osem investments limited statement 31.3.14.pdfready-made meals based on soy and vegetable and...
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Osem Investments Limited
Financial Statements
March 31, 2014
INVESTMENTS LTD
Contents
Page
Updating the Description of the Corporation’s Business Activities A-OO
The Board of Directors' Report on the Company Business
for the Three Month Period ending 31 March 2014 A-H
Condensed Interim Consolidated Financial Statements as at 31 March 2014 (Unaudited)
Auditors' review report 1
Condensed Interim Consolidated Statement of Financial Position 3
Condensed Interim Consolidated Statement of Profit and Loss 4
Condensed Interim Consolidated Statement of Comprehensive Income and Expenses 5
Condensed Interim Consolidated Statement on Changes in Shareholders Equity 6
Condensed Interim Consolidated Statement of Cash Flows 7
Notes to the Financial Statements 8
Condensed Interim Separate Financial Statements as at 31 March 2014 (Unaudited)
Special auditors’ report on separate interim financial information 11
Condensed Interim Information on Seperate Financial Position 12
Condensed Interim Information on Seperate Profit and Loss 14
Condensed Interim Information on Seperate Comprehensive Income and Expenses 15
Condensed Interim Information on Seperate Cash Flows 16
Additional information 17
Report on the effectiveness of the internal control over the interim consolidated financial reporting
A
26 May 2014
Updating the Description of the Corporation’s Business Activities of Osem Investments Ltd. (hereinafter: "the
Company”), as at 31.12.2013 (hereinafter: "the Periodic Report") and the Company's Quarterly Report as at
31.03.2014
Below are details of significant changes and/or innovations which took place in the Company's business during the three
months ending 31 March 2014 up until the report publication and which are required to to be described in the periodic
report in accordance to regulation 39A of the Securities and Exchange Commission (Periodic and Immediate Reports),
1970. This update is referring to section numbers mentioned in the Description of the Corporation’s Business Activities
for the Company's annual 2013 periodic report.
1. Areas of activities - update of section 2
Change in Structure – In the aim of accenting and strengthening the managerial focus and the synergy of the
international activities of the Group, on 21 November 2013 the board of directors decided on a change of structure in
the prepared foods division by creating a separate division which will focus on the international activities of the
Group comprising Tivall Europe, Tribe USA, Osem UK, Osem USA, export activities of the Group and future
international opportunities.
As a part of this change, Tivall Israel activity is placed under the responsibility of the Culinary Division, and Sabra
Salads activity remained an independent unit which will report directly to the CEO (despite not falling under the
definition of reportable sector, thus it has been grouped into the culinary division due to similar economic aspects)
the change took place in the beginning of 2014.
This change is in addition to a change already effected in the organizational structure, according to which the
Snacks, the Bakery and Beverage, and the Breakfast Cereals divisions were combined and united to one business
unit, reporting directly to the CEO. At the same time, a new division had been established, handling new businesses
and innovation. The decision on the change in structure was made among other reasons, in order to improve the
managerial span of control over new activities which, in their early stages, require management attention.
The reporting system is being managed in the form of a matrix in which there are overlapping systems of
components. The overlapping systems entail a report according to business units under the responsibility of
managers and reporting by product categories. This way for example, the culinary category products (such as soups)
can be included in several business units (sales to the retail market within the framework of the culinary division, the
exports in the international division and sales to the professional market under the professional market division). The
reporting activity segments of the company is done in a way allowing estimation of the financial effects of the
business activity and the economic surroundings in which it operates in accordance with management vision.
B
In light of the above, the Group's reporting segments have been changed in 2014. The following are the
reportable new segments in accordance to activity areas as specified below:
A. Culinary area - In this area the Group develops, manufactures and/or sells, markets and distributes a large
variety of branded food products sold on the retail market in Israel (not including exports included in the
international division nor in the professional market which is reported under a separate segment). The main ones
being, among others, pasta, soups, casseroles, baking aids, sauces, soup almonds, canned products, prepared
meals and meat substitutes and salads.
B. Bakery, Beverages, Snacks and Breakfast Cereals area- In this area the Group develops, manufactures and/or
sells, markets and distributes a large variety of branded food products sold on the retail market in Israel (not
including exports included in the international division nor in the professional market which is reported under a
separate segment). The products in this area include the salty baked products (crackers and Lachmit), the sweet
baked products (cakes and cookies), concentrates, chocolate milk powder and soluble coffee and also snack
products (wheat snacks, peanut snacks, potato snacks and corn snacks, etc.), breakfast cereals and health bars.
C. International division area - In this area the Group develops, manufactures and/or sells, markets and distributes
a large variety of branded ambient, frozen and chilled food products sold overseas by either direct exports from
Israel and via subsidiary companies operating overseas and include the companies Tribe in the USA (prepared
meals and meat substitutes under the Veggie Patch brand and salads under the Tribe brand), Tivall Europe
(including Tivall Holland, Tivall Czech and Tivall Sweeden) , Osem USA and Osem UK.
D. Infant Nutrition area – In this area the Group’s activities are carried out via Materna partnership, which
develops, produces and/or sells and markets a wide variety of infant nutrition products which include mother’s
milk substitutes, cereals, purees, biscuits and pastas for infants
E. Professional market and gift packages - In this area the Group develops, manufactures and/or sells,
markets and distributes a large variety of products sold in the professional market (hotels, restaurants, catering
companies and other institutional concerns) and gift packages sold to employee commitees and companies via
Assimim Gifit Package Company who also sell chocolate snacks to the retail market.
F. Other Activities area – In this area are included various activities which are not included in the activities
mentioned above. The main ones being, among others, Bonjour frozen bakery products, iced tea (Nestea) ice
cream, other purchased products and pet foods. The said activities are not material to the activity of the Group
and do not meet the quantitative threshold to be presented in the financial statements as reportable segments. The
said activities are not material to the activity of the Group and do not meet the quantitative threshold to be
presented in the financial statements as reportable segments.
C
2. Distribution of dividend - update of section 4
On 8 April 2014, the Company distributed a dividend for the sum of NIS 150 million.
3. Financial information on operating segments of the Company - Update to section 5
Following the changes concerning the reporting segments and in the areas of activity, as detailed in the update to the
chapter in which the areas of activities are discussed (section 2), below are the company's financial data, divided
into the new areas of activities (in KNIS):
D
Year 2013
Culinary
Area
Bakery,
beverages,
snacks
and
breakfast
cereals
Professional
market and
gift
packages
Area
International
division
Area
Infant
Nutrition
Area
Other
Adjustments
for the
consolidated
Consolidated
Revenue from the operating
segment 956,212 1,118,786 412,460 629,847 358,644 759,757 (45,659) 4,190,047
Attributable fixed costs 345,991 370,647 84,853 223,649 136,810 207,055 - 1,376,775
Attributable variable costs 486,913 505,733 302,149 353,982 159,683 520,697 (36,673) 2,284,714
Results from the activity area 123,308 242,406 25,458 52,216 62,151 32,005 (8,986) 528,558
Part attributed to the owner of
the parent company 123,308 242,406 24,788 52,216 62,151 32,005 - 536,874
The part attributed to the non
controlling interests - - 670 - 670
Assets which are attributed to
the activity area 236,027 186,324 120,653 512,578 614,449 276,746 1,695,511 3,642,288
Liabilities which are attributed
to the activity area - 11,569 9,129 84,180 413,843 36,427 834,267 1,389,415
E
Year 2012
Culinary
Area
Bakery,
beverages,
snacks
and
breakfast
cereals
Professional
market and
gift
packages
Area
International
division
Area
Infant
Nutrition
Area
Other
Adjustments
for the
consolidated
Consolidated
Revenue from the operating
segment 926,858 1,093,388 392,118 668,546 355,058 697,383 (41,758) 4,091,593
Attributable fixed costs 318,081 356,875 82,920 245,934 133,124 177,045 - 1,313,979
Attributable variable costs 476,725 524,476 289,792 375,498 162,707 470,137 (33,263) 2,266,072
Results from the activity area 132,052 212,037 19,406 47,114 59,228 50,201 (8,495) 511,543
Part attributed to the owner of
the parent company 132,052 212,037 18,725 47,114 59,228 50,201 - 519,357
The part attributed to the non
controlling interests - - 681 - - - - 681
Assets which are attributed to
the activity area 228,765 195,655 114,330 543,224 577,194 268,529 1,496,473 3,424,170
Liabilities which are attributed
to the activity area - 2,575 6,509 79,574 422,937 41,353 827,778 1,380,726
F
Year 2011
Culinary
Area
Bakery,
beverages,
snacks
and
breakfast
cereals
Professional
market and
gift
packages
Area
International
division
Area
Infant
Nutrition
Area
Other
Adjustments
for the
consolidated
Consolidated
Revenue from the operating
segment 908,545 1,038,247 385,074 639,952 369,249 658,120 (38,310) 3,960,877
Attributable fixed costs 323,996 340,624 85,262 222,809 136,202 175,247 - 1,284,140
Attributable variable costs 459,772 479,799 284,356 386,051 166,332 428,569 (30,250) 2,174,629
Results from the activity area 124,777 217,824 15,456 31,092 66,715 54,304 (8,060) 502,108
Part attributed to the owner of
the parent company 124,777 217,824 15,478 31,092 66,715 54,304 - 510,190
The part attributed to the non
controlling interests - - (22) - - - - (22)
G
4. Regulatory developments - update of section 6.4
In March 2014 the Law for the Promotion of Competition in the Food Industry (Food Law) was
approved which deals with, among others, the regulation of suppliers and wholesalers and the
geographical competition among wholesalers, this being based on the recommendations of the Food
Committee. At this early stage, it is not possible to estimate the effects of changes that will occur due to
the law.
5. Culinary area - update of section 7
7.1 General Information on the Area of Activity
A. Structure of Category and Recent Changes
The culinary area focuses on the development, manufacturing and/or sale, marketing and
distribution of food products sold on the retail market in Israel. These food products are used
as basic elements in preparing a meal at home and which are integral parts of home-made
cooking and preparing the main meal. This area includes mainly the pasta products, the soups,
the casseroles, baking accessories, sauces, soup almonds and pickles. Also included in the
vegetable based foods and frozen meat analogues such as schnitzel, hamburgers, sausages and
ready-made meals based on soy and vegetable and chilled salads (hummus, tehina, eggplant
etc.). The category is characterized by high competitiveness accompanied by high advertising
costs. The Groups brands are of the leading ones in this area. Moreover, the level of
innovation and development of the new products is high.
B. Changes in the scope of activity and in profitability
During the last few years, competition in this category from both the manufacturers and the
private labels has increased. Despite the above, the Group continued to grow in this area,
among others, due to innovation and development of new products.
C. Market developments in this area or changes in customer profile
This area of activity is based on the basic ingredients for preparing a meal and/or convenience
products comprising the meal and is supposed to respond to the consumer need to prepare a
home meal through product renovation and innovation, coupled with a tendency towards and a
need for products with improved nutritional values. The Group intends to respond to this
developing trend by constant new product development and innovation, and by additional
marketing investment in the brands.
H
D. Key Success Factors in this Area of activity and changes to them
Key success factors affecting the Group success in this area of activity are based specialized
knowhow developed by the Group in part of the products and by strengthening the Group
brands and maintaining their position as market leaders by brand building activities and by
maintaining high product quality. Another critical success factor is the product development
and innovation level. Another critical success factor is expressed by maintaining
competitiveness by being constantly efficient.
E. Main entry barriers in this area of activity and changes to them
Main market entry barriers include the constant need for innovation and new product
development, the need to build and maintain strong brands, the need for the necessary
technology and knowledge for production, and the need to invest in equipment and machinery.
The need for distribution and logistics can also be a barrier in some cases, and kosher
restrictions sometimes pose limitations to penetration, especially when imports are involved.
F. Substitute products in this area of activity and changes to them
The food industry on the whole is a mature and competitive industry and these features apply
also to this area of activity. As in other food sectors, also in this area of activity there are
substitute products in this category, manufactured by competitors. There are also imported
goods and private labels of the retail chains.
The Group acts to address the alternative products on the market by branding its products,
maintaining high quality, constant innovation and efficiency, investment in marketing and
advertising, by building and maintaining its brands, this in addition to the strategic alliance
Osem has with the world leading food company – Nestle, which is at the forefront of
innovation and technological advancement of the food business.
G. Competitive structure of the area of activity and changes to them.
The market in this area of activity is competitive. There is competition from other
manufacturers, both from the private labels of the grocery chains, and from imported goods.
I
7.2 Products
A. The main products of the Group in this category are marketed, primarily, under the
Corporate Brand "Osem". This corporate brand includes, among other things, the pasta
products, the soups, the casseroles, the sauces/dressing soup almonds and the baking
accessories.
The pickles are mainly sold under the “Beit Hashita” brands.
B. The frozen products include vegetarian foods and meat substitutes (schnitzels, hamburgers,
sausages, and ready-made meals based on soy) and products containing vegetables being
marketed under the brand "Tivall". The chilled products include salads (hummus, tahina,
eggplants etc.) are marketed under the brand "Sabra salads".
C. A large part of the Group’s products in this category are manufactured in the Group
factories in Israel although there are some imports as well. The Group sells markets and
distributes its products to the retail market in Israel.
7.3 Breakdown of Income and Product Profitability
Below please see figures on the Group's income in this activity area. In this framework there
is no group of products whose income rate represents 10% or more from the total income of
the Company.
Similar products group Income in KNIS % of the Group total income
2013 2012 2011 2013 2012 2011
Culinary Food 956,212 926,858 908,545 22.8% 22.7% 22.9%
7.4 New Products
In 2013, the Group launched into the market products whose development had been
completed; these mainly included special yeast flour for baking of Pizza and Fuccaza, a
seasoning mixture series for meat balls and rice, a root vegetable seasoning soup, additional
flavors in the instant soups "end of snacking" and XL soup series (instant soup rich with
vegetables and additions), baked pasta with roasted noodles and Ptitim Plus series with the
nutritional added value. In the chilled salads area, new salads with additional flavors under the
"King of Hummus" series in the Chef Rafi Cohen series and in the area of meat substitutes,
vegetable based muffins.
J
7.5 Competition
A. In the Culinary Food area, the Group operates in a competitive market and faces
competition from manufacturers, private labels of the grocery retail chains, and importers.
The main competitors of the group are "Telma - Unilever", "Sugat", "Yavne Preserves",
"Pri Nir", "Zoglobeck", "Tapugan", "Strauss Group", "Shamir Salads" and "Miki
Delicacies". The private labels, importers and a large number of other medium and small
sized manufactures.
B. The table below shows the Group’s monetary market shares in Israel for the year 2013,
referring to key culinary products in the table is based on weighted data derived from
StorNext's data collected from the bar-coded retail market. The figures are based on a
population of about 2200 stores in the organized market (Shufersal, Mega retailing, Coop
Israel) and in the private market (private chains, minimarkets, grocery stores, and
convenience stores) which transmit real time sales data from their cash boxes to Store
Next, and which constitute 80% of the total bar-coded FMCG market in Israel. On the basis
of this data and via a statistically progressive model, a statistical extrapolation is performed
for the entire 100% sales in the organized and the private market in Israel. The data does
not represent the entire market situation as it does not include the sales of kiosk, pharms
and open markets, the Food Service market (hotels, restaurants, catering services, etc),
specialized shops and outlets in the Arab sector:
Product Group Weighted Market Share
Pasta 56%
Soups and Casseroles 40%
Sauces and seasonings 34%
Pickles 36%
Ready-made meal / vegetable-based
and meat analogues 55%
Salads 38%
K
C. There are other factors which affect the Group's competitive position, in the Group's
estimate. These are linked to the strengthening of the Group's ability to cope with the
competition in Snacks and Bakery and with the increasing dominance of the private label.
The Group rises to the challenge by focusing all its marketing, advertising and sales
promotion efforts, by building and strengthening its brands, by continuous improvement
and rationalization processes, by keeping a large and professional distribution network for
its products, by strategic cooperation with Nestle, by launching new products as well as by
developing advanced technologies through Group's own development initiatives. In
addition, the Group puts emphasis on innovation, on creating a nutritional advantage, and
on strengthening the “Osem” brand as all as strengthening the other brands of the Group.
With the knowledge and/or know-how provided by Nestle, the Group invests resources and
efforts in adopting technologies resulting from Nestlé's R&D efforts. The Group also
invests in its own R&D initiatives so as to differentiate its products from competitor's
products both in innovation and in high technological level. All these resources and efforts
are utilized to differentiate the Group's products from those of its competitors - in
innovation and technology and in their high quality. The Group also strives to provide good
reliable, loyal, timely and high quality service and at the same time maintain the efficiency
of its supply chain. The group has over the years, built itself an image of technological
advance, quality and service and is situated as a leader in this activity.
7.6 Seasonality
There is no definitive seasonal trend in the culinary foods area. Together with this, in this area
there is a seasonal effect mainly due to the soups which are sold more during the winter (the
1ST and the 4TH quarters) and the timing of Holidays and special festivals also affect this
activity. Below see the breakdown of income, by quarters, (in thousands NIS):
Year 2013 Year 2012
Income in
thousands
NIS
% of the total
income The Culinary
Area
Income in
thousands
NIS
% of the total
income The Culinary
Area
1ST Quarter 225,701 23.6% 231,718 25.0%
2ND Quarter 238,045 24.9% 215,903 23.3%
3RD Quarter 241,389 25.2% 238,760 25.8%
4TH Quarter 251,077 26.3% 240,477 25.9%
Total 956,212 100.0% 926,858 100.0%
L
Production Capacity
The Group's maximum annual production capacity potential during the year 2013, utilizing 3
shifts, was about 178,000 tons. Average utilization rate for the actual production in the year
2013 was about 42%, with the production lines operating in one to three shifts per day. It
should be noted that production capability data and utilization relate to products produces for
the professional market and for export (international division). Most of the production lines in
the Group factories are automated or semi automated, but there are also some manual lines.
7.8 Fixed Assets and Facilities
Below see a description of the main real estate and other material fixed assets of the Group,
which are used in culinary food area.
A. Sderot Factory - is used mainly for the manufacture of seasoning products, soups, sauces,
toasted pasta, casseroles, soup alomonds and bakery accessories, but also manufactures
products for other activity areas such as snacks and breakfast cereals, bakery and chocolate
milk products under the Nesquick brand. And products for the professional market and
export products for the international division. The factory is located in Sderot industrial
zone on a plot of land of about 53 dunams (including the R&D Center) and its built area
comprises about 29,000 m2. The Group leases the land from the Israel Lands
Administration (ILA) under a capitalized perpetual lease.
B. Yokneam Factory- is used for the manufacture of noodles and bread crumbs but also
manufactures products for other activity areas, such as bakery products and savoury snacks.
And products for the professional market and export products for the international division.
The factory is located in the Yokneam industrial zone on a plot of land of about 30 dunams
(about 0.75 acre) and its built area comprises about 19,000 m2. The Group leases the land
from the Israel Lands Administration (ILA) under a capitalized perpetual lease.
C. Beit Hashita Factory - is used for the manufacture of pickles, lemon concentrate and
vinegar but also manufactures products for other activity areas, such as concentrates. And
products for the professional market and export products for the international division. The
factory is located a plot of land of about 59 dunams (about 0.75 acre) and its built area
comprises about 21,000 m2. The factory is located in Kibbutz Beit Hashita on a plot of
land of about 59 dunams (about 14.5 acres) and its built area comprises about 21,000 m2.
The Group leases the land from Kibbutz Beit Hashita under a long-term lease agreement
which will end, for the majority of the leased plots, on 31.5.2026 (subject to various
adaptations for the lease period which the parties may insert).
M
D. Tivall factory in Kibbutz Lohamey Hagetaot- the factory is used for the production of
schnitzels, hamburgers, sausages, and ready-made meals based on meat analogues and
products based on vegetables, yet manufactures products for other activity areas for the
professional market, and exports for the international division. The factory is located in
Kibbutz Lohamey Hagetaot. Based on long-term lease agreement which will end in
February 2024, the Group leases the land of about 15 dunams (about 0.75 acre) and its built
area comprises about 11,700 m2 from Kibbutz Lohamey Hagetaot. The production lines
are highly innovative; most of them are automated.
E. Sabra Salads factory in Kiryat-Gat - a factory used for the production of salads, yet
manufactures products for other activity areas for the professional market, and exports for
the international division. The factory is located a plot of land of about 36 dunams (about
0.75 acre) and its built area comprises about 9,600 m2.
In its books, the Group depreciates the main machinery and equipment of its various factories
relating to this area of activity for a period of 5-15 years.
7.9 Research & Development
The Group uses Nestle's know-how and technology. In addition, Osem through its own
Technology teams develops a variety of products in the culinary area.
The Group is active in R&D, mainly using its own resources but is also aided by the Law for
Encouragement of Research and Development in Industry 1984, under which the State of
Israel has approved, via its Chief Scientist, several R&D initiatives in the industry. At the
same time, the Group has undertaken in some of the plans, to pay royalties to the State of
Israel. As at the date of 31 December 2013, the liability to the Chief Scientist in regards to
royalty payments reached amounts that are not material.
N
7.10 Human Resources
A. For the Group organizational chart and for further details on the Group's Human Resources,
see paragraph 19 in this section below.
B. Below see a breakdown of the Group headcount for the area of Culinary Food as at
31.12.13, which includes direct Production and Administration/Management. This is
because the culinary food products are manufactured in several sites (Yokneam, Sderot and
Beit Hashita) in which Snacks and Breakfast Cereals, Bakery and Beverage are also
manufactured. In addition, there are general production workers in the culinary area who
also produce for the professional area and export products for the international division but
since their main activity is in the culinary area, they are included as workers in this area. In
addition, there are also general production workers (such as: Quality assurance staff,
technologists, maintenance workers, factory management etc.) which cannot be directly
attributed to the activities of specific field and therefore weren’t counted in the table, but
are included in the table in section 19 below. The majority of the commerce and sales
employees of the Group are recorded under the Osem Group Commerce Company which
provides sales, distribution, logistics and commerce services to all the Group's operating
segments in Israel.
Number of Employees
as at 31.12.13 Number of Employees as
at 31.12.12 Production 686 723
Administration/Management 35 40
Sales and Marketing 29 29
7.11 Suppliers and Raw Materials
A. The main raw materials used by the Group for this area of activity are flour, oil, vegetables
(cucumbers, olives, tomato concentrate), sugar, albumin, soy, hummus, tehina and starch.
B. The main packaging materials used for this segment are flexible packaging, plastic,
cardboard and tin cans. The packing materials are purchased from different manufacturers,
mostly in Israel and some of them outside Israel.
C. Some of the products in this area of activity are imported to Israel as finished goods for
example pasta.
D. Availability of raw materials purchased overseas depends among other factors on the
frequency and regularity of maritime and air freight and on the regular and uninterrupted
activity of the Israeli ports.
O
E. Some of the raw materials are commodities whose price is affected by price fluctuations on
the commodities markets on stock exchanges around the world and by fluctuations in
foreign currency exchange rates. These raw materials are produced from organic sources
(such as sugar and flour) and their prices are therefore affected by climatic changes,
duration of ripening period, etc.
F. Osem uses the services of the Nestle Strategic Purchasing Centre which specializes in
sourcing suppliers of raw materials and packaging that conform to the Nestle quality
specifications, while achieving optimal prices based on Nestlé's economies of scale. But in
effect, the Group executes the purchasing by paying directly to the raw material supplier.
G. The Group usually purchases its raw & packaging materials, through the Group's Central
Purchasing Unit, from a large number of suppliers and chooses its suppliers according to
the quality of the merchandise they offer, its availability and reliability, according to the
suppliers’ financial stability and by the prices they offer. In its purchasing and in its
selection of overseas suppliers, the Group achieves optimization in quality and price and
this among other reasons because it utilizes Nestle sourcing and information, which have
been obtained by Bench-marking.
H. As a rule, the Group's policy is to contract with more than one supplier for each of its main
raw materials, so that an alternative supplier could be approached if one supplier will
discontinue supplying the materials for any reason. As at the Group's financial statements
publication date, the Group has designated at least 2 suppliers for each of its main raw
materials mentioned above. In secondary raw materials (which belong mainly to the
flavoring additives group), the Group works with one supplier only, and this is for reasons
of kosher certification or because the recipe or composition is exclusive. In the opinion of
the Company, these raw materials have no material effect on the business activity of the
Group, they can be replaced in a short period of time by an identical or similar material
from another supplier, if necessary, without any a significant adverse impact on the
Company and in any case the Company has no dependency on any of these suppliers.
I. The majority of the Group's agreements with its suppliers are framework purchasing
agreements for periods ranging between 3-12 months. These agreements specify delivery
times, prices, quality standards, quantities and credit terms. Some of the raw materials are
commodities.
P
6. Bakery, beverages, snacks and breakfast cereals area (update to section 8)
8.1 General Information on the Area of Activity
A. Structure of Category and Recent Changes
This area of activity area of activity includes bakery and beverages, snacks and
breakfast cereal activities. The area focuses on the development, manufacture
and/or selling, marketing and distribution in the retail market in Israel of food
products which are used as a convenient and immediate solution for eating or
drinking between meals and in breaks for pampering and enjoyment. This activity
area includes the snack products (wheat, peanut, potato and corn-based snacks,
etc.), mainly fried snacks, extruded snacks, baked and roasted. In addition, this
area of activity includes the breakfast cereals and health snacks. In addition this
activity area includes the savoury bakery products (e.g. crackers and Lachimit), the
sweet bakery (cakes, cookies and biscuits), concentrates and instant coffee. These
products are characterized by long shelf life ranging between several months to
about two years. They are stored and delivered at room temperature. The category
is characterized by high competitiveness accompanied by high advertising costs.
The Groups brands are of the leading ones in this area. Moreover, the innovation
and development of the new products are high.
B. Changes in the scope of activity and in profitability
During the last few years, competition in this category from the manufacturers,
imported products and private labels has increased. Despite the above, the growth
in sales of the Group increased and as a result of increased marketing efforts and
new product introduction.
C. Market developments in this area or changes in customer profile
This area is supposed to provide a response to the consumer's need for excitement,
fun, and pleasure and this is to be achieved through product renovation and
innovation. At the same time, there is a tendency towards and a need for health and
wellness products. The Group acts to give a response to this developing trend by
constant new product development and innovation, and by additional marketing
investment in the brands.
Q
D. Key Success Factors in this Area of activity and changes to them
Key success factors affecting the Group success in this area of activity are based
on strengthening the Group brands and maintaining their position as market leaders
by brand building activities and by maintaining high product quality and by the
distribution and availability of the products, especially in the Impulse market.
Another Key Success Factor is the product development and innovation level. The
Group utilizes the know-how and expertise of the Nestle R&D Centre in Sderot.
Another critical success factor is expressed by maintaining the competition skill
using constant efficiency.
E. Main entry barriers in this area of activity and recent changes
For details regarding the entry barriers and recent changes in this area see
paragraph 7.1(E) above, with the necessary changes.
F. Substitute products in this area of activity and changes to them
For details regarding the entry barriers and recent changes in this area see
paragraph 7.1(E) above, with the necessary changes.
R
G. Competitive structure in this area and changes effected
For details regarding the competitive structure in the area of activity and recent
changes in this area see paragraph 7.1(E) above, with the necessary changes.
8.2 Products
A. The main products of the Group in this category are marketed, primarily, under the
Corporate Brand "Osem" and also under the Corporate Brand "Nestlé". The
products included under the Osem brand are among others "Bamba", "Bissli",
"Apropo", "Dubonim", "Baygele Osem" (pretzels) and "Chipsy" in the savoury
snack category. And the brands “Lachmit”, "Crispy", "Osem Cracker", "Habait
Cakes", "Argaliot", "Toastaim" and "Petit Beurre".
The products under the Nestle brand include mainly the Nestle coffee brands of
"Nescafe Red Mug", "Nescafe Gold" and "Nescafe Taster's Choice", "Nescafe
Capucino, and the "Nesquik" chocolate milk powder. Nestlé breakfast cereal under
brands "Crunch", "Fitness", "Cheerios" and others, and also the health snacks
(bars) under the "Fitness" brand.
The concentrates are sold mainly under the "Assis" and “Vitaminchik” brands.
A large part of the Group’s products in this category are manufactured in the Group
factories in Israel and some - mainly coffee and breakfast cereals a - are imported
from Nestle (although some of the breakfast cereals are manufactured also in
Israel). Some products in this field are being manufactured by secondary
manufacturers.
8.3 Breakdown of Income and Product Profitability
The table below shows the breakdown of the Group’s income which derive from similar
product categories falling under this activity and which account for 10% or more of the
total of the Group revenues, as per the following
"Snacks" – include mainly wheat snacks, peanut snacks, potato snacks and corn snacks.
Except for snacks, in the rest of the products in the group, there is no group of products
whose income rate represents 10% or more from the total income of the Company.
Similar products
group
Income in thousands NIS % of the Group total
income
2013 2012 2011 2013 2012 2011
Snacks 472,544 461,085 453,250 11.3% 11.3% 11.4%
Other 646,242 632,303 584,997 15.4% 15.4% 14.8%
S
8.4 New Products
In 2013, the Group launched to the market products whose development was completed
and new Nestle products. The new products mainly include a variety of snacks in new
flavours, shapes and sizes under the "Bamba", "Bissli", "Apropo", "Dubonim", and
Baygele Osem (pretzels) brands; new flavoured cereal (under the brands "Crunch",
"Fitness", "Cheerios"); also expanding the verity of the health snacks ("fitness" bar). In
the bakery world new products were launched under the "Crispy" and "Lachmit" brands,
new cakes (brownies, sponge and yeast cakes), new cookies, and expansion of the
"Prihonim" rice cakes product range. In addition, the "Nescafe Cappuccino" series was
expanded and drinking syrup with a new flavor was launched under the "Vitaminchik"
brand.
8.5 Competition
A. In this food area, the Group operates in a competitive market and faces competition
from manufacturers, private labels of the grocery retail chains, and importers. The
Group's main competitors are "Strauss-Elite", "Telma-Unilever", "Kellogg’s",
"Diplomat-Kraft", "Prigat", "Yachin", the private labels, the importers, and a large
number of other medium to small-scale
B. The table below shows the Group’s market shares (based on monetary value) for
the year 2013, referring to bakery, coffee, concentrates, snacks (fried, extruded,
baked and roasted snacks), and Breakfast Cereals showing weighted figures which
are based on Store Next data collected in the bar-coded retail market and are
calculated as detailed in paragraph 7.5(B) in this section, above.
Product Group Weighted Market Share
Snacks 38%
Breakfast Cereals 25%
Cakes 40%
Crackers 42%
Drink concentrates 56%
Soluble coffee 42%
T
C. The other factors which affect the Group's competitive position, in the Group's
estimate, as detailed in paragraph 7.5(C) in this section, above.
8.6 Seasonality
There is no definitive seasonal trend in this area. Together with this, the level of income
in this area of activity is affected, among others, by the timing of the Holidays. Below
see the breakdown of income, by quarters, (in thousands NIS):
Year 2013 Year 2012
Income in
thousands
NIS
% of the total income bakery, beverages,
snacks and breakfast
cereals area
Income in
thousands
NIS
% of the total income bakery, beverages,
snacks and breakfast
cereals area
1ST Quarter 287,734 25.7% 299,490 27.4%
2ND Quarter 275,770 24.6% 242,603 22.2%
3RD Quarter 281,771 25.2% 273,583 25.0%
4TH Quarter 273,511 24.4% 277,712 25.4%
Total 1,118,786 100.0% 1,093,388 100.0%
Production Capacity
The Group's maximum annual production capacity potential during the year 2013,
utilizing 3 shifts, was about 80,000 tons. Average utilization rate for the actual
production in the year 2013 was about 50%, with the production lines operating in one
to three shifts per day. It should be noted that production capability data and utilization
relate to products produces for the professional market and for export (international
division). Most of the production lines in the Group factories are automated or semi
automated, but there are some manual lines.
U
8.8 Fixed Assets and Facilities
Below are descriptions of the main real estate and other material fixed assets of the
Group, which are used in the bakery, beverages, snacks and breakfast cereals area.
A. Sderot Factory – is used for the manufacture of snacks and breakfast cereals but
also manufactures products for other activity areas, (such as seasoning products,
soups, sauces, toasted pasta, casseroles, soup almonds, baking aids, as well as milk
chocolate powder beverage under the "Nesquik" brand, and also products for the
professional market and export for the international division). For details regarding
the factory see paragraph 7.8(A) in this section, above.
B. Yokneam factory - is used for the manufacture of snacks products, but also
manufactures products for other activity areas (such as bakery products, noodles
and bread crumbs, and also products for the professional market and export for the
international division.). For details regarding the factory see paragraph 7.8(B) in
this section, above.
C. Holon Factory – is used for the manufacture of snacks and products in other areas
of activity (professional market and export products for the international division)
The factory is located in the Holon industrial zone on a plot of land of about 3
dunams (about 0.75 acre) and its built area comprises about 1,650 m2. The factory
if fully owned by the Group. In addition, the Group leases an additional plot of
about 1500 m2 (built area of 650 m2) under an unprotected lease, for short term,
with an option to extend the lease term.
D. Beit Hashita factory - is used for the manufacture of drinking syrups but also
manufactures products for other activity areas (such as pickles, lemon juice
concentrate, and vinegar, and also products for the professional market and export
for the international division). The factory is located a plot of land of about 59
dunams (about 0.75 acre) and its built area comprises about 21,000 m2. The
factory is located in Kibbutz Beit Hashita on a plot of land of about 59 dunams
(about 14.5 acres) and its built area comprises about 21,000 m2. The Group leases
the land from Kibbutz Beit Hashita under a long-term lease agreement which will
end, for the majority of the leased plots, on 31.5.2026 (subject to various
adaptations for the lease period which the parties may insert).
In its books, the Group depreciates the main machinery and equipment of its various
factories relating to this area of activity for a period of 5-15 years.
V
8.9 Research & Development
In 2002, Nestle established its global Snack R&D Centre in Sderot Israel, mainly acting
with snacks and bakery products in a building which is leased from the Group, and
which is adjacent to the Sderot factory. The Group uses the know-how and technology
that were developed and will be developed in the future. In addition, Osem through its
own Technology teams develops a variety of products in this area.
The Group is active in R&D, mainly using its own resources but is also aided by the
Law for Encouragement of Research and Development in Industry 1984, under which
the State of Israel has approved, via its Chief Scientist, several R&D initiatives in the
industry.
8.10 Human Resources
A. For the Group organizational chart and for further details on the Group's Human
Resources, see paragraph 19 in this section below.
B. Below see a breakdown of the Group headcount in the area of activity as at
31.12.13. It should be mentioned that the production workers in the group's
factories are portable between the production lines according to demands, and thus
their number in the table below changes according to the company's needs. This is
due to the fact that the pastry, beverages, snacks and cereal are manufactured in a
few separate sites, in three of them (Beit Hashita, Yokneam and Sderot) products
for the culinary fields are being manufactured as well. Additionally, the production
workers of this field also make products for the professional market and products
for the international division. Since most of their work is under this food area, they
are included as workers of this field. In addition, there are also general production
workers (such as: Quality assurance staff, technologists, maintenance workers,
factory management etc.) which cannot be directly attributed to the activities of
specific field and therefore weren’t counted in the table, but are included in the
table in section 19 below. The majority of the commerce and sales employees of
the Group are recorded under the Osem Group Commerce Company which
provides sales, distribution, logistics and commerce services to all the Group's
operating segments in Israel.
Number of Employees
as at 31.12.13 Number of Employees
as at 31.12.12
Production 553 579
Administration/Management 7 10
Sales and Marketing 13 12
W
8.11 Suppliers and Raw Materials
A. The main raw materials used by the Group for this area of activity are flour, corn,
oil, and peanut butter potatoes and starches, sugar, eggs, chocolate components and
fillings.
B. The main packaging materials used for this segment are flexible packaging, plastic
and cardboard. The packing materials are purchased from different manufacturers,
mostly in Israel and some of them outside Israel.
C. Some of the products in this area of activity are imported to Israel as finished
goods. The main import is from Nestle and it primarily includes the import of
soluble coffee and breakfast cereals.
For further details on the raw materials and suppliers the Group uses for the
manufacturing of its products, see also details as described in paragraphs 7.11(E)-
7.11(I) in this section, above.
X
7. Professional and gift packages area of activity - update to section 9
9.1 General Information on the Area of Activity
A. Structure of Category and Recent Changes
This area of activity focuses on the development, manufacture and / or sales,
marketing and distribution of the group's products from other segments as well as
other manufacturers' products being sold to the professional market in Israel. The
professional market includes hotels, restaurants, catering companies and other
facilities and institutions (nursing homes, hospitals, etc.). This area of activity also
includes the subsidiary Assamim Gift Parcels which sells gift baskets to recognized
employee committees, corporations and institutional concerns. Assamim Gift
Parcels also imports, markets and distributes the Nestle chocolate products to the
retail market.
B. Changes in the scope of activity and in profitability
An increase in the standard of living and GDP per capita positively affects leisure
and increases the volume of activity of hotels and restaurants, which impacts
positively on the growth activity of the professional market.
C. Market developments in this area or changes in customer profile
Much of this activity is done with specialized professionals such as chefs in
restaurants, hotels and institutions, and therefore it is necessary to competently
work with these factors. Osem holds a team of specialized chefs in working with
chefs among customers. In addition to that the Academy of Osem Nestle
Professional was established; offering a variety of workshops for the professional
market (hotels, restaurants, and other institutions) led by renowned professional
chefs and experts with extensive experience.
Y
D. Key Success Factors in this Area of activity and changes to them
Key success factors affecting the Group success in this area of activity are based on
strengthening the Group brands and maintaining their position as market leaders
while maintaining high product quality. Moreover, Unique professional skills
enabling building menus and working with professional (such as chefs) among
customers. Critical success factor is the products prevalence and availability, and
the ability to provide an immediate response to pressing needs, immediate
distribution and completion of deficiencies in restaurants, hotels and institutions.
Another Key Success Factor is the product development and innovation level, and
professional dexterity associated with quality of service. The Group is assisted in
this matter knowledge and advice of specialized factors of the "Nestle
Professionals" world. Another critical success factor is expressed by maintaining
the competition skill using constant efficiency. Another critical success factor is
expressed by maintaining the competition skill using constant efficiency.
E. Main entry barriers in this area of activity and recent changes
Main market entry barriers include the unique professional skills needed when
working with professionals in the professional market, distribution and logistics
systems may constitute in part of the cases and also maintaining constant
availability. The requirement of a wide range of products also constitutes an
entrance barrier, also the requirement for investment in equipment at customer's
locations.
Z
F. Substitute products in this area of activity and changes to them
The food industry on the whole is a mature and competitive industry and these
features apply also to this area of activity. As in other food sectors, also in this area
of activity there are substitute products in this category, manufactured by
competitors, also products by other big manufacturers with a hold in the
professional market ("Tnuva", "Unilever", and "Strauss" and others). Besides, in
restaurants, hotels, catering companies and institutions in which the cooking and
baking process is taking place, exists the possibility of using basic raw materials as
a substitute.
Under the Gift Parcels field, there are substitute products by competitors and gift
certificates which are given to the employees by the employee committees and
companies as a holiday present and constitute as a substitute to Gift Parcels.
The Group also works towards giving a response to the existing substitute products
by branding its products, maintaining their high quality, and constant innovation
and efficiency.
For chocolate snacks imported from Nestle, the group responds to substitute
products existing in the market via branding of products and maintaining high
quality levels.
G. Competitive structure in the area of activity and changes effected.
In the professional market there is competition in this area with other big
manufacturers with a hold in the professional market, and with wholesalers
providing basic raw materials for preparing meals. Under the gift packages field,
there is also competition with companies which supply gift certificates and
purchase vouchers as a holiday present to their employees.
AA
9.2 Products
A. The products of the Group in this category including products in other areas of
activity are marketed, primarily, under the Corporate Brand "Osem", "Tivall" and
"Sabra" and other special brands of the professional market and under the
Corporate Brand "Nestlé". In this area ("Nestle Professional") the products under
the brand "Assamim Gift Parcels" include mainly products by Osem and Nestle
(salty snacks, pastries, Nestle chocolates, Nestle nescafé etc.) and products by other
manufacturers (such as wine). The chocolate snacks being imported from Nestle
are sold in the retail market mainly under the brands "Kit-Kat", "crunch",
"smarties" and "Bacci". Osem distributes to the customers of the professional
market products by other manufacturers like "Tapugan", "Milotal", "Of-Tov",
"Dorot" and "Landwer".
B. Part of the Group’s products in this category are manufactured in the Group
factories in Israel and some (mainly chocolate snacks) are imported from Nestle.
Some products in this field are being manufactured by other Israeli manufacturers.
In this field the Group sells, markets and distributes its products in Israel.
BB
9.3 Breakdown of Income and Product Profitability
Below please see figures on the Group's income in this activity area. In this framework there
is no group of products whose income rate represents 10% or more from the total income of
the Company.
Similar products
group
Income in thousands NIS % of the Group total income
2013 2012 2011 2013 2012 2011
Professional market
and gift packages
area
412,460 392,118 385,074 9.8% 9.6% 9.7%
9.4 New Products
In 2013, the Group launched into the market products whose development had been
completed; these mainly included special products for the professional market like "Nescafe
Milano", Artizinal bread by Bonjour, products from the culinary world and new chocolate
snacks imported from Nestle.
9.5 Competition
A. In the professional market there is competition between the large local food
manufacturers specializing in the professional market ("Tnuva", "Unilever" and
"Strauss") and also with wholesalers providing basic raw materials for preparing meals.
Under the Gift Parcels field, there is also competition with competing manufactures
(Strauss) and with companies which supply gift certificates and purchase vouchers as a
holiday present for their employees.
B. In this area Osem's sales are mainly to the professional market, which includes
restaurants, hotels, catering companies and other facilities and institutions (eg. nursing
homes, hospitals, etc.), and selling Gift Parcels to employee comittees and institutional
bodies. Naturally, there is no monitoring by bodies like StoreNext or Nielsen when it
comes to market share in this segment.
C. Factors that affect or may affect the Group's estimate of the Group's competitive position
are the level of professionalism and quality of service provided to customers in the
professional market and the high level of availability as well as the ability to meet to the
needs of the professional market by using unique solutions.
CC
9.6 Seasonality
In this area of activity the Group has a wide and balanced product range and this partially
offsets the effect of seasonality. The sales of gift parcels focus mainly on the holiday season,
thus influenced by the timing of the Passover Holiday and the timing of the Jewish High
Holidays. Below see the breakdown of income, by quarters, (in thousands NIS):
Year 2013 Year 2012
Income in
thousands NIS % of the total
income Professional
market and gift
packages Area
Income in
thousands NIS % of the total
income Professional market
and gift packages
Area
1ST QTR 100,776 24.4% 98,276 25.1%
2ND QTR 97,649 23.7% 86,259 22.0%
3RD QTR 100,216 24.3% 100,074 25.5%
4TH QTR 113,819 27.6% 107,509 27.4%
Total 412,460 100.0% 392,118 100.0%
9.7 Production Capacity
Products for the professional market are produced in factories of other activity areas (culinary,
bakery, snacks ,breakfast cereals and others) therefore the maximum potential production
capacity as well as the average utilization of production lines is included in other areas of
activity.
9.8 Fixed Assets and Facilities
Below see a description of the main real estate and other material fixed assets of the Group,
which are used in professional and gift packages area of activity.
A. In this area of activity there is no manufacturing factory of its own, and in fact, the
products that are sold to the professional market are being manufactured on the same sites
of the other areas of activity (the culinary food area and the bakery, beverages, snacks and
cereals and other areas.)
B. The parcel preparation activity and the warehouses are located in a site the Company
leased in Or-Akiva industrial zone on a plot of about 4,650 m2.
In its books, the Group depreciates the main equipment relating to this area of activity for a period of
5-15 years.
DD
9.9 Research & Development
The Group uses, among others, Nestle's know-how and technology. In addition, Osem through
its own Technology teams develops a variety of products in the professional area.
9.10 Human Resources
A. For the Group organizational chart and for further details on the Group's Human
Resources, see paragraph 19 in this section below.
B. Below see a breakdown of the Group headcount for the professional and gift packages area of
activity as at 31.12.13. Most of the employees are in the area of sales and trade to the
professional market and employees in the area of gift parcel and sales employees in the gift
parcel area. In this area of activity there are no manufacturing employees, and in fact the
production workers of other areas of activity (the culinary and the bakery, beverages, snacks
and breakfast cereals food areas) also manufacture products for the professional market, but
mainly since the essence of their work is in the other fields, they are listed in the other areas of
activity.
Number of Employees
as at 31.12.13 Number of Employees
as at 31.12.12
Administration/Management 8 13
Sales and Marketing 87 84
Packaging employees 10 23
9.11 Suppliers and Raw Materials
A. The main raw materials used by the Group for this area of activity are flour, sugar, eggs,
starches, vegetables, tehnia, hummous, corn, albumin and chocolate components and
fillings.
B. The main packaging materials used for this segment are flexible packaging, plastic and
cardboard. In the gift packages area sometimes there are gift packages designed to order.
The packing materials are purchased from different manufacturers, mostly in Israel and
some of them outside Israel.
C. Some of the products in this area of activity are imported to Israel as finished goods. The
main import is from Nestle and it primarily includes the import of coffee and chocolate
snacks. In addition this area of activity includes purchases of finished goods from
suppliers in Israel.
For further details on the raw materials and suppliers the Group uses for the manufacturing of
its products, see also details as described in paragraphs 7.11(E)-7.11(I) in this section, above.
EE
8. International division - (update of section 10)
10.1 General Information on the Area of Activity
A. Structure of activity area and recent changes
The International Division was established to highlight and strengthen the managerial
focus and synergy of the group's international operations. These operations entail Tivall
Europe, Tribe USA, Osem USA, Osem UK, the group's exports and future international
opportunities. The group's main activity is focused in Europe and the United States.
Europe – The group's main activity in Europe is based on the frozen and chilled food
area, containing mainly products of the subsidiary "Tivall", based on meat substitutes and
vegetable based food products. Over 70% of the group's total sales of vegetable based
product are intended for export, mostly to Europe. The European distribution is done in
part through the subsidiary Tivall Europe. Tivall products have a relative advantage over
competitors acting in the production and marketing of meat substitutes overseas, both in
the aspect of taste, texture and quality of products. These strengths have gained Tivall its
leading position in part of the European markets and this advantage shows also in its
market shares:
Exports of products at room temperature to Europe are done, among others, to the Jewish
kosher food market segment and food chains in Europe. European distribution is done
through independent distributors and by the subsidiary of the Group, Osem UK, which
serves as the group's distribution company in England. Osem UK. signed an agreement
with "Nestlé U.K." under which "Osem U.K." will distribute different Nestlé products in
the ethnic market in England, primarily under brands such as "Milo", "Caro", "Nido",
"Maggi", "Rowntrees Cocoa" and "Polish Winiary". In 2009 Osem UK acquired the
Yarden activity which focused mainly on distribution and marketing of Kosher products
to the Jewish market in England (including frozen and chilled products).
USA - in 2008 the Group decided to expand its activity in the USA and acquired the
activity of Tribe Company which operates in the US in the area of chilled Mediterranean
salads. Shortly after, the Group also acquired the activity of Food Tech Company which
operates in the US in the area of chilled meat substitutes under the brand "Veggie Patch
(and was merged with Tribe in 2010). Exports to the USA – products distributed at room
temperature are mainly exported to the Jewish Kosher market and retail market but also
to the US food chains. . The distribution of these products in the US is carried out through
the subsidiary company, Osem USA, mainly via external distributors.
FF
B. Changes in the scope of activity and in profitability
The world consumer market is generally shifting to consumption of convenience, health
and wellness products. This area of activity provides a solution for both of these trends
mainly in the meat substitutes and salads categories.
In recent years, the Group has expanded its activities in this area through the acquisition
of companies with similar products characteristics abroad (especially U.S.), and by
establishing a factory in Europe.
In addition to the general market activity, the Group's products hold an advantage in the
Jewish kosher market in the world.
Since this is an international activity abroad, the scope of operations and profitability of
the area are affected by changes in exchange rates.
C. Market developments in this area or changes in customer profile
As described, the world consumer market is gradually changing and a tendency to move
towards consumption of convenience, health and wellness, indulgence products, and fresh
products has been noted. These tendencies also reflect the standard of living and product
per capita. In addition to the above, there has been a global tendency towards shifting to
ethnic Mediterranean food. This tendency, in the Group's opinion, combined with the fact that
the consumer regards chilled products as more fresh led the Group to a decision on expansion
abroad in the areas the Group has a relative advantage and this is to be accomplished by acquiring
the Tribe Company which is in the business of Mediterranean salads in the US and acquisition of
Food Tech company which is in the business of chilled meat analogue products under the "Veggie
Patch" brand (and which was merged into Tribe).
D. Key Success Factors in this Area of activity and changes to them
Key success factors in this area of activity include both the strength of the brands the
Group offers and the quality of its products. They also include the unique know-how
developed in the Group, regarding the products in the area of activity which includes also
and technology received from Nestle. Additional success factors are the ability to
familiarize and integrate in the global markets abroad while understanding the needs and
the consumption culture of the consumers abroad, this in addition of maintaining the need
to create a competitive edge using constant efficiency.
To the company's assessment, branding of the group's products, the quality of the
product's flavors and innovation are other critical keys to success in this area of activity,
which may create a relative advantage and preference over the competitors abroad. Added
is the creating of a relative advantage in the Jewish kosher food market when it comes to
the Kosher products.
GG
E. Main entry barriers in this area of activity and recent changes
The main entry barriers in this area of frozen and chilled products include the need to
invest heavily in production infrastructure and in frozen and chilled storage rooms and
distribution whose cost is high, and also the need for the technology and know-how
required to attain the high quality standard of the products. To these entry barriers should
be added the need to invest in brand building. Another barrier is the need to develop a
technical ability and a handling ability with the freshness issue in the supply chain while
keeping a strict surveillance of the cooling chain. Products in room temperature are being
sold mainly to the Jewish Kosher food market, where Kosher certification is an entry
barrier.
F. Substitute products in this area of activity and changes to them
Since this is an international activity, there are countless alternative products from
competing manufacturers worldwide. The Group provides a response to the existing
products in the USA and Europe by branding its products and their quality and by
maintaining constant innovation.
G. There are also imported goods and private labels of the retail chain.
In this activity area of the group the competition is mainly with the large food
manufacturers in relation to overseas sales to the general market. Regarding products
intended for the kosher market there is competition with Israeli manufacturers that export
abroad
HH
10.2 Products
The Group's major products in this area of activity include export of the Group's products,
which are distributed at room temperature (the culinary and the bakery, beverages, snacks and
cereals areas) and frozen meat substitutes schnitzels, hamburgers, sausages, and ready-made
meals based on soy and products containing vegetables being marketed under the brand
"Garden Gourmet" (Europe) and "Halsans Kok (Sweden) and under the brand "Veggie Patch"
(USA); the chilled segment include the salad products by Sabra Salads (hoummous, tehina,
eggplant, etc.), which are exported to Europe, and also the salad products of the subsidiary
"Tribe", active in the United States.
Additionally, the products include Nestle products distributed by the subsidiary "Osem U.K."
to the English Ethnic market, including the brands: "Milo", "Caro", "Nido", "Maggi",
"Rowntrees Cocoa" and "Polish Winiary".
10.3 Breakdown of Income and Product Profitability
Below please see figures on the Group's income in this activity area. In this framework there is
no group of products whose income rate represents 10% or more from the total income of the
Company.
Similar
products
group
Income in KNIS % of the Group total income
2013 2012 2011 2013 2012 2011
International
division Area
629,847 668,546 639,952 15.0% 16.3% 16.2%
10.4 New Products
In 2013, the Group launched into the market products whose development had been
completed; those were among other sausages and Shawarma in the Dutch market under the
vegetarian food market, new "Tribe" salads in the USA, and new gluten free export products
to the USA.
10.5 Competition
A. Since this is an international activity worldwide, extensive and unlimited competition
exists. The subsidiary company Tribe, which is active in the US in the chilled
Mediterranean salads, has competition with "Sabra" (owned by "Strauss Group" and
"Pepsico") and with "Cedars" and "Kraft". In the frozen and chilled meat analogue
category, the key players are “Kellogg’s”, “Kraft”, and “Quorn" in Europe.
Regarding products intended for the kosher market there is competition with Israeli
manufacturers exporting abroad.
II
B. The table below shows the Group’s market shares (based on monetary value), in Israel and abroad,
for the year 2013, referring to key products in this area of activity. The Salads market shares in the
US are based on Nielsen data:
Product Group Weighted Market Share in %
Vegetable based products - Italy 79%
Vegetable based products - Holland 36%
Vegetable based products - Sweeden 47%
Salads in the US 8%
C. Among the factors which in the Group's estimate affect its competitive position are the world
economic situation, the exchange rate differences and the increasing competition. The Group
competes in the market via marketing by building and maintaining its brands, by innovation, new
product development and launching, and by the strategic alliance the Group has with the world
leading food company – Nestle
Within the framework of this strategic alliance, the Group invests efforts and resources in adopting
technologies, among others, those developed by Nestle and that is in order to differentiate its
products from the competition - by their high technological level and by their high quality
standards. The Group also strives to provide good, reliable, loyal, timely and high quality service.
Within this framework throughout the years, the group has built an image of technological
advancement, quality and service.
10.6 Seasonality
Based on the following it is not possible to point out definite seasonality in international activities.
However, the volumes of income in this segment are affected by, among other things, the timing of
Jewish Holidays (exports to the kosher market) and special periods abroad. Below see the breakdown of
income, by quarters, (in thousands NIS):
Year 2013 Year 2012
Income in
thousands NIS
% of the total
income The area
Income in
thousands NIS
% of the total
income The area
1ST
Quarter 171,276 27.2% 177,857 26.6%
2ND
Quarter 150,931 24.0% 166,881 25.0%
3RD
Quarter 156,672 24.9% 170,996 25.6%
4TH
Quarter 150,968 24.0% 152,812 22.9%
Total 629,847 100.0% 668,546 100.0%
JJ
10.7 Production Capacity
The Group's maximum annual production capacity potential during the year 2013, utilizing 3
shifts, was about 28,500 tons. Utilization rate for actual production in the year 2013, with the
production lines active in one to three shifts per day, was about 50%. Most of the production
lines in the Group factories are automated or semi-automated, but there are some manual lines.
A portion of products of the international division are produced in factories of other activity
areas (culinary, bakery, snacks ,breakfast cereals) therefore the maximum potential production
capacity as well as the average utilization of production lines is included in other areas of
activity for these products.
10.8 Fixed Assets and Facilities
Below see a description of the main real estate and other material fixed assets of the Group
used in the frozen food area of activity.
A. The group's factories in Israel - the group's factories in Israel include the Sderot factory,
Yokneam factory, Holon factory, Beit Hashita factory, factory in Kibbutz Lohamey
Hagetaot and the Sabra factory in Kiryat Gat. An expanded description for each of these
factories is listed under each of the other areas of activity, they also produce export
products for the international division.
B. Tivall factory in the Czech Republic- in this factory which was completed in April 2007
produces products based on meat substitutes and vegetable based products. The factory is
located on a plot of 42 dunams, which is owned by Tivall and its built-up area occupies a
space of about 9,100 m2.
C. The salad factory of Tribe in Taunton, Massachusetts (USA) -a factory used for
manufacturing salads, which was established in 2005 in Taunton next to Boston, US. The
factory was acquired in September 2008 by the Group as part of the acquisition of Tribe
Company which operates in the salads area in the US. The factory is located a plot of land
of about 38,000 m2 and its built area comprises about 8,800 m2.
In its books, the Group depreciates the main machinery and equipment of its various factories
relating to this area of activity for a period of 5-15 years.
10.9 Research & Development
In order to develop its markets and sales overseas, the Group is continually engaged in
research and development of new technologies and new products, in order to gain a relative
advantage over its international competitors in product quality, in the texture and flavor of the
products, mainly the schnitzel, hamburgers and sausages product category and meat analogue
ready-made meals, vegetable based products in the salad area and in the ambient product area.
KK
10.10 Human Resources
A. For the Group organizational chart and for further information on the Group’s entire
Human Resources, see Item 19 in this section, below.
B. Below see a breakdown of the Group headcount for this area of activity as at 31.12.13.
Production workers in factories of other areas of activity and which also produce for
export are included in the workforce of the other areas. The production, sales and
marketing employees are workers of the group overseas. The management employees
include the overseas employees and the international division staff in Israel.
Number of Employees
as at 31.12.13
Number of Employees
as at 31.12.12
Production 203 212
Administration/Management 24 35
Sales and Marketing 92 71
10.11 Suppliers and Raw Materials
A. The main raw materials used by the Group in this area of activity are albumin, oil, flour,
tehina, hummus and vegetables and soy, sugar and starches, corn and peanut butter. The
albumin is purchased from different European and American sources.
B. The main packaging materials used for this area of activity are flexible packages,
cardboard and plastic packages purchased from different manufacturers, from the local
market where the factory is located.
C. The availability of the raw materials which are purchased outside the local market where
the factory is located depends among other things on the regularity of the air and
maritime freight and in the regular operation of the local ports.
D. In addition this area of activity includes purchases of finished goods from suppliers in
Israel and overseas, including Nestle.
For further details on the raw materials and suppliers the Group uses for the manufacturing of
its products, see also details as described in paragraphs 7.11(E)-7.11(I) in this section, above.
LL
9. Other activities - update of section 12
The Group has other activities which are not included in the areas of activity described
above, and do not meet the measurable threshold for disclosure in the financial statements as
reportable segments and therefore are included in the financial statements of the company
under the "other" segment. These activities include:
12.1 Ice Cream
The principal products of the Group in this framework include ice cream marketed under the
"Nestle Ice Cream" brand, which include, among other things, ice cream and ice cream lollies
under the "NoK OuT", "Extreme", "Crunch" brands, and others; they also include take home
bulk packages under "La Cremeria", "Joya" premium packages, ice cream lollies multipacks of
different kinds, and fat-reduced ice cream sandwiches under the "Skinny Cow" brand.
There is a tough competition between the large local food manufacturers and also medium to
small scale manufacturers including ice cream shops. The Group's main competitor is
Unilever's "Strauss Ice Cream".
The Group market share (in monetary values) in 2013, in Ice Cream was 37% and was
determined based on a weighted annual average derived from Store Next's data collected from
the bar-coded retail market.
Kiryat Malachi factory – used for the manufacture of ice cream and is located in Beer Tuvia
Industrial Zone. The factory (including warehouses in its service) is located on a plot of land
of about 38 dunams (about 0.75 acre) and its built area comprises about 12,000 m2. The
Group leases the property through a long-term lease agreement which will end in February
2024.
The Group is continually engaged in research and development of new technologies and new
products, in order to gain a relative advantage over its local and international competitors in its
product quality, in the texture and flavor of the products, mainly in the ice cream area.
The research and development, technology and product innovation in the ice cream product
category were carried out by extensively using Nestlé's know-how and technology.
MM
12.2 Bonjour
The main products of the category are Bonjour's frozen bakery products which are baked on
the spot at the point of sale and provide the customer with fresh bakery products straight from
the oven. In this area there is high competition while the main competitors of the Group are
"Pillsbury" and "Gidron". The monetary market share of Bonjour in 2013 is estimated at 22%.
The Bonjour factory is situated in Kiryat Gat and was established in 2006 and is owned by the
Group. The factory is located a plot of land of about 22 dunams (about 0.75 acre) and its built
area comprises about 8,800 m2.
12.3 Purchased Products
The Group has distribution agreements according to which the Group distributes products of
other manufacturers, providing these products do not competes with those of the Group. For
this activity, the Group uses the existing infrastructures of the warehouses and the distribution
center and uses the distribution and commerce network of the Group. The main distribution
agreements are with "Tapougan", "Of-Tov", "Milotal", "Dorot" and "Landwer".
12.4 Pet foods
The Group is active in importing, marketing and distributing in Israel pet food products which
are manufactured by Nestle. The products are imported primarily under the "Purina", "Pro-
Plan", "Friskies", "Dogli", and "Fancy Feast" brands. The sales and distribution are done via
the distribution and commerce networks of Osem Group, except for the sales and distribution
to specialized pet food stores where the sales and distribution are done via third party
distributor.
12.5 Iced Tea (under Nestea brand)
The Group is active in the import, marketing and distribution of iced tea under the Nestea
brand. The Nestea brand is a registered brand owned by Nestle (Osem's parent company).
The Nestea iced tea products are manufactured by San Pellegrino company in Italy (which is
also a subsidiary company of Nestle). These products are the only one of their kind in Israel to
contain natural spring water (from the San Pellegrino springs).
The average market share in 2013 (which was the first year of full activity) amounted to about
19%.
NN
10. Human resources- section update
Workforce - the number of employees in the group stands as of 31.12.2013 on 4,700
employees. Sales and distribution workers (drivers, agents, stockers, representatives,
warehouse employees etc.) and management and headquarters staff (operation, marketing,
finance etc.) provide common services to all areas of activity. During 2013 material changes in
the workforce did not occur. In the Group’s estimate, the Group is not significantly dependent
on any specific employee.
Number of Employees as at 31.12.13
Production
workers
Sales and
marketing
employees Distribution &
Logistics
Administrative
&
Management
Total
number of
Group
Employees
E.
Culinary 686 29 35 750
bakery, beverages,
snacks and breakfast
cereals 553 13 7 573
Professional market
and gift packages
Area
10 87 8 105
International
division 203 92 24 319
Infant Nutrition 77 40 10 127
Other 457 130 17 604
General factory
workers 294 6 300
Shared services –
Distribution and
Commerce
1,548 1,548
Shared Services –
Administration &
Headquarters
77 295 372
Total number of
Group Employees. 2,280 2,022 396 4,698
OO
Number of Employees as at 31.12.12
Production
workers
Sales and
marketing
employees Distribution
& Logistics
Administrative
&
Management
Total
number of
Group
Employees.
Culinary 723 29 40 792
bakery, beverages,
snacks and breakfast
cereals 579 12 10 601
Professional market
and gift packages
Area
23 84 13 120
International
division 212 71 35 318
Infant Nutrition 79 39 6 124
Other 474 139 16 629
General factory
workers 301 7 308
Shared services –
Distribution and
Commerce
1,531 1,531
Shared Services –
Administration &
Headquarters
61 313 374
Total number of
Group Employees. 2,391 1,973 433 4,797
A
26 May 2014
The Board of Directors' Report on the Company Business for the Three Month Period ending 31 March 2014
The Board of Directors of Osem Investments Ltd (hereinafter – “the Company”) is honored to present to the
shareholders the Board of Directors Report for the three month period ending 31 March 2014, in accordance with
Securities Regulations (periodic and immediate reports) -1970. The figures appearing in the Report of the Board of
Directors are based on the Consolidated and Audited Financial Statements as at 31 March 2014. The financial figures and
the results of activities of the Company are influenced by the financial figures and the results of activities of its subsidiary
companies. The Company and its subsidiaries shall be referred to collectively as "the Group" or the "Osem Group".
In certain cases, details will be presented, describing events which occurred after the date of the financial statements and
shortly before the publication of the report, as well as additional figures at Company level only.
This report has been prepared taking into consideration that the reader of the report has at his disposal the Board of
Directors' Report on the Company as at 31 December 2013.
A. The explanations of the Board on the Company state of affairs
Key figures from the Description of the Corporation's Business
Business environment - Osem Investments Ltd. is the parent company incorporating the Osem Group of companies. The
Group focuses on the manufacturing and marketing of Food products and ranks among the largest food manufacturers
and marketers in Israel.
The Group produces more than 2,000 different food items currently manufactured in eleven production plants in Israel
and overseas and marketed through regional distribution centers. The Group also exports its products to various countries,
primarily to Europe and the USA.
Strategic alliance with Nestle - Nestle is the largest shareholder of Osem and holds about 63.7% of the Company. The
Company has exclusive agreements of cooperation with the Nestle Group in Switzerland, to market and distribute
Nestle's products in Israel by Osem’s marketing and sales systems. There is also an agreement on possible manufacturing
of some of Nestle's products locally. In addition the Company has exclusive agreements with the Nestle Group for the use
of intellectual property, knowhow and Nestle trademarks in which Nestle owns the rights. In addition, Osem receives
technical assistance in R&D and has extensive right of use of Nestle know-how for the use of the Osem Group. This
know-how includes among others technical, scientific, marketing, logistic and sales, production, IT and financial
knowledge and expertise. The Group receives IT and computer services from Nestle as part of Nestle's GLOBE Template
Solution.
Change in Structure – In the aim of accenting and strengthening the managerial focus and the synergy of the
international activities of the Group, on 21 November 2013 the board of directors decided on a change of structure in the
prepared foods division by creating a separate division which will focus on the international activities of the Group
comprising Tivall Europe, Tribe, Osem UK, Osem USA, export activities of the Group and future international
opportunities. As part of the proposed change, Tivall Israel activities will be transferred under responsibility of the
culinary division and the activities of Sabra Salads will remain as a separate activity which will report directly to the
CEO. The change became effective in the beginning of 2014.
B
AAA Credit Rating for Osem - In March 2014, Midroug Company extended the AAA rating Osem had received and
gave a stable rating outlook. Osem is the first and only industrial company in Israel, which is not a government
enterprise, to ever receive an AAA rating. This rating attests to the strong financial liquidity level of the Group.
Legislation in the food industry - In March 2014 the Law for the Promotion of Competition in the Food Industry was
approved which deals with, among others, the regulation of suppliers and retailers and the geographical competition
among retailers, this being based on the recommendations of the Food Committee. At this early stage, it is not possible to
estimate the effects of changes that will occur due to the law.
C
Financial situation
The liquid financial assets (cash and cash equivalents, and other investments) of the Group as at the Balance Sheet
date amounted to the sum of NIS 345,265 thousand compared to the sum of NIS 335,126 thousand at the end of the
previous year, an increase of NIS 10,139 thousand.
The increase is due to cash flows from operating activities which was achieved in spite of the fact that the Group utilized
part of the increase from its excess cash for investments in production lines and expansion of factories.
The assets (fixed assets and intangible assets) amounted to the sum of NIS 2,100,533 thousand, compared to the sum of
NIS 2,121,554 thousand at the end of the previous year. The gross investments during the period of reporting totaled the
sum of NIS 14,238 thousand.
The Groups' investments were mainly for the expansion of factories, acquisition of production lines and automation.
Total equity declined, and amounted to the sum of NIS 2,203,796 thousand compared to the sum of NIS 2,252,873
thousand at the end of the previous year. The decline in shareholders equity mainly results from a dividend declared in the
amount of NIS 150,000 thousand which was partially offset by accumulation of current profits in the first quarter in the
amount of NIS 99,535 thousand. The shareholders equity constitutes 58.5% of the total of the balance sheet.
The total of the balance sheet increased, and amounted to the sum of NIS 3,769,289 thousand compared to the sum of
NIS 3,642,288 thousand at the end of the previous year, an increase of 3.5%.
The structure of the balance sheet as at 31 March 2014 indicates continued expansion in the business activity which is
manifested by an increase in the gross investments in the fixed assets, growth in the profits, accumulation of cash from
current activities and expansion which allowed for the reduction in short term bank credit and the repayment of all long
term loans from the banks and attests to continued financial strength.
D
Results of Activities
Total sales turnover for the first three months of the year 2014 increased and amounted to the sum of NIS 1,068,191
thousand compared to NIS 1,010,630 thousand in the corresponding period last year, a growth of 5.7%.
The increase in sales results from, among others, the timing of the Passover Holiday which positively affected sales in the
first quarter.
Sales to the local market for the first three months of the year amounted to the sum of NIS 894,294 thousand compared
to NIS 839,354 thousand in the corresponding period last year, an increase of 6.5% which resulted, as mentioned, from
to the timing of the Passover Holiday.
The Group's overseas sales for the first three months of the year amounted to the sum of NIS 173,897 thousand
compared to the sum of NIS 171,276 thousand in the corresponding period last year, a growth of 1.5%.
This growth in overseas sales was achieved despite the erosion in the currency exchange rates. After offsetting the
erosion in the currency exchange rates, overseas sales were higher by 5.1%.
Gross Profit of the Group for the first three months of the year amounted to the sum of NIS 449,691thousand compared
to NIS 414,434 thousand in the corresponding period last year, a growth of 8.5% which resulted from increase in sales
due to the timing of the Passover Holiday, efficiency programs based on, among others Nestle methodology, automation
of production lines and erosion of currency exchange rates which positively affected imports.
The Operating Profit before other income and expenses for the first three months of the year amounted to NIS
139,665 thousand compared to NIS 132,222 thousand in the corresponding period last year, a growth of 5.6%.
The growth in operating profit before other income and expenses was achieved, among others, thanks to the timing of the
Passover Holiday, efficiency programs and automation of production lines.
The Profit of the Osem Group for the first three months of the year amounted to NIS 99,535 thousand compared to NIS
94,591 thousand in the corresponding period last year, a growth of 5.2%.
The increase in net profit for the period was achieved thanks to the improvement and increase in operating profit and
thanks to the decline in financing expenses. These improvements in the profit are mainly the results of the Company’s
policy in the past years which is expressed in expansion of the activity with constant and continuing penetration of the
Group's products, penetration to new activities in Israel and abroad, and the launching of new products, this in addition to
the merging and increase of efficiency processes. All of these factors establish Osem’s position as a leading food
producer in Israel.
Selling, marketing and distribution expenses for the first three months of the year increased from the level of NIS
212,775 thousand to the level of NIS 234,791 thousand and represented 22.0% of the turnover compared to 21.1% of the
turnover in the corresponding period last year. The increase in selling expenses results from, among others, increase in
marketing expenses and promotions for sales campaigns due to the timing of the Passover Holiday.
General and administrative expenses for first three months of the year represented 7.0% of the turnover, compared to
6.9% in the corresponding period last year.
E
Net financing expense of the Group for first three months of the year amounted to the sum of NIS 3,369 thousand
compared to NIS 6,298 thousand in corresponding period last year. The decline in financing expenses results from the
repayment in full of long term bank loans and from the reduction in short term bank credit which today constitutes only
0.8% of the balance sheet.
The balance of finance expenses results mainly from non-cash-flow imputed interest, related to the PUT options to the
non-controlling interests.
F
Liquidity and financing sources
The current ratio as at the balance sheet date is 1.39
The quick ratio as at the balance sheet date is 1.05
The high liquidity ratio and liquidity reserve funds of the Group have constituted the main financing sources for further
expansion of the Group business activities in different product categories, expansion of production lines, and this is
accompanied by foreign financing if necessary.
The cash from current operations for the first three months of the year amounted to the sum of NIS 47,603 thousand
compared to the sum of NIS 35,084 thousand in the corresponding period last year, an increase of 35.7% which mainly
resulted from improvement in net profit and improvement in working capital management.
Analysis of the Groups business results according to areas of activity
As the result of the internal reorganization, the compositions of the reportable operating segments were changed. For
details relating to the new operating segments and the results of their activities including information corresponding to
previous periods, see note 5 of the financial statements as at 31.3.14.
The following are the financial results of the new reportable operating segments:
Culinary area - for the first three months of the year sales amounted to NIS 246,063 thousand compared to NIS 225,701
thousand in the corresponding period last year an increase of 9.0%. The profit declined from a level of NIS 29,360
thousand to a level of NIS 24,896 thousand The increase in sales results from, among others, the timing of the Passover
Holiday the profit on the other hand was affected by increase in marketing and sales promotion expenses.
Bakery, beverages, snacks and breakfast cereals area - for the first three months of the year sales amounted to NIS
306,860 thousand compared to NIS 287,734 thousand in the corresponding period last year an increase of 6.6%. The
profit increased from a level of NIS 68,461 thousand to a level of NIS 72,220 thousand. The increase in sales and profit
results, among others, from the timing of the Passover Holiday.
International area - for the first three months of the year sales amounted to NIS 173,897 thousand compared to NIS
171,276 thousand in the corresponding period last year an increase of 1.5%. The profit increased from a level of NIS
20,291 thousand to a level of NIS 21,674 thousand.
This growth in sales was achieved despite the erosion in the currency exchange rates. After offsetting this effect, overseas
sales were higher by 5.1%. Increase in profit was achieved as a result of efficiency programs.
Infant nutrition area - for the first three months of the year sales amounted to NIS 91,054 thousand compared to NIS
83,173 thousand in the corresponding period last year an increase of 9.5%. The profit increased from a level of NIS
14,628 thousand to a level of NIS 17,813 thousand.
The improvements in sales and profits were achieved , among others, as a result of product innovation and as a result of
the use of Nestle knowhow and technology and improvements in the factory and increased Passover sales.
Professional market and gift packages area – for the first three months of the year sales increased from NIS 100,776
thousand to NIS 106,780 thousand, a growth of 6.0%. The profit also increased from a level of NIS 4,924 thousand to a
level of NIS 10,496 thousand. The increase in sales and profit results, among others, from the timing of the Passover
Holiday and rationalization in logistic costs.
Other activities area - for the first three months of the year sales amounted to NIS 154,731 thousand compared to NIS
152,035 thousand in the corresponding period last year an increase of 1.8%. The loss amounted to the sum of NIS 5,380
thousand compared to the sum of NIS 3,916 thousand last year, This activity produces losses in the first quarter due to the
seasonal effect of the winter which effects the ice cream and Nestea activities, which comprise part of the other activities.
This is a seasonal loss since the trend reverses in the summer months.
G
B. Exposure to and management of market risks
During the statement period there were no significant changes in the exposure of the Company and the method of
their market risks management in relation to the Company's reports on this subject for the year ending 31 December
2013.
C. Provisions on disclosure related to the Corporation's financial reporting
Critical estimates
No significant changes were made during the first quarter of the year 2014 in relation to critical accounting
estimations which the Company uses for the financial reports.
Financial date related to the parent company
In accordance with regulation 38d of the Securities Regulations (periodic and immediate reports) An appendix is
attached to the Board of Directors report, separate financial statements of the Company (“Solo Report”), with the
examining auditor’s opinion attached.
Dividends
On 13 March 2014, the Company decided on a dividend in the sum of NIS 150 million. The dividend was
distributed on 8 April 2014.
D. Corporate Governance Aspects
Disclosure regarding the procedure of approval of the financial statements
A. The organs in charge of the super control include the members of the board, the CEO, and the Deputy CEO of
Finance. The identity of the organs is specified in the Periodic Report in Regulation 26 and 26(A) in Chapter D
of the Periodic Report.
B. The Balance Sheet Committee for the examination of the financial statements
General: The Company board of directors has decided to establish a Balance Sheet Committee which will
examine the financial statements of the Company and which will make recommendations with regard to the
approval of the financial statements, after the Committee has discussed the financial statements prior to making
recommendations. A representative of the Company external auditor attends the meetings of the Committee for
the examination of the financial statements and the Internal Auditor of the Company attends these meetings as
well. The Balance Sheet Committee for the examination of the financial statements also act as members of the
Audit Committee
Members of the Balance Sheet Committee: The Committee comprises four members (who also hold the office
of directors in the Company) - Dr. Liora Meridor (Public Director), Gaby Hake Adv., Yaki Yerushalmi (Public
Director) and Yossi Alsheich (independent director). Dr. Liora Meridor presides as the Committee Chair. The
appointment of the Committee members was made based on their skills, including their professional
experience, their qualifications and additional institutions or boards in which they hold office, as the case may
be, based on their classification by the Company Board of Directors (prior to their appointment as directors of
the Company), and based on their accounting and financial skills and also based on their declaration (which
was submitted prior to their appointment) and based on their ability to read and understand financial statements
(see Section 26 in Chapter D of the Periodic Report).
H
The discussions of the Balance Sheet Committee: On 18 May 2014 the Committee discussed material reporting
issues in the financial statements and formulated its recommendations to the Board on the procedure for approving
the financial statements. The Committee recommended to the Board that the financial statements be approved. All
the directors of the Committee who are members and who are specified above attended its meetings. In addition to
the Committee members a representative of the External auditor, the Company CEO, the Deputy CEO of Finance
and the Chief Accountant of the Company, and the Company Internal Auditor attended the Committee meeting. In
the framework of its meetings, for the purpose of forming its recommendation, the Committee examined the
material issues related to financial reporting and examined among other issues the material estimates and valuations
that were made in relation to the financial statements, the internal controls related to the financial reporting, the
integrity and diligence of the financial reporting from all its relevant aspects, the accounting policies which were
adopted and the accounting treatment applied on material affairs of the Company. In addition, the certified
accountants of the External Auditor have given their view on the issues that were presented. To make its
recommendations, the Company CEO and the Deputy CEO of Finance gave an overview to the Committee members
on the situation of the Company, its financial results and on the other issues the Committee discussed, as specified
above, and answered the questions of the Committee Members At the end of the meeting the Committee
recommended to the Board of the Company to approve the financial statements.
The Board of Directors wish to thank the management and the employees for the efforts they have invested and the
achievements they have attained and express their hope for further cooperation on both sides.
Dan Propper Itzik Saig
Chairman of the Board of Directors CEO
Somekh Chaikin Telephone 972 3 684 8000
KPMG Millennium Tower Fax 972 3 684 8444
17 Ha'arba'a Street, PO Box 609 Internet www.kpmg.co.il
Tel Aviv 61006 Israel
Somekh Chaikin, a partnership registered under the Israeli Partnership
Ordinance, is the Israeli member firm of KPMG International, a Swiss
cooperative.
1
To:
The shareholders of Osem Investments Limited
Review Report to the Shareholders of Osem Investments Limited
Introduction
We have reviewed the accompanying financial information of Osem Investments Limited and its
subsidiaries (hereinafter – “the Group”) comprising of the condensed consolidated interim statement of
financial position as of March 31, 2014 and the related condensed consolidated interim statements of
income, comprehensive income, changes in equity and cash flows for the three-month period then ended.
The Board of Directors and Management are responsible for the preparation and presentation of this
interim financial information in accordance with IAS 34 “Interim Financial Reporting”, and are also
responsible for the preparation of financial information for this interim period in accordance with Section
D of the Securities Regulations (Periodic and Immediate Reports), 1970. Our responsibility is to express a
conclusion on this interim financial information based on our review.
We did not review the condensed interim financial information of certain consolidated subsidiaries whose
assets constitute 12.2 % of the total consolidated assets as of March 31, 2014, and whose revenues
constitute 13.1 % of the total consolidated revenues for the three month period then ended. The condensed
interim financial information of those companies was reviewed by other auditors whose review reports
thereon were furnished to us, and our conclusion, insofar as it relates to amounts emanating from the
financial information of such companies, is based solely on the said review reports of the other auditors.
Scope of Review
We conducted our review in accordance with Standard on Review Engagements 1, "Review of Interim
Financial Information Performed by the Independent Auditor of the Entity" of the Institute of Certified
Public Accountants in Israel. A review of interim financial information consists of making inquiries,
primarily of persons responsible for financial and accounting matters, and applying analytical and other
review procedures. A review is substantially less in scope than an audit conducted in accordance with
generally accepted auditing standards in Israel and consequently does not enable us to obtain assurance
that we would become aware of all significant matters that might be identified in an audit. Accordingly,
we do not express an audit opinion.
Conclusion
Based on our review and the review reports of other auditors, nothing has come to our attention that causes
us to believe that the accompanying financial information was not prepared, in all material respects, in
accordance with IAS 34. In addition to that mentioned in the previous paragraph, based on our review and the review reports of
other auditors, nothing has come to our attention that causes us to believe that the accompanying interim
financial information does not comply, in all material respects, with the disclosure requirements of Section
D of the Securities Regulations (Periodic and Immediate Reports), 1970.
Somekh Chaikin
Certified Public Accountants (Isr.)
May 26, 2014
Condensed Interim Consolidated Statement of Financial Position
As at March 31 As at March 31 As at December 31
2014 2013 2013
(Unaudited) (Unaudited) (Audited)
NIS thousands NIS thousands NIS thousands
Assets
Cash and cash equivalents 343,993 109,705 328,059
Accounts receivable - customers 824,106 755,688 688,481
Debtors and debit balances 31,910 44,603 27,662
Income tax 3,818 10,831 5,464
Inventory 382,715 382,291 390,107
Other investments 1,272 11,643 7,067
Total current assets 1,587,814 1,314,761 1,446,840
Employee benefits 293 - 293
Fixed assets 1,128,419 1,119,254 1,144,497
Intangible assets 972,114 1,013,280 977,057
Prepaid expenses 44,410 39,858 38,806
Deferred tax assets 36,239 29,797 34,795
Total non-current assets 2,181,475 2,202,189 2,195,448
Total assets 3,769,289 3,516,950 3,642,288
Dan Propper - Chairman of the Board
Itzik Saig - CEO
Pinhas Kimelman - Deputy CEO, Finance
Date of approval of financial statements: 26 May 2014
INVESTMENTS LTD
As at March 31 As at March 31 As at December 31
2014 2013 2013
(Unaudited) (Unaudited) (Audited)
NIS thousands NIS thousands NIS thousands
Liabilities
Loans and short term credit from banks 29,357 117,915 29,212
Accounts payable - suppliers 699,662 641,718 710,463
Other creditors 253,513 190,192 223,976
Income tax 13,680 8,000 9,473
Dividend declared 150,000 - -
Total current liabilities 1,146,212 957,825 973,124
Liabilities for PUT options of non-controlling interests in subsidiaries 345,847 360,267 342,514
Employee benefits 4,416 4,320 4,450
Deferred taxes 69,018 69,535 69,327
Total non-current liabilities 419,281 434,122 416,291
Total liabilities 1,565,493 1,391,947 1,389,415
Equity
Share capital 176,772 176,772 176,772
Premium on shares 444,212 444,212 444,212
Capital reserves (66,965) (61,047) (68,353)
Retained earnings 1,648,416 1,564,240 1,699,113
Total equity attributable to equity holders of the company 2,202,435 2,124,177 2,251,744
Non-Controlling interests 1,361 826 1,129
Total equity 2,203,796 2,125,003 2,252,873
Total liabilities and equity 3,769,289 3,516,950 3,642,288
The accompanying notes are an integral part of the financial statements.
3
INVESTMENTS LTD
Condensed Interim Consolidated Statement of Profit and Loss
For the three
months ending
For the three
months ending For the year ending
As at March 31 As at March 31 December 31
2014 2013 2013
(Unaudited) (Unaudited) (Audited)
NIS thousands NIS thousands NIS thousands
Sales 1,068,191 1,010,630 4,190,047
Cost of sales 618,500 596,196 2,426,336
Gross profit 449,691 414,434 1,763,711
Selling and marketing expenses 234,791 212,775 928,833
General and administrative expenses 75,235 69,437 306,320
Operating profit before other expenses 139,665 132,222 528,558
Other expenses (income), net 2,186 (70) 2,885
Operating profit 137,479 132,292 525,673
Finance expenses (3,462) (6,744) (24,653)
Finance income 93 446 1,892
Financing costs, net (3,369) (6,298) (22,761)
Profit before taxes on income 134,110 125,994 502,912
Taxes on income 34,575 31,403 126,484
Profit for the period 99,535 94,591 376,428
Attributed to:
Equity holders of the company 99,303 94,451 375,985
Non-Controlling interests 232 140 443
Profit for the period 99,535 94,591 376,428
Earnings per NIS 1 par value ordinary shares
Primary and fully diluted (in NIS) 0.90 0.85 3.40
The accompanying notes are an integral part of the financial statements.
4
INVESTMENTS LTD
Condensed Interim Statement of Comprehensive Income and Expenses
For the three
months ending
For the three
months ending For the year ending
March 31 March 31 December 31
2014 2013 2013
(Unaudited) (Unaudited) (Audited)
NIS thousands NIS thousands NIS thousands
Profit for the period 99,535 94,591 376,428
Other comprehensive income (loss)
Amounts to be transferred to profit or loss
after specific requirements are met
Foreign currency translation differences for foreign operations 1,388 (13,032) (20,338)
Amounts that will not be transferred to profit or loss
Actuarial gains from defined benefit plan - - 4,543
Income tax on components of other comprehensive income - - (1,204)
Other comprehensive income (loss) for period,
net of tax 1,388 (13,032) (16,999)
Total comprehensive income (loss) for
the period, net of tax 100,923 81,559 359,429
Attributed to:
Equity holders of the company 100,691 81,419 358,986
Non-Controlling interests 232 140 443
Total comprehensive income for
the period 100,923 81,559 359,429
The accompanying notes are an integral part of the financial statements.
5
INVESTMENTS LTD.
6
Condensed Consolidated Reports on Changes in Shareholders' Equity
Capital reserve
from acquisition
Non
Total
of rights not
conferring
control
Total equity
Controlling
Interest
Company's
equity holders
Retained
earnings
Other Reserves in consolidated
subsidiary
Translation
reserve fund
Premium on
Shares Share Capital
NIS thousands NIS thousands NIS thousands NIS thousands NIS thousands NIS thousands NIS thousands NIS thousands NIS thousands
For the three month period ending
31 March 2014 (unaudited)
2,252,873 1,129 2,251,744 1,699,113 5,694 (41,675) (32,372) 444,212 176,772 Balance as at 1 January 2014 (audited)
1,388 - 1,388 - - - 1,388 - - Foreign currency exchange difference
99,535 232 99,303 99,303 - - - - - Net earnings for the period
100,923 232 100,691 99,303 - - 1,388 - - Total recognized comprehensive income for the period
(150,000) - (150,000) (150,000) - - - - - Dividend declared
2,203,796
1,361
2,202,435
1,648,416
5,694
(41,675)
(489,03)
444,212
176,772
Balance as at 31 March 2014
For the three month period ending
31 March 2013 (unaudited)
2,043,444 686 2,042,758 1,469,789 5,694 (41,675) (12,034) 444,212 176,772 Balance as at 1 January 2013 (audited)
(13,032) - (13,032) - - - (13,032) - - Foreign currency exchange difference
94,591 140 94,451 94,451 - - - - - Net earnings for the period
81,559 140 81,419 94,451 - - (13,032) - - Total recognized comprehensive income for the period
2,125,003
826
2,124,177
1,564,240
5,694
(41,675)
(25,066)
444,212
176,772
Balance as at 31 March 2013
For the year ending 31 December 2013 (audited)
2,043,444 686 2,042,758 1,469,789 5,694 (41,675) (12,034) 444,212 176,772 Balance as at 1 January 2013 (audited)
(20,338) - (20,338) - - - (20,338) - - Foreign currency exchange difference
3,339 - 3,339 3,339 - - - - - Actuarial losses (net after tax)
376,428 443 375,985 375,985 - - - - - Net earnings for the year 2013
359,429 443
358,986
379,324
- - (20,338) - - Total recognized comprehensive income for the period
(150,000) - (150,000) (150,000) - - - - - Dividend paid
2,252,873
1,129
2,251,744
1,699,113
5,694
(41,675)
(32,372)
444,212
176,772
Balance as at 31 December 2013
The accompanying notes are an integral part of these consolidated
financial statements.
INVESTMENTS LTD
Condensed Interim Consolidated Statement of Cash Flows
For the three
months ending
For the three
months ending For the year ending
March 31 March 31 December 31
2014 2013 2013
(Unaudited) (Unaudited) (Audited)
NIS thousands NIS thousands NIS thousands
CASH FLOWS FROM OPERATING ACTIVITIES
Profit for period 99,535 94,591 376,428
Adjustments:
Depreciation 29,823 28,489 114,204
Amortization of intangible assets and prepaid expenses 10,895 13,202 52,534Loss from sale of fixed assets, net (183) 69 155Finance costs, net 3,369 6,298 22,761Tax expenses on income 34,575 31,403 126,484Changes in derivatives 154 (259) (4,642)
Changes in inventory 7,885 21,686 11,856Changes in accounts receivable and other debtors (139,923) (92,484) (18,201)Changes in accounts payable and other creditors 29,868 (31,023) 76,330Changes in employee benefits (34) (217) 4,163Income taxes paid (28,361) (36,671) (126,734)
Net cash flows arising from operating activities 47,603 35,084 635,338
CASH FLOWS FROM INVESTING ACTIVITIES
Acquisition of fixed assets (25,896) (33,368) (145,009)Proceeds from sale of fixed assets 472 86 2,002Other investments, net 5,781 2,245 6,996Investment in intangible assets and prepaid expenses (10,974) (6,591) (20,624)Interest received 1,574 228 1,227
Net cash flows used in investing activities (29,043) (37,400) (155,408)
CASH FLOWS FROM FINANCING ACTIVITIES
Interest paid (573) (993) (3,637)Repayment of long term liabilities - (9,257) (13,303)Credit from banking institutions and others, net 10 66,241 (11,798)Repayment of other liabilities (2,255) (2,013) (30,904)Dividend paid - - (150,000)
Net cash arising from (used in) financing activities (2,818) 53,978 (209,642)
Change in cash and cash equivalents 15,742 51,662 270,288
Cash and cash equivalents at beginning of period 328,059 60,265 60,265
Effect of fluctuations in exchange rate
on cash balances 192 (2,222) (2,494)
Cash and cash equivalents at end of period 343,993 109,705 328,059
The accompanying notes are an integral part of the financial statements.
7
INVESTMENTS LTD.
Notes to the Financial Statements as at 31 March 2014
8
Note 1 – The Reporting Entity Osem Investments Ltd. (hereinafter: the "Company") is a company residing in Israel. The consolidated
financial statements of the Group as at 31 March 2014 include the statements of the Company and its
investee companies (hereinafter: "the Group").
The controlling party in the Company is Nestlé S.A. Switzerland. The Group is engaged in the manufacturing
and marketing of food products.
The securities of the Company are listed for trading on the Tel Aviv Stock Exchange.
Note 2 – The basis for the preparation of the Financial Statements
The condensed consolidated interim statements have been prepared in accordance with IAS 34 – Interim
Financial Reporting – and do not include all the information required in the full annual reports. The summary
should be read together with the financial statements for the year which ended on 31 December 2013
(hereinafter –“ yearly financial statements”). Also, these reports were prepared in accordance with part 4 of
the Securities and Exchange Commission standards (periodic and immediate reports) 5740-1970.
The use of estimates and judgement and for the preparation of the interim financial statements, were
consistent with those used for the preparation of the year end financial statements.
Note 3 – Main Principles of Accounting Policy
The accounting policy of the Group as it relates to these condensed consolidated interim financial statements,
is the policy applied in the yearly financial statements.
Note 4 – Seasonality
The Group’s sales are affected by the timing of Jewish Holidays with an emphasis on New Year and
Passover. The annual seasons also have an affect on certain groups of products. The seasons of Winter and
Autumn are characterized by greater consumption of soups, casseroles and soup almonds as compared to the
Summer and Spring seasons which are characterized by higher consumption of ice cream and concentrates as
compared to the seasons of Winter and Autumn.
Note 5 – Segment Activity
As part of the strategy to focus the managerial attention in the international activities and new businesses the
Group structure underwent a few changes:
1. The international division was established focusing on international activities of the Group.
2. The new business and innovation division was established. (Does not comply with the definitions of a
reportable segment)
3. Combination into one division of the snacks, bakery, beverages and breakfast cereals divisions.
4. The activity of Tivall Israel was transferred under the responsibility of the culinary division.
5. The activity of Sabra Salads remained an independent division reporting directly to the CEO. (Although
does not fall under the definitions of a reportable segment therefore was also included under the culinary
division due to similar economic characteristics).
Due to this change, commencing January 2014, the company the adjusted the reporting on business segments to
the new managerial structure and the comparative figures were restated based on the new structure.
The business segments after the abovementioned change are as follows:
INVESTMENTS LTD.
Notes to the Financial Statements as at 31 March 2014
9
Note 5 – Segment Activity (Cont.)
A. Culinary area - In this area the Group develops, manufactures and/or sells, markets and
distributes a large variety of branded food products sold on the retail market in Israel (not
including exports included in the international division nor in the professional market which is
reported under a separate segment). The main ones being, among others, pasta, soups,
casseroles, baking aids, sauces, soup almonds, canned products, prepared foods and meat
substitutes and salads.
B. Bakery and beverages, snacks and breakfast cereals area - In this area the Group develops,
manufactures and/or sells, markets and distributes a large variety of branded food products sold
on the retail market in Israel (not including exports included in the international division nor in
the professional market which is reported under a separate segment). The products in this area
include the salty baked products (eg. crackers and Lachmit), the sweet baked products (cakes
and cookies), concentrates, chocolate milk powder and soluble coffee and also snack products
(wheat snacks, peanut snacks, potato snacks and corn snacks, etc.), breakfast cereals and health
bars.
C. International division area- In this area the Group develops, manufactures and/or sells,
markets and distributes a large variety of branded ambient, frozen and chilled food products
sold overseas by either direct exports from Israel and via subsidiary companies operating
overseas and include the companies Tribe in the USA (prepared meals and meat substitutes
under the VP brand and salads under the Tribe brand), Tivall Europe (including Tivall Holland,
Tivall Czech and Tivall Sweeden) , Osem USA and Osem UK.
D. Infant Nutrition area – In this area the Group’s activities are carried out via Materna
partnership, which develops, produces and/or sells and markets a wide variety of infant
nutrition products which include mother’s milk substitutes, cereals, purees, biscuits and pasta
for infants.
E. Professional market and gift packages area - In this area the Group develops, manufactures
and/or sells, markets and distributes a large variety of products sold in the professional market
(hotels, restaurants, catering companies and other institutional concerns) and gift packages sold
to employee commitees and companies via Asamim Gift Package Company who also sell
chocolate snacks to the retail market.
F. Other Activities. – In this area are included various activities which are not included in the
activities mentioned above. The main ones being, among others, Bonjour frozen bakery
products, iced tea (Nestea) ice cream, other purchased products and petfoods. The said
activities are not material to the activity of the Group and do not meet the quantitative
threshold to be presented in the financial statements as reportable segments.
The company calculates the intercompany transactions according to acceptable market price to outside
customers with similar products. The results of these activities are eliminated, in the framework of
reconciliations for the purpose of preparing consolidated financial statements. The segment results are
measured based on the profit reported and regulary reviewed by the head operational decision maker.
three months ending For the
10December 20 Bakery Professional
31 March 2014 (unaudited) Beverages Infant And Gift Adjustment to Culinary Snacks Cereals International Nutrition Packages Others Consolidated Consolidated
NIS NIS NIS NIS NIS NIS NIS NIS
Thousands Thousands Thousands Thousands Thousands Thousands Thousands Thousands
Segment sales 246,063 306,860 173,897 91,054 106,780 154,731 (11,194) 1,068,191
Segment results 24,896 72,220 21,674 17,813 10,496 (5,380) (2,054) 139,665
Expenses not allocated (2,186)
Financing costs, net (3,369)
Profit before taxes on income
134,110
INVESTMENTS LTD.
Notes to the Financial Statements as at 31 March 2014
01
Note 5 – Segment Activity (Cont.)
three months ending For the
10December 20 Bakery Professional
31 March 2013 (unaudited)
Beverages Infant And Gift Adjustment to Culinary Snacks Cereals International Nutrition Packages Others Consolidated Consolidated
NIS NIS NIS NIS NIS NIS NIS NIS
Thousands Thousands Thousands Thousands Thousands Thousands Thousands Thousands
Segment sales 225,701 287,734 171,276 83,173 100,776 152,035 (10,065) 1,010,630
Segment results 29,360 68,461 20,291 14,628 4,924 (3,916) (1,526) 132,222
Income not allocated 70
Financing costs, net (6,298)
Profit before taxes on income
125,994
year ending For the Bakery Professional
31 December 2012 (audited) Beverages Infant And Gift Adjustment to Culinary Snacks Cereals International Nutrition Packages Others Consolidated Consolidated
NIS NIS NIS NIS NIS NIS NIS NIS
Thousands Thousands Thousands Thousands Thousands Thousands Thousands Thousands
Segment sales 956,212 1,118,786 629,847 358,644 412,460 759,757 (45,659) 4,190,047
Segment results 123,308 242,406 52,216 62,151 25,458 32,005 (8,986) 528,558
Expenses not allocated (2,885)
Financing costs, net (22,761)
Profit before taxes on income
502,912
Note 6 – Financial Instruments.
The Company has forward hedge transactions and options on exchange rates on supplier foreign
currency balances as at 31 March 2014 total face value of the transactions amounts to the sum of NIS
212717 thousand, the fair value of the asset is NIS 141 thousand.
The futures contracts are disclosed according to fair value as assets at Level 2: observable data, either
directly or indirecty, which are not included in Level 1 (quoted prices, not adjusted, on an active
market for similar instruments).
Note 7 – Event During the Financial Statement Period.
In March 2014 the Law for the Promotion of Competition in the Food Industry was approved which
deals with, among others, the regulation of suppliers and retailers and the geographical competition
among retailers, this being based on the recommendations of the Food Committee. At this early stage, it
is not possible to estimate the effects of changes that will occur due to the law.
Osem Investments Limited
Separate Financial Statements
March 31, 2014
Somekh Chaikin Telephone 972 3 684 8000
KPMG Millennium Tower Fax 972 3 684 8444
17 Ha'arba'a Street, PO Box 609 Internet www.kpmg.co.il
Tel Aviv 61006 Israel
Somekh Chaikin, a partnership registered under the Israeli Partnership
Ordinance, is the Israeli member firm of KPMG International, a Swiss
cooperative.
11
To:
The shareholders of Osem Investments Limited
Subject: Special auditors’ report on separate interim financial information according to
Regulation 38D of the Securities Regulations (Periodic and Immediate Reports) – 1970
Introduction
We have reviewed the separate interim financial information presented in accordance with
Regulation 38D of the Securities Regulations (Periodic and Immediate Reports) – 1970 Osem
Investments Limited (hereinafter – the Company) as of March 31, 2014 and for the three month
period then ended. The separate interim financial information is the responsibility of the Company’s
Board of Directors and of its Management. Our responsibility is to express a conclusion on the
separate interim financial information based on our review.
We did not review the separate interim financial information of investee companies the investments
in which amounted to NIS 434,194 thousand as of March 31, 2014, and the profit from these investee
companies amounted to NIS 1,486 thousand for the three month period then ended. The financial
statements of those companies were reviewed by other auditors whose review reports thereon were
furnished to us, and our conclusion, insofar as it relates to amounts emanating from the financial
statements of such companies, is based solely on the said review reports of the other auditors.
Scope of Review
We conducted our review in accordance with Standard on Review Engagements 1, "Review of
Interim Financial Information Performed by the Independent Auditor of the Entity" of the Institute of
Certified Public Accountants in Israel. A review of separate interim financial information consists of
making inquiries, primarily of persons responsible for financial and accounting matters, and applying
analytical and other review procedures.
A review is substantially less in scope than an audit conducted in accordance with generally accepted
auditing standards in Israel and consequently does not enable us to obtain assurance that we would
become aware of all significant matters that might be identified in an audit. Accordingly, we do not
express an audit opinion.
Conclusion
Based on our review and the review reports of other auditors, nothing has come to our attention that
causes us to believe that the accompanying separate interim financial information was not prepared,
in all material respects, in accordance with Regulation 38D of the Securities Regulations (Periodic
and Immediate Reports) – 1970.
Somekh Chaikin
Certified Public Accountants (Isr.)
May 26, 2014
INVESTMENTS LTD
Condensed Interim Information on Separate Financial Position
As at March 31 As at March 31 As at December 31
2014 2013 2013
(Unaudited) (Unaudited) (Audited)
NIS thousands NIS thousands NIS thousands
Assets
Cash and cash equivalents 211,064 25,475 218,379
Debtors and debit balances 10,587 26,176 10,692
Income tax - 6,032 978
Inventory 102,300 116,440 106,810
Other investments 1,272 11,643 1,328
Total current assets 325,223 185,766 338,187
Balances related to subsidiary companies 1,668,250 1,548,132 1,623,899
Loans to subsidiary companies 62,045 70,807 61,898
Fixed assets 671,811 657,416 684,218
Intangible assets 532,900 562,222 538,709
Prepaid expenses 13,653 16,081 12,763
Total non-current assets 2,948,659 2,854,658 2,921,487
Total assets 3,273,882 3,040,424 3,259,674
Dan Propper - Chairman of the Board
Itzik Saig - CEO
Pinhas Kimelman - Deputy CEO, Finance
Date of approval of financial statements: 26 May 2014
12
INVESTMENTS LTD
As at March 31 As at March 31 As at December 31
2014 2013 2013
(Unaudited) (Unaudited) (Audited)
NIS thousands NIS thousands NIS thousands
Liabilities
Loans and short term credit - 83,225 -
Accounts payable - suppliers 303,616 271,375 316,000
Other creditors 218,514 155,612 301,363
Income tax 5,046 - -
Dividend declared 150,000 - -
Total current liabilities 677,176 510,212 617,363
Liabilities for PUT options of non-controlling interests in subsidiaries 345,847 360,267 342,514
Employee benefits 4,299 3,888 4,331
Deferred taxes 44,125 41,880 43,722
Total non-current liabilities 394,271 406,035 390,567
Total liabilities 1,071,447 916,247 1,007,930
Equity
Share capital 176,772 176,772 176,772
Premium on shares 444,212 444,212 444,212
Capital reserves (66,965) (61,047) (68,353)
Retained earnings 1,648,416 1,564,240 1,699,113
Total equity 2,202,435 2,124,177 2,251,744
Total liabilities and equity 3,273,882 3,040,424 3,259,674
The accompanying notes are an integral part of the financial statements.
13
INVESTMENTS LTD
Condensed Interim Separate Information on Profit and Loss
For the three
months ending
For the three
months ending For the year ending
As at March 31 As at March 31 December 31
2014 2013 2013
(Unaudited) (Unaudited) (Audited)
NIS thousands NIS thousands NIS thousands
Sales 367,837 346,359 1,351,197
Cost of sales 186,281 182,438 712,087
Gross profit 181,556 163,921 639,110
Selling and marketing expenses 76,487 65,528 277,693
General and administrative expenses 24,145 22,019 99,478
Operating profit before other expenses 80,924 76,374 261,939
Other income, net (2,970) (2,656) (12,080)
Operating profit 83,894 79,030 274,019
Finance expenses (4,841) (4,269) (16,367)
Finance income 394 2,612 15,404
Financing costs, net (4,447) (1,657) (963)
Profit from subsidiaries 42,005 37,525 176,993
Profit before taxes on income 121,452 114,898 450,049
Taxes on income 22,149 20,447 74,064
Profit for the period 99,303 94,451 375,985
The accompanying notes are an integral part of the financial statements.
14
INVESTMENTS LTD
Condensed Interim Information on Seperate Comprehensive Income and Expenses
For the three
months ending
For the three
months ending For the year ending
March 31 March 31 December 31
2014 2013 2013
(Unaudited) (Unaudited) (Audited)
NIS thousands NIS thousands NIS thousands
Profit for the period 99,303 94,451 375,985
Other comprehensive income (loss)
Amounts to be transferred to profit or loss
after specific requirements are met
Comprehensive income from subsidiary companies 1,388 (13,032) (19,805)
Amounts that will not be transferred to profit or loss
Actuarial gains from defined benefit plan - - 3,818
Income tax on components of other comprehensive income - - (1,012)
Other comprehensive income (loss) for period,
net of tax 1,388 (13,032) (16,999)
Total comprehensive income for
the period 100,691 81,419 358,986
The accompanying notes are an integral part of the financial statements.
15
INVESTMENTS LTD
Condensed Interim Information on Seperate Cash Flows
For the three
months ending
For the three
months ending For the year ending
March 31 March 31 December 31
2014 2013 2013
(Unaudited) (Unaudited) (Audited)
NIS thousands NIS thousands NIS thousands
CASH FLOWS FROM OPERATING ACTIVITIES
Net profit for period 99,303 94,451 375,985
Adjustments:
Company's share in profits of subsidiaries (42,005) (37,525) (176,993)
Depreciation 15,937 14,441 57,663
Amortization of intangible assets and prepaid expenses 6,362 6,969 27,747
Loss (profit) from sale of fixed assets, net 72 33 (126)
Finance costs, net 4,447 1,657 963
Tax expenses on income 22,149 20,447 74,064
Changes in derivatives 154 (259) (4,642)
Changes in inventory 4,510 3,785 13,415
Changes in debtors and debit balances (including intercompany balances) 105 (57,378) 4,940
Changes in accounts payable and other creditors (80,430) (54,856) 109,896
Changes in employee benefits (32) (217) 4,044
Taxes paid (22,928) (19,255) (101,746)
Net cash flows arising from (used in) operating activities 7,644 (27,707) 385,210
CASH FLOWS FROM INVESTING ACTIVITIES
Purchase of fixed assets (11,677) (17,734) (80,573)
Proceeds from sale of fixed assets - 27 745
Net cash from subsidiary investment activities - - 19,013
Investment in intangible assets and prepaid expenses (1,443) - (206)
Interest received 420 76 1,581
Other investments, net 42 2,245 12,735
Dividend received from subsidiaries - - 69,520
Net cash flows arising from (used in) investing activities (12,658) (15,386) 22,815
CASH FLOWS FROM FINANCING ACTIVITIES
Interest paid (35) (739) (2,149)
Repayment of other liabilities (2,255) (2,013) (30,904)
Credit from banking institutions and others, net - 66,210 (11,834)
Dividend paid - - (150,000)
Net cash arising from (used in) financing activities (2,290) 63,458 (194,887)
Change in cash and cash equivalents (7,304) 20,365 213,138
Cash and cash equivalents at beginning of period 218,379 5,067 5,067
Effect of fluctuations in exchange rate
on cash balances (11) 43 174
Cash and cash equivalents at end of period 211,064 25,475 218,379
The accompanying notes are an integral part of the financial statements.
16
INVESTMENTS LTD.
Additional Information
17
1. General
The interim separate financial information is disclosed in accordance with regulation 38d of the securities regulations
(Periodic and Immediate Reports), -1970 relating to separate financial information for the company. It should be read
along with the Separate financial Information for the year ending 31 December 2013 and together with Condensed
Consolidated Interim Financial Statements as at 31 March 2014 (Heinafter – “the consolidated financial statements”).
Included in this separate financial information is:
1. The Company – Osem Investments Ltd.
2. Consolidated Companies – companies, including partnerships, whose financial statements are fully
consolidated , directly or indirectly with the company’s financial statements.
3. Held companies – Consolidated subsidaries which the investment in them is included, directly or indirectly, in
the financial stetements on the basis of the balance sheet value.
Osem Investments Limited
Report for the first quarter of the year 2014 on the effectiveness of
the internal control over the financial reporting and over the
disclosure according to
Regulation 38C
Please find enclosed herewith the report for the first quarter of the year 2014
regarding the effectiveness of the internal control over the financial reporting
and over the disclosure according to Regulation 38C(a).
The management, with the supervision of the Board of Directors of Osem
Investments Ltd. (hereinafter - the Corporation), is responsible for the
establishment and running of adequate internal control mechanism over the
financial reporting and over the disclosure in the Corporation.
For this purpose, the management members are:
1. Itzik Saig - CEO
2. Pinhas Kimelman - Deputy CEO of Finance
3. Meir Imber - Deputy CEO of Operations
4. Zeev Kalimi - CEO of Noga Ice Cream
5. Ofer Green – Deputy CEO and CEO of Osem Group Commerce
6. Rani Sagiv – VP of Supply Chain
7. Ayelet Lifshitz – VP of Marketing & Business Development
8. Yariv Ardon – CEO of ONP
9. Ori Ben Shai – CEO of Snacks, Bakery, Beverages & Cereal Division
10. Zahava Martonovits – CEO of Culinary Division
11. Hagit Adler – CEO of Bonjour
12. Barak Strozberg – VP of Human Resources
13. Nili Zur – CEO of International Divison
14. Tzippi Hammer – CEO of New Business Division
Internal control over the financial reporting and over the disclosure includes
controls and procedures existing in the Corporation, which were planned by
the CEO and the most senior office holder in the financial section or under
their supervision, or by someone who actually performs the above mentioned
roles, with the supervision of the Board of Directors of the Corporation, which
are designed to provide a reasonable degree of assurance as to the credibility
of the financial reporting and on the preparation of the financial statements in
accordance with the Law, and to ensure that the information that the
Corporation is required to disclose in the reports published is in accordance
with the law, that it was collected, processed, summarized and reported in a
timely manner and in the format prescribed by the law.
The internal control includes, inter alia, controls and procedures that have
been planned to ensure that the information the Corporation is required to
disclose is accumulated and sent to management of the Corporation, including
the CEO and the senior official on the Financial Section or to someone who
actually performs the above mentioned roles, so as to enable the making of
decisions in a timely manner, with regard to the disclosure requirements
Due to its structural limitations, the internal control over the financial
reporting and the disclosure is not designated to provide absolute assurance
that any misleading presentation or omission of information in the statements
will be prevented or will be discovered.
In the Annual Report on the effectiveness of the internal control over the
financial reporting and over the disclosure, which was enclosed with the
periodic report for the period ended on 31 December 2013 (hereinafter - the
last annual report on the internal control), the Board of Directors and the
Corporation management, evaluated the internal control in the Corporation.
Based on this evaluation, the Board of Directors and the Corporation
management reached the conclusion that the internal control over the financial
reporting and over the disclosure in the Corporation as at 31 December 2013
has been effective.
Until the date of the report, the Board of Directors and the Corporation
management were not made aware of any event or matter where there is cause
to change the evaluation of the effectiveness of the internal control, as set out
in the last annual report relating to internal control.
As of date of the report, based on the evaluation of the effectiveness of the
internal control in the last annual report in respect of internal control, and
based on information that has been brought to the attention of management
and the board of directors as mentioned above, the internal control is effective.
Management statements
(a) Statement of the CEO according to Regulation 38C(d)(1):
Management Statement
Statement of the CEO
I, Itzik Saig, declare that:
1. I have evaluated the quarterly report of Osem Investments Ltd. (hereinafter:
the Corporation) for the first quarter of the year 2014 (hereinafter: the reports).
2. To my knowledge, the reports do not include any incorrect presentation of a
material fact and they do not lack any presentation of a material fact that is
required, so that the presentations included in them, in light of the
circumstances in which these presentations have been included, are not
misleading with regard to the period of the reports
3. To my knowledge, the financial statements and the other financial information
included in the reports properly reflect, from every material aspect, the
financial situation, results of activities and cash flow of the Corporation as of
the dates and for the periods to which the reports refer
4. I have revealed to the auditing accountant of the Corporation, the Board of
Directors and the Audit Committee of the BOD of the Corporation, based on
my most current evaluation of the internal control over financial reporting and
disclosure:
A. All the significant lacks in control and material weaknesses in the
determinations or activation of the internal control mechanism, relating
to the financial reporting and disclosure that might reasonably be
expected to negatively influence the capability of the Corporation to
collect, process, summarize or report the financial information in a
manner that might leave room for doubt as to the credibility of the
financial reporting and the preparation of the financial statements in
accordance with the provisions of the law; and that –
B. Any fraud, whether material or not material, involving the general
manager or anyone directly subordinate to him or involving other
employees who have a significant position in the internal control over
the financial reporting and disclosure.
5. I, alone or together with others in the Corporation:
A. Have determined controls and procedures, or verified the
determination and the existence of controls and procedures under my
supervision, that are designed to ensure, that material information that
refers to the Corporation, including its consolidated companies, as
defined in the Securities Regulations (Annual Financial Reports) -
2010, is brought to my notice by others in the Corporation and in the
consolidated companies, especially during the period of the preparation
of the reports; and that –
B. Have determined controls and procedures, or verified the
determination and existence of controls and procedures under my
supervision, that are designed to ensure in a reasonable manner, the
credibility of the financial reporting and preparation of the financial
reports in accordance with the provisions of the law, and in accordance
with the accepted accounting regulations
C. Have not been informed of any event or matter that has occurred
during the period, between the date of the last periodic report as of 31
December 2013 and the date of this report, that might be such as to
change the conclusion of the Board of Directors and management with
regard to the effectiveness of the internal control over the financial
reporting and disclosure of the Corporation.
The above does not derogate from my responsibility or the responsibility of anyone
else according to the law.
26 May 2014 Signature - Itzik Saig
CEO
(b) Declaration of the most senior office holder in Finance, as
per Regulation 38C(d)(2)
Management Statement
Declaration of the most senior office holder in Finance
I, Pinhas Kimelman, declare that:
1. I have evaluated the interim financial statements and other financial
information included in the interim reports of Osem Investments Ltd.
(hereinafter: the Corporation) for the first quarter of the year 2014
(hereinafter: the reports or the interim period reports).
2. To my knowledge, the interim financial statements and the other financial
information included in the reports of the interim periods, do not include any
incorrect presentation of a material fact and they do not lack any presentation
of a material fact that is required, so that the presentations included in them, in
light of the circumstances in which these presentations have been included, are
not misleading with regard to the period of the reports.
3. To my knowledge, the interim financial statements and the other financial
information included in the reports for the interim period, properly reflect,
from every material aspect, the financial situation, results of activities and
cash flow of the Corporation as of the dates and for the periods to which the
reports refer.
4. I have revealed to the auditing accountant of the Corporation, the Board of
Directors and the Audit Committee of the BOD of the Corporation, based on
my most current evaluation of the internal control over financial reporting and
disclosure:
A. All the significant lacks in control and material weaknesses in the
determinations or activation of the internal control mechanism, relating
to the financial reporting and disclosure, as it relates to the interim
financial statements and the other financial information included in the
interim reports, that might reasonably be expected to negatively
influence the capability of the Corporation to collect, process,
summarize or report the financial information in a manner that might
leave room for doubt as to the credibility of the financial reporting and
the preparation of the financial statements in accordance with the
provisions of the law; and that –
B. Any fraud, whether material or not material, involving the general
manager or anyone directly subordinate to him or involving other
employees who have a significant position in the internal control over
the financial reporting and disclosure.
5. I, alone or together with others in the Corporation:
A. Have determined controls and procedures, or verified the
determination and the existence of controls and procedures under my
supervision, that are designed to ensure, that material information that
refers to the Corporation, including its consolidated companies as
defined in the Securities Regulations (Annual Financial Reports) 2010,
is brought to my notice by others in the Corporation and the
consolidated companies, especially during the period of the preparation
of the reports; and that –
B. Have determined controls and procedures, or verified the
determination and existence of controls and procedures under my
supervision, that are designed to ensure in a reasonable manner, the
credibility of the financial reporting and preparation of the financial
reports in accordance with the provisions of the law, and in accordance
with the accepted accounting regulations
C. Have not been informed of any event or matter that has occurred
during the period, between the date of the last periodic report of 31
December 2013 and the date of this report, that relates to the interim
financial statements and any other financial information included in the
interim period reports, that might be such as to change, in my opinion,
the conclusion of the Board of Directors and management with regard
to the effectiveness of the internal control over the financial reporting
and disclosure of the Corporation.
The above does not derogate from my responsibility or the responsibility of anyone
else according to the law.
26 May 2014 Signature - Pinhas Kimelman
Deputy CEO of Finance