oral communication ppt

8/4/2019 Oral Communication Ppt

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21878 Studies in Business

Communication:

Oral Communication


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Speaking in different publicsituations

Impromptu speech

Wedding speech

Work presentation

Sermon

Sport pep talk

Work briefing Elevator pitch


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Persuasion and audienceanalysis

Audience members can be analysedin terms of

the degree ofauthoritya person has,that is, the power an individual has tomake things happen

the degree ofinfluencea person has,

that is, the effect an individual has onothers


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Persuasion and audienceanalysis

Four types of people who will judgeany presentation or pitch:

1. Decision-makers

2. Influencers

3. Collectors

4. Socials


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Dealing with problemaudiences

USE THE GRAPEVINE -political

KNOW YOUR STUFF

PROCEDURES- eg multiple ? TELL THE TRUTH


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Planning 1

Just what is it you want to say, andhow can you best say it?

What is it the audience wants to hearand not hear?

What, in your judgement, does it

need to hear? How can you make your message

effective, standing out from other

messages?


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Time planning

Time is the best ally you can have,and haste your worst enemy, in anyspeaking situation even those that

are nominally spontaneous orimpromptu

When planning an oral

communication, you should factor in At least twice the planned speaking time

for rehearsal

At least ten times the planned speaking


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Content planning

Pattern of exposition: historical,geographical, inductive, deductive,problem solution, 5W-H (what, where,

who, why, when, how)

Content quantity: How manypoints can you make before youoverload your audience? What is theminimum you can get away with so

that your audience does not feel


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Content planning

Focus: What angle, emphasis or spinwillyou put on the content to accentuate

certain aspects, concentrateattention and differentiate yourapproach from that of others?

Spice: What material can youinclude that will add variety andinsight, such as quotations, statistics,

humour, an anecdote or story,


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Thepresentation

structure

model


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Planning

Think of your oral communication ashaving a three-part talk structure:

opening or introduction, body or mainsection, and conclusion or closing

The three parts reflect one of theoldest models for speech

communication:

Tell them what you are going to tellthem

Tell them


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Other Planning Tips

Consider a road map graphicshowing the structure of your talk

Consider using repetition to drivepoints home

Increase the information density

and rhetorical momentum of thetalk so it builds to a climax at the endof the mainor body section

Create variet in content deliver


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Rehearsal

Rehearsal is essential

it helps you determine what materialworks and what doesnt

it is a vital stress management strategy

For a formal presentation fullrehearsal

Non-verbal Communication


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Using your voice

Pronunciation

the act of producing the sounds ofspeech

Articulateness and Articulation

the ability to say meaningful word bythe ability to say those words clearly

Voice Pitch


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Great Speeches

Consider and analyse thesespeeches:

http://www.youtube.com/watch?v=d6wRkzCW

What makes them great?
http://www.youtube.com/watch?v=d6wRkzCW5qIhttp://www.youtube.com/watch?v=d6wRkzCW5qIhttp://www.youtube.com/watch?v=d6wRkzCW5qIhttp://www.youtube.com/watch?v=d6wRkzCW5qI

oral communication ppt

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