To create content for Origin and drive traffic to that content on their blog Brief:  

Origin Blog

The Organised Housewife, Smaggle, Woogsworld, Babymac, Big Family Little Income Influencers:  

Energy is a low interest category. Origin wanted to create engaging content that would appeal to the masses

Key Objective:  Each influencer created a series of lifestyle content pieces that was published on the Origin blog. They shared a link to that content via their blogs, newsletters and Facebook pages.

Activity:  

209,000 total campaign reach

350+ comments on the blogs and Facebook shares.

5% engagement on Facebook

Results:  4 out of 5 of the influencers were in the top 10 referrers of traffic to the Origin blog.

2 out 3 of the highest traffic posts on the blog were written by Remarkables

Impact:  

Case Study: