Copyright Business Coaching for Osteopaths

BUSINESS COACHING FOR

OSTEOPATHS

Osteobiz Roadshow Starting to Blog

Gilly Woodhouse

WHAT IS A BLOG? A way of communicating with your

community A series of regular comments on your topic A way to create awareness A method of showing a little of your

character A way to share information and advice It is completely free! A way to market yourself It creates new content which search

engines love!

WHAT SHOULD IT INCLUDE?

A catchy headline

An image which is relevant and eye-catching

Short sentences and paragraphs to keep the

reader’s attention

About 400+ words

Relevant information and advice

WHAT SHOULD IT INCLUDE FOR SEARCH ENGINES?

Sub-headings called H2 headings

Keywords which would be used to

search

Alt tags on images which will also be

used by search engines in their results

Meta description which encapsulates

what the item is about

WHAT IS SEARCH ENGINE OPTIMISATION? Keywords Meta description H2 Headings These allow Google, Bing and Yahoo etc

to look for items of interest to the searcher

They have billions of pieces of information to search through

Make it simple for them to find you! This is relevant to your website pages as

well as your blog posts

HOW TO BEGIN Think about your Perfect Patient What do they want/need to know about? What worries them? What information would help them? What are their frequently asked

questions? What help and advice can you give

them? How can they prevent injury? What other information would interest

them? What’s your story? What inspired you to become an

Osteopath?

WRITE A LIST OF SUITABLE TOPICS Sit your Perfect Patient in a chair in front

of you What do they always ask you? What are the misconceptions about

Osteopathy which can be cleared up? How can you simply explain what you

do? Pain Detective Tourniquet example Try and list at least 12 topics/headings

so you’re never at a loss

WRITING STYLE

Try to keep it simple and engaging

Avoid jargon

Make it relevant

Add a little humour if possible

Keep it light

Write from the heart and with authenticity

TYPES OF BLOG

Advice

Your story

Guest blog from someone of local

interest where you could reciprocate

Interview of a local hero, athlete or

person of interest eg town crier

Guest blog from team member

REPURPOSE YOUR BLOG Social media posts and links back to it Newsletters Podcast Recorded as a YouTube video Use snippets and create an image or

meme Publish it on LinkedIn in ‘Pulse’ Create an infographic with relevant

information Broken down and pieces used for social

media posts

WHY SHOULD YOU WRITE ONE? Most of your competitors won’t be doing this!

People will find you via your blog

You can add a sign-up box to get new people

on your list

Inform and educate your community

Begin to build relationships

Know, like, trust

Stand out as an expert