Case studiesOrganizational Development

Prepared By

Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.

Manu Melwin JoyAssistant Professor

Ilahia School of Management Studies

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

The Evolution of Starbucks

Exploring Behavior in Action

In the beginning they had only just a shop that sold some selected coffee beans.

As Starbucks growing, they realized that the informal techniques were not sufficient and needed to have a more formalized with people and places.

Now Starbucks was the biggest coffee chain network in the world with more than 15000 shops in over 44 countries. And they grown too fast.

They adopting the Italian culture and make some important changes in organization.

Howard Schultz

Dave Olsen

Dawn Pinaud

ExperiencingStrategic OB

Coca-Cola Is Finding a New Fizz

Neville Isdell Sandy Douglas

Coca-Cola is changing its culture, andalso enhance its product line to bettersatisfy the demand of customers.

Continuous Change at Nokia• Nokia has continually adapted

to its changing environment.

• The Finnish company began as a pulp and paper mill in 1865, then moved into rubber, cable wiring, and computer monitors.

• In the 1980s, Nokia executives sensed an emerging market for wireless communication.

• Today, Nokia is a world leader in cellular telephones.