Organizational OverviewAugust, 2015

US Lacrosse – Organizational Overview

Mission US Lacrosse is the national governing body of lacrosse. 

Through responsive and effective leadership, we provide programs and services to inspire participation while protecting the integrity of the sport.

Vision We envision a future which offers people everywhere the

opportunity to discover, learn, participate in, enjoy and ultimately embrace the shared passion of the lacrosse experience.

US Lacrosse – Organizational Overview

Historical Perspective• 1877: First men’s college lacrosse team established at NYU• 1897: US Sailing established• 1926: First women’s lacrosse team established at Bryn

Mawr (MD)• 1905: US Ski & Snowboard Federation established• 1913: US Soccer Federation established• 1928: USA Volleyball established• 1936: USA Hockey established• 1965: USA Baseball established• 1998: US Lacrosse established

US Lacrosse – Organizational Overview• Largest, all-encompassing resource for lacrosse knowledge.

• Founded in 1998 as the National Governing Body of men’s, women’s and youth lacrosse.

• Largest lacrosse organization in the world, focused primarily on youth (U19) lacrosse, education, safety and opportunities for all.

• Volunteer-based organization - national board of directors and executive committee with equal representation from the men’s, women’s and youth games.

• Headquarters is located in Baltimore, Md., with a staff of more than 70, plus volunteers and interns.

• US Lacrosse has a network of chapters covering 43 states, committed to developing and promoting the game starting at the grassroots level.

501 (c) (3) not-for-profit organization relies on membership dues, annual giving grants, endowments, sponsorships to achieve organizational mission and vision.

Membership base grown to 440,000 in 2014.

US Lacrosse – Organizational Overview – Operational Growth

Year Staff Membership Income National Participation7/31/1998 16 42,405 $2,653,448 n/a7/31/1999 18 61,203 $2,838,226 n/a7/31/2000 18 81,370 $3,134,720 n/a7/31/2001 20 102,372 $5,043,896 253,9317/31/2002 22 114,734 $5,043,896 288,1047/31/2003 25 151,239 $6,241,972 301,560

12/31/2004 34 165,328 $8,322,564 351,85212/31/2005 40 178,175 $9,310,766 381,56812/31/2006 45 213,876 $10,695,373 426,02212/31/2007 52 235,087 $12,685,233 480,62712/31/2008 56 270,000 $12,685,233 524,23012/31/2009 62 296,743 $13,101,210 568,02112/31/2010 66 345,423 $14,609,733 624,59312/31/2011 69 368,00 $15,962,777 681,31312/31/2012 72 403,00 $17,613,302 722,00012/31/2013 75 430,000 $18,817,606 746,85912/31/2014 86 444,869 $17,981,921 772,7722015 Budget 88 463,998 $19,373,134 TBD

US Lacrosse – Organizational Overview -National Board Structure

– Board composition and recruitment– 25 board members from 16 states (+ 2 non-voting

Counsel)– Three-year terms (up to two consecutive terms)– Men’s/Women’s Game balance– The Board Development Committee, chaired by the Past

Chair, presents new nominees to the Board for approval each June

– Meets in January, June and September– Executive Committee meets seven times per year in

between board meetings

US Lacrosse – Organizational Overview –Board Structure (con’t)

– Highly-decentralized national volunteer leadership structure

– National Board• Sets organizational policy & direction• Oversight of national administration• Provides stewardship for the sport

– Men’s & Women’s Game Committees oversee “game” activity

– Sub-committees throughout the organization manage specific activity

US Lacrosse – Organizational Overview – Board Committees

– Board Development

– Strategic Planning

– Sport Development

– Regional Operations

– Finance

– Women’s Game

– Men’s Game

– Human Resources

– Sport Science & Safety

US Lacrosse – Organizational Overview - Board Executive Committee

– Rich Morgan, Chair (Centennial, CO)– Kristen Murray, Incoming Vice Chair (Wilmette, IL)– Scott Hugdahl, Secretary (Eden Prairie, MN)– Carter Abbott, Women’s Game Comm. Chair (Far Hills,

NJ)– Jim Carboneau, Men’s Game Committee Chair (Holliston,

MA)– Larry Quinn, Co-Counsel (Parkton, MD)– Tom Whiteford, Co-Counsel (Baltimore, MD)– George Graffy, Treasurer (Dallas, TX)– Katie Hearn, At-Large (Baltimore, MD)

US Lacrosse – Organizational Overview US Lacrosse Senior Staff

Steve Stenersen President & CEOAnn Carpenetti VP, Lacrosse OperationsSusie Chase VP, US Lacrosse FoundationJoshua Christian Senior Director, ProgramsMelissa Coyne Director, Games AdministrationBruce Griffin Director, Health & Sport SafetyMark Hogan VP, Brand Marketing & MembershipJamie Hunt Director, Annual GivingBrett Hurwitz Director, PartnershipsBob Javerbaum Director, FinanceMelanie Kabia Director, Human ResourcesSteve Kirr Director, Regional DevelopmentTony Leko Director, National TeamsBrian Logue Director, CommunicationsCara Morris VP, Finance & AdministrationSara Noon Senior Director, Membership & ChaptersBeth Porreca Director, Special EventsBill Schoonmaker VP, Strategy & Business DevelopmentDan Shannon Director, Interactive Member ExperienceErin Smith Director, Education & TrainingJames Wilson Director, Information Technology

US Lacrosse – Organizational OverviewSport Development

• New Start Program– The New Start Program is not a program; rather it is a free resource for

both members and non-members of US Lacrosse. It provides all of the necessary tools, resources, and information you need to launch lacrosse in your area.  Simply apply online to receive immediate access to these materials. Visit www.uslacrosse.org/newstart to learn more about the program.

• US Lacrosse Regional Chapters– Connect with one of our 67 regional volunteer-based US Lacrosse

boards for assistance, information and even grant assistance specific to your location. The most up-to-date contact list can be found at www.uslacrosse.org/chapters.

US Lacrosse – Organizational Overview - Sport Development (cont’d)

• Outfitting boys’ and girls’ lacrosse teams costs less than football or ice hockey.– Boys’ lacrosse: Helmets, shoulder pads, rib pads, arm pads, gloves and

mouth guards required. Approximately $250- $400 per player.– Girls’ lacrosse: Protective eyewear and mouth guard mandatory,

gloves optional; required only for goalkeeper: full protective equipment, including a chest and throat protector. Approximately $125-$175 per player.

• First Stick Program: The ultimate grassroots initiative for new and developing youth (U19 and below) lacrosse teams nationwide, this program is designed to deliver comprehensive USL developmental and safety resources, equipment, USL membership and coach training to awarded teams.– More can be found at www.uslacrosse.org/firststick– Application available on www.uslacrosse.org in April with a submission deadline of July 1.

US Lacrosse – Organizational Overview - Sport Development (cont’d)

• Coaches’ Education Program – Online Courses: Interactive coaches’ resource to teach new/developing

coaches philosophy, skills and strategies for boys’ or girls’ lacrosse. Free to all current USL members, available 24 hours a day through www.uslacrosse.org.

– Instructional Clinics: These clinics provide the hands-on, in-person interaction based on the knowledge you received from the course. For a schedule and to learn more please visit, CEP Clinic page on www.uslacrosse.org.

– Level 1 Certification: A nationally recognized certification program that offers lacrosse coaches baseline, sport-specific training in order to provide the most effective, safe and enjoyable playing environment for participants. Level 1 certification components include completion of:

• CEP Level 1 Online Course and CEP Level 1 Instructional Clinic

• PCA Double Goal Coach 1 Course

• Background check through National Center for Safety Initiatives

US Lacrosse – Organizational Overview

• Sportsmanship Matching Grant: USL and the Positive Coaching Alliance (PCA) have partnered to make lacrosse a positive, character building experience for every athlete. This program provides matching grants to deliver PCA workshops to help organizations educate their coaches, officials, athletes and fans on honoring the game. For more information, visit http://www.uslacrosse.org/TopNav2Right/ProgramsGrants/PositiveCoachingAlliance.aspx

• US Lacrosse Convention: 7,000+ coaches, officials and administrators come together annually in January to expand their knowledge at the largest and most comprehensive educational and networking event in the lacrosse world. Appropriate for all levels of coaching: youth, high school, collegiate and post-collegiate. Visit www.uslacrosse.org/convention to learn more.

US Lacrosse – Organizational Overview• Men’s and Women’s Officials Education & Training

Programs: USL develops and maintains the national standards and training programs for the certification of men’s game and women’s game officials at all levels.– Online Courses: Developed in 2012, each course will take the learner

through the basics of foul recognition in each game.– Resources such as videos, manuals and senior officials’ mentorship

programs– Instructional Clinics: A platform of nationwide USL clinics offer men’s

and women’s game Officials on and off field education, training and evaluation.

– Scholarship Programs:  Awards scholarships to deserving Official recipients to subsidies the travel and registration costs associated with attending the USL National Convention.

• Resources for Recruiting and Retaining Officials: Resources such as a free publication to help programs and leagues around the country plan for and secure lacrosse officials; available through www.uslacrosse.org/officialstraining

US Lacrosse – Organizational Overview - Primary Membership Benefits/Service

Tangible Benefits:• Insurance & Risk Management• Coaches/Officials Education & Training • Program Administration tools like USLaxteams.com• Media Assets like USLacrosse.org and Laxmagazine.com• Lacrosse Magazine• Constituency based e-mail newsletters• Rulebooks for Coaches & Officials• Call Center/Staff Support

• Average of 4,000 incoming calls a month• Average of 800 incoming e-mails a month• “Chat” – immediate online support – 450 a month

• Discounts & Corporate Partnership Benefits

US Lacrosse – Organizational Overview - Primary Membership Benefits/Service

Intangible benefits:• Youth Rules• USL Certified Coaches • USL Trained Officials• Programs and Grants

•New Start Program• Physical Education Lacrosse Grant• First Stick Program•Gold Stick Program• Positive Coaching Alliance•AED grant program

• Marketing & PR • National Leadership• Sports, Science & Safety

US Lacrosse – Organizational Overview -National/International Events Conducted

– Women’s Division National Tournament (annual)– Regional Lacrosse Festivals (3, annually)– Women’s Collegiate Lacrosse Association Championships

(annual)– US Lacrosse National Convention (annual)– National Lacrosse Hall of Fame Induction Ceremony (annual)– Men’s & Women’s Senior & U-19 National Teams (quadrennial

competitions)– Stars and Stripes Event (annual)– Hosted world championships in 1998, 2003 (2), 2005 and 2014

US Lacrosse – Organizational OverviewUS Lacrosse Strategic Planning

• Successfully completed first five-year plan adopted in September of 2002o Comprised 27 goals in 10 areas of strategic concentration

• Successfully completed second five-year plan adopted by USL Board in June, 2007o Plan highlights included:

Implement new organizational volunteer and staff structures based on the recommendations approved by the Board of Directors

Establish and implement effective communication strategies for internal and external audiences

Provide programs to qualify and certify men’s and women’s coaches and men’s and women’s officials

Establish and require high standards of sportsmanship in all phases and levels of the sport

Diversity staff and volunteer base Increase opportunities for participation in underserved communities

US Lacrosse – Organizational OverviewUS Lacrosse Strategic Planning – 2013 - 2015

• Successfully completed plan approved by USL Board in September, 2012• Strategic Planning Committee Chair - Scott Hugdahl (Eden Prairie, MN)• Plan highlights include

o Plan covers 3 year period to better position the priorities of plan to remain aligned with constantly evolving operational realities, and to allow for a more nimble organization that can respond effectively to the challenges and opportunities created by rapid sport growth

o Strategic Priorities are: Enhance the quality of the lacrosse experience for participants Strengthen access and opportunity for all Strengthen/modify US Lacrosse’s structure/infrastructure to enhance the capacity to lead and serve Strengthen and ensure long-term financial viability Elevate the visibility of the organization and sport in the national and international arenas

• Committee Retreats held October and December, 2014, and February and August 2015 to prepare for 2016 – 2018 USL Strategic Plan

• Final draft will be presented for approval at September, 2015 Board meeting

US Lacrosse FoundationMission and Structure

– Independent nonprofit corporation formed in conjunction with US Lacrosse in 1998

– The principal objective is to develop a national fundraising program and lead fundraising initiatives to benefit and support the programs and activities of US Lacrosse

– Twenty-seven-member Board of Directors from more than a dozen states contribute passion and capability

– Manages growth and performance of the US Lacrosse Foundation endowment and other assets

– Professional services agreement between organizations for US Lacrosse to provide and manage related staff

• US Lacrosse CEO, VP of the USLF, and VP of Finance & Administration serve as primary staff support

US Lacrosse Foundation - Leadership– Gordon Cooney, Chair (Newtown Square, PA)– Sol Kumin (Stamford, CT)– Joe Macione (Wayne, PA)– Kristin Noto (Darien, CT)– Ed Nordberg, Treasurer (Chevy Chase, MD)– Mike O’Rourke (Hartsdale, NY)– Will Wynperle (Los Angeles, CA)

– Jeffrey S. Barber (Boston, MA) Jim Birle (Summit, NJ)– Brooks Bradley (Lutherville, MD) Todd Crockett (Menlo Park, CA)

– Sylvie Crum (Houston, TX) John Gagliardi (New York, NY)– Douglas Godine (Owings Mills, MD) Andrew Godfrey (New York, NY)– Kevin Hall (Naples, FL) Frank Kelly (Hunt Valley, MD)

– Darlene Martin (Southborough, MA) Sylvester Miniter (New York, NY)– Bob Mongeluzzi (Merion Station, PA) Tim Monnin (Charlotte, NC)

– Rachel Ocken (Bedford, NY) Jack Sebastian (MA)– Scott Seymour (Fairfield, CT) Karen Trudel-Martellucci (Valley Forge, PA)

US Lacrosse Foundation Staff support: Vice President (USLF); Director of Annual

Giving; Senior Manager of Donor/Prospect Relations; Senior Manager, USLF; Manager, Annual Fund Manager; Administrator, USLF

Program focus: Leadership Giving (First Sport Society); Annual Fund; Corporate/Foundation Support; National Teams; Keepers of Lacrosse – Alumni and Affinity Based program development• First Sport Society (FSS) recognizes annual gifts of $1,000 or

more • Keepers of Lacrosse – alumni/affinity movement to connect the

lacrosse community to USL and to raise awareness of our value proposition, ultimately expand our donor base

Capital Campaign/Annual Giving: Increase leadership giving and overall donor base, and understanding of the mission of US Lacrosse. Goal of 110,000 donors before the close of 2014 and $750,000.00 in annual revenue.