Orientation on Internship (MBA715)Semester 3Batch 2014-16Internship Coordinator : Ms.S.Sangeetha

Date: May 15, 2015

Learning OutcomesOn completion of the internship, students should be able toCognitive Skills: To apply knowledge and skills related to functional concepts of

Management To acquire new knowledge from the industry To integrate and synthesize the functional knowledgeGeneral Skills: To develop written & oral communication skills To increase the skill of working with people in new environment To acquire interpersonal skills To work effectively in a formal work culture To develop observation, recording and interpretative skillsPersonal Development: To develop Confidence & Self reliance To develop Career Awareness

Scope of the project: Study the strategic and operational

practices of the various departments in theorganization Analyse one department practices of theorganization in detail Study a Specific challenge in thedepartment

Duration of the project: July 1- 28, 2015(4 weeks)

Project supervision: The student will workunder the guidance of a supervisor from theorganization and a faculty advisor of thedepartment

The organization can be a public / private sector company in any industry

If private sector company is chosen, following criterion should be fulfilledNumber of employees 100Company should have well defined

organization structureCompany must have all functional departmentsCompany must be in existence for the past 5

years

Guidelines for the choice of organization

Procedure of obtaining Internship:i. The faculty advisor will provide a supportletter to the student for the application.ii. Students must provide a copy of the offerletter to the faculty advisor.iii. Once the organisation is fixed, studentsshould not change the organisation

One student One organisation

Visits:A member of the academic staff may visit theorganization during the period of theirinternship/ or may interact with theorganisational supervisor.Interaction with Faculty advisor:The student shall maintain frequent contacts

with the faculty advisor, through e-mails.Failure to contact will detain the eligibility ofthe student in attending the Viva Voce.

Important DatesDate Task

May 16, 2015 Orientation on InternshipJune 20, 2015 Submission of acceptance letterJuly 1, 2015 Commencement of the Internship July 16, 2015

First draft Submission in soft copy ,which should bemailed to the guide. The contents will includeIndustry analysis Company analysis Policies and practices in the Functional departments

July 28, 2015 Completion of Internship tenureAugust 7, 2015

Second draftPolicies and practices in the Functional departments with forms and formatsDetailed study of the specific department Study of a specific challenge problem, methodology, findings, suggestions

August 14, 2015 Submission of the final draft Full reportAugust 17, 2015 Submission of ReportAugust 20 & 21, 2015 Mock VivaAugust 25-26, 2015 Viva Voce

Code of Conducti. Remember the values of KCT. BS Learning, Trust andCompetence. Exhibit it at all times in the organisation.ii. Adhere to the Rules and Regulations/Code of

Conduct of the institution and the terms of the projectwith the company.iii. You are required to observe and follow thecorporate culture of the company. You should alwayspresent yourself at all times as a respectable employee of thecompany. Perform all required job tasks related to internshipas efficiently as possible.iv. You should inform the Company and the Facultyimmediately of any sickness or accident if occurs during theinternship period.

v. Complete the Daily Log on a daily basis, and at the end ofevery week, obtain your supervisors signature to verify thecontents of the Daily Log. Keep the duly completed and signedDaily Log in a safe place for future submission to the facultyadvisor.vi. Give the Company Evaluation form to your organisationsupervisor and get it duly filled.vii. You are required to report to work on allworking days. In case of any emergency you shall informthe company authorities.viii. In case of any difficulties in carrying out the internship, youare required to inform the faculty advisor/ OrganisationalSupervisor.

Assessment CAM Internship:Criteria

Break up of Marks

MarksIntroduction to the study , 210About the Company & 4Industry profile 4

Coverage of functional areas 1420In-depth learning of specific department 3

Solving a domain specific Challenge 3Report presentation Structure & style 10Weekly logOn time Submission 55

Total 50

Note: Any students who gains a minimum pass in the CAM, willonly be qualified for the End Semester Viva Voce.

Assessment ESM Internship

Criteria MarksReport 10Presentation 10Understanding of concepts 20Understanding of project 10Total 50

Chapters1 . Introduction2. Industry Profile3. Company Profile4. Overview of Functions4.1 Finance 4.2 Marketing 4.3. Human Resource 4.4. Operations 4.5 Systems5.In-depth study of a process/ sub function6. Report on functional specific problem(Definition,

Methodology, Analysis & Solutions)7. Conclusions

Detailed contents of the reportIndustry profile Background of the Industry contribution to economy Market size Major players Government policies & regulations Recent trends/ happening in the industry Challenges for the industry

Company Profile

History & Background Founders, vision, mission & values Products & services Market & Market share Financial performance Challenges for the company

Marketing

Marketing managers roles and responsibilities Marketing managers role with other functional heads Products and product policies Pricing policies Distribution structure Advertising policies & procedures Sales promotion activities Marketing research activities Any other promotions and CSR activities

Production

Roles and responsibilities of production manager. Production process Receiving and processing orders Types of production systems Production planning and control procedures Inventory management Record keeping Lean manufacturing Quality control techniques Work measurement

Details of Functional Areas to be studies & Reported

Human resources

Human Resource planning Recruitment & selection Training & development Performance appraisal Career planning & development Compensation plan Financial/ Non-financial incentives Welfare benefits Discipline administration Grievance handling

Finance

Sources of capital Role of Finance manager Cost of capital Allocation of funds to various departments Credit policy Payment & collection procedure Budgeting method Cash management Control process

Systems

IT systems platforms MIS /ERP Softwares used Websites IT policy IT security