optimize product listings for amazon€¦ · amazon product discoverability 07 sales performance...
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OPTIMIZE PRODUCT LISTINGS FOR AMAZON
SunTec Web Services Pvt. Ltd.
© 2015 SunTec Web Services Pvt. Ltd. All rights reserved. [email protected]
Amazon Listing Optimization
Amazon is now the
largest online
store in the world.
3X as many buyers
search for products
to buy on Amazon,
rather than Google.
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A9: Amazon’s Product Search Algorithm
“Our work starts long before a customer types a query.
We’ve been analyzing data, observing past traffic patterns,
and indexing the text describing every product in our catalog
before the customer has even decided to search.”
Amazon
“Once we determine which items are good matches to the
customer’s query, our ranking algorithms score them to
present the most relevant results to the user.”
Amazon
02
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03
Amazon vs. Google
Google says, “What results most accurately answer the searcher’s query?”
Amazon says, “What products is the searcher most likely to buy?”
Amazon’s top goal in everything they do is always maximize Revenue
Per Customer (RPC)
Amazon tracks every action that a customer takes on Amazon, right
down to where their mouse hovers on the page
The A9 algorithm exists to connect the data tracked in #2 to the goal
stated in #1
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How to optimize your product listing
on the Amazon Marketplace?
04
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Amazon Search Term Optimization
05
Amazon allows five fields of 50 characters
to leverage for search terms.
Start with keywords that promote your
product and brand.
Ignore abbreviations
Separate terms with a space
Make sure to enter terms in the most logical
order of what people would typically search for
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Amazon Title Optimization
06A
Lead the title with the brand name
Use commas to separate data elements
The customer should be 100% confident in
making a purchase based entirely on the title alone
Optimal title lengths are typically between 80 – 250
characters but vary based on category and can be up to 500 characters
Title length requirements now differ by category in Amazon. For
example, Amazon suppresses products with titles longer than 80
characters in the apparel category.
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Amazon Title Optimization
06B
Title General Flow:
Brand + Style + Product Type + Material + Keyword + Branded Color + Color
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Amazon Product Discoverability
07
Sales Performance History
Relevance of Product Content
Product Reviews
Search Keywords
Product Images
Fulfillment Method
Landed Price
Inventory Quantity
Sponsored Products
You need to optimize for product discoverability in order to increase
traffic to your listings.
Amazon Discoverability Factors include:
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Amazon SERP Rankings
08
Sales performance history Relevance of product content
Reviews also play a big part in
Amazon SERP rankings
Amazon SERP rankings include:
The reviews are what drive conversion and conversion is what
drives sales history, therefore increasing your SERP ranking!
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Amazon Parent/Child Variations
09
Increase your child SKU visibility by
grouping product listings together
as parent/child variations.
This is because the bestselling
ASIN that shows up on the SERP
can then pull up other related
ASINs that otherwise would not
have been discovered.
* Parent content is what shows up in the categories for Clothing, Accessories
& Luggage, Sporting Goods and Beauty – for every other category it is the
actual child content that shows up in the SERP results.
© 2015 SunTec Web Services Pvt. Ltd. All rights reserved. [email protected]
Leverage Our Amazon Product Listing Optimization Services
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If you want success on Amazon, you need to understand how Amazon’s Search
Algorithm works. The Amazon product management team at SunTec precisely
does that!
We help online retailers not only to optimize their product content to increase
visibility, but also gain in Amazon ranks and delivers search results.
Manage optimized
product listings for
150+ Amazon Stores
Highly-experienced
Amazon Marketplace
management team
Use most up-to-date tools like
ChannelAdvisor, Linnworks, SellerCloud
for multi-channel feed management
Outstanding
infrastructure
Follow Amazon
guidelines and
standards
© 2015 SunTec Web Services Pvt. Ltd. All rights reserved. [email protected]
Thank You
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