optiaxis case study
DESCRIPTION
We helped Optiaxis (online eyewear store) and Dr Kiran Bedi's NGO Navjyoti India Foundation to help achieve their #MissionOfBetterVision campaign on major social media platforms and generate great participation of the audience.TRANSCRIPT
OptiaxisCase Study
/Optiaxis /Optiaxis
Start of Campaign#MissionOfBetterVisionFree Eye Check-up Camp
Aim
To create brand image of Optiaxis Brand by educating people about the Public Service Activity being done by co. on the occasion of Children’s Day in Bal Mela of Navjyoti India Foundation.
Strategy To engage visitors on facebook and twitter with the help of
campaign of #MissionOfBetterVision
To support the cause of Optiaxis, they just need to share the graphic we updated on our cover photo on facebook and tweeted on twitter “Share to Support”
First Step
Calling the Target Audience
Creating Curiosity with Graphics As much as people share the cover pic & participate in
#MissionOfBetterCampaign on fb & twitter….image below keeps getting completed
Initial Response
Second Step
Boosting Interaction
Boosting Interaction As there wasn’t much follower on Optiaxis facebook & twitter
page. We decide to start a contest of #MissionOfBetterVision on twitter.
Contest Started Working Out…
Exposure2,560,465
Tweets2,731
Contest Working Out
Exposure3,238,027
Tweets4,650
Response Just Got Bigger
And It Started Trending
Graphs Touching Seventh Sky
Exposure3,250,242
Tweets4,748
Third Step
Acknowledging Support
Brand Image Created & Mission Completed
@ “Bal Mela” Event
From the Event >>>>
(left) Mr. Sant Sewak Singh (Optiaxis Founder) with Dr. Kiran Bedi (Gen. Sec. of Navjyoti India Foundation)
Overview
No. of followers increased : 150 No. of Likes Increased : 272 No. of Free Eye Check-Ups : 200+ Tweets During Campaign : 4,728 Reach of Campaign : 3,250,242
This campaign really helped to create brand image andbringing constant interaction & followers on its social pages.
Thank You
Creating value out of creativity
www.viralcurry.com