T E R E S A M C G I L L I V RAY 1 1 D

ORIGINALITY AND CREATIVITY

ADVERTISING IDEAS

• Propaganda• Posters• Leaflets• Online banners and ads• Viral marketing• Flyers

PROPAGANDA MOOD BOARDMost propaganda consists of slogans and catch phrases, accompanied by a picture

Not the most ideal method of advertisement for our T-shirt and awareness

ONLINE BANNER MOOD BOARD

An online banner has limited text space and consists of small images. It would be good to advertise the HKSF and our product, although because our target market is DB residents, not all would see it.

POSTER

• Has space for large scale images and little writing• Has space for lots of writing/big fonts and smaller

images• Posting over DB advertises specifically to our

target market• Easy to manufacture on photo shop

POSTERS ON SHARK FINNING

Bold, clear words.

A few facts Very basic

POSTER DESIGN 1

• Bold title of what the event actually is

• Date and place (information) at the bottom.

• Vivid image which catches the attention of onlookers.

• HKSF logo clearly located as help with advertising the client and their manifesto

• A catchy slogan to make things more interesting

POSTER DESIGN 2

• Bold title of what the event actually is

• Date and place (information) underneath the title

• Vivid image which catches the attention of onlookers. The image clear has a relation to shark fin.

• HKSF logo clearly located as help with advertising the client and their manifesto

• A catchy slogan to make things more interesting

POSTER DESIGN 3

• Bold title of what the event actually is

• Date and place (information) at the bottom, underneath this.

• Image of a shark which is brightly coloured so to catch the attention of onlookers. The photo is clearly about sharks.

• HKSF logo clearly located as help with advertising the client and their manifesto

• A catchy slogan in bold at the top to make things more interesting

POSTER DESIGN 4

• Bold title of what the event actually is

• Date and place (information) located along the side

• Large image of a shark and a colourful poster attracts attention.

• HKSF logo clearly located as help with advertising the client and their manifesto

• A catchy slogan to make things more interesting

SURVEY QUESTIONS

1. Which of the four posters catches your attention the most?

2. Which do you find most aesthetically pleasing?3. Which one gives you the most obvious sign of

purpose4. Which poster lets you know who money is raised

for and what for?

WINNING IDEA

• Poster design 4 had most votes overall