o.p.i world new january - february 2011

Spring/Summer 2011

katY PERRY cOllEctiOn

BY OPI

TEXASTEXAS

Jan – Feb 2011

Model is wearing Do You Think I'm Tex-y?

SERENAGLAM SLAMhaUtE cOlORs sERVEd dOWn UndER

Domestic Edition

2 |2 |2 |2 |2 |

| 3| 3

Deep in the Heart of American Chic.

Spring/Summer 2011

Get ready for modern American style, as OPI comes "home" to the USA with the Texas Collection for nails! These vivid, shine-intense shades are as iconic as images of an American summer – a wide blue sky, watermelon slices on a hot afternoon, a brilliant sunset – adding a fresh and refreshing facet to an effortlessly chic, very unique, and colorfully original style season.

Here are the shades that urban cowgirls and city slickers must have to make a fashion statement right now – the sunniest peaches and corals (Big Hair … Big Nails, Guy Meets Gal-veston); vivid orange and honeysuckle (Y’all Come Back Ya Hear?, Too Hot Pink to Hold ’Em); beautiful berries(Do You Think I’m Tex-y?, Houston We Have a Purple); rich neutrals (San Tan-tonio, Suzi Loves Cowboys),and bodacious blue, green, and lavender (Austin-tatious Turquoise, I Vant to Be A-Lone Star, Don’t Mess with OPI, It’s Totally Fort Worth It).

The Texas Collection by OPI was seen on models at the hottest spring shows, proving nails to be the on-trend accessory for stylistas – and OPI to be the designers’ runway darling. Also spotted at the shows: essential white as the new black. Brightly colored botanical prints and lush florals. Relaxed trousers and jackets; fuller, longer skirts and filmy scarves; and beautifully simple lines in shades of white, ivory, cream, and taupe.

This spring and summer, try a lightened-up, brightened-up kind of pretty. The Texas Collection by OPI.

Get ready for modern American style, as OPI comes "home" to the USA with the nails! These vivid, shine-intense shades are as iconic as images of an American summer – a wide blue sky, watermelon slices on a hot afternoon, a brilliant sunset – adding a fresh and refreshing facet to an effortlesslychic, very unique, and colorfully original style season.

Here are the shades that urban cowgirls and cityslickers must have to make a fashion statementright now – the sunniest peaches and corals(Big Hair … Big Nailsorange and honeysuckle (Too Hot Pink to Hold ’Em(Do You Think I’m Tex-y?rich neutrals (and bodacious blue, green, and lavender(Austin-tatious Turquoise(Austin-tatious Turquoise(Don’t Mess with OPI

The at the hottest spring shows, proving nails to be the on-trend accessory for stylistas – and OPI to be the designers’ runway darling. Also spotted at the shows: essential white as the new black. Brightly colored botanical prints and lush florals. Relaxed trousersand jackets; fuller, longer skirts and filmy scarves;and beautifully simple lines in shades of white, ivory, cream, and taupe.

This spring and summer, try a lightened-up, brightened-up kind of pretty. The

Model is wearing Big Hair…Big Nails on nails.

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE. Features OPI’s exclusive ProWide™ Brush (Patent Pending).

Don't Mess with OPI A lean, mean, kick-grass

forest green. NL T11

Suzi Loves Cowboys But she loves this campfire

chocolate shade s’more! NL T12

San Tan-tonio A “honey” of a ten-gallon tan!

NL T13

Austin-tatious TurquoiseCowgirls love this

bodacious blue-green. NL T14

It’s Totally Forth Worth It A shimmery lavender grey

that’s so worthy of you. NL T15

I Vant to Be A-Lone Star You won’t want to share

this starry Texas-sky blue. NL T16

Do You Think I’m Tex-y? A “berry” sexy bloom

of Dallas dahlia. NL T17

Houston We Have a Purple A galactic red-violet that’s

ready to “rocket roll”! NL T18

Too Hot Pink to Hold ’Em A red-hot pink-red that

deals a winning hand. NL T19

Y’all Come Back Ya Hear? This Texas tangerine will

be waitin’ for ya! NL T20

Big Hair…Big Nails A rosy pageant peach.

NL T21

Guy Meets Gal-veston An “engaging” coastal coral.

NL T22

Select shades will be available on Dell laptops at Dell.com/opi

Available for a limited time only, while supplies last. For more information about the Texas Collection, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

Edition C OPI ITEM NO. DC T03

36 - Nail Lacquers (3 per shade), 1 – acrylic counter display with printed footers, 1 - chipboard header, 10 - color charts, 1 - painted 12-tip color palette with chain, set-up instructions

12.75” H x 9.5” W x 6.75” D • 33 cm H x 25 cm W x 18 cm D

Edition A+ OPI ITEM NO. DC T02

24 - Nail Lacquers (2 per shade), 1 - color chart, 1 - chipboard counter display, 1 - 12-tip color palette with chain and label, set-up instructions

12” H x 13” W x 9.75” D • 31 cm H x 33 cm W x 25 cm D

Edition A OPI ITEM NO. DC T01

12 - Nail Lacquers (1 per shade), 1 - color chart, 1 - chipboard counter display, 1 - 12-tip color palette with chain and label, set-up instructions

12” H x 13” W x 9.75” D • 31 cm H x 33 cm W x 25 cm D

4 |

OPI offers free salon merchandising materials for the Texas Collection online – so you can build excitement, salon traffic, and profits by letting your clients know you’ve got the must-have shades for spring! You’ll find an entire range of materials that you can download, customize, and bring to your business-printing store for the quantity you need. It’s all at:

Choose the materials that work best for your salon and just click:

Coming Soon AnnouncementEmail it to all your clients, friends, and family to invite them to try the new Texas Collection Nail Lacquer shades on February 2, 2011. No email? Download it, print it, make copies, and mail it or hand it to your clients!

Client Referral PostcardUse this postcard to bring in new clients. Have your current clients fill out the address of a friend, and you mail the postcard. You can decide to give both your clients and their friends savings off of a service – you decide how much. The postcard describes the Texas Collection and is sure to get noticed!

Appointment CardKeep your salon top of your mind with customized appointment cards featuring the Texas Collection by OPI.

Computer Screensaver & Desktop Wallpaper

An inside look at the runway-ready fashion images from the photo shoot for the Texas Collection, as well as inspiring images of Texas.

FREEMERchandising MatERials OnlinE

Starting December 27!

www.opi.com/download/texas

Salon Price . . . . . . . $ 49.95 U.S. $ 69.95 CAN

Total Retail Value. . . $ 102.00 U.S. $ 131.40 CAN

Salon Profit . . . . . . . $ 52.05 U.S. $ 61.45 CAN

Salon Price . . . . . . .$ 94.95 U.S. $ 129.95 CAN

Total Retail Value. . .$ 204.00 U.S. $ 262.80 CAN

Salon Profit . . . . . . .$ 109.05 U.S. $ 132.85 CAN

Salon Price . . . . . . . . $ 149.95 U.S. $ 199.95 CAN

Total Retail Value. . . . $ 306.00 U.S. $ 394.20 CAN

Salon Profit . . . . . . . . $ 156.05 U.S. $ 194.25 CAN

| 5

Edition C+AOPI ITEM NO. DC T0448 - Nail Lacquers (4 per shade), 1 - acrylic counter display with printed footers, 1 - chipboard header, 1 - chipboard counter display, 10 - color charts, 1 - painted 12-tip color palette with chain, set-up instructions

Acrylic: 12.75” H x 9.5” W x 6.75” D • 33 cm H x 25 cm W x 18 cm DChipboard: 12” H x 13” W x 9.75” D • 31 cm H x 33 cm W x 25 cm D

Edition DOPI ITEM NO. DC T05

36 - Nail Lacquers (3 per shade),1 - chipboard header, 2 - printed footers, 10 - color charts, 1 - 12-tip color palette with chain and label, set-up instructions

Edition FOPI ITEM NO. DC T0624 - Nail Lacquers (2 per shade), 1 - aluminum Add-a-Shelf wall display with mounting hardware, 1 - chipboard header, 1 - color chart, 1 - 12-tip color palette with chain and label, set-up instructions


Edition COFOPI ITEM NO. DC T07

72 - Nail Lacquers (6 per shade), 6 - Top Coat, 6 - Natural Nail Base Coat, 3 - Natural Nail Strengthener, 3 - Ridge Filler, 1 - acrylic Colors of Fashion display/header with printed insert, 25 - color charts, 1 - painted 12-tip color palette with chain, set-up instructions

21” H x 18.75” W x 8” D • 53 cm H x 48 cm W x 20 cm D

Lil Shooters Minis EditionOPI Item No. DC T08 3 - mini Nail Lacquers: Austin-tatious Turquoise, I Vant to Be A-Lone Star, Do You Think I’m Tex-y? 1 - mini RapiDry Top Coat

3.75 H x 4” W x 1” D • 10 cm H x 10 cm W x 3 cm D

OPEN STOCK LACQUERSEE PAGE 3 FOR COLORS, NAMES AND ITEM NUMBERS

Salon Price . . . . . . . . . . .$ 189.95 U.S. $ 259.95 CAN

Total Retail Value. . . . . . .$ 408.00 U.S. $ 525.60 CAN

Salon Profit . . . . . . . . . . .$ 218.05 U.S. $ 265.65 CAN











Suggested Retail . . . . . . .$ 8.50 U.S. $ 10.95 CAN


Suggested Retail . . . . . . .$ 12.50 U.S. $ 16.95 CAN


For more information about the Texas Collection by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

NATIONAL RELEASE DATE 2/2/11 - Pre-orders for the Texas Collection may be placed beginning 12/27/10

6 |

Open Stock Nail Lacquer

Opi is thrilled to announce Katy Perry nail lacquer colors. Four dazzling shades inspired by the rock star and fashion icon’s hot new album, Teenage Dream.

"We couldn’t be more excited to join forces with someone as creative and inspiring as Katy," said Suzi Weiss-Fischmann, Opi executive Vp & Artistic Director. "Together, we came up with a palette that’s sure to top the charts."

Katy perry comes with four glimmering lacquers and one Black Shatter shade, which gives nails a stylish "shattered" effect when applied over lacquer for that oh so Katy look!

HOW SHATTER WORKS:Apply one coat of Shatter over lacquer for atwo-texture finish. (use only one coat of Shatter). And for a high-gloss look, finish with Top Coat.

Apply Black Shatter over any nail lacquer

for a look that’s totally Katy.

Last Friday Night NL K10

shatterby opi

Last FridayTeenage DreamNL K07

Not Like the Movies

NL K09

The One That Got Away

NL K08

The One ThatThe One That Last FridayLast Friday

NL K07 Nail Lacquer - Teenage DreamNL K08 Nail Lacquer - The One That Got AwayNL K09 Nail Lacquer - Not Like the MoviesNL K10 Nail Lacquer - Last Friday Night NL E53 Nail Lacquer - Black Shatter

Salon Price . . . . . . .$ 4.25 U.S. $ 5.95 CAN

Suggested Retail. . .$ 8.50 U.S. $ 10.95 CAN

Black ShatterNL E53

| 7

CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE. Features OPI’s exclusive ProWide™ Brush.

Katy Perry Mini PackOPI Item No. DD P04

4 – mini Nail Lacquers: Teenage Dream, The One That Got Away, Not Like the Movies, Last Friday Night

Katy Perry C DisplayOPI Item No. DD P03

36 – Nail Lacquers (9 - Teenage Dream, 6 - The One That Got Away, 6 - Not Like the Movies, 9 - Last Friday Night, and 6 - Black Shatter )1 – acrylic counter display with printed footers1 – chipboard header1 – 12-tip color palette with chain and labelset-up instructions


Katy Perry A+ DisplayOPI Item No. DD P02

24 – Nail Lacquers (4 - Teenage Dream, 4 - The One That Got Away, 4 - Not Like the Movies, 4 - Last Friday Night, and 8 - Black Shatter)1 - chipboard counter display1 - 12-tip color palette with chain and label

12” H x 11” W x 10” D • 31 cm H x 28 cm W x 26 cm D

Katy Perry A DisplayOPI Item No. DD P01

12 – Nail Lacquers (2 - Teenage Dream, 2 - The One That Got Away, 2 - Not Like the Movies, 2 - Last Friday Night, and 4 - Black Shatter)1 – chipboard counter display1 – 12-tip color palette with chain and label

12" H x 11" W x 10" D • 31 cm H x 28 cm W x 26 cm D











Suggeted Retail . . . . . . . .$ 12.50 U.S. $ 16.95 CAN





Black Shatter Display OPI Item No. DD K01

8 – Nail Lacquer: Black Shatter 1 – chipboard counter display


For more information about the Katy Perry Collection by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

Say hello to OPI’s new Facebook and Twitter pages. Providing customers and professionals with news, trends, celebrity happenings, and more, OPI has gained almost 50,000 Facebook fans. Along with 10,500 plus Twitter followers, OPI has found the perfect way to engage, discuss, and share while having fun with our fans.

OPI Collection Contest In August, OPI held a contest on Facebook asking

fans to share their lacquer collections in a creative way. Winner Jeanna Dotson from Owingsville, Kentucky took her collection to the next level by creating a spiral of 138 OPI shades. “I think OPI is a masterpiece within itself…you can definitely see the quality…, durability, plus everything appears in such a cute form[s].”

Many fans upload pictures of their own nail art inspiring other fans to try new trends.

OPI fans are getting younger and younger thanks to our already loyal followers who help spread the word.

After posting a marbling How-To. many OPI fans tried the look themselves.

Lacquer Collection Contest Winner

What will getting social with OPI do for you:

• Help you reach new clients • Weigh in on the hottest industry topics • Find out about events, classes and giveaways • Receive feedback from your customers • And, share your knowledge and OPI love

OPI,s GOne sOCIal

fun fan photos

8 |

OVeR 50,000 Fans and COuntInG!

HOW SHATTER WORKS:

Apply one coat of Shatter over lacquer for a two-texture finish. (use only one coat of Shatter). And for a high-gloss look, finish with Top Coat.

To kick off the Grand Slam season in style, OPI teamed up with world-ranked tennis champion Serena Williams and created two of the HOTTEST colors on the court: a radiant, shimmering green and a new black shade that “shatters” when you apply it.

“Serena is not only an amazing athlete, she’s also really, really into her nails,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.

“She’s even attending beauty school to become a nail technician! You can see why our decision to work with her was an easy one.”

“No one loves their nails more than I do,” Serena has said. “As a matter of fact, I go every 4 days to get a manicure and every 7 days for a pedicure!”

The Glam Slam Australia duo-pack includes one glimmering-green lacquer and one Black Shatter shade, which gives nails a stylish “shattered” effect when applied. Complete with an amazing display (featuring Serena), your customers will know they’re getting “served up” something special.

Serena Glam Slam!Australia Promotion6-pack Display

SERENAGLAM SLAM

haUtE cOlORs sERVEd dOWn UndER

| 9

Salon Price. . . . . . . . . . . . . $ 48.00 U.S. $ 69.00 CAN Suggested Retail (each duo) $ 14.95 U.S. $ 20.95 CAN

Total Retail Value . . . . . . . . $ 89.70 U.S. $ 125.70 CAN

Salon Profit . . . . . . . . . . . . $ 41.70 U.S. $ 56.70 CAN

OPI Item No. SR C83 6 - Glam Slam Australia Duo Packs, each containing:

1 - Simply Smash-ing! 1 - Black Shatter

1 - chipboard counter display1 - 12-tip color palette with chain and label

Display Dimensions: 7.5” H x 5.25” W x 8.5” D • 19 cm H 13 cm W x 22 cm D

For more information about Serena Glam Slam by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

10 | retailpromotions

Opi gives you a great new reason to love Valentine’s season! Opi January/February retail promos each make a sweetheart of a gift, and include Opi bestsellers plus fall-in-love beauty bonuses. pretty, pampering, perfect – and profitable!

Opi item no. Sr 540Promo Center Display

OPIValentine'sRETAIL

Lovin'it!❤

Ask your distributor how you can earn this display for FREE!

U.S CANSalon Price..............................................$.375.00. $.529.80Retail.Value................................................$.780.60. $.998.60Potential.Salon.Profit.................................$.405.60. $.468.80

Bonus! OPI Item No. SR C01

Bonus: When you purchase 1 set of 4 prepack Trays (two of #1, one each of #2 and #3), you’ll receive one promotion from each tray FREE!

Tray 2

Tray 1

Tray 3

U.S CANSalon Price.............................................$..250.00. $...299.00

| 11retailpromotions

1 Purchase:

1 – 15 mL – ½ Fl. Oz. Original Nail Envy gives clients long, strong nails to envy!

Get FREE:1 – 15 mL - ½ Fl. Oz. Matte Nail Envy FREE natural nail Strengthener in natural matte Finish.

Duo You Envy Me?

2 Purchase:

1 each – 15 mL – ½ Fl. Oz. OPI Nail Lacquer in: Big Apple Red Bright, shiny and ready to take on the world! Lincoln Park After Dark Where midnight meets purple.

Get FREE:1 – Fashion Bracelet

Get FREE:1 – 15 mL – ½ Fl. Oz. OPI Top Coatprevents smudges while drying to a smooth, high-gloss shine.

Love the Look

3 Purchase:1 – 9 mL – 1/3 Fl. Oz. DripDry Lacquer Drying DropsDries nails to the touch in one minute; completely in five!

Awesome Twosome

SR C06

SR C07

SR C05

U.S. CANSalon Price.............................................. $.102.00. $.143.40Salon.Price.Each........................................ $. 8.50. $. 11.95Suggested.Retail.Each............................... $. 16.95. $. 19.95Retail.Value.Each....................................... $. 33.90. $. 39.90

U.S CANSalon Price...............................................$..96.00. $.138.00Salon.Price.Each.........................................$....8.00. $...11.50Suggested.Retail.Each................................$..14.95. $...20.95Retail.Value.Each........................................$..17.00. $...21.95

U.S CANSalon Price...............................................$.75.00.. $.105.00Salon.Price.Each.........................................$...6.25. $.....8.75Suggested.Retail.Each................................$.12.50. $...17.50Retail.Value.Each........................................$.21.00. $...28.45

12 UNITS WITH TRAY: SR C02OPEN STOCK:

12 UNITS WITH TRAY: C03OPEN STOCK:

12 UNITS WITH TRAY: SR C04OPEN STOCK:

Plus FREE Bracelet!

For more information about OPI January/February Retail Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

12 | professionalpromotions

Save on Avoplex Retail Displays!

Save on Select OPI Professional Files!

EDGE Silver 180 Files OPI Item No. SP C41 (48 Pack)

EDGE White 240 Files OPI Item No. SP C42 (48 Pack)

FLEX Green/White 1000/4000 Shiners OPI Item No. SP C45 (24 Pack)

FLEX Silver 100/180 Buffers OPI Item No. SP C43 (16 Pack)

FLEX Silver/Moss 220/280 Buffers OPI Item No. SP C44 (16 Pack)

Save on Disposable 1X Use Silver 150/180 Files! OPI Item No. SP C46 (92 Pack)

Avoplex Cuticle Oil To Go Retail Display

OPI Item No. SR C09

Includes:1 - FREE 7.5 mL - 0.25 Fl. Oz. Cuticle Oil To Go tester 12 - 7.5 mL - 0.25 Fl. Oz. Cuticle Oil To Go

High-Intensity Hand & Nail Cream Retail Display

OPI Item No. SR C08

Includes:1 - FREE 120 mL - 4 Fl. Oz. High-Intensity Hand & Nail Cream 3 - 120 mL - 4 Fl. Oz. High-Intensity Hand & Nail Cream 4 - 50 mL - 1.7 Fl. Oz. High-Intensity Hand & Nail Cream

Favorite Acrylic (Competition) System Competition Formula

Favorite Brushes Artist Series Brushes

Favorite Disinfection (Implements) ProductSpa Complete

Favorite Files OPI Professional Files

Favorite Gel Axxium Gel System

Favorite Gel (Soak-Off) System Axxium Soak-Off Gel Lacquers

Favorite Implement Tool Titanium Tooling

Favorite Pedicure Tool OPI Disinfectable Foot File with Disposable Grit Strips

Favorite Polish Dryer Drip Dry Lacquer Drying Drops

Favorite Polish OPI Nail Lacquer

Favorite Strengthener or Treatment Nail Envy

The results are in for Nails 2010 Reader's

Choice Awards: OPI is #1 in 11 Categories!

EDGE Silver 150 Files OPI Item No. SP C40 (48 Pack)

U.S. CANSalonPrice .............. $ 47.52 $ 64.80Salon Value................ $ 59.95 $ 79.95Salon Savings ............ $ 12.43 $ 15.15Salon Price Per File .... $ 0.99 $ 1.35

U.S. CANSalonPrice ....................... $ 31.84 $ 44.00Salon Value......................... $ 39.95 $ 54.95Salon Savings ..................... $ 8.11 $ 10.95Salon Price Per File ............. $ 1.99 $ 2.75

U.S. CANSalonPrice ..............$ 47.76 $ 64.80Salon Value................$ 59.95 $ 84.95Salon Savings ............$ 12.19 $ 20.15Salon Price Per File ....$ 1.99 $ 2.70

U.S. CANSalonPrice ........................ $ 24.95 $ 34.95Salon Value.......................... $ 29.90 $ 39.95Salon Savings ...................... $ 4.95 $ 5.00Salon Price Per File .............. $ 0.27 $ 0.38

U.S. CANSalonPrice ........................................... $ 34.95 $ 49.95Salon Value............................................. $ 43.63 $ 59.80Salon Savings ......................................... $ 8.68 $ 9.85

U.S. CANSalonPrice ............................................$ 41.40 $ 57.50Salon Value..............................................$ 47.40 $ 66.00Salon Savings ..........................................$ 6.00 $ 8.50Savings Per Tube .....................................$ 0.50 $ 0.70

Save $0.50 Per Tube, Plus Free Tester!

Save 11% on product, Plus Free Tester!

FormoreinformationaboutOPIProfessionalPromotions,logonasaprofessionalatwww.opi.comorcontactyourAuthorizedOPIDistributor.

| 13

Brush Up on Savings!

Save on Axxium Soak-Off Gel Lacquer System Products!

professionalpromotions

OPI Item No. AX 411 I’m Not Really A Waitress AX 412 Big Apple Red AX 413 Cajun Shrimp AX 414 Brisbane Bronze AX 415 Russian Navy AX 416 Lincoln Park After Dark AX 417 Hawaiian Orchid AX 418 Moon Over Mumbai AX 419 Bubble Bath AX 420 Strawberry Margarita AX 421 PassionAX 422 Princesses Rule! AX A36 Happy Anniversary! AX B33 Up Front & Personal AX S79 Rosy FutureAX C09 Pompeii Purple AX F13 Louvre Me Louvre Me Not AX F17 Bastille My Heart AX G01 Aphrodite’s Pink Nightie AX A15 Dulce de LecheAX F52 Bogotá Blackberry AX I41 I’m Indi-a Mood for Love AX F15 You Don’t Know Jacques! AX B61 OPI Ink. AX L00 Alpine Snow AX T02 Black Onyx

Axxium Soak-Off Gel Lacquers Axxium Soak-Off Gel Base

Axxium Soak-Off Gel Sealer

1 – 15mL - .5 Fl. Oz.OPI Item No. AX 402

AX R58 Cosmo-Not Tonight, Honey! AX E41 Barefoot in Barcelona AX B34 Pink Before You Leap AX E44 Pink Flamenco AX B78 Miami Beet AX E48 Here Today, Aragon Tomorrow AX L03 Kyoto Pearl AX B59 My Private Jet AX 038 DS RadianceAX I43 Black Cherry Chutney AX H48 Lucky Lucky LavenderAX H49 Meet Me on the Star FerryAX Z18 Lucerne-Tainly Look Marvelous AX Z19 GlitzerlandAX Z20 Yodel Me on My Cell AX Z21 The Color to Watch

1 - 6g - .21 Oz. net wt. OPI Item No. AX 401

OPI Item No. BR 945

Get the Expert Touch!

Axxium Soak-Off Gel Lacquer Pretty Pinks & Pales Starter Kit with Axxium UV Light OPI Item No. SP C37

Axxium Soak-Off Gel Lacquer Color-Fulls Starter Kit with Axxium UV LightOPI Item No. SP C36

More Axxium Savings!

U.S. CANSalonPrice ...................... $ 14.95 $ 19.95Salon Value........................ $ 19.95 $ 24.95Salon Savings .................... $ 5.00 $ 5.00




U.S. CANSalonPrice ...................... $ 5.95 $ 8.25Salon Value: ...................... $ 7.95 $ 10.95Salon Savings: .................. $ 2.00 $ 2.70

U.S. CANSalonPrice ................................................................$ 299.95 $ 399.95Salon Value..................................................................$ 349.90 $ 489.90Salon Savings ..............................................................$ 49.95 $ 89.95

Buy an Axxium UV Light and Save 50% on Axxium Soak-Off Starter Kit!

Save 25% on 480 mL - 16 Fl. Oz. Expert Touch Lacquer RemoverOPI Item No. AL 416

Save 25% on OPI Artist Series Mini Gel Brush!

FormoreinformationaboutOPIProfessionalPromotions,logonasaprofessionalatwww.opi.comorcontactyourAuthorizedOPIDistributor.

14 |

Dimensions: 22" W x 28" H (56 cm x 71 cm)

OPI Item No. SB 918

Axxium Soak-Off Gel Lacquer System Poster

rOcK YOUR Walls WITH OPI!Let your clients know you offer the world’s finest products and iconic color for nails with these new OPI Posters!

Order yours today!Receive a FREE Bonus Poster

©2010 OPI Products Inc.• N. Hollyw

ood, CA 91605• 818.759.2400

ww

w.opi.com

• Ver. 10-0614• M

ade in USA• P/N 90SB918B

COLOR SHOWN: RUSSIAN NAVY

Dimensions: 22" W x 28" H (56 cm x 71 cm)

Opi item no. SB 923

OPI Avojuice Skin Quenchers Hand & Body Lotion Poster

Salon price: .................$9.95 u.S. $16.95 CAn

Salon price: .................$9.95 u.S. $16.95 CAn

FormoreinformationaboutOPIPosters,logonasaprofessionalatwww.opi.comorcontactyourAuthorizedOPIDistributor.

There’s no denying the editors and

readers of the most popular magazines

love OPI! Consistently winning awards

year after year, OPI products are again

making headlines, and earning top

honors, in the highly coveted September

2010 issues of Glamour, Women’s

Health, Seventeen,

and Shape.

Glamour Magazine: Glammies Award Winner – "Best Nail Polish Color" – OPI Lincoln Park After Dark Nail Lacquer.

Women’s Health magazine: "Beauty All-Stars" – I’m Not Really a Waitress Nail Lacquer.

Seventeen magazine: Besties Award Winner – "Best Nail Polish."

Shape magazine: "Shape of Beauty" Award: Manicure / Pedicure by OPI Royal Verbena Scrub.

| 15

OPI Wins American Salon Award

And the Magazines Love…OPI!

OPI Wins

Malaysia Beauty Hall of Fame 2010!

OPI Wins Women’s Weekly Award!

OPI Wins Down Under

opiawardsReaders made their voices heard in the 2010 American Salon Professional’s Choice Awards. Voting on all of their favorite professional beauty

products — from hair color to shampoos, hair extensions to nail products – voters cast their votes for their professional beauty faves. OPI won for “Best Nail Care” products!

In its 7th consecutive year, the CLEO Malaysia Beauty Hall of Fame is back with a new list of skin and body care, fragrance, makeup, and hair product champions! The testimonials from the judging

panel, including CLEO’s Editor-In-Chief and Beauty Editor, are the result of tried-and-tested experiences. OPI won “Best Nail Colour!”

Malaysia’s Women’s Weekly

magazine has voted SUEDE by

OPI “Best Nail Lacquer!”

ACP – Australia’s leading magazine publisher – held their annual Reader’s Choice Awards for “Best Product,” “Most Trusted Brand,” and “Favorite Beauty Buy.” Over 250,000 products were tested and judged, and more than 11,000 reader votes received, in the categories of body, fragrance, hair, makeup, skin, and nails. OPI won “Best Nail Polish – Judge’s Choice Winner,” for OPI MATTE Nail Lacquer; “Favorite Brand In Nail Polish – Readers Choice Winner”; and “Best Hand Cream – Judge’s Choice Runner Up,” for Manicure by OPI Finishing Butter!

not once, not twice – 3 tiMEs! OPi Wins allURE EditOR’s chOicE aWaRd! In its fifth annual "Best of Beauty" Awards, Allure

magazine helped consumers choose the most beautifying and beloved products from hundreds of options. The magazine’s editors and some 4,000 Allure readers voted OPI Avoplex Oil to

Go a hands down winner for the third year in a row!

16 | opinews

Michelle Sproat, OPI Guest Artist extraordinare, entered an on-line photo competition for the NailSpace Talent Show in Poland. It was an elimination contest. Contestants were narrowed to the top 3 and then the audience voted. Sproat was the proud winner of the Audience Vote with her “Cameo” creations in the final round.

As reported by US Weekly, Chelsea Clinton’s bridesmaids brought their own nail lacquer, OPI Privacy Please – a delicate pink perfect for wedding-day prettiness, for their pre-ceremony manicures and pedicures.

In July, Khloé and Kourtney wore OPI at the debut of their new Swimwear Collection, during the Mercedes Benz Miami Fashion

Week – SWIM. Khloé, an avid OPI wearer, wore OPI Bubble Bath,while Kourtney choose OPI Over the Taupe from the OPI Brights Collection. All 14 runway models also sported the lusciously nude shade on their fingertips and toes.

OPi nailsPacE talEnt shOW

PREttY in Pinkat Chelsea Clinton Nuptials

dipped in OPi at Mercedes-Benz Fashion Week – SWIM Eclipsed by

OPi Russian navy!At the year’s most anticipated premier, The Twilight Saga: Eclipse, Melissa Rosenburg, screenwriter for the hit series, wore appropriately vampy OPI Russian Navy on her fingers and toes for her red carpet strut!

OPI took the spotlight at the 2010 Emmys, with actress Mariska Hargitay and recording artist/TV personality Paula Abdul choosing OPI Nail Lacquers to complete their red-carpet styles. As a presenter for the evening, Hargitay complemented her gown and jewelry with OPI’s We’ll Always Have Paris. The rich coffee shade added a sophisticated touch to the soft, romantic nature of Hargitay’s look. Meanwhile, Paula Abdul paired her dress with the shimmering golden-beige of OPI’s DS Classic on her hands, and the crisp burgundy of William Tell Me About OPI (from the new Swiss Collection by OPI) on her toes. Styled by Letrice Lopez, from ROB|B Salon, the first OPI concept salon in the U.S.

Mariska hargitay and Paula abdul are Camera-Perfect in OPI at the Emmys

| 17opinews

Kathryn Taylor was a lawyer in New York when a more creative life called to her. With her husband and two children, Kathryn moved to Denver,

Colorado, to join family-owned State Beauty Supply stores. Kathryn kicked off her new career by adorning her fingers and toes with Swiss flag nail art using So Hot It Berns from the Swiss Collection by OPI and Alpine Snow.

Chan Mun Mee

Teoh Sea Ling

Chan Yoke Ling

Yeoh Su Ny

Annie Lee Lie Hoon

CONGRATULATIONSnew OPi experts From malaysia!

swiss Fever

GAP, known for its iconic American style, recently opened in Singapore. Launching with their "Black Magic" campaign, GAP partnered with OPI Singapore as a sponsor. The campaign supports the launch of GAP’s Premium Pant collection. OPI Singapore gifted hundreds of bottles of Black Onyx OPI Nail Lacquer and OPI manicure vouchers to OPI Salons for the event and associated promotions!

OPi singapore Supports gaP Opening

George Schaeffer, OPI CEO & President, and his daughter Nicole Schaeffer, recently visited OPI Taiwan Distributor, Thomas Chan of Beaujax Pro Nail Co Ltd. While in Taiwan, George Schaeffer was interviewed by top Taipei fashion magazines and television stations about OPI and the global success of the brand.

Additionally, the Schaeffer’s visited top OPI salons in Taipei, speaking to salon owners and staff.

george & nicole take taiwan

Julie Moran, of Entertainment Tonight fame, was gifted with OPI at a Kathy Kaehler Sunday Set Up celebrity event. The former ET hostess reported that she is a huge fan of OPI and could not wait to use the new colors!

OPi – the Ultimate celebrity gift

Joey Brown, OPI International Spokesperson, recently returned from a whirlwind training and PR circuit to Kuala Lumpur, Malaysia! The training was attended by nearly 30 people from Pakistan, our Local Malaysian Distributor, nail technicians, salon owners, and representatives of Cosmo Group. Brown covered OPI product knowledge and retailing, and lead hands on workshops for OPI enhancements systems. Highlighting the week was a media/celebrity event held to launch the Swiss Collection by OPI. Several local Television stations also interviewed Brown.

OPi’s Joey Brown trains Pakistan nail techs

18 |

OPi FashiOn WEEkhit

s

opinews

Twice a year the greatest designers in the world join together for new York Fashion Week. The event brings in

magazine editors, beauty professionals and style enthusiasts eager to Ooh, Aah, and critique the much-anticipated

runway fashions. This year, Opi worked the runway at six incredible designers’ shows. Opi executive Vp & Artistic

Director Suzi Weiss-Fischmann took on the task of choosing shades that would take each designer’s collection

to the next level, and she didn’t disappoint. While she chose subtle shades like Coney Island Cotton Candy to

complement an array of flowing gowns, nude jumpers and floral dresses, the Opi nails seen at Z Spoke by Zac posen

were as wild as the fashion. Also present backstage, Opi captured real-time show preparations, sharing details with

thousands of Facebook and Twitter fans about the trends, the energy, and the incredible manicures and pedicures

our Opi technicians did on 45 models per show.

NEWyOrk

Fumiko Kano; Toshiko Akiyama; Theresa Stanley; Patricia Murphy; Nicole Schaeffer; Leonobi Galvez; Jeany Perez; Lorraine Alvarado.

Reem Acra Show

Lincoln Center Plaza

Zac Posen leopard nails

Zac Posen nails

Max Azria Show

OPI preps model for Rebecca Taylor Show

Kimora Lee, Russel Simmons at the Zac Posen Show

Rebecca Taylor model with "I'm Suzi & I'm a Chocoholic"Nikki Hilton at Charlotte Ronson

| 19opieducation

Turn "Clean" Into "Green" OPI Spa Complete Learn: Effortless salon sanitation and disinfection • How to promote your clean-salon commitment and turn "clean" into "green!"

product-specific classes Amazing Mani's Manicure by OPI Learn: The ultimate spa manicure • New moneymaking products and services • The spa massage that keeps clients coming back for more • Long-lasting, color-finished manicures with the Axxium Soak-Off Gel Lacquer System

Art Express Learn: Principals of color and mixing • Fades, flowers, embellishments, and more! • How to transform artistry into profits

Booked Solid! Learn: Service add-on’s that add up • How to reduce costs and increase profits • Putting the "custom" in customer service • Retail strategies for real people • Axxium Soak-Off Gel Lacquer System

Generation Gel Axxium Gel System Learn: Natural-looking overlays • Pink and white sculpts • Flawless "French" free edges • Nail makeovers • Fast filing and finishing

Odor-Free Opportunity! Clarité Odor & Tack-Free System Learn: Unique odor-free application • Quick overlays and sculpts • Fast filing and finishing

Pampered Pedi's Pedicure by OPI Learn: The ultimate spa pedicure • New services and products • The spa massage that keeps clients coming back for more • Longer-lasting, color-finished pedicures with the Axxium Soak-Off Gel Lacquer System

Polished Profits! Axxium Soak-Off Gel Lacquer Learn: New gel color and nail strengthening services • Quick color changes and removals • All-season pedicures

Sculpted Success Learn: Advanced application techniques • Speed sculpting • Easy nail makeovers • Fast filing and finishing

show classes Acrylic Express Absolute Liquid & Powder TechnologyLearn: Precision cut smile lines for fast "French" results • Quick one-bead applications • Fast filing and finishing techniques • Axxium Soak-Off Gel Lacquer System

Amazing Mani's & Pampered Pedi's Manicure/Pedicure by OPI Learn: Age defying manicures • Pampered pedicures • Powerful service-retail connection • Axxium Soak-Off Gel Lacquer System

Booked Solid!Learn: Service add-on’s that add up • How to reduce costs and increase profits • Putting the "custom" in customer service • Retail strategies for real people • Axxium Soak-Off Gel Lacquer System

Gel Perfection Axxium Gel SystemLearn: New gel service opportunities • Quick, easy gel overlays • Pink and white sculpts • Fast gel finishes • Axxium Soak-Off Gel Lacquer System

Polished Profits! Axxium Soak-Off Gel LacquerLearn: New gel color and nail strengthening services • Quick color changes and removals • All-season pedicures

HIGHER LEARNING SERIESOPI’s Higher Learning Series workshops are designed to stretch your boundaries and take your skills, and profitability, to new heights. From acrylics and gels to spa services, these one-day workshops will help you discover new ways of working smarter and faster, and how to polish your technical skills with time-proven OPI products and systems.

SPECIAL EVENTS Academy On Tour An exclusive, customized workshop that will change the way you do nails! This action-packed full-day program features John Hauk, OPI Technical Advisor and Award-Winning Nail Competitor, and Joey Brown, OPI International Spokesperson. You’ll work one-on-one with John Hauk to learn time-saving tricks of the trade, while Joey Brown will ensure you leave with a checklist of ideas for improving your bottom line. Coming to Miami, Florida on February 21, 2011. Call for details: 800-591-8373 or 305-591-8373

OPI 2011EDUCATION INNOVATIONS

For more information about OPI’s Education Programs, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

Want to be on the cutting edge of the industry? Get cutting edge education! OPI’s 2011 Education Classes are lead by top OPI Educators – real-world nail technicians extensively trained in OPI product systems. OPI Educators share their practical experiences and expertise in personalized workshops that will take your skills to the next level!

OPI’s 30th Anniversary Academy at Sea 2011OPI invites you to the education celebration of a lifetime! Cruise the stunning Caribbean for a week of fun-in-the-sun

combined with an education program that will catapult your creativity and prepare you to cruise into a profitable New Year!

ADVANCED NAIL DESIGN WORKSHOPS • PROFITABLE NEW PRODUCTS PROFESSIONAL NETWORKING • LAS VEGAS-STYLE ENTERTAINMENT • GOURMET CUISINE!

Featuring hands-on training with John Hauk, award-winning nail artist and OPI Technical Advisor.

October 22-29, 2011BOOK BY FEBRUARY 1, 2011 TO RECEIVE EARLY BOOKING DISCOUNT

Space is limited – call today for details! (800) 258-2674. Cruise must be booked through CLUB OPI TRAVEL in order to participate in OPI Academy At Sea. $25 credit "on board" for Repeat Cruisers!

OPI Products Inc.13034 Saticoy StreetN. Hollywood, CA 91605/USA

January/February 2011

Advertising & MarketingYou and your clients can see Opi in the January/February issues of these magazines:

You’ll also find OPI in American Salon, Modern Salon, Canadian

Hairdresser, Day Spa, InOurSalon, Launchpad, Nails, Nailpro,

Nailco (The Industry Source), Salon Magazine, Spa Magazine,

Viet Beauty, & VietSalon.

Opi is available in over 100 countries around the worldFor your Authorized Distributor within the US or Canada,please call 1-800-341-9999 or go to www.opi.com.For all other countries, please contact [email protected] or International Customer Service at 818-759-8629.

OPI Item No. PR 574 Domestic Edition

o.p.i world new january - february 2011

Documents

shades of white

american summer

bodacious bluegreen

big hairbig nails

modern american style

corals big hair big

shineintense shades

hottest spring shows