Global Sports Management Summit

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Why an app?

Reason #1

Reason #2

Reason #3

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& Functionality

Integration

Integration Orlando Magic

– Live game experience – Sales and marketing

VenueNext – Branded app – POS integration

Ticketmaster – Return API – Exchange API – Checkout API

Experience – Experience Pass®

– Fluid TicketTM technology – “Magic Money” vault – Seat upgrades, experiences, merchandise, F&B

Functionality

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& Usage

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App Usage

Key Takeaways

• Investment in Mobile • Personalization / Customization • Landscape of STH / Fan Experience