8/6/2019 ORIGIN of Advertisement

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8/6/2019 ORIGIN of Advertisement

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Steadily, specialty channels emerged that were devoted entirely towards advertising such asQVC, Home Shopping Network and ShopTV Canada. With the boom of Internet in the 1990s,

new frontiers opened for advertisers. A number of corporations came up, operating solely onadvertising revenue.

The entry of 21

st

century saw various sites, including the much-used search engine Google,indulging in online advertising, with the intention of helping the users. The recent advertisinginnovation is guerrilla advertising that makes use of unusual approaches, such as staged

encounters in public places, giveaway of products such as cars covered with brand messages, andinteractive advertising where viewers can respond to become part of the advertising messages.

Advertising has come a long way from its inception and there is much progress to be covered inthe time to come.