optimise your forms …please?. but… donations newsletter sign- ups e-actions volunteering...
TRANSCRIPT
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Optimise your forms…please?
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BUT…
Donations
Newsletter sign-ups
E-actions
VolunteeringReferrals
FORMS
All sorts of hard-to-get
people
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Donations
Newsletter sign-ups
E-actions
VolunteeringReferrals
FORMS
All sorts of hard-to-get
people
Big fat dropout rate!
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O crikey.What do we do??
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Some initial thoughts
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Email recipients
50%
50%
A (Control email)
B (Experimental email)
1.9%
Successful form fills
3.8%
WINNER
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BenefitsContinual improvement for your forms =Continual improvement for your campaigning / fundraising=Increasing amounts of supporters / money for free!
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Additional bonus side benefits
Resolving awkward disputes in the office+
FUN!
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Spot the difference
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Spot the difference
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What you already dovs
“Best practice”
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Some things to try1 page or 2Minimal navigationPhoto of a personLong / short copyDonation options
Lower / higher amounts1 column or 2Form at left or rightStatistics vs narrativePersonalised page
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Test A
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Test B
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Views Donations Raised
Test A (one page) 104 2 £34
Test B (two pages) 114 11 £347Statistically
significant!Statistically
significant!
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HAVE FUN!Some suggestions…
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Fundraisers only:Personalise donation amounts according to previous gifts