Originality and Creativity:video

Rachel Man 11R

Explanation What has been done…

The background music we chose for the promotional video was Trouble in the West by Koan Sound. The reason we chose this was because it had a strong beat throughout the video, which made the switching of clips or ‘blackouts’ more effective.

Background Music

Explanation What has been done…

The first shot of this video was filmed unfocused, which was gradually focused using the manual focus function on the camera. The font used for this was Helvetica Neue Ultralight in white.

We purposely filmed this scene out of focus as this would make the words ‘crossroads foundation’ appear sharper. The same font was used in the video and posters to maintain consistency, and create a sense of cohesion.

Explanation What has been done…

These next few clips are of Minju and I putting up the posters we designed around the school. Different shots with a variety of angles were used.

The wider variety of cinematography effects used was to make the video look more interesting for viewers.

Explanation What has been done…

This shot was panned from left to right, with manual focus.

The shot started off slightly unfocused, as when it manually focuses the audience knows exactly what to look at. This is different from the medium/close-up shots we did previously, creating a stronger visual impact.

Explanation What has been done…

This shot zooms out from a close-up, in order to show the full poster.

This different shot shows our understanding of the variety of shots we can film, and this one was inserted here because the quick zooming out of the poster matched the background music well, building up to the ‘blackouts’ later on.

Explanation What has been done…

The blackouts were made with the ‘cutaway’ tool on iMovie.

Several of these effects in a row a few milliseconds apart lasting for 0.2 seconds each create a flickering effect in time with the music, which made it visually impacting.

These were repeated in places where the music had a heavy beat

Explanation What has been done…

The video finishes with several text slides, and ends with the link to Crossroads’ website.

We decided to include the text slides to urge the viewers into taking action, and the website was included at the end for viewers if they wanted to find out more about the charity.

http://www.youtube.com/watch?v=SsgN2WBb9cY&feature=youtu.be

Finished Product