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Opera: the Amadeus intranet
Huibert Evekink
Paris, June 2004
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Agenda
� Introduction
� Opera: the Amadeus intranet
� Project Nopera (new Opera)
� Norman Nielsen award
� The future of Opera
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Introduction
The Amadeus Business
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The Amadeus Mission
``Providing IT solutions that enable success in the
travel and tourism industry´´
And we do it through a commitment to . . .
Global Strength
and Local Expertise
Customer
Partnership
Technology to Make
The Difference
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Amadeus operates with
3 Business Lines
Amadeus
Travel Distribution
Amadeus
IT Services
Amadeus
e-Travel
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Amadeus at a glance
Offices in over 70 countries
servicing 214 markets
More than 5,000 employees worldwide
Servicing 60,000+ travel agencies and
11,000+ airline sales offices
Year 2003 revenues - €1.9bn,
net profit - €158m
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Main locations
Sophia AntipolisDevelopment
ErdingData Centre
MadridHeadquarters
Buenos AiresRegional Office
MiamiRegional Office
BangkokRegional Office
LondonIT Services Centre
SydneyIT Services Centre
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Capital structureListed on the Madrid, Paris and Frankfurt stock exchanges
Free Float
53.3%
5.1%
23.3%
18.3%
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Web Communication Team
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WebCom mission
The Web Communication Team (WebCom) enables
web communication ensuring the use of consistent
quality design and consolidated technology on all
Amadeus internal and external websites.
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Organisation
H u ibe rt E ve kin kM an ager W ebC om
C ha se M cC a rthyM an ager W ebC om
T ech no logy
E lena V e lazqu ezT e am L ead e r
D e sig n
M arc de C ock B un ingW eb D e sig n e r
P ila r G a rc iaW eb D e sig n e r
R o y W a se rc ie rW eb D e sig n e r
A m elia M artinezT ea m L e ad erC o n s u ltan ts
A lexa ndra Led ererW e b C o n su lta n t
V iv ian H artje sJr. W e b C o n su lta n t
A n ke W este rm a nnW e b C o n su lta n t
L u is G onza le zD o m in o D evelo p er
S antiago M artinD o m in o D eve lo p er
N ick Jenn ingsS r. W e b D eve lo p er
D an ie l L eB la ncJa va D e velo p er
E len a H uertaD o c u m en ta lis t
R en e E lg aardS ys tem
A d m in is tra to r
C u rtis Is im in gerIn te rn e t S p ec ia lis t
E ric B reh au ltW eb D ev elo p e r
D e s ig n T e am C o n su lta n c yT e am
D e ve lo p m e n tT ea m
M A D M A DM A D
N C E
M A D
M A D
M A D
M A D
M A D
M A D
M A D
M A D
M A D
N C E
N C E
M AD M AD
N C E
S u p p o rt T e a m
Corporate & Marketing
Communication Internal Information Systems
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WebCom business
� Projects (maintenace)� Intranets� Extranets� Public sites� Promosites
� Management & Maintenance� Opera� www.amadeus.com� other customers
� Product & Services� Content Management System� Plug-in Web Tools� Statistics� Consulting
� Guidelines� Amadeus Intranets� Amadeus Exranets� Amadeus NMC public sites
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Opera: The Amadeus Intranet
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1999
The history – Old Opera
2000
Strengths
� Launch of Opera design and
content structure
� 300% increase up to approx.
3000 unique users
Weaknesses
� Technology
� Bad perception
� No clear owner
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Opera Management Structuresince 2002
Edward RossGroup InternalCommunication
Chase McCarthyWebCom
Huibert EvekinkWebCom
ContentTechnology Design & Navigation
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NOPERA ( =New Opera)
Re-design and re-engineering of Opera
WebCom
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Improving Opera: challenges & solutions
1. Unreliable and poor performance
2. Poor usability (User Survey, Usability test)
3. Outdated and inconsistent design
Study (March 2001 Icon MediaLab)
Negative results:� No user succeeded at all tasks or at minimum clicks
� Inconsistent design & navigation
� Labeling not consistent or easy to understand
� Hard to find their way around it
� Slow
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The Solution: Nopera
New Content Structure
Navigation and Design
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NOpera design, a user based intranet
� User tests on current opera to identify problems
� User test to define nomenclature
� User tests (card sorting) to find new content structure
� Third party consultancy to validate new design,
information arquitecture and content structure.
� User validation test on new or unclear content.
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Key improvements1. New categories
Old Main Navigation
New Main Navigation
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� Clear/Clean separation of types of information
� Flexible & Scalable
� Fast to download
� Standard: Amazon.com, imdb.com,
internet.com, download.com
Key improvements2. The Tab Concept
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Key improvements3. Colour coding for information types
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Key improvements4. navigation & cross linking & search
5. page information architecture & design
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New logo: the concept
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New logo
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Opera Guidelines
� To ensure consistency
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1A intranet guidelines for all Amadeus
companies
� Reduce the learning curve for Amadeus sites
� Company Cost Reduction
� Easy integration with Opera
AsiaPac regional Intranet
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Norman Nielsen
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How does it work?
� Submit application
� Selection Process
� 10 best designed intranets of the year!
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Why did we compete
� Benchmark
� Recognition
� Good PR for Amadeus & the Amadeus brand
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The future
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Future of Opera
� New People & Management
� New Web Governance & Finance model
� More tools
� Gateway & Portal concept
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Our main objective: Opera as the Gateway to
the Amadeus online world