open spaces & historic places media kit
TRANSCRIPT
Imagine . . .
MEDIA KIT
Produced & distributed by Greener New Jersey Productions
Walnford Historic Site
GREENER NEW JERSEY
PRODUCTIONS
Turns the camera on the parks,
forests, rivers, streams, ocean, bays
and history in Monmouth County in
a half-hour video for TV, web and
social media for spring 2016
– the second episode in the
Open Spaces & Historic Places series!
Turkey Swamp Park
WHY PRODUCE A VIDEO ON
OPEN SPACES & HISTORIC PLACES IN MONMOUTH COUNTY?
Huber Woods Park
BECAUSE SOMETIMES WE DON’T KNOW WHAT WE’VE GOT
Through the power of locally produced media, GNJP turns the spotlight on some of the best of New
Jersey, showing the richness and accessibility of the greener side of the state that many have forgot
existed or never knew was there.
•Film inviting places to visit with a wide range of
appeal to all ages, abilities and interests
•Highlight health and spiritual benefits as an antidote
to stressful lifestyles
•Show the critical importance of nature and the
stewardship of our water, land, air and history
•Recognize the local heroes of land conservation and
historic preservation
•Support the local economy
•Inspire folks to “GET OUT”!
How we hope to help change that . . .
Manasquan River Trail
GREEN TIME OVER SCREEN TIME
Middle schoolers at Sandy Hook,
Gateway National Recreation
Area as part of the Real World
Science in Your Backyard project
sponsored by the National
Science Foundation
•Busy and overscheduled lifestyles
•A lack of knowledge of where to go, what to do, how to do it
•No access to outdoor gear and places to use it
•The siren song of TV and the internet, which accounts for
more than half of Americans’ use of free time
•Concerns with safety and crime
•Being unaware of places accessible for people with
disabilities, seniors and families with young children
Don't let our appreciation of the outdoors and
our historic legacy lose value because of . . .
VISUAL TOUR OF MONMOUTH
Gateway National Recreation Area – Sandy Hook Lighthouse
A H
ALF
-HO
UR
VID
EO
•GNJP seeks to develop and produce a half-hour video for online and TV in 2016.
•This will be the second in a series on parks and other green and historic places in New Jersey.
•We're striving to engage new and hard-to-reach audiences. FO
CU
S O
N M
ON
MO
UTH
•The first episode in the series Open Spaces & Historic Places in Morris County was produced and broadcast in spring 2014 and continues to air on NJTV.
•The second in the series will be Open Spaces & Historic Places in Monmouth County.
KEE
PIN
G IT
LO
CA
L •We are traveling through Monmouth County to collect stories, learn about the natural habitat, hike the trails, explore the shore, enjoy the activities, tour the gardens, and meet the stewards of the green spaces and historic sites.
THE PROJECT
PRODUCTION PROCESS Watch the Morris County video online anytime at greenernewjersey.org. GNJP is the
only nonprofit in NJ working to promote the parks through videos for TV & web.
DEVELOPMENT & PRE-PRODUCTION
Concept development
Research topic and subjects
Secure fundraising
Continuous social media presence
PRODUCTION & POST-PRODUCTION
Write scripts
Develop storyboard
Shoot footage
Music & graphics
Develop website
Produce & deliver half-hour program and promos for TV
DISTRIBUTION & MARKETING
Continuous presence on social media
Contract with broadcasters
Provide online with upload capability
Market & promote
Premiere
2014 to 2015
Pre-production
Secure financing
Develop story line
Research topics
Continuous social media presence
JUNE 2015 TO FEBRUARY 2016
Film from June through December
2015
Editing & post-production January and February 2016
SPRING 2016
Continuous social media presence
Promotion begins March 2016
April 2016 premiere
Beginning May 2016: ongoing broadcast
PRODUCTION SCHEDULE Film in 2015, edit and complete for broadcast in spring 2016.
EXPENDITURES - PRODUCTION Expenses
VIDEO PRODUCTION 70,000$
Executive producer
Producer
Videographer and audio
Script writer and research
Editor
Host
Distribution & packaging for tv
American Public TV broadcast/presentation fees
Closed captioning for web, TV and DVD
Music composition; broadcast, web & DVD royalty fees
Photography
Graphics/animation/maps, royalty fees
Liability, Errors & Omissions Insurance
PROMOTION & WEB 20,000$
Marketing/Public Relations/Social Media
Web development and content
DVD duplication and distribution
TOTAL 90,000$
OPEN SPACES & HISTORIC PLACES IN MONMOUTH COUNTY VIDEO
2015-2016 PRODUCTION BUDGET
SOME MONMOUTH COUNTY STATISTICS*
*County Community Fact Book Monmouth County Edition 2104; NJDEP Land Use/Land Cover 2012
Monmouth County population
in July 2012: 630,000
Monmouth County Acres:
310,840
MC Per Capita Personal Income:
$61,000
MC Preserved Acres: 61,000
MC Developed Acres: 150,000
VIDEO SYNOPSIS
Manasquan Reservoir
Huber Woods Park
SYNOPSIS WHAT A half-hour video for TV and web, plus short video
pieces for the web and a promotional trailer
WHERE County, municipal, state and federal parks and
historic sites in Monmouth County, New Jersey
SCHEDULE May through December 2015
PREMIERE April 2016 in Monmouth County venue
BROADCAST Spring 2016 - repeat broadcasts for 5 years
THE TEAM Experienced production crew with producer/editor
Bob Szuter, videographer Joe Conlon, executive
producer JoAnne Ruscio, and hands-on advisers who
know the topics and sites well (bios at end of booklet)
DISTRIBUTION Public television, online, cable stations
Film crew at Deep Cut Gardens (top);
Sunnyside Recreation Area (bottom)
FORMAT
Length: 24-26 minutes
•Megan Gunning takes viewers on an active on-the-site tour of Monmouth County, walking the trails, visiting villages, horseback riding, sailing, climbing to the top of Sandy Hook Lighthouse, and trying her luck at fishing.
HIKING, CANOEING & MORE
•We start with a birds-eye view of the county from a helicopter and an introduction of where we're taking the viewer.
AN AERIAL PERSPECTIVE
•Megan will ride with a child perfecting her equestrian skills at Sunnyside with the SPUR program, hang out with people sailing and fishing, and talk with the folks behind the preservation and stewardship of Monmouth County's natural and historic treasures plus much more.
PRESERVATION, STEWARDSHIP & KIDS ON HORSEBACK
THE PLACES WE PLAN TO FILM
The Furnace at Allaire State Park
•Allaire State Park
•Crosswicks Creek
•Hartshorne Woods
•Henry Hudson Trail
•Historic Walnford
•Holmdel Park & Historic Longstreet Farm
•Mt Mitchell Scenic Overlook
•Perrineville Lake Park
•Sandy Hook - Gateway National Recreation Area
•Seven Presidents Park
•Sunnyside Equestrian Center & Special People
United to Ride
•Union Transportation Trail
Sites being considered for inclusion
SPONSORSHIP OPPORTUNITIES
Manasquan Reservoir
BECOME A SPONSOR
REACH 50,000+ VIEWERS
Manasquan Reservoir
Attract an upscale, well-educated and diverse
audience of all ages from individuals and families in their 20s to 40s to baby
boomers and grandparents.
Cultivate an engaged, civic-minded audience while
showing your support for the Garden State.
Support the local economy by building awareness of the
natural and historic treasures in Monmouth County through
a statewide, regional and national visual reach.
Contribute to the community's quality of life
and general wellness by encouraging outdoor
exercise.
INVEST WHERE YOU LIVE, WORK & PLAY
•Listing on website as supporter
$500
•Listing on website & online promotion as supporter
$1,000
•Inclusion in broadcast credits, on website & online promotion as funder
$2,500
•Listed as funder in all printed materials, web & broadcast credits
$5,000
•Listed as major funder in all printed materials, web, & broadcast credits; one 30-second ad provided by funder to be include in video online
$10,000
•JoAnne Ruscio, Executive Producer
•(609) 397-2138 or email [email protected]
CONTACT:
COMMENTS ON THE FIRST VIDEO IN THE SERIES
OPEN SPACES & HISTORIC PLACES IN
MORRIS COUNTY
What a spectacular film!
– Leslie Bensley, Executive Director, Morris County
Tourism Bureau
Always on the lookout for fresh inspiration and
information, here's one you don't want to miss - Greener
New Jersey Productions' newest program: Open Spaces &
Historic Places, airing on NJTV . . .
– Edible Jersey
The video lovingly captures the beauty of the Morristown
Green, Jockey Hollow, Patriots Path, the Great Swamp
National Wildlife Refuge and Willowwood Arboretum,
along with some history at Morristown's Historic
Speedwell, birthplace of the telegraph.
– Kevin Coughlin, MorristownGreen.com
DEMOGRAPHICS & DISTRIBUTION
Deep Cut Gardens
Morristown Freewheelers Bicycle Club at Jockey Hollow, Morristown National Historical Park
THE AUDIENCE
•High school, vocational school, college graduates and advanced degrees
•Average household income: $35,000 to $250,000
•Age: 25+ with diverse ethnic backgrounds
•Interests: community oriented, families, seniors especially with grandchildren,
singles, outdoor enthusiasts, individuals who appreciate open space, small business
owners, day trippers, history and antique lovers, gardeners, and hospitality industry
•Local, statewide and national reach through web and television
Targeted demographics
WEBSITE DEMOGRAPHICS (Google Analytics)
GENDER: 46% female; 54% male
•5.49% - active, sports, running, walking
•3.94% - computers and electronics
•3.05% - individual sports, cycling
•2.96% - food and drink, cooking, recipes
•2.45% - travel and tourism
INTERESTS
• 27.5% - ages 18 - 24
• 33.5% - ages 25 - 34
• 15.5% - ages 35 - 44
• 12.5% - ages 45-54
• 5.5% - ages 55 - 64
• 5.5% - ages 65+
AGES
• Total GNJP Vimeo Viewers (all videos) as of April 10, 2015: 161,000
VIMEO VIEWERS: 60,000+ as of April 10, 2015
•Estimated 3,000 to 5,000 viewers per week for five years based on current numbers for Morris County
video - probably higher as there is a denser population in Monmouth County; goal is: 10,000 weekly.
•Embedded on Greener NJ Productions website plus available to all participating organizations including
Monmouth County Park System, Friends of the Parks, Monmouth Conservation Foundation, MC Office of
Tourism, funders and advertisers websites and others. Also offered on social media.
ONLINE - Website/Social Media - Reach 100,000 viewers
•Program available to NJTV May 2016, airs year round in primetime, overnight and early morning slots
reaching 1,000s of viewers per showing; the first video about Morris County continues to air on NJTV.
•NJTV brings high-quality public TV programs to New Jersey and its tristate neighbors with a broadcast
schedule that combines acclaimed national PBS programs with local programming on air and online.
NJTV Public Broadcasting
•Through APT, if accepted, GNJP will offer both programs to public TV stations nationally in spring of 2016
- Open Spaces & Historic Places in Morris County and Monmouth County - reaching tens of thousands of
viewers.
•A leading distributor of top-rated programs to public TV, APT has distributed approximately half of the
top 100 highest-rated public television titles since 2004.
American Public Television
DISTRIBUTION HIGHLIGHTS
DISTRIBUTION
NJTV Broadc ast Program available to NJTV May 2016, airs year
round in primetime, overnight and early
morning slots reaching 1,000s of viewers per
showing; the first segment about Morris
County has aired for over a year on NJTV,
reaching a wide audience.
NJTV brings high-quality public TV programs to New
Jersey and its tristate neighbors with a broadcast
schedule that combines acclaimed national PBS
programs with local programming on air and online.
ONL I NE - W ebsit e/Vim eo -
reac h 5 0 , 0 0 0 p lus v iew ers
in fir st year w it h
c om bined broadc ast and
on line v iew ing
Estimated 3,000 to 5,000 viewers per week for
five years based on current numbers for Morris
County video - probably higher as there is a
denser population in Monmouth County; goal
is to reach 10,000 a week.
Embedded on Greener NJ website plus available to all
participating organizations including Monmouth
County Park System, Friends of the Parks, Monmouth
Conservation Foundation, MC Office of Tourism,
funders websites and others.
Am er ic an P ub lic
Telev ision - nat ional
d ist r ibut ion t o pub lic TV
st at ions
If accepted, APT will offer both programs to
public TV stations nationally in spring of 2016 -
Open Spaces & Historic Places in Morris County
and Monmouth County - reaching tens of
thousands of viewers.
A leading distributor of top-rated programs to public
TV, APT has distributed approximately half of the top
100 highest-rated public television titles since 2004.
Ot her Cab le St at ions Offered at no charge.
L oc al Organ izat ions -
availab le for free
sc reen ings
Reach thousands of Monmouth County
residents as well as NJ residents.
Available to schools and other organizations for special
viewings and embedding on web at no charge.
P rem iere - Apr il 2 0 1 6 # guests dependent on venue - invites to
funders, individuals in the video, public &
officials.
Reception & screening at site in Monmouth County - no
charge.
MARKETING STRATEGY
Premiere of Open Spaces & Historic Places in Morris County
at the Morris Museum spring 2014
•Further develop brand and customize message
for Monmouth County program focused on getting
viewers out into nature.
•Brand statement will highlight the incredible
resources for outdoor activities, the health and
spiritual benefits, the rich historic legacy, the
invaluable environmental benefits of clean water
and open space, and the accessibility of these sites
in Monmouth County.
•Create dynamic advertising and promotions for
video.
•Ongoing social media presence during filming and
after production is complete on Facebook,
Instagram, Twitter, Linked-in, Google+, Instagram,
Pinterest, Tumblr, Vimeo, SlideShare and other
venues.
•Email updates to targeted audiences.
BUILDING AN EFFECTIVE BRAND
•Distribute media releases to local, statewide and
national media and interested organizations and
businesses.
•Ads in five local media outlets for first broadcast.
•Schedule interviews with targeted media.
•Promos and other short videos for TV and social
media.
•Distribute to NJTV, APT, cable and other
organizations.
•Post complete video and short videos on GNJP
website, affiliated websites, YouTube and Vimeo.
•Offer video download to schools, organizations,
businesses and government agencies.
•Premiere: screening and reception.
MARKETING & PROMOTION
Outdoor recreation creates jobs, supports communities and the
economy, and generates tax revenue.
Green, blue and historic places attract and sustain families, individuals and
businesses, create strong communities and a
healthy environment, and support a high quality of
life.
In New Jersey*, outdoor recreation generates:
•$17.8 billion in consumer spending
•$6.1 billion in wages and salaries
Your support of this video will also support the
environment, quality of life, historic resources and the
local economy.
$17.8 BILLION IN CONSUMER SPENDING** Outdoor recreation is essential to the American economy
**Outdoor Industry Association’s 2012 Recreation Economy Report
Hartshorne Woods on the Navesink River
CONTINUOUS PROMOTION ON SOCIAL MEDIA
THE PRODUCTION TEAM
Production crew at the Wick House at Jockey Hollow, Morristown National Historical Park
Huber Woods Park
MEGAN GUNNING Series Host
Megan Gunning is a spokesperson and television
personality who has worked for various networks including
Discovery Communications, Viacom, News Corporation,
Tribune, NBC, Fox, Turner Broadcasting and CBS.
She was the original host of NJ FRESH!, a five-episode series
broadcast on NJN. Megan has participated in the
Worldwide Opportunities on Organic Farms program in the
US and Ireland and is an advocate of sustainable agriculture
and the farm-to-table movement. In 2013 and 2014, Megan
hosted GNJP's pilot for FRESH! and OPEN SPACES &
HISTORIC PLACES IN MORRIS COUNTY.
She is a graduate of University of Vermont's Institute of
Artisan Cheese, studied Dairy Foods through Cornell's
Extension Program, is a certified artisan cheesemaker and
completed the NJ Agriculture Society's Leadership
Development Program.
BOB SZUTER Producer/Editor
Bob Szuter, writer-producer and editor, worked
in short video and documentary programming at
NJN for over twenty years.
He has written, produced and edited programs
on New Jersey's history and environment with
shows airing nationally on PBS, including
Morristown: Where America Survived. His last
documentary for NJN, The Power of the
Governor, won the 2012 New York Regional
Emmy for Best Politics Program.
Bob is an independent writer-producer and
editor on broadcast and online media. He
produced and edited GNJP's Open Spaces &
Historic Places in Morris County and The Duke
Dialogues in 2014 and Real World Science in
Your Backyard in 2013.
JOE CONLON Videographer
Joe Conlon is the owner/operator of Conlon
Video Works and is Director of Photography for
Colameco's Food Show, State of the Arts and Due
Process, and provides high quality camera,
lighting, sound and engineering services for a
wide range of broadcast and corporate clients
including GNJP.
He handles documentary, news, sports and
magazine format single camera shoots. Joe has
received 14 Emmy nominations and 5 Emmys in
just under 3 years.
Joe was videographer for GNJP's Open Spaces &
Historic Places in Morris County and coordinated
the production of Framing Climate Change - part
of the Duke Dialogues.
The GNJP Board Advisors and Production Team
JOANNE RUSCIO Executive Producer
As president and executive producer of GNJP,
JoAnne has produced five programs for TV and
web in the two-and-a- half years GNJP has
existed. She is the founder of GNJP.
Previously, she developed, raised funds for and
served as co-executive producer of NJ Fresh!, a
five-part series on NJ agriculture that aired on
NJN. JoAnne was marketing director of NJN for
more than ten years and served as
communications director for NJ state parks and
forests for over a decade.
JoAnne founded Greener New Jersey
Productions because of her love for New Jersey's
natural world and historic legacy, much of which
seems to be unknown to many people in and out
of the Garden State.
CONTENT ADVISORS GNJP Board and Local Advisors
Environment: Michael Catania, GNJP Board Chair
Parks: Greg Marshall, GNJP Board
Secretary/Treasurer
Monmouth County Park System: Jim Truncer,
Secretary/Director; Karen Livingstone
Friends of the Parks: Maria Wojciechowski
Monmouth Conservation Foundation: William D.
Kastning
Holmdel Park, Thompson Park,
Bayshore Waterfront Park,
Historic Longstreet
GREENER NEW JERSEY PRODUCTIONS We're walking, hiking and sampling fresh produce and cheeses in the Garden State.
We're listening to land and water stewards, farmers, historians and outdoor enthusiasts.
And we're turning their stories and our travels into video for the web and TV.
MISSION
GNJP is a Jersey-based 501(c)(3) nonprofit producing videos on
farming, open spaces and historic places in New Jersey for television
and web. Through the power of locally produced media, GNJP turns
the spotlight on some of the best of New Jersey, encouraging support
of, participation in and dialog about the greener side of the Garden
State. GNJP has produced five programs for TV and web since its
inception in 2012.
Sunnyside Equestrian Center –
Special People United to Ride
GNJP BOARD OF TRUSTEES Michael Catania, Chair, and Executive Director, Duke Farms Art Brown, Former NJ Secretary of Agriculture, Owner, B&B Farms Joann DelVescio, Vice Chair, and Executive Director, NJ Campground Owners Association Greta Kiernan, Creative Consultant and former Assemblywoman Greg Marshall, Secretary/Treasurer, and Former Director, NJ Division of Parks & Forestry Bob Prewitt, President, Dana Communications Governor Christine Todd Whitman, President, The Whitman Strategy Group
HONORARY BOARD MEMBERS Governor Brendan Byrne and Ruthi Zinn Byrne REFERENCES: The Benefits of Physical Activity Provided by Park and Recreation Services: The Scientific Evidence by Geoffrey Godbey and Andrew Mowen for the National Recreation and Park Association 2010; and Outdoor Recreation, Health, and Wellness – Understanding and Enhancing the Relationship by Geoffrey Godbey, prepared for the Outdoor Resources Review Group
PO Box 14, Stockton, NJ 08559
PHONE: (609) 397-2138
EMAIL: [email protected]
Visit us at greenernewjersey.org
The Mill at Historic Walnford
Coastal wetlands