optimizing metasearch for mobile
TRANSCRIPT
Think With Google, 2017
of travelers with smartphones use them for travel research
70%
Think With Google, 2017
of travelers who conduct mobile travel research say they made their final booking decision on mobile, but
moved to another device to make the booking.
46%
eMarketer, 2017 (leisure & unmanaged business travel booked)
Expected U.S. travel spend on mobile in 2017
$75 Billion
Companies focus on the top of the funnel
Companies focus on the top of the funnel
….but the bottom of the funnel is broken.
Intent is high for metasearch users — yet, the flows are flawed….resulting in very low conversion rates
Intent is everywhere…it was just disconnected.
Why?
Linking in mobile is hard, especially in apps.
If you were able to link, tracking was unreliable.
Metasearch partnerships rely on links.
Difficult to switch between different apps, sites, and research experiences.
Abundance of taps, just to enter in information in multiple place.
This only weakens as we explore direct bookings
Need to integrate with every individual company
Payment processing, risk, and management issues
Many airline, hotel and OTA brands reluctant to “give up the customer”, will never migrate to Direct Booking
You Need to Offer a Highly Optimized Alternative…
Button for Metasearch
-Bryan Leach, CEO of Ibotta
“No Affiliate network offers such real-time differences in rewards or commissions based on customer segmentation. Since launch, there has been over a million dollars weekly in in-app purchases.”
151 tapsto
Simplifying the journey from
3 taps
Tap a ButtonPreview Inventory, Capture High Intent
Easily Purchase and BookBetter App Landing Experiences, More Incremental Purchases
600%Increase in total booking value
50%More orders per
purchaser
30%Higher LTV in app
over a 30 day
Resulting in
This momentum was all before…
User taps onPartner Action Link passed to
User deep-linkedto Merchant app
In-App Checkout
App Installed
User on mWeb
AppNot Installed
Mobile WebLanding Page
With over 50 potential paths to purchase.
User taps onPartner Action Link passed to
User deep-linkedto Merchant app
In-App Checkout
App Installed
User on mWeb
AppNot Installed
Mobile WebLanding Page
User taps onPartner Action Link passed to
User deep-linkedto Merchant app
User ChecksOut
In-App Checkout
InstallApp
In-App Checkout
Button reportsInstall event
Button reportsOrder & commission
App Installed
User on mWeb
AppNot Installed
Mobile WebLanding Page
“Install”
“Mobile Web”
User deep-linkedto app
User taken toApp Store
User deep-linkedto app
User taken toApp Store
In-App Checkout
User taps onPartner Action Link passed to
User deep-linkedto Merchant app
User ChecksOut
In-App Checkout
InstallApp
In-App Checkout
Button reportsInstall event
Button reportsOrder & commission
App Installed
User on mWeb
AppNot Installed
Mobile WebLanding Page
“Install”
“Mobile Web”
User deep-linkedto app
User taken toApp Store
User deep-linkedto app
User taken toApp Store
In-App Checkout
Now, you can enable the optimization of any link with one simple drop in
integration.
A Perfect Complement to Direct Booking
Avoid lost transactions for non-Direct Booking partners.
Improve conversions in cases where users would otherwise
have a poor journey.
Generate app install revenue, which makes up 1/3 of all mobile ad revenue, withButton’s Guided Install
& App-to-App flows with robust attribution
A predictable journey to app, if installed, every time for
consistency of experience
Who is Doing it Right?
The UK’s largest cashback retailer, Quidco, integrated with Button’s Purchase Path technology
to scale meta linking with a better flow.
In doing so, they’ve seen up to 3x the conversion rate compared to web traffic.
With 30-60% more "orders per purchaser” or LTV.
And Quidco is Not Alone
On this day, 3 years ago, we started with…
Now representing many of the world’s leading brands
Operating in 60 Countries
Supporting 30+ Languages
Our Marketplace is Open for Business
Button can now share that 3 of the world’s largest OTAs - in addition to 9 of the 10 top ecommerce retailers - and apps that total over 1.3 Billion monthly active users are all partnering with
Button to chart the future of their mobile strategies.
