open imu - b2b case studies
DESCRIPTION
The Open Intelligent Media Unit transforms static ads into intelligent content channels. Quietly redefining ad spaceTRANSCRIPT
OPEN IMU™ - SELECTED B2B CASE STUDIES
QUIETLY REDEFINING AD SPACE™
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The Open IMU™ - Intelligent Media Unit™ – transforms static advertising into intelligent content channels
Delivered through paid and owned media – across every device and platform
We guarantee superior, ongoing user engagement – against all brand and performance objectives
Simply put …
… this is the leading multi-screen advertising solution – used by the world’s best brands ….
D Y N A M I C • S M A R T • D I S T R I B U T E D • L O C A L • S O C I A L
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WHAT MAKES THE OPEN IMU™ SO EFFECTIVE?
• Turns ads into intelligent content channels
• Delivers content directly to users – not users to content
• Industry leading interaction rates & engagement times – 300% & 600% higher than the industry average
• Does not disrupt the user experience: no unnecessary click-through, no auto-expand, no auto-play and no distracting animation
• Create an on going brand conversation by driving continued user engagement across paid, owned and earned media
• Traffic creative once & optimise one or all instances on the fly. Add any web functionality – dynamically
• Tested & approved by all major publishers – runs in standard MPU placement
• No technical integration required – no file size limitations
• Real-time metrics that matter – customised to your campaign KPIs/requirements
• Transparency on Impressions vs. Open IMU Views
• Re-messaging re-invented – triggered by Open IMU engagement
This%document%contains%privileged%and%confiden5al%informa5on%and%may%not%be%distributed%or%redistributed%to%any%party%without%consent..%Open%IMU™,%Intelligent%Media%Unit™,%Intelligent%Media™%and%Quietly%Redefining%Ad%Space™%are%trademarks%or%registered%trademarks%of%This%Is%Open%Limited.%%Copyright%©%2012%This%Is%Open%Limited.%%All%rights%reserved.%
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PHILIPS – LIVABLE CITIES – PHASE 1
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
OBJECTIVE
Distribute and drive engagement in Philips Livable Cities content
SOLUTION
A dynamic content channel distributed through paid and owned
media, delivering a content story across 3 months and up to the
minute social responses to the campaign
RESULTS
Average interaction rate: 10%+
Average interaction time: 8 minutes
FEATURES
3 content channels – each containing with Videos, Photos, Social
feeds and Interactive content
Interactive surveys
Download content
Twitter feed
NY Times: Average Interaction Rate on 11%. Average Interaction Time: 9 minutes
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This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved. Miomni® is a registered trademark of Miomni Ltd.
PHILIPS – LIVABLE CITIES – PHASE 1 PRE ROLL PRIMARY HOME SCREEN MEDIA PLAYER – SOCIAL TOOLS MEDIA PLAYER – LONG DESCRIPTION
MAIN MENU – FILTER CONTENT SECONDARY HOME SCREEN MEDIA PLAYER – FILTER CONTENT MEDIA PLAYER – INTERCATIVE CONTENT
300 x 250 not to scale. Selected screens only
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PHILIPS – LIVABLE CITIES – PHASE 2
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
OBJECTIVE
Extend Philips Livable cities campaign by integrating ‘Expert
Views’ content
SOLUTION
A dynamic content channel distributed through paid and owned
media, delivering a content story across 3 months and up to the
minute social responses to the campaign
RESULTS
Average interaction rate: 8%+
Average interaction time: 3 minutes
FEATURES
6 content channels – each containing with Videos, Photos, Social
feeds and Interactive content
Download content
Twitter feed
WSJ: Average Interaction Rate on 5%. Average Interaction Time: 4 minutes
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This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved. Miomni® is a registered trademark of Miomni Ltd.
PHILIPS – LIVABLE CITIES – PHASE 2 PRIMARY HOME SCREEN MEDIA PLAYER MEDIA PLAYER – SOCIAL TOOLS MEDIA PLAYER – LONG DESCRIPTION
MAIN MENU SECONDARY HOME SCREEN MEDIA PLAYER – DOWNLOAD CONTENT MEDIA PLAYER – CONTENT CAROUSEL
300 x 250 not to scale. Selected screens only
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SHELL CORPORATE - ENERGY
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
OBJECTIVE
Engage C-Suite and business leaders in Shell’s alternative energy
initiatives. Drive repeated engagement across paid & owned media
placements and incentivise user downloads of media partner content.
SOLUTION
MEDIA FIRST! Independently managed & optimised dynamic content
channels for each media owner – providing user access to all partner
content – fulfilled via one creative unit.
RESULTS
Campaign in progress
FEATURES
Intelligent content delivery & management – by media owner /
placement
Video, Photo and Article gallery
Social feeds & full social media integration
Download content
Push from paid to owned media – engagement mechanics
Real-time tracking – by individual placement
Dynamic optimisation - by individual placement
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SHELL CORPORATE - ENERGY PRE LOADER DYNAMIC PRE ROLL DEFAULT HOME SCREEN – OTHER MEDIA DEFAULT HOME SCREEN – CNBC
DEFAULT HOME SCREEN – EURO NEWS DEFAULT HOME SCREEN – THE ECONOMIST MEDIA PLAYER – SOCIAL TO0LS MEDIA PLAYER – DOWNLOAD CONTENT
300 x 250 not to scale. Selected screens only
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
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CONTACT DETAILS
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved. Miomni® is a registered trademark of Miomni Ltd.
PAUL MARAVIGLIA
COMMERCIAL DIRECTOR
M +44 7919 397 740
T +44 20 7025 1323
JOSHUA REX
MANAGING DIRECTOR
M +44 7879 486 672
T +44 20 7025 1321
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57 POLAND STREET
SOHO, LONDON
W1F 7NW
+44 20 7025 1320