OPEN. SHARE. CREATE.

OPEN Purchase the new Storage & Display Tote and Tools Organiser, unwrap them and have them on display at your events. Show customers how many scrapbooking supplies can fit in them and how to reposition and remove the interior dividers. SHARE You asked for more storage options and we listened! Introducing a NEW storage tote and enhanced organiser for your tools. Specific things to share:

o Storage & Display Tote ▪ This 15" x 9" x 14.5" tote can fit all your on-the-go scrapbooking supplies, from albums and

Power® Project Folders to in-the-moment tools you'll need such as the Custom Cutting System and 12-inch Trimmer.

▪ Features one repositionable divider (14.5" x 9.5"). Show how to put papers, decorative supplies and photos inside a Power® Project Folder on one side, then slide albums and refill pages into the other side of the divider.

▪ Point out how the zippered lid is inclined when open, allowing for better visibility of what’s inside, and can also lay flat against the back of the tote so it doesn’t take up additional cropping space.

▪ Demonstrate how the trolly sleeve (8.75" x 4.75") on the back helps secure the tote.

o Tools Organizer ▪ Share that the 16.5" x 9.5" x 4.5" Tools Organiser has been improved to now fit the 12-inch

Trimmer! ▪ Point out how the seven removable dividers make it perfect for storing nearly any configuration of

scrapbooking tools. ▪ For storage use with the 12-inch Trimmer, show them how to remove the small dividers and layer

punches/BMCs/etc. on the bottom and store the trimmer on top. ▪ Demonstrate how the collapsible lid zips open and tucks under so it won't take up any

unnecessary room on the workspace. ▪ Share that it holds up to 9lbs (4kgs)

OPEN Purchase the Sweetheart and Aussie Adventure theme packs, unwrap them, make a layout or two using them and have them on display at your events. SHARE The new CM theme packs make it easy to create cohesive backdrops for layouts, spreads, even entire albums! Complete with designer papers, stickers and one sheet of coordinating cardstock, these two new packs feature themes for Valentine’s Day and Australia! Plus, there are limited-edition album covers available for both (while supplies last) AND coordinating laser cut embellishments for Sweetheart and a coordinating Gum Leaf Punch for Aussie Adventure. Specific things to share about the theme packs:

o Sweetheart

▪ Papers – Flip through the papers and point out the designs like hearts, grids, mini triangles and the sheet with an assortment of borders that can be cut out and applied to your layouts as page decorations. Show how all the papers and the included Crimson Cardstock complement each other.

▪ Stickers – Point out how the stickers add LOVE-ly icons with hearts, flowers and arrows, as well as sayings like "You make my heart happy" and "I love you." Show a layout without stickers first, then add stickers to show how they complete it.

▪ Project themes to suggest: Valentine’s Day, anniversaries, weddings, engagements, babies.

● Coordinating products:

o NEW 12x12 Rose Quartz Sweetheart Album Cover (pictured above left) ● Features three foiled hearts in pearl gloss, dark pink and maroon foil.

o NEW Sweetheart Laser Cut Embellishments (pictured above middle and right) ● Includes 15 laser-cut embellishments with layerable hearts with words like "You, Me,

Us" and "XOXO" to add an extra layer of love to your Valentine’s Day crafts and layouts.

o Aussie Adventure

▪ Papers – Flip through the papers inspired by Australia and point out the designs infused with Australian states and flowers, and the sheet of mats with quotes and sayings that can be cut out and used as page decorations. Show how all the papers and included Aqua Cardstock complement each other.

▪ Stickers – Point out the icons like kangaroos, koalas and echidna, as well as Aussie sayings like "Howdy, mate" and "G'day.” Show a layout without stickers first, then add stickers to show how they complete it.

▪ Project themes to suggest: Trips to Australia or living in Australia, visits to the zoo or animal sanctuaries.

● Coordinating products:

o NEW 12x12 Jade Aussie Adventure Album Cover (pictured above left) ● Features a foiled Australia map design in gold and dark green foil.

o NEW Gum Leaf Punch (pictured above right) ● Creates gum tree leaves cutouts that you'll love for pairing with the Aussie Adventure

Theme Pack or adding fresh foliage to layouts and crafts. CREATE Let customers get up close and personal with the products. Suggest add-on items that will enhance their layouts like Foam Squares for adding dimension to the stickers – they’re a perfect pair! IDEAS FOR WHAT TO CREATE

● One-page layout using Sweetheart ● One-page layout using Aussie Adventure

● Make-and-take borders or cards using the theme packs and coordinating products

OPEN The best way to introduce Daydreamer to new and current customers is to purchase the products, unwrap the products and have them on display at your events. When customers hold them in their hands, they can see the tonal, trendy palette of the papers, icon shapes that motivate every moment, sticker sayings that go straight to the heart, encouraging embellishments and how everything could be used together.

DAYDREAMER PRODUCTS & TOOLS TO OPEN & DISPLAY ● 12x12 Mint Daydreamer Album Cover ● Daydreamer Paper Pack ● Daydreamer Variety Mat Pack ● Daydreamer Stickers ● Daydreamer Foiled Die-Cut Embellishments

● Daydreamer Fast2Fab™ Bundle ● Daydreamer Fast2Fab™ Album ● Daydreamer Fast2Fab™ Refill Pages ● Floral Circle Punch ● 12-inch Trimmer Perforating Blade

SHARE The Daydreamer collection was inspired by positive vibes, infectious optimism and the power of possibility. Brimming with encouragement, this inspirational collection gives your pages purpose and spreads its upbeat vibes all over layouts for Mother’s Day brunches, weekends with the girls and any moments spent celebrating the women in your life.

• Specific things to share about the collection: o Album Cover – Made of durable bookcloth in mellow mint, it opens you up to optimism with a curving

corsage of fresh flowers and striped leaves in white matte, flamingo, gold and hunter green foil. o Paper Pack – Flip through the papers with their blissful, subtle palette and point out how they keep your

head and heart in the clouds with patterns like quirky rainbows, dotted arches, feminine florals, charming hearts, kaleidoscope tiles and more. Note how all the papers complement each other and suggest papers that could go together.

o Stickers – Point out that the stickers include icons that lift up your life and your layouts like doodled flowers, splendid butterflies, sensible stars and a bow to top it all off, along with sweet sayings like “There is Power in Kindness,” “We Rise by Lifting Others” and “You’re a Limited Edition” and complementing border stickers. Show a layout without stickers first, then add stickers and border stickers to show how they complete it.

o Embellishments – Display embellishments so customers can see how the single-layer die cuts turn your wishful thinking into wonderful realities with potted plants, perched pretty birds, shooting stars, sketched flowers and more. Point out how they glimmer with a soft pearl foil and show how customers can cluster embellishments together on a layout.

o Mat Pack – Flip through the mats and show how patterns like paintbrush stripes and strokes, dense daisies and speckles in a spectrum of shades can be used to mat photos or as decorations to make your pages prosper, while journal spaces make it easy to set your infectious intention.

o Fast2Fab™ Bundle – Have the Daydreamer Fast2Fab™ Bundle on display. Show all the items in the bundle, flip through the Fast2Fab™ pages, pointing out how pre-designed patterns like dotted arches and kaleidoscope tiles, a plethora of blooming beauties, shining star dust, quirky rainbows and happy hearts create albums that bring your vision board to life. Complete a page so they can see how easy it is and share that the Fast2Fab™ Album and Refill Pages are also available sold separately.

● Project themes to suggest: Springtime albums full of photos from Mother’s Day, fun weekends with the girls,

birthday parties, wedding and baby showers and other moments spent shining a spotlight on the women in your life.

● Coordinating products:

o NEW Floral Circle Punch (pictured above left)

● Creates a 6” repeating ring of a terrific tulip trio perfect for photo frames, embellishment backdrops and more

o NEW 12-inch Trimmer Perforating Blade (pictured above right) ● Creates a simple line of cut-out dashes that helps you tell the hole story on any

spread or add decorative texture to cards and crafts o Cardstock: Goldenrod, Gray, Beige, Crimson o Bookcloth Album Covers: Soft Yellow, Currant, Hunter Green, Passion Pink

● People to share it with: Anyone who enjoys paying homage to the indespensible girls and women

they know and love, soaking up the springtime sun, taking advantage of new opportunities and dreaming up new possibilities.

o Suggested verbiage for sharing: ● “The Daydreamer collection just arrived, and I can’t wait to share it with you at my

next event on [DATE].” ● “I’ll be sharing the newest catalog and inspirational collection at my upcoming event

on [DATE]. Let me know if you’re planning to stop by… you’re also welcome to bring a friend and get a complimentary gift from me. We’ll have the latest collections on display, we’ll make a page layout and there will be make-and-take borders using the latest tools.”

CREATE Creating a project allows customers to see, touch and feel the way the products in the collection work together, to try tools and ask questions about how to use them. It ignites creativity and gives customers something beautiful to leave with. It also gives you the opportunity to teach techniques that could be useful! IDEAS FOR WHAT TO CREATE

● Daydreamer Project Recipe™ ● One-page layout using Daydreamer

● Create a Daydreamer Fast2Fab™ page ● Make-and-take borders and paper crafts like place

settings, decorations and event souvenirs

OPEN The best way to introduce Genuine to new and current customers is to purchase the products, unwrap the products and have them on display at your events. When customers hold them in their hands, they can see the classic, rustic palette of the papers, icon shapes that are the real deal, sticker sayings that stay true to you, smooth-talking laser word embellishments and how everything could be used together.

GENUINE PRODUCTS & TOOLS TO OPEN & DISPLAY ● 12x12 Navy Genuine Album Cover ● 12x12 Heathered Tweed Album Cover ● Genuine Paper Pack ● Genuine Variety Mat Pack ● Genuine Stickers ● Genuine Laser Cut Embellishments

● Genuine Fast2Fab™ Bundle ● Genuine Fast2Fab™ Album ● Genuine Fast2Fab™ Refill Pages ● Timeless Tweed BMC ● Simple Symmetry Recipe Template ● Just Sayin’ Card Kit

SHARE The Genuine collection was inspired by traditional menswear fabrics, tailor-made textiles and rugged, natural elements. Classic yet never cliché, its palette wears well on any layout with photos of Father’s Day, outdoor fun like camping and hikes through the woods and moments spent high-fiving the guys in your life.

• Specific things to share about the collection: o Album Covers – Point out there is a bookcloth album cover and specialty album cover. In traditional

navy, the Genuine bookcloth cover commands attention with a plaid design in silver matte and dusted blue foil. The specialty Heathered Tweed cover defines debonair detail with heathered charcoal tweed material.

o Paper Pack – Flip through the papers with their comfortable palette and point out how they put a twist on timeless with iconic patterns like houndstooth, herringbone, paisley, plaid, geometric tweed and a flourish of fleur-de-lis. Note how all the papers complement each other and suggest papers that could go together.

o Stickers – Point out that the stickers include icons to applaud dapper dudes like shirt buttons, bold banners, stars and arrows, along with sayings such as “What a Guy” and “One of a Kind” and complementing border stickers. Show a layout without stickers first, then add stickers and border stickers to show how they complete it.

o Embellishments – Display embellishments so customers can see how the laser word die-cuts spell out something special with words like “Lead by Example,” “Good Lookin’” and “Heroic.” Point out how three of them feature a “half-burn” technique where the laser burns away the top half of the paper and leaves the bottom half intact, creating a dimensional look that never goes out of style.

o Mat Pack – Flip through the mats and show how patterns like uniform tweed, fashionable fleur-de-lis, wooden chevrons and bespoke houndstooth and herringbone can be used to dress your photos to impress or as page decorations while journal spaces make it easy to stitch every story together.

o Fast2Fab™ Bundle – Have the Genuine Fast2Fab™ Bundle on display. Show all the items in the bundle, flip through the Fast2Fab™ pages, pointing out how pre-designed pages with down-to-earth patterns like comfy plaid, paisley, stained hardwood, heritage houndstooth, herringbone, orderly tweed and refined fleur-de-lis knit your album together. Complete a page so they can see how easy it is and share that the Fast2Fab™ Album and Refill Pages are also available sold separately.

● Project themes to suggest: Albums full of photos that celebrate Dad like Father’s Day and game days with the

guys, outdoor adventures like camping and hiking, milestone moments and anniversaries and any other opportunity to sing the praises of the boys and men you know and love.

● Coordinating products:

o NEW Timeless Tweed BMC (pictured above left) ● Creates an enduring tweed pattern of recurring segments you have to see to be-

weave o NEW Simple Symmetry Recipe Template (pictured above middle)

● Offers sharp, geometric shapes that balance your layouts beautifully and turn your memories into mirrored marvels

o NEW Just Sayin’ Card Kit (pictured above right) ● Makes it easy to send greetings and salutations any and every day with messages of

all kinds, from condolences to congratulations, birthdays and everything in-between o Cardstock: Crimson, Dark Green, Cloud, Blue, Navy o Bookcloth Album Covers: Chocolate, Ebony, Hunter Green, Cobalt

● People to share it with: Anyone who loves celebrating the dudes, dads, boys and bros in their life,

enjoys the awesome ambiance of the great outdoors and wants to pass down traditions created by the men who mean the most.

o Suggested verbiage for sharing: ● “The Genuine collection just arrived, and I can’t wait to share it with you at my next

event on [DATE].” ● “I’ll be sharing the newest catalog and masculine-themed collection at my upcoming

event on [DATE]. Let me know if you’re planning to stop by… you’re also welcome to bring a friend and get a complimentary gift from me. We’ll have the latest collections on display, we’ll make a page layout and there will be make-and-take borders using the latest tools.”

CREATE Creating a project allows customers to see, touch and feel the way the products in the collection work together, to try tools and ask questions about how to use them. It ignites creativity and gives customers something beautiful to leave with. It also gives you the opportunity to teach techniques that could be useful! IDEAS FOR WHAT TO CREATE

● Genuine Project Recipe™ ● One-page layout using Genuine ● Create a Genuine Fast2Fab™ page

● Create a card with the Just Sayin’ Card Kit ● Make-and-take borders and paper crafts like place

settings, decorations and event souvenirs

JANUARY EVENT PREP

o Order the Storage & Display Tote and Tools Organizer o Order the Sweetheart and Aussie Adventure Theme Packs

o Add on complementing products like new tools o Create layouts using the sketch

o Order the Daydreamer and Geniune collections o Add on complementing products o Create the Project Recipes™

o Order the Q1 Advisor Join Downline gift JANUARY EVENT IDEAS Offer extra classes in January, February and March:

o Start with a fun Theme Packs, Daydreamer and Genuine launch event(s) and offer your upcoming schedule o Plan a themed Friday night or Saturday afternoon and offer snacks and drinks that coordinate with the

theme o Create make-and-takes using products in the Q1 Advisor Join Offer, like the Modern Moments Paper

Pack and Stickers o Print What’s New Flyers to encourage orders and offer bonus items for reaching spend levels or bringing

a friend o Offer the CM business opportunity –

▪ Everyone could use a little extra income to kick off the new year ▪ Share the Q1 Advisor Join Offer and have the exclusive bundle on display so guests can see and

use the limited-edition products o Plan weekly classes around products and collections. They’re great for customers who are new OR more

experienced with scrapbooking and crafting: o Theme Packs Class – Create layouts and projects using theme pack sketches featuring the 2 new theme

packs o Daydreamer and Genuine Project Recipe™ Class o Just Sayin’ Card Class –

▪ Use the new Just Sayin’ Card Kit and pair it with embellishments and stickers from Genuine to show how they complement each other

▪ Great introduction to Creative Memories and for guests to think about holding their own class ▪ Offer a complimentary card or let guests choose two cards for a small fee, such as $5

o 2020 Desk Calendar Class – Order one in advance to have on display at your class or design one with your guests

o Custom Products Class – Create Custom Products together to show how easy and fun it is to change backgrounds, fonts and more on calendars, refill pages, album covers, album spines and complete albums

o Simple Symmetry Recipe Template Class – Have displays ready using the template and recent collections (this is a great way to get products into guests’ hands)

o Paper Pack Class – Leave with eight pages completed in three hours o Winter-Themed Class –

▪ Wrap up Christmas and winter projects and albums

▪ Plan themed Project Recipe™ classes and let customers choose collections that match their winter activities

o Paper Buffet™ Class o Tools & Techniques Class – Learn about the new (and previously released) tools and create borders

and/or cards o Happy Hour – Create with Happy Albums using the newest kit o Sip & Sort – Sip on spirits and sort photos already printed or on devices

EARN ADVISOR GETAWAY POINTS IN JANUARY

Advisors can earn points during the 1 November-31 March qualification period, which will be redeemable for prizes at the getaway and during a redemption period in April 2020. We asked Advisor Success Coaches Diane, Sandra and

Tracey what THEY would do to earn 5, 10 or 25 points in January and below is what they recommend.

o If trying to earn 5 points in January, try stepping out of your comfort zone with events: o Increase your Account Balance and earnings by holding an event that revolves around products in the

new launch (e.g., any of the event ideas listed on the previous page) o Try a New Year’s Crop – Create a Project Recipe™ using Daydreamer or Genuine any time during the

month o Submit your upcoming event(s) to CM so they’re included on the Find an Event Near You page and

potential new customers can find it and attend o Encourage guests to bring a friend and offer an incentive (e.g., tickets into a drawing, a free gift or free

workshop voucher)

o If trying to earn 10 points in January, do everything listed above AND share CM with potential new customers weekly:

o Offer weekly events ▪ They can be a huge boost for personal and team businesses with a focus on connecting with

established customers and new ones o Connect with customers

▪ Offer to speak at events and connect with others in social groups ▪ Have your 2020 schedule planned and ready to share with everyone you meet ▪ Keep your contact list updated and check in with contacts regularly

▪ Be a scrapbook coach and help customers with their projects goals ▪ Set goals and targets with each person (and write them down!) and help them stay

motivated and positive ▪ Suggest products and discuss how often and when to print photos to stay organised

o If trying to earn 20 points in January, do everything listed above AND build your team:

o Promote the Q1 Advisor Join Offer at all your events ▪ Display the exclusive items (and have flyers printed, too) ▪ Create a layout or card using products in the promo gifts, like Modern Moments Paper Pack and

Stickers o Promote the Q1 Join Offer and Creative Minds Conference on social media

▪ Download the Advisor Join and Advisor Getaway social media images from Marketing Tools in the Advisor HQ and share them on your social channels

o Share the value of the Join Offer with your customers ▪ When they join for just $65/year, they’ll get $135.50 in free gifts + a $20 account credit + earn

10% profit on personal sales ▪ If their personal sales (including GST) are just $242/month from Jan.-April:

▪ They’ll earn $88.80 profit (the equivalent of a free album cover + paper pack + embellishments)

▪ They’ll reach Level 2, increasing their profit rate to 25% Keep track of your points and progress with the new Achievements Planner in the Advisor HQ

o Check out the expanded events list for great ideas and a tracker for the Advisor Getaway Rewards (you can even use this as a vision board!)

o Print off the Achievements Planner and figure out your goals and strategies to reach those goals in 2020 o Take a picture of your Achievements Planner and send it to your upline or pacing partner

▪ Schedule time to chat with them about your 2020 plan and goals for your personal and team business

o Send your Achievements Planner to Home Office (KBatten@CreativeMemories.com) and schedule time to speak with Tracey for a coaching call

For information on Advisor Events, inviting other Advisors in your area to your upcoming Advisor-and-Friends event and the Creative Minds Conference Rewards Points Program, contact Tracey Trembath

(TTrembath@CreativeMemories.com).