agent-cy online marketing services and b2b marketing case studies

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D I G I T A L M A R K E T I N G C A P A B I L I T I E S W W W . A G E N T - C Y . C O M

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Page 1: Agent-cy Online Marketing Services and B2B Marketing Case Studies

DIGITAL MARKETIN

G CAPABILITIES

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Page 2: Agent-cy Online Marketing Services and B2B Marketing Case Studies

DIGITAL MARKETING STRATEGY SERVICES

Page 3: Agent-cy Online Marketing Services and B2B Marketing Case Studies

SERVICE: B2B SOCIAL MEDIA STRATEGY• Companies need a Solid SMM Strategy to

gain audience engagement.

• Understand your targets’ Social content consumption needs and how to engage.

• Gain a detailed, manageable Content Strategy and Plan.

• Learn how to use Blogging to drive consistent thought-leadership and market position

• Understand your Social Ecosystem.

• Understand how Social Branding can impact audience development

• Find your optimal channel, frequency, engagement and effort mix in SMM

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Agent-cy’s B2B SMM Strategy Program enables a long-term plan for online branding and audience growth

in Social.

Page 4: Agent-cy Online Marketing Services and B2B Marketing Case Studies

SERVICE: SEO AUDIT & STRATEGY

• Get a detailed review of any Google Panda and Penguin issues and gain immediate resolutions.

• SEO Audit reviews 22 points of interference, including:• Code | Content |Structure• Broken Links| 404s| Sitemap Error• Back-linking trust ratio• Permeations in Site Development

• Gain competitive Search insight and a proper keyword analysis

• Understand how Blogging & Original Content plays a role in your SEO long-term program

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Agent-cy’s SEO Audit & Strategy Service has helped many B2B

companies drive consistent Google Page 1 Rank

Page 5: Agent-cy Online Marketing Services and B2B Marketing Case Studies

SERVICE: CONTENT PLANNING• Development and Delivery of

a Plan for Content that will drive thought leadership and target engagement

• Analysis and Integration with Company Market Position

• Review of Content Types, Plan for Appropriate Content for Web Conversion

• Plan for Content Expansion

• Ties into effective Social Media Strategy

• Involves optimization of current or planned SEO Strategy

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Agent-cy’s Content Planning program drives thought-leadership, increases

viral factor of online branding and enables Online PR opportunities

.

Page 6: Agent-cy Online Marketing Services and B2B Marketing Case Studies

SERVICE: ONLINE PR PLANNING

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Agent-cy’s Online PR plan drive thought-leadership, Online Branding,

Qualified Sales opportunities and Online community development

.

• Step by Step Online PR Plan to meet your Online Branding Objectives

• Delivers creative insight into how to leverage your content assets to gain online media attention

• Review of current SEO Program and plan for embed into proper Online PR program

• Plan for enabling your executive as an Online thought-leader

• Analysis and Recommendations of current Social Media Marketing Program as a tie into driving Online Brand Awareness

Page 7: Agent-cy Online Marketing Services and B2B Marketing Case Studies

SERVICE: DIGITAL MARKETING PLAN• Get a full diagnosis of your current

Search, Social , Online Media, Online PR and Website programs.

• Receive immediate program recommendations for optimization and engagement.

• Find out how and where to engage your audience online.

• Gain competitive web marketing insight.

• Receive a detailed, manageable content plan.

• Have a detailed, step-by-step action plan for driving consistent & qualified online lead generation.

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Agent-cy has delivered over 100 Comprehensive Digital Marketing Plans to companies to assist their

brand development, audience development and sales expansion.

Page 8: Agent-cy Online Marketing Services and B2B Marketing Case Studies

ONLINE MARKETING MANAGED SERVICES

Page 9: Agent-cy Online Marketing Services and B2B Marketing Case Studies

SERVICE: SEO MANAGEMENTW

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Agent-cy’s team are SEO veterans , contributing keys to the industry. Our

SEO Management program drives rank and market postion SEO results,

for both the short and long-term

• Immediate On-Site changes to start rank development. Include appropriate Funnels/Goals/Analytics set up.

• Keyword Maintenance and close provisional changes to maintain SEO market position.

• All white-hat techniques.

• Transparent activity and weekly reporting.

• Aggressive programs driven by professionals in SEO , writing for the web and Social Media Managers.

• Content writing by professionals: press releases, articles, copy for directory sites.

Page 10: Agent-cy Online Marketing Services and B2B Marketing Case Studies

SERVICE: PAID SEARCH MANAGEMENT

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Agent-cy’s PPC Management program drives immediate leads, supports SEO

program, delivers campaign insight weekly to your Marketing team

• Professional Analysis of current campaign and real opportunities deliver immediate insight for qualified lead generation

• Google Certified Agency – all team members

• Agent-cy Team brings you the best of web banner design, copywriting, analytical insight and SEM management

• Use of contextual, targeted placement, retargeting, calling, geo-location included

Page 11: Agent-cy Online Marketing Services and B2B Marketing Case Studies

SERVICE: SOCIAL MEDIA MANAGEMENT

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Agent-cy’s SMM Team saves you time, money and drives real business

results. Agent-cy delivers ongoing audience development.

• Includes appropriate set up and graphics for all determined channels.

• Daily professional SMM management in appropriate channels - drives solid awareness and engagement.

• SMM done with SEO in mind for optimal online marketing results.

• Agent-cy Content creators can deliver all forms – blogging, video/animation, imagery & Graphics.

• SMM service includes all management: E-Mail Marketing, Blog Outreach, Campaigning, Status Updates, Commenting, Content & Sharing.

Page 12: Agent-cy Online Marketing Services and B2B Marketing Case Studies

SERVICE: ONLINE PR W

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Agent-cy is an Online PR agency. Our focus is utilizing effective PR strategy

and execution online to deliver significant Online Branding for our

clients.

• Social Media Channel Development and daily management.

• Channel Updates, Commenting.

• Targeted Blogger Outreach and Management.

• Content Development and Distribution, including Multi-media Press Releases, Online Videos, Webcasts. Podcasts, Interviews, Articles, Blogging & Graphics.

• Targeted outreach to reporters via Social, E-Mail, Phone and reporting.

• Get Your Online Brand discovered faster and with real credibility for leads and sales.

Page 13: Agent-cy Online Marketing Services and B2B Marketing Case Studies

SOCIAL MEDIA MARKETING

Page 14: Agent-cy Online Marketing Services and B2B Marketing Case Studies

SERVICE: LINKEDIN MARKETING

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Agent-cy has helped many global executives and teams use LinkedIn as

their #1 Sales and Marketing Social Media Tool.

• Comprehensive Analysis & Recommendations:• LinkedIn Group• LinkedIn Company Page• LinkedIn Showcase Pages• LinkedIn Ads and History• Individual LinkedIn Executive

Profiles

• Individual LinkedIn Marketing Plans &

LinkedIn Executive Profile Development

• Ideation of LinkedIn Ad Campaigns

• LinkedIn Company Page and Showcase Page Design & Set Up

• Group LinkedIn Training – Sales Teams, Marketing Teams, Ops

Page 15: Agent-cy Online Marketing Services and B2B Marketing Case Studies

SERVICE: B2B FACEBOOK MARKETING

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Agent-cy’s FB program increases fan-building consistently, online brand awareness, drives share ability of content & engages FB fans in all

events

• Comprehensive Analysis & Recommendations• Facebook Page Set Up• Facebook Daily Content• Facebook Insights• Facebook Fan Engagement

• Facebook Marketing Plan including Content Planning

• Ideation of Quarterly Campaigns

• Facebook Marketing Training

• Facebook Marketing Management• Facebook Page Design and App

set Up• Facebook LP Set Up• Facebook Ad Design &

Management• Facebook Daily Community

Engagement• Facebook Insights Reporting &

Review

Page 16: Agent-cy Online Marketing Services and B2B Marketing Case Studies

SERVICE: E-MAIL MARKETINGW

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Agent-cy’s E-Mail Marketing Programs help global organizations

increase Open Rates, Opt-Ins & Sharing

• Comprehensive Analysis of current program:• Creative• Frequency• Engagement• Audience• Technology• Content Elements• Sharing

• Review & Plan for Driving E-Mail Opt-In & Open Rate Increase

• Analysis & Pairing of E-Mail Program with other Member/Subscriber Programs

• Delivery of Full E-Mail Marketing Plan & Specific Guidelines

Page 17: Agent-cy Online Marketing Services and B2B Marketing Case Studies

WEB DESIGN & DEVELOPMENT

Page 18: Agent-cy Online Marketing Services and B2B Marketing Case Studies

SERVICE: WEB DESIGN W

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Agent-cy’s Web Design Services are Professional, intended for custom corporate sites requiring strong Branding and ensured

user engagement.

• Professional Web Design includes comprehensive:• User Profiling• User Path Diagrams• Creative Branding Review

• Design Proficiencies in B2B, Corporate, Institutional, Healthcare, Social Media, Ecommerce

• Professional web design with (3) revisions on all pages

• Development Team: Custom, Corporate; Magento; WP; Drupal; Joomla

• Total QOS through 5-step process

Page 19: Agent-cy Online Marketing Services and B2B Marketing Case Studies

SERVICE: IOS & APP DEVELOPMENT

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Agent-cy’s Tech & Development teams have led App strategy and

development for the most discerning organizations.

• On sites, Responsive Design Mobile-Friendly Design development with user in mind

• Internal Application development useful for driving operational efficiencies

• Sales & Marketing Internal , IOS and Android Apps extend communications and improve sales processes with remote sales personnel

• Business Apps to Public/Member/Customer IOS and Android friendly Apps can help to retain customers and deliver added value

Page 20: Agent-cy Online Marketing Services and B2B Marketing Case Studies

SERVICE: WEBSITE CONVERSION

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Agent-cy’s CRO Program helps B2B sites reduce Bounce Rates, drive more

time on page & drive total conversion.

• Page by page and full site analysis to recommend the best user experience.

• Starts with detailed business review.

• Recommendations on web copy, layout & design, content elements based on U/X best practices and user review.

• Aid in defining users by types and needs to create optimal paths.

• Optimize user funnels towards conversion.

• Run and manage A/B tests on all prominent Landing Pages.

.

Page 21: Agent-cy Online Marketing Services and B2B Marketing Case Studies

GRAPHIC DESIGN |ILLUSTRATIONMOTION GRAPHICS | ONLINE VIDEO

Page 22: Agent-cy Online Marketing Services and B2B Marketing Case Studies

SERVICE: GRAPHIC DESIGNW

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Agent-cy’s Graphic Design team supports our clients Online Branding

goals.

• We have Branding professionals design corporate look and feel. Your identity is crucial to target perception of a credible brand

• Professionally Designed images support a strong Online Branding Program:

o Info graphics Designo Presentation Designo Online Ad Designo Web Banner Designo Graphical Images for Article

supporto Computer Graphics

• Proper Graphics are Crucial to Social Media Engagement and Community Development

Page 23: Agent-cy Online Marketing Services and B2B Marketing Case Studies

SERVICE: CUSTOM ILLUSTRATION

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Agent-cy’s In house Professional Illustrator creates from a design &

marketing standpoint to drive target engagement for B2B clientele.

• Custom Illustrations can be used to drive brand position and target engagement

• Professionally Designed images support a strong Online Branding Program:• Ad Illustration• Storyboard Design• Custom Illustrated Web Banners• Custom Illustrated Web Icons• Custom Illustrated Graphics to

support Blog Posts , Online Ads and Articles

• E-book covers• Caricatures

• Pro Custom Illustration provides unique opportunities for original content strength

Page 24: Agent-cy Online Marketing Services and B2B Marketing Case Studies

SERVICE: MOTION GRAPHICSW

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Agent-cy’s In house Motion Graphics Pro works from our Illustrators

StoryBoard creates from a design & marketing standpoint to drive target

engagement for B2B clientele.

• Story-telling with animation sells

• Can be used to drive an online demo

• Can be used to build anticipation

• Can be used to highlight a process

• Our Motion Graphics process is

comprehensive:

MOTION GRAPHICS

Graphics & V.O.

Storyboard

Development

Marketing

Ideation

Page 25: Agent-cy Online Marketing Services and B2B Marketing Case Studies

SERVICE: PRO VIDEO PRODUCTION

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Agent-cy’s Online Video Team has created hundreds of corporate videos and has capabilities in scripting, HD

work, on location and moving videos. Pro Online Videos from Agent-cy can take your company to the next level

online.

• Use of professional video with high-

quality cameras to bring company and

organizational environment to life

• Quality of video becoming more

important in proper Content

Marketing

• Executive Branding requires proper

online video capture and scripting

• Video supports driving:

• Investments

• Qualified Leads

• Engagement

• Sharing/Viral Activities

Page 26: Agent-cy Online Marketing Services and B2B Marketing Case Studies

AGENT-CY B2B CLIENT CASE STUDIES

Page 27: Agent-cy Online Marketing Services and B2B Marketing Case Studies

CASE STUDY: Software Manufacturer

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“Jasmine and her team at Agent-cy completely turned around Interactive

Edge. As a result of their work, we now have a strong online brand and consistent

leads."

-Zel Bianco. [email protected]

Challenges• Ineffective Online Marketing Program• Marketing Team not working together• Poor Website User Experience• Low E-Mail Open Rates• No Social Following• Company Branding almost noneSolution• Strategic plan and marketing action• E-Mail Marketing Strategy• SEO Strategy & On-site work• Web Site Redesign• LinkedIn Marketing & Training• B2B Social Media StrategyResults• Landed largest CPG client during our

program• New Site launched – all traffic up• Open rates up to 25%• LinkedIn Sales Opps Daily for CEO• Google Top Rank 2 main keywords

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CASE STUDY: I.T. CONSULTING

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"I have been working with Jasmine and Agent-cy for a number of months on

marketing for IvanExpert Consulting. She analyzed our website and suggested key

changes, she improved our SEO traffic, she got our Senior Technology Expert a

monthly article at eWEEK.com. In sum, Jasmine knows the ins and outs of

marketing, especially online marketing."

-Caroline Green, Partner, IvanExpert Consulting. [email protected]

Challenges• Need to reach business clients• Little understanding of opportunities

to • gain market share for MAC consulting

business• No understanding of direct nor indirect

online competition• Confused brand identity : consultants

or technicians?• Frustrated with inefficient online

marketing effortsSolution• Strategic plan and marketing action• SEO Audit & Management• Online PRResults• Growth of business clientele 25%• Regular guest contributor placement

at eweek.com – high CTO readership• Traffic spikes 50-85%

Page 29: Agent-cy Online Marketing Services and B2B Marketing Case Studies

CASE STUDY: Audio Conferencing

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Jasmine and her team are passionate about social media, its business value and

best practices. Jasmine takes the time to understand your business and goals, maps

your unique landscape and delivers outcomes that IMPACT SUCCESS. She is all

about engagement, involvement and results. She made every meeting and

dollar count and I can’t recommend her & Agent-cy more highly.

Cambria Vacarro, Brand Manager, Intercall

Challenges• Need to prove to Parent (West) Online

sales of audio and video conferencing• No clear understanding of SMB online

market• No unified social voice• 10 Disparate Divisions with no Social

guidelines, governance or behaviorSolution• B2B Social Media Strategy• Content Planning• Unified Messaging Results• Key Stakeholders from Sales &

Marketing working together towards a common SMM goal

• Intercall SMM Manager utilizing blueprint for success

• SMB Market definitions for optimized Sales outreach

Page 30: Agent-cy Online Marketing Services and B2B Marketing Case Studies

CASE STUDY: Payroll Distribution

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Jasmine is one of the best digital marketing professionals in the business.

Jasmine and her team consistently met and exceeded our expectations. Jasmine is

exceptionally knowledgeable and creative. In addition, all of her deliverables were completed on time and within budget.

Jasmine’s efforts were strategically aligned with both our short-term and long-term

business and strategic goals and objectives. Moreover, Jasmine is the

consummate professional whose expertise is only surpassed by her first-class

demeanor.."

-Mark Benson, CMO

Challenges• Poor website User Experience• Little knowledge of online audience

behaviors• Need for secure process of delivering

partner documentation• Limited TrafficSolution• U/X• Conversion Optimization• SEO Strategy & On-Site • Web Copy Editing• Guided Online Focus Groups• Functional PlanResults• Primary and Secondary audience

delivered optimal User Experience• Conversion Increase *5• Marketing Team made more efficient

Page 32: Agent-cy Online Marketing Services and B2B Marketing Case Studies

HOW TO CONTACT US: Agent-cy Team

Skype: agent.cy.onlineE-Mail: [email protected]

Phone: 212-843-4111 www.agent-cy.com

1180 6th Avenue8th Floor

New York, NY 10036

Online PR and Marketing Since 2006