open practices beyond open access presentation by brian kelly, ukoln on 25 october 2012 for an open...
TRANSCRIPT
![Page 1: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/1.jpg)
Open Practices Beyond Open Access
Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter
1
Open Practices For Researchers
Presentation by Brian Kelly, Cetis on 19 June 2014 for the Research and Innovation Conference 2014 at the University of Bolton
![Page 2: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/2.jpg)
Open Practices For Researchers
Brian KellyInnovation AdvocateCetisUniversity of BoltonBolton, UK
Contact DetailsEmail: [email protected]: @briankellyBlog: http://ukwebfocus.wordpress.com/Cetis Web site: http://www.cetis.ac.uk/
Slides and further information available at http://ukwebfocus.wordpress.com/events/open-practices-for-researchers/
2
Hashtag: #boltonunirandi14
![Page 3: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/3.jpg)
#boltonunirandi14
3
You are free to:copy, share, adapt, or re-mix;
photograph, film, or broadcast;
blog, live-blog, or post video of
this presentation provided that:You attribute the work to its author and respect the rights and licences associated with its components.
Idea from Cameron Neylon
Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero.Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at:http://www.thisismyurl.com/free-downloads/15-free-speech-bubble-icons-for-popular-websites 3
![Page 4: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/4.jpg)
#boltonunirandi14
About Me
Brian Kelly:• Innovation Advocate, Cetis, University of Bolton• Formerly UK Web Focus, UKOLN from 1996-2013• Prolific blogger (1,300+ posts since Nov 2006)• User of various social networking tools to
support professional activities• Prolific speaker (~425 talks since 1996)
Research activities:• Peer-reviewed papers in Web accessibility,
standards, web preservation, …• Prizes: best research paper at ALT-C 2005 and
best communications paper at WAI 2010• Invited speaker at library / Web conferences
Intr
od
uct
ion
4
![Page 5: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/5.jpg)
5
#boltonunirandi14
Google Scholar Citations
See http://scholar.google.co.uk/citations?user=ixey0RkAAAAJ
H-index=14 (according to Google Scholar Citations
![Page 6: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/6.jpg)
#boltonunirandi14
About This Talk
Open access:• Benefits for researchers increasingly
understood This talk goes beyond open access:
• Open practices: sharing ideas on blogs • Open engagement: the role of Twitter • Dissemination: getting your research read• Gathering the evidence: social media
metrics / altmetrics • Making it work: identifying best practices
This talk provides tips for the connected researcher
Based on evidence gained from personal experiences
Intr
od
uct
ion
6
![Page 7: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/7.jpg)
7
#boltonunirandi14
Top Tips for Jisc Inform
See http://www.jisc.ac.uk/inform/inform35/InternationalOAWeek.html
Intr
od
uct
ion
![Page 8: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/8.jpg)
8
#boltonunirandi14
Who Cares?
Key stakeholdersThe institution:
Interests in institutional reputation; reporting, auditing, …
The library: Manages the institutional repository Support service
Your department: Interests in departmental reputation Will seek to exploit its research activities
You, the researcher, with interests in: Your personal research reputation Developing your network Future funding and research opportunities Your long-term (research) career
Intr
od
uct
ion
![Page 9: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/9.jpg)
9
#boltonunirandi14
Do You Want to ‘Market’ Your Research?
Do you seek to change the world through your research or simply understand the world:
• Will you want to market your research?• Will you want others to market your research?• Will you have a detached view of your
research?
Ab
ou
t Y
Ou
![Page 10: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/10.jpg)
#boltonunirandi14Why Open Access?• cc
“Piled Higher and Deeper" by Jorge Cham, www.phdcomics.com Used with permission.
1010
![Page 11: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/11.jpg)
11
#boltonunirandi14
LSE Impact blog post,http://blogs.lse.ac.uk/impactofsocialsciences/2014/04/01/hefce-open-access-ref-gamechanger/
LSE Impact Blog
1 April 2014
![Page 12: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/12.jpg)
My Papers
My papers in the University of Bath repository
12
Peer-reviewed
Abstract reviewed
12
Project reports, …
Invited paper
![Page 13: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/13.jpg)
Download statistics to 16 June 2014
Largest downloads for Brian Kelly
13
Open Access Enhances Access
Content peer-reviewed (8 in first 15 most popular)
Abstract peer-reviewed (1)
Invited paper (3)
13
![Page 14: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/14.jpg)
Least Downloaded Papers
Will papers in a repository be seldom seen?
What can be learn from approaches taken for the popular and unpopular papers? 14
15 June 2014
14
![Page 15: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/15.jpg)
15
#boltonunirandi14
Learning from Mistakes
“Using Context to Support Effective Application of Web Content Accessibility Guidelines”, Sloan, Kelly et al, JWE (5), 2006
• Submitted in July 2005• Reviewers comments received in April 2006• Published in JWE (Journal of Web Engineering) in December 2006• PDF uploaded to repository in May 2012 (forgot about paper until
bulk uploads)
Reflections on implications given in “If a Tree Falls in a Forest” post
![Page 16: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/16.jpg)
16
#boltonunirandi14
Learning From Success
“Library 2.0: balancing the risks and benefits to maximise the dividends”
• Most downloaded individual paper in repository
• But only recent download statistics available
2014
![Page 17: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/17.jpg)
#boltonunirandi14
Evidence
How do we find out more?• Peak statistics for repository
only available for 1 yearBut:
Blog post about availability in Opus published on 11 August 2009
17Conclusion: Blog post responsible for initial popularity
Further investigation (of all my paper downloads) confirms large peak in August 2009
![Page 18: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/18.jpg)
#boltonunirandi14
Beyond the Edge Cases
Little-downloaded paper:• Uploaded to repository 6 years after paper written• I was not lead author• Only PDF version uploaded• Never blogged about; never tweeted
Most popular paper:• Available in IR on launch of journal issue• I was lead author• Blog post published on day of launch• Available in PDF, MS Word & HTML formats• Link to paper subsequently tweeted & retweeted• About Web 2.0, so likely to be read by bloggers
But what about the majority of papers?
18
![Page 19: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/19.jpg)
#boltonunirandi14
SEO or SMO
SEO (Search Engine Optimisation):Helping Google find your papers through:
• Writing style, document structure, …• In-bound links
SMO (Social Media Optimisation):Helping other people find your papers through:
• Sharing on social media services• Facilitating conversations• Viral marketing
SMO: Good for new papers, but not relevant for popular papers written from 2004-8
SEO: Document structure consistent. Difference appears to be significant nos. of in-bound links
19
![Page 20: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/20.jpg)
#boltonunirandi14
Tip No. 1: Be Pro-active
Tip No. 1:Be pro-active
20
![Page 21: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/21.jpg)
#boltonunirandi14
W4A 2012 Paper
Case study:• Paper on “A challenge to web accessibility
metrics and guidelines: putting people and processes first” given at W4A 2012 conference in Lyon in Apr 2012
Four co-authors agreed:• To collaborate in raising awareness of paper
and presentation of the paperHow:
• Writing blog posts on or just before conference• Participate on conference Twitter hashtag (e.g.
responding to comments while speaker is presenting)
Benefits:• Reaching out to a wider audience based on our
4 professional networks
21
![Page 22: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/22.jpg)
22
#boltonunirandi14
Preparation
We:• Uploaded paper to repository so URL was
known• Provided a link to the paper in speaker’s
slides• Uploaded holding slide to Slideshare so URL
was known (slides were finalised shortly before talk)
We could then:• Prepare blog posts in advance• Create short URLs for use in Twitter in
advanceExamples of approaches to follow
![Page 23: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/23.jpg)
23
#boltonunirandi14
Using the Institutional Repository
Paper uploaded to repository and blog post prepared
![Page 24: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/24.jpg)
24
#boltonunirandi14
Using Other RepositoriesOpportunity to promote access to slides as well as the paper!
http://www.slideshare.net/sloandr/w4a12-coopersloankellylewthwaite
Metadata provided to give context to slides
![Page 25: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/25.jpg)
25
#boltonunirandi14
Final slide provides (active) links to related work
![Page 26: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/26.jpg)
#boltonunirandi14Tip No. 3: Monitor What Works
Tip No. 2:Make it easier for your peers to
access your work by providing links in a timely fashion
26
![Page 27: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/27.jpg)
27
#boltonunirandi14
On 18 Apr 12:• 1,391 views on Slideshare
• Other slides had 3 and 311 views
By 15 Jun 14:• 9,861 views on
Slideshare
“Lies, damned lies & statistics” – but my 3rd most downloaded paper in 20123 citations in July 2012 / 10 in June 2014
![Page 29: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/29.jpg)
Topsy & Discussion About Slides
29
Topsy recorded discussions about slides
![Page 30: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/30.jpg)
Topsy & Discussion About Paper
30
Topsy recorded discussions about paper
Note tweets about event (25) and slides (20) more popular than paper (7)
![Page 31: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/31.jpg)
31
#boltonunirandi14Tip No. 4: Don’t Forget the Links!
Tip No. 3:Monitor what works for you (and
understand approaches which work for others)
![Page 32: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/32.jpg)
The IR
32
Your papers should be hosted on your institutional repository
![Page 33: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/33.jpg)
#boltonunirandi14
• Links to paper added to• LinkedIn• Academia.edu• My pages on UKOLN Web site and blog• …
33
![Page 34: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/34.jpg)
Academia.eduAcademia.edu
34
Note:• Links to papers in IR (not uploaded)• Importance of tags
Academia.edu users may find my papers here and LinkedIn users in LinkedIn. Why would I make it difficult for them?
Now 495 followers
![Page 35: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/35.jpg)
The Institutional Web Site
35
You may also wish to provide links on your institutional Web site
Note direct links to paper in various formats
![Page 36: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/36.jpg)
The Blog
36
If you have a blog you can provide links to your papers (again to all formats)
![Page 37: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/37.jpg)
Commentable Pages on Blog
37
Recent development:Commentable pages for papers with links to key resources (IR & publisher’s copy, metrics, citations, …)Now 112
![Page 38: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/38.jpg)
38
#boltonunirandi14
Tip No. 5: Don’t Forget the Google Juice!
Tip No. 4:Don’t forget the Google juice!
![Page 39: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/39.jpg)
#boltonunirandi14
Importance of Google
Context:• Between 50-80% of traffic to IRs are from
Google (may be higher if direct links to PDFs not recorded by Google Analytics)
What provides ‘Google juice’:• On-page SEO techniques
(structure, writing style, …)• Links to pages, especially
from highly-ranking sites
What’s different about IRs?• Same page structure• Therefore importance of links
to repository
39
![Page 40: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/40.jpg)
#boltonunirandi14
Importance of Google
Context:• Between 50-80% of traffic to IRs are from
Google (may be higher if direct links to PDFs not recorded by Google Analytics)
What provides ‘Google juice’:• On-page SEO techniques
(structure, writing style, …)• Links to pages, especially
from highly-ranking sites
What’s different about IRs?• Same page structure• Therefore importance of links
to repository
40
![Page 41: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/41.jpg)
#boltonunirandi14
What Delivers Google Juice?
Survey of SEO ranking of 24 Russell Group IRs carried out in August 2012.Findings:
• Google, YouTube, Blogspot, Wikipedia and Microsoft are highest ranking domains with links to IRs
41
• Blogspot.com & WordPress.com have significantly larger number of links to IRs
• Links from institutional domain (e.g. locally-hosted blogs) provide little Google juice!
Blogspot.comWordpress.com
![Page 42: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/42.jpg)
42
UK Web Focus blog has a rotating Featured Paper link
UK Web Focus has timely blog posts about papers
UK Web Focus has links to all papers
![Page 43: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/43.jpg)
43
#boltonunirandi14Tip No. 7: Develop Your Network
Tip No. 5:Develop your network
![Page 44: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/44.jpg)
#boltonunirandi14“It’s About Nodes and Connections”
Cameron Neylon keynote at OR 2012: “Networks qualitatively change our capacity”
• With only 20% of a community connected only limited interaction can take place
• This increases drastically as numbers of connected nodes grows
Examples:• Phone networks (no use with only 1 user!)
• Tweeting at confereces• Galaxy Zoo
44
“Filters block. Filters cause friction”Need for client-side, not supply-side filters.
![Page 45: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/45.jpg)
Tweetchat
Tweetchats:• Discussions on
Twitter• Specific topic
covered at specified time
• Use hashtags e.g. #PhDchat, #ECRchat Summary at
Survey findings:“give a community & shared space to explore ideas”“regular opportunity to network with a wide range of people I wouldn’t otherwise meet”“have very interesting and thought-provoking discussions/debate”
45
![Page 46: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/46.jpg)
46
#boltonunirandi14
Too Much Information?
Let’s skip to the conclusions!
![Page 47: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/47.jpg)
47
#boltonunirandi14Tip No. 7: Develop Your Network
Tip No. 6:You can’t ignore Google
![Page 48: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/48.jpg)
#boltonunirandi14
Google Scholar
• Google Scholar is better!
48
![Page 49: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/49.jpg)
#boltonunirandi14
Google Scholar
• Google Scholar is better!
49
![Page 50: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/50.jpg)
#boltonunirandi14
Google Scholar
• You should claim your profile while your institutional email address is valid.
50
![Page 51: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/51.jpg)
#boltonunirandi14
Google Scholar
• You can also receive alerts of new citations
51
![Page 52: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/52.jpg)
52
#boltonunirandi14Tip No. 7: Develop Your Network
Tip No. 7:Understand the potential benefits
of Twitter
![Page 53: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/53.jpg)
#boltonunirandi14
• You can’t ignore Twitter!
53
![Page 54: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/54.jpg)
#boltonunirandi14Twitter Works For Professionals
Mellisa Terras’ blog post on how Twitter increases downloads for peer-reviewed papers
54
Other potential areas for such use of Twitter
• Promoting your project outputs • Promoting events• …
![Page 55: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/55.jpg)
#boltonunirandi14
Understanding Twitter
Applications such as SocialBro provide an understanding of how Twitter is being used
55
• Most tweet daily• Most follow >100
• Most tweet <=5 times
1329
![Page 56: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/56.jpg)
#boltonunirandi14Using Twitter (For The Sceptic)Not a natural Twitterer, but see benefits?
• Have an avatar (portrait, animal, hobby)
56
Grow your community (cf the conversations you miss)• Participate in hashtagged events so like-minded people
see you exist• Share links to resources you care about (your stuff;
stuff you’re reading)• Favourite tweets (so others can see you’ve done so and
maybe then follow you)
![Page 57: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/57.jpg)
Understand Twitter Interactions
An @ message (can be delivered by SMS)
57
New followers: which should I follow back?
The tweets which have been retweeted (RTd)Tweets which have been favourited (bookmarked)
![Page 58: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/58.jpg)
58
#boltonunirandi14
Health Warning!
Suggestions given can help to enhance the visibility of one’s research.
Highly visible and popular research is not necessarily an indication of quality!
![Page 59: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/59.jpg)
59
#boltonunirandi14
Conclusions
1. Be pro-active2. Make it easier for your peers to access your
work by providing links in a timely fashion 3. Monitor what works for you4. Don’t forget the Google juice5. Develop your network6. You can’t ignore Google7. Understand the potential benefits of Twitter
![Page 60: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/60.jpg)
Cartoon
60
Any Questions?
![Page 61: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/61.jpg)
61
#boltonunirandi14
Questions?
Any questions, comments, …?
![Page 62: Open Practices Beyond Open Access Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Open](https://reader035.vdocument.in/reader035/viewer/2022062515/56649cce5503460f94999347/html5/thumbnails/62.jpg)
62
#boltonunirandi14
This presentation, “Open Practices For Researchers” by Brian Kelly, Cetis is licensed under the Creative Commons Attribution 3.0 Unported Licence
Note the licence covers most of the text in this presentation. Quotations may have other licence conditions.
Images may have other licence conditions. Where possible links are provided to the source of images so that licence conditions can be found.
Slides and further information available athttp://ukwebfocus.wordpress.com/events/open-practices-for-researchers/
Licence and Additional Resources