Search Mapping ConceptSocial Features

Real-time Features

Visual-Context Features

Instant Answer features

Technology Platform Features

Intelligence Features

Distribution Features

Tactile Features

Top result website to the right: a. no need to click and leave search engine, b. user receive

answer faster (lrg percentage of time)

Build ʻsearch navigation semantic relationships library for second degree node: using

suggestions & near terms (maybe not relevant)

Build-in navigator search button into browsers: search bar replaced with drop down concept

map,

Extended node category joining: (i.e. for searching events, type: music gets combined

with timeframe: this weekend)

Node selection of left overlays content to the right (i.e. for mapping apps.)

Display Brands of top web results: a. for publisher do take “backseat” to Google results,

b. trust established with user for answer authority

Answer content to right of search query: a. fastest answer result possible for SE

proprietary content– assigns reference

Real-time news & buzz headlines (w/ rotation): a. give the users up-to-date information, and b.

feeling of being ʻinformedʼ

Real-time concept map rebuild upon moving/clicking on the web content on the right:

perpetually gives the user context

Primary and secondary nodes for voice applications: a. provides decision tree for user,

b. very high accuracy for voice recognition

Directional precision target advertising: a. higher relevance for targeted user, b.

advertiser: subsequently greater ʻactionʼ

For web apps (word, calendar, photo) ability to drag map objects directly into app (photo into

flickr, event into calendar, text into doc)

Brainstorm room with projected search maps for domain experts, also done ʻofflineʼ capture

thinking maps

Every surface needs an object (Ipad, web, iphone, Safari drop down, Voice & Microsoft

Surface

Searchmap Snapshot preview on any word on a webpage

For Apple, Searchmap Snapshort preview on any word in an app

Collaborative concept mapping & brainstorming (see MS Surface & iphone Doodle)

Search objects map electronic wiki for users to edit

Small navigation window - see iPhoto Zoom or ThinkMap

Dragging or button pushing creates to searchmap and result page

Dynamic concept map build around relevant categories: utilizes display real estate with

highest relevant nodes – phase 1 do automatic bing categories

Automatic build of 2nd order category nodes around top results: a. dynamic experience feel

personalized, b. encourages interaction to ʻaffectʼ results

Default Split screen (concept map to left, top result website right): a. user does have to leave

search results, b. easy reference and recall,

Clicking on near or suggested terms rotates the new concept map: a. builds 3D expectation,

b. previous concept map stored

Search query bar in the center (open with background live semi-transparent concept

map): a. rewrites top down ʻheirarchyʼ expectation

Export large format: concept maps for planning and education (encyclopedic content)

Three dimensional search object mapping (zoom in and out feature)

Visual map of results/links: a. intuitive tactile navigation, b. increase usable space off-screen

navigation (new normal)

Replace search result down scrolling with button push: users more concept map

navigation remains near center vs. scroll on side

Distribute snapshot of the concept maps for every possible webpage in ad space on the

right for users to preview and click on

Real-time concept map building: a. encourages the users to locate answer as build happens, b.

exposes the users to alternative categories

Geocode every word in the english language based on syntactic relationships (build using

GIS package)

Dynamically generated nodes based on inferred context of search query (i.e., search on Britney Spears automatically builds ʻImageʼ

node, Bing may have)

Ability to send Search map to colleague via email or MMS

Ability to send SearchMap snapshot to friends

Localization & PersonalizationBuild intelligence into directional of nodes,

based on patterning behavior

Reference location of user to refine results

Key Benefits

Visual search map provides context for greater assimilation and recall

Tactile search eliminates the need to repeated type, scroll results, and hit back button

Web and answer preview provide immediate answers

Real-time information provides context and timely info also potential for serendipity

Split screen provides context for user and ability to preview site

Second order categories provide more precision ʻsearch inside siteʼ opportunity

Concept map allows for dynamic node building for ʻhigher relevantʼ categories

Mobile & web search unified experience: user experience expectation is consistent

Voice search with a concept map would presumably be extremely accurate on the

recognition side

For tactile and directional searching provides very high precision results and advertising

Brands establish authority - user chooses brand, and top brand realize value in the equity

Search ʻnearʼ and ʻlikeʼ buttons provide serendipity and alternative search terms (hopefully prevents need to reenter text)

Search map history button in prevents need to scroll to bottom, or hit ʻbackʼ button

Category colors provide user faster recall

Design Metaphors

Sketch book: Context Image on left, info on right

Chances favors the prepared mind

Thumbnail of webpage if no categories exist: a. preview for quick answer to query, b. preview

for if this is correct link

Photos and movies preview in SearchMap

Category nodes have a consistent color

Incorporate Graphd/Freebase into SearchMaps

Info Foraging - Scent of Information, Hunters (Answers), and Gatherers (Context)

Search Different. Think Different.

Hackability causes adoption

Mindmapping has come of Age

Tactile is the new normal

Search today is like computers before the Macintosh introduced the visual interface

Extract vs. Search

Information is alive (Search Memes)

Search from the center, top down heirarchy is out - organic is in

Ambient Findability - info finds you

Picture is worth a thousand words.

Everything is connected