Open Mobility: How Openness Drives Innovation and Creates Enterprise Value ©2010 iPass Inc.

Open Mobility: How Openness Drives Innovation and Creates Enterprise Value

Corporate Headquarters

iPass Inc.

3800 Bridge Parkway

Redwood Shores, CA 94065

+1 650-232-4100

+1 650-232-4111 fx

www.ipass.com

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Open Mobility: How Openness Drives Innovation and Creates Enterprise Value ©2010 iPass Inc. 2

Table of Contents

The Industry-wide Shift Toward Openness 3

Openness Clarified 3

The Time Is Right for Open Mobility 4

Creating the Mobility Service That Is Right for You 4

An Enterprise-defined Master Connection Manager 5

Beyond Access: Enabling Truly Integrated Mobile Applications 6

Want More Detail? 7

About iPass 7

Open Mobility: How Openness Drives Innovation and Creates Enterprise Value ©2010 iPass Inc. 3

In today’s business environment, workforce mobility has become a strategic capability that is essential for maximizing productivity, efficiency, customer respon-siveness and business agility. The growing diversity of mobile devices and services has produced a mind-boggling array of potential solutions—each comprising multiple point products that complicate management, cost control and security.

Enterprise mobility has clearly reached a tipping point; traditional management approaches designed to lock down single-network devices can’t address the growing fragmentation of devices, networks and operating systems. What’s needed is an open, holistic approach that works across devices, platforms and networks, empowering vendors across the mobile ecosystem to create products and services that better serve the needs of enterprise users and mobility managers.

This paper describes how organizations can leverage such an open management approach in their own mobility solutions to leverage existing investments, optimize existing service contracts, provide wider choice for users and greater value for the business.

The Industry-wide Shift Toward Openness

A radical shift is taking place in the computing and communications industries as companies open up their formerly proprietary assets including systems, networks and walled gardens. Some example include:

■ Several of the world’s leading telecommunications operators have joined forces to create the Whole-sale Applications Community (WAC). WAC will develop open standardized technologies that enable developers to create applications that run across multiple devices and operator networks without modification.

■ The GSMA has launched the OneAPI initiative, which will give application developers easy access to mobile operator billing and network capabilities.

■ Google’s Android mobile computing platform was open sourced from the outset. Android comes complete with a rich set of APIs that let developers build a wide variety of applications that run across a multitude of Android devices.

■ In February 2010, the Symbian Foundation unveiled the Symbian^3 (S^3) platform, the first entirely open source release following the platform’s transition to an open source license, which was the largest of its kind in history.

■ Although closed in many ways, the iPhone platform is evolving to a more open approach. iOS 4.0 features hundreds of APIs to allow seamless extension by ISVs.

■ The WAP Forum, one of the first mobile application standards bodies, renamed itself the Open Mobile Alliance.

Openness Clarified

Openness means different things to different people. For some, it refers only to solutions developed within the open-source community, with source code shared and repurposed in a highly collaborative environment. Others only consider a product to be open if it offers a

Open Mobility:HOW OPENNESS DRIVES INNOVATION AND CREATES ENTERPRISE VALUE

Open Mobility: How Openness Drives Innovation and Creates Enterprise Value ©2010 iPass Inc. 4

free software developers kit (SDK). At iPass, we take a very practical approach, defining open products or ser-vices as those that come with standard interfaces and documentation that allow them to share information with and be controlled by other products or services.

Allowing open interoperability, extensibility and customization provides significant value to developers and customers alike. For example, it:

■ Reduces development and management complexity

■ Enables faster innovation, accelerating time to market of new valuable capabilities

■ Eliminates vendor lock-in strategies by providing customers greater choice

The Time Is Right for Open Mobility

In addition to device and network diversity, consumer choice is another factor that is fragmenting the enterprise mobile environment. Employees increas-ingly bring their personal iPhones, Android devices, BlackBerry smartphones, iPads and other emerging devices to work and expect them to access enterprise resources.

■ This consumerization effect creates a serious cost

control issue. Employee devices typically come with overpriced retail connectivity plans into which the business has little visibility and which end-users often expense back to the business. These costs will only escalate as wireless providers migrate to megabyte-based pricing models such as that re-cently adopted by AT&T for the iPhone in the U.S.

■ Consumerization also creates a variety of security

and compliance risks. Depending on the platform, companies may have little or no control over what applications reside on employee devices, or what websites they visit. Corporate and personal appli-cations now cohabitate as users add applications via app stores or advertising-supported free down-loads.

■ With such rapid innovation and consumer choice occurring, the need to address mobile worker productivity is increasing causing enterprises to redefine workforce response times and productivity. The solution lies in simplifying the user experience by providing an intuitive, “zero-click” connection

experience across the breadth of mobile networks and devices. Enhancing the user engagement while combining connectivity and device management empowers mobile users and improves IT’s ability to contain costs and lower security risks.

Creating the Mobility Service That Is Right for You

iPass has a history of embracing openness. From its roots as a network-agnostic remote access aggregator back in the 1990s, the company extended its software framework to work with a variety of authentication, VPN and endpoint security products—allowing enterprises to add services without changing out their infrastructures.

Today, the company is focused on extending its Open Mobile platform to support innovation in mobility management solutions and customization of existing solutions to specific customer needs. It achieves this by supporting ease of access, flexibility, choice and control across all popular mobile devices, access technolo-gies and networks worldwide. In addition, iPass has led the way in providing customers with a centralized view of the connectivity details of all their users, through a single portal—to facilitate cost containment and streamline help desk support.

iPass launched the new Open Mobile Platform in January 2010. The goal was to provide customers with even greater flexibility, choice, openness and control of the increasingly diverse mobile workforce. This next- generation platform provides three key benefits:

■ Flexibility to integrate with current customer environments. This includes your network, carrier agreements, supported devices, policy platforms (such as Active Directory) and security solutions for endpoint protection, remote authentication (includ-ing WLAN) and VPN.

■ Manageability that empowers you to configure and provision your own mobility service with a single point of control through a single management interface hosted on the iPass Portal.

■ Visibility and insight that powers business intel-ligence across your entire mobile platform. This capability extends to support multiple data sets such as usage, billing, device attributes and user attributes, allowing for rich correlation and analyses across these data sets.

Open Mobility: How Openness Drives Innovation and Creates Enterprise Value ©2010 iPass Inc. 5

An Enterprise-defined Master Connection Manager

Your mobility management solution must enable your business processes while enforcing your business poli-cies. It must do this across an ever-growing landscape of mobile devices, networks and applications. And you must be able to tailor your solution to meet your own mobility service requirements and enhance the user experience while supporting cost and policy controls.

Openness simplifies customization by enabling an eco-system of complementary products and services that plug and play with one another. It is all about providing customers, developers and partners with a wide variety of capabilities that help them to maximize the value they deliver to end users.

For these reasons, iPass has adopted an open approach that permeates all aspects of its service offering, including its client, platform and network.

Client: The Open Mobile Client architecture comprises a variety of individual functional elements that can be combined to create multiple flexible product offerings. The Open Mobile client is already integrated with VPNs from Juniper, Cisco, Nortel and others. In addition, several client modules provide IT administrators and partners with a high degree of flexibility to integrate their choice of third-party applications with the Open Mobile Client without support from iPass. This flexibility allows control of pre- or post-connect actions. It also lets partners and customers customize the look and feel of the client interface to reflect their own brand.

The iPass Open Mobile Client also serves the role of a “master connection manager” that supports any under-lying network. Additionally, the Open Device Framework provides a rich set of tools that enables rapid integra-tion of new 3G devices, the ability to configure alternative networks such as campus Wi-Fi, public, paid or free Wi-Fi, and more. And the Custom VPN option allows users to create their own VPN integra-tions with the Open Mobile Client.

Platform: The Open Mobile Platform is built on a cloud-computing architecture, which enables the manage-ment of iPass services and desktop elements through an intuitive Web interface. The modular nature of the architecture enables iPass and its partners to add ad-ditional cloud-based services through a presentation layer that maintains a consistent look and feel, common navigation and consistent behavior.

Network: As stated earlier, the iPass Open Mobile Platform is network agnostic. This platform allows you to manage devices and connections over your corporate network, the iPass Mobile Network, home gateways or a third-party network, such as a mobile operator. Regard-less of whether your users are connecting through our network or a third-party carrier—via 3G, Wi-Fi, Ethernet or dialup—we provide visibility into your service.

MOBILE COMPLIANCE IN FINANCIAL

SERVICES

Highly regulated industries such as financial services need to enforce VPN use to ensure secure connections and compliance with mandated pro-cesses such as email filtering (to prevent trans-mission of credit card numbers or Social Security numbers). Mergers and acquisitions can complicate this process, resulting in a fragmented environment with numerous VPN brands and gateways.

The iPass Open Mobile Client supports leading VPNs and gateways. And because this open client is easily extensible, customers can support virtually any security product of their choice, preserving the investments of their merged security assets.

Open Mobile Client Functional Elements

Open Mobile

UI

ConnectionAssistant

Dial Assistant

VPN Assistant

Event Assistant

Update Assistant

Policy Enforcer

App Launch

Assistant

3rd Party Application

iPass Open Mobile Service Interface

Open Mobility: How Openness Drives Innovation and Creates Enterprise Value ©2010 iPass Inc. 6

Beyond Access: Enabling Truly Integrated Mobile Applications

Developers, systems integrators and enterprise customers alike require usage information that contributes to intelligent, comprehensive mobility management. The use of a common protocol allows this information to be shared, enabling greater intelligence, automation, and innovation of mobile applications.

Opening application programming interfaces (APIs) to the iPass Open Mobile Client allows several innovative capabilities:

■ Custom branding of the client’s user interface, complete with static and dynamic content, such as RSS feeds and search engine integration, and the ability to auto-launch applications that require secure Internet access directly from the user inter-face.

■ Back-end office integration provides the ability to share import and export data across systems in standard formats such as XML.

■ Simple integration among ecosystem partners such as providers of mobile VPN, mobile data protection, device management, wireless expense management, policy management and application software.

HOW A PLATFORM-BASED APPROACH CONTAINS 3G COSTS

Many mobile employees subscribe to 3G service plans that allow a limited amount of data per month before users pay high overage charges. While a generic connection manager should be able to count the data being used, it probably would have no knowledge of the user’s specific data limit, the cost of overage, or the date that starts a new billing cycle.

Operational Services

Authentication

Foundation Services

Encryption and Key Management

Access ControlUser Provisioning and Management

Client Profile Management

Directory Management

Customer Account Management

OrderManagement

UsageReporting

Support Billing Training Marketing

Open Mobile Platform Services

OPEN TO ANY 3G ADAPTER

Companies have significant investments in 3G adapters—and new adapters are introduced every day. The customizable iPass solution eliminates the traditional 3G card vendor lock-in model used by many carriers, allowing you to easily swap cards (and services) without impacting the user experi-ence or losing valuable management control, such as usage reporting and application of policies.

iPass services are already integrated with 140 3G adapters and support the Windows Mobile Broad-band API. In addition, the Open Device Framework enables partners and customers alike to integrate 3G devices. Channel partners can do this to support a new card in their market. What’s more, as a customer, you can quickly integrate older cards, preserving your adapter investment.

CONTAINING COSTS ACROSS

MULTIPLE CARRIERS

Most every company has numerous carrier relationships these days. Each vendor has its own portal, which contains usage and rate-plan infor-mation. The Open Mobile Platform is designed to be able to upload that information and use it for the application of cost-based policies as well as cen-tralized, consolidated reporting on all your mobile broadband usage. This information will be tied into user roles and department information collected from Active Directory, providing greater visibility, insight and control of enterprise mobility costs.

Corporate Headquarters

iPass Inc.

3800 Bridge Parkway

Redwood Shores, CA 94065

+1 650-232-4100

+1 650-232-4111 fx

www.ipass.com

© Copyright 2010 iPass Inc. All rights reserved. iPass and the iPass logo are registered trademarks of iPass Inc. All other company and product names may be trademarks of their

respective companies. While every effort is made to ensure the information given is accurate, iPass does not accept liability for any errors or mistakes which may arise.

Specifications and other information in this document may be subject to change without notice.

About iPass

Founded in 1996 iPass (NASDAQ:IPAS) is a leading provider of enterprise mobility services with over 3,500 customers, including more than 370 of the Forbes Global 2000. The company’s mission is to be the voice of the enterprise in the market for mobility services by provid-ing solutions that simply, smartly and openly facilitate access from any device on any network, while providing the visibility and control necessary to contain spiraling mobility costs, maximize mobile user productivity and maintain security in a world where consumers drive enterprise IT.

For more information, visit www.iPass.com or follow iPass on Twitter at www.twitter.com/ipass

Because iPass Open Mobile is a platform-based approach that leverages data from the device as well as from the customer’s carrier plans, it can enact new types of policy control based on informa-tion gathered from multiple sources. For example, a policy can warn users (and your IT staff) to help avoid exceeding their limit, block usage once the user surpasses the cap (perhaps forcing them to use Wi-Fi hotspots), and then release the block after a new billing cycle has started.

Want More Detail?

iPass solutions open new possibilities for achieving greater value and innovation in enterprise mobility. To learn more about how your organization can take advantage of the capabilities of the iPass Open Mobile Platform and iPass enterprise mobility services, download Solutions Brief: Enterprise Mobility Services or go to www.ipass.com for more product and contact information.