teigland 2010
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Finding and recruiting talent globally
• Amazon.com job fair
• Benelux job fair• IBM island
• Entrepreneurs• Microemployees
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Innovation and co-creation with global users
Teigland et al. 2010
Integrating the users in the development
processOn YouTube: http://www.youtube.com/watch?v=2kMNWBU1Yb8
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Increasing pace of VW development!
40
VWs on a stick
Browser-based VWsFocus on
seamlessnesshttp://www.hypergridbusiness.com/2009/05/hypergrid-101-why-its-good-for-business/
http://mediagrid.org/groups/technology/OFF.TWG/
"Create Once, Experience
Everywhere” Expanding uses
For smart phones and tablet PCs
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Which professions and industrieswill not be revolutionized?
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“As soon as the Facebook generation wakes up and
embraces virtual reality, we are going to see a giant
wave of virtual world millionaires”-Jon “Neverdie”
Jacobs
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Oulu, Finland
Bringing in the user−“Quadruple Helix” ‐ a unique opportunity for co‐
creation of new innovationsFocus on 3D
−Intel and Nokia in collaborative research lab to focus on graphical 3D technology to create immersive mobile interfaces
Pervasive computing infrastructure−Easy access
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Free internet anywhere, anytime!
download.intel.com/corporate/education/emea/.../T3_HeikkiHuomo2.pdf
• 72 300 EUR 2010 expense• 0.008% city’s budget• 0.52 EUR/citizen/year• 0.04 EUR/citizen/month • Used by >20 000 / month
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Arrange competitions to create awareness
download.intel.com/corporate/education/emea/.../T3_HeikkiHuomo2.pdf
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Work with students to develop new solutions
http://www.thetransitwire.com/2010/04/02/lighten-up-using-social-media-make-to-transit-fun/
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Encourage social media use through training and “walking the talk”
MFG: Development agency for Media, Film and IT in
Baden-Württemberg, Germany
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From the mobility of goods to the mobility of financial capital to …
...the “mobility” of labor?
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Interested in learning more about Virtual Worlds?
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Karinda Rhode
aka Robin [email protected]
www.knowledgenetworking.org
www.slideshare.net/eteigland
www.nordicworlds.net RobinTeigland
Photo: Lindholm, Metro
Photo: Nordenskiöld
Photo: Lindqvist
If you love knowledge, set it
free…