open innovation, open source, intellectual property and business value
DESCRIPTION
What is Open Innovation? How is it different from Open Source? What is the role of Intellectual Property? And how to create business value in an age of changing paradigms.TRANSCRIPT
Open Innovation, Open Source, or IP - where’s the
value?
Bryo Eventdag - 15 February 2014
“Open innovation is a paradigm that assumes that
firms can and should use external ideas as well as
internal ideas, and internal and external paths to market, as
the firms look to advance their technology”
Henry Chesbrough
Open Innovation - What?
•“not all the smart people work for us”
• information technology
•complexity, both in organisations and products
•cost
• lack of focus
• internal innovation fails
Open Innovation - Why?
NEW - OPEN
•Ideas meeting Ideas
•On all aspects of the business
•Basic economics
•Network effect
•Complexity
Open Innovation - Why?OLD - CLOSED
•Only harvest in-house
•Only open up “non-essential”
•Keep secrets
•“Control” communication
•Do everything yourself: focus?
Open Innovation - Who?
•externals: everybody!
•Different levels
•Open Source/Creative Commons
•Standards
Open Innovation - How?
Customers/Users
Suppliers
Partners (distributors/agents)
Consultants
Professional Organizations
Standard setting bodies
Universities
Research organisations
Investors
Crowdsourcing
Competitors
•Different approaches to different players
•gamification
•contest
• focused collaboration - complementary skills/knowledge
•crowdsourcing
Open Innovation - How?•Throughout the
organisation
•have internal champions
•actively scan & reach out
•train & coach externals
•structures of review
•Choice of partners - powerplay - trust
•managing vs moderating the process
• internal innovation fails - how will open innovation work?
•corporate antibodies (“not invented here”)
• innovation & implementation : short term v long term
•define criteria for success
• Intellectual Property
Open Innovation - Challenges
Intellectual Property - What?
INNOVATION IDENTITY
™
www.mysite.url
Intellectual Property - Why?
Right to useuseRight to blockblock
Positive Negative
™www.mysite.url
Intellectual Property - Why?
FUNDAMENTAL RIGHTTO COPYCOPY
•Ownership: what does it mean?
•License: transfer/extend the right to use (through covenant not to use the right to block)
•Open Source: guarantee the right to use (“the four freedoms”) down the value chain
•Public Commons v Private Commons
Intellectual Property - How?
Open Source - What?Four Freedoms:
•Freedom to use
•Freedom to understand
•Freedom to change
•Freedom to share/distribute
Open Source - What?Different licenses:
•Artistic
•LGPL - libraries
•GPL - viral
Open Source - What?
Software: Open Source
Content: Creative Commons
Hardware: Open Source hardware
Open Source - Why?3D-IT™
TECHNOLOGY
NOVELTY EFFICIENCY(product) (process)
Relative weight
FUNCTION
SPECIFIC GENERIC(customer) (producer)
CONTENT
QUALITY QUANTITY(knowledge) (data)
Open Source - How?
Business model: move from product to services.
Identifying value.
Commoditisation and Community
Open Innovation:
Open
External
Collaborative
Intellectual Property & Open Innovation
Intellectual Property:
Closed
Internal
Exclusive
Secrecy in an information age
Copycats
Intellectual Property & Secrecy
Adding Value?The network effect
Free Riders & copying
Open systems
Competition
Diverse approach
Add value - for whom?
Open Data
•public
•private
Open HR
Metrics to use:
•Cost
•Quality
•Efficiency
•Value Add
So, where’s the value?