Concern for Environment Our products are manufactured with superior Tissue Paper and Paper boards from recycled Waste Paper or with 100% Wood and Bamboo from earmarked regenerative forest raw material sources and in compliance with all applicable Environmental Laws.

origamiindia.com

Quality. Convenience. Value. Reach. Range

About

23-04-2015

Branches

Origami India

Head Office: Bangalore

Branch Offices:

New Delhi

Mumbai

Kochi

Hyderabad

Chandigarh

Pune

Chennai

Kolkata

Origami was started in 1995 and has today grown to become the leading producer of paper disposables in India with a presence in the consumer (retail) market, Institutional supplies, exports, promotional, party products and private label segments. We are now an integrated player, with our own tissue paper production facility and conversion facilities across the country. We provide both reach and a product range including Paper Napkins, Toilet Tissue Rolls, Facial Tissues, Kitchen Towels, Hand Towels, Pocket Tissues, Wet Wipes, Paper Plates, Paper Cups and Table Covers.

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Products

1

• Face Tissues

• Pocket Tissues

• Wet Wipes

• Tissue Roll

• Napkins

• Table Tops

• Kitchen Towels

• Tooth Picks

• Party Range

• Hard Towels

List Of Products

2

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Origami Supplies its products to different sectors of business

Clients

Super Markets & Private label

Origami products are available on the shelves of most leading retailers in India. Additionally, we also manufacture the supermarkets' own labels delivering all services under one roof.

Exports

Origami exports to B2B clients in the UK, UAE, Australia and Singapore under their own labels. Overseas clients are most surprised at the quality in products and service delivery that we offer right from the first order to their latest.

Corporates

Origami caters to most of the leading IT and ITES companies in India. Origami allows them to focus on servicing their clients by effective supply chain management and prompt delivery and hence creating a win-win situation.

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Clients

Housekeeping

With housekeeping firms increasingly having to transaction with more vendors to cater to their customers' needs, Origami delivers value by competitive pricing and stretching the product offering to help deliver a one-stop solution for their needs.

Hospitals & Pharma

Origami delivers customized solutions to Hospitals and Pharma right from personalised facial tissue boxes to tissue rolls. With a good understanding of the market, Origami offers most of their dispensable paper needs just a call away.

HORECA

Hotels, Restaurants and Cafes (HORECA) are a busy bunch of people who need to juggle many balls at the same time. Origami understands this and delivers custom solutions to them because we know the closest thing to the customer next to the drink and the food is the napkin.

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0 5

10 15 20 25

World Tissue Consumption 1991-2012

1991

1996

2001

2006

2010

2012

Vision And Mission

Vision: Vision is to become company dedicated to providing superior value to customers, employees and stakeholders.

Mission: To provide products and services that exceed customer expectations, continually building our reputation as a service provider and community-oriented distributor in partnership with our employees, customers, and suppliers, in compliance wit all the Environment Laws

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PORTERS FIVE FORCES ANALYSIS Porter’s five forces model is specially used in industry analysis. This will helps an organization to make a strategy. The Paper disposables industry is one of the fast growing Industries. The usage of tissue has go to 20 million tones by 2012. This is due to rise in population, consumer buying pattern, life style trends and growing level of health consciousness.

Bargaining Power of customers

Bargaining Power of suppliers

Threat of New Entrants Threat of Substitute Product

Rivalry Among Existing Competitors

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Porter’s model The paper disposables Manufacturing industry, which is considered as, industry manufacturing fast moving consumer goods. When porter’s model is taken in to this, there are certain factors that have to taken to consideration. Threat of Entry:

Since the entry barrier is low, making it easy to enter the paper disposables. As per the product differentiation the threat of new entrants is high. But in a broader prospective it is moderate.

Bargaining Power of Suppliers: The bargaining power is High here due to the government regulations and deforestation acts. The availability of the raw materials is comparatively less but paper recycling is the only advantage for the company .

Bargaining power of Buyer: Then number of producers are not less in numbers but so the customer has the option to choose according to the prefrence. The industry is catogrised as oligopoly. And the barganing power depends on the price and avilability of the product

Substitute products: The advantage of this industry is that it doesn’t have as many substitute product for most of the product in their product portfolio. It helps in companies steady growth.

Rivalry: The degree of rivalry affects the price, quality, profit and revenue in an industry. The market is almost on saturation state, and the industry refers the oligopoly competition so there is a high competition to increase the market share. The intensity of rivalry is low as there is limited player and the product is not price sensitive.

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PEST Analysis

PEST Analysis Political Analysis

• Government awerness programs. • Laws states to readuce use plastic waste. • Laws encouriging recycling • Environmental regulations.

Economic Environment

• Developing Economy. • Better infrastructure: • Education

Social Environment

• Easy to despose. • Easy to recycle • Less effort needed • Health conscious people. • Population growth rate.

Technological Environment

• Economies of scale.

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SWOT Analysis

Strengths:

• Quality of the product • Trust of brand • Marketing • Distrubution system • Growing Popularity • Pricing • Expanded Portfolio

Weakness:

• Limits for recycling • Avilability of raw materials • Needs better supply chain • Faluts in Production

Oppertunities:

• Awerness in people • High standred of living • Government rules for Reducing

plastic waste • Advanced recycling Technologies

Threats

• Competation from rivels • Entering of new players • New government policies • Duplication of brand

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RESOURSE BASED REVIEW

 

The  resource-­‐based  view  (RBV)  as  a  basis  for  the  competitive  advantage  of  a  firm  lies  primarily  in  the  application  of  a  bundle  of  valuable  tangible  or  intangible  resources  at  the  firm's  disposal.  To  transform  a  short-­‐run  competitive  advantage  into  a  sustained  competitive  advantage  requires  that  these  resources  are  heterogeneous  in  nature  and  not  perfectly  mobile.    1. Valuable    2. Rare    3. In-­‐imitable  4. Non  substitutable  

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Resources Valuable Rare In-imitable Non-

substitutable

Core

competency

Distribution

network

Yes, good

distribution

network

Yes, forever

worldwide

Less

competition

from local

players

Yes, hard for

competitors to

use another

capability to

overcome.

No-only a

temporary

advantages

Latest

technology

Yes, always

use latest

technology

Yes, good

research

department

Improvement

in technology

The

installation

cost of

machinery is

high for

competitors

Anyone can

copy the

technology

Consumer

marketing

skill

No,

advertisement

is less because

it is done

commercially.

And

remaining

through

shopping mall

yes Yes, it is hard

for

competitors to

exactly copy

this skill

Yes, it is

unclear if

competitors

could use

another

resources

Yes

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VRIN Analysis

VRIN Analysis The company has a motive always to beat its competitors and gain competitive advantage. VRIN analysis will help in assessing all that a company gives which differentiates it from its competitors.

• Valuable- They have a well developed production plant for producing different kinds of paper disposibles. They have those machineries that does multi-tasking. They have a well developed storage system for keeping this paper disposibles without getting spoiled.

• Rare- The come out with a verity of products and

they have clssfied it for different purpose Such as: Ø Home Care Ø Institutional Ø Party ware Ø Private label Ø Jombo rolls Ø Exports Ø Promotional

• In- imitate- Imaitation is possible in this industry. But some products have paitent, these cannot be copied

• Non substitutable- There are substitutes for paper disposibles, but is the sole agent for thirst-quenching. So we can say that for the company the product itself is non substitutable.

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Core Competency

 

The brand of Origami itself is the core competency for itself. The packing of the product helps the customers to identify the quality of the product. The company maintains the physical and financial resources very efficiently and effectively. These resources when combined helps in maintain and retaining customer’s expectations to achieve the targets of the company. Origami has a very strong distribution network, which makes it reach out to almost all the region in the country, company has branches across the country.

Origamiindia.com

Origami

Manu Jacob Sabu

VIT University, Business school 14MBA1036 manujacobsabu@gmail.com

On the basis of all the analysis done the company is moving forward with needed profit and growth. Competitors wont cause much threat to the company but by the course of time Government policies may cause problems, it can be avoided by being environment friendly.

CONCLUSION