OSV Faith in Action Websites October 2012

Presented by: Eileen (Herrington) PecoraroTerry Poplava

Who is Our Sunday Visitor

One Priest - One Dollar - One Mission

What you will learn today

What is Faith in Action Content

Demonstration of the Website

System

Example Websites

Help Your Parish Make an Impact

with OSV

Special Package Rates from OSV

Boston Faith in Action Websites• Pre-built static pages with Catholic

content about the faith, sacraments, newcomer information and more

• NEW Optional Dynamic content from OSV Publishing for Daily Meditations, Faith in Action and Catholic News & Perspective.

• Ready to go, just add your parish information and promote your new site

Preloaded with Catholic content

• Built on a best practices model for navigation, content and images and layout

• Written by Archdiocese of Boston with content for newcomers, Catholic faith information, important parish pages

Dynamic Catholic news feeds from OSV• Engage with Daily Meditations

for spiritual growth and inspiration

• Strengthen & grow the faith with real life stories about people living the Catholic faith around the world.

• Educate with Catholic news and perspective of what’s happening in today’s world

• Prosper with Online Giving- stabilize your offertory through the year

Higher Traffic to Your Website• Dynamic content generates daily visits• No work for the website staff- just promote your site• Daily meditations ranks highest followed by Catholic News and

Prospective

What is Faith in Action Content

Demonstration of the Website

System

Example Websites

Help Your Parish Make an Impact

with OSV

Special Package Rates from OSV

• A web based CMS system designed so that you (and anyone you approve) can easily add pages, change page layouts, update calendars, load pictures, videos and more…

• No computer coding needed, easy to use editing icons

• Personalized template design with unlimited pages

• Most of all your parish is in control of your website

Easy to use for staff and volunteers

Each site starts with 10 email addresses for a professional way to contact the parish and staff!

Create simple one-time calendar events or complex reoccurrences. Sub calendars allow site visitors to easily sort events of interest or subscribe for automatic updates

Easily post audio, video, and other multi-media resources (ex: sermons or YouTube videos) on your site so visitors can view or download one at a time or subscribe to your podcast or blog for automatic downloads

Powerful emailCalendars - Multi-media ready

Radius sites comes with social media integration. Easily connect to Facebook, MySpace, YouTube, and Twitter Accounts.

Visitors can even subscribe to your podcasts & blogs and calendar

Social media ready-

• Edit a page • Upload a bulletin

• Enter a calendar item

Let’s go into a Faith in Action website and….

What is Faith in Action Content

Demonstration of the Website

System

Example Websites

Help Your Parish Make an Impact

with OSV

Special Package Rates from OSV

Some Boston Area Websitesstmonicamethuen.org/townsendcatholic.org/

stmarysfranklin.org/stathanasiusreading.org/holyfamilyduxbury.org/

smhmilton.org/stpaulwellesley.com/

gateofheavenstbrigid.org/stmarydanvers.org/

sttheclapembroke.org/littletoncatholic.org/

ologp.net/

sacredheartquincy.org/Sauguscatholics.org

Stjudenorfolk.orgStagnesreading.org

Sacredheartnewton.orgStbrigidparish.org

Dorchestercatholic.orgStjohnbeverley.orgStrosetopsfield.org

Websites from around the country

St Anthony- New Bedford, MASt Patrick- Urbana, IL

St Edward- Palm Beach, FLSt James- Eau Claire, WI

St John de LaSalle- Niagara Falls, NYSt Anne- Columbus GASt Agnes- Phoenix AZ

What is Faith in Action Content

Demonstration of the Website

System

Example Websites

Help Your Parish Make an Impact

with OSV

Special Package Rates from OSV

Make an impact at your Parish

• Online Giving• Envelopes

• Increased Offertory Program• State of the Parish Reports

• Custom Mailings• Annual Planning

ONLINE GIVING

More Parishioners Using Online Giving

Electronic means for supporting revenue

First Fruits planning

No interruption in gifts

Online Giving implementation Promoting Online Giving

Online Giving Results• Parish in Northeast:

–  47% Increase in giving year to year –  $60,000 increase

• Parish in Midwest:–  Stabilized Cash Flow -  approximately $30,000–  23% Increase in giving in addition

• Parish in Midwest–  $90,000 increase year to year– 42% Increase in giving year to year–  5% increase in Total Contributions from all sources

GREAT ENVELOPE DESIGNS

Offering Envelopes

• Parish Photo

• Image Reflecting Parish Community and Culture

• Scripture

• Special Series

INCREASED OFFERTORY

ResultsAverages

25-35% increase in offertory from respondents

35% participation rate

$.14 - $.17 to raise a dollar

Increases Per Respondent

65% increase gifts by more than 30% 25% increase their gifts by 10% or less 5% increase their gift by 20-30% 5% increase their gift by 10-20%

The optimist says, the cup is half full. The pessimist says, the cup is half empty. The child of God says; My cup runneth over.

Totals for All Commitments•33.9% increase over 2010 donations •Average pledge increase per week of $2,362.64•Increase of $118,212.30

Results from Increased Offertory Initiative

Spring 2012 Increased Offertory

Letter “A”

Consistent donors:

71% Response Rate

18% increase in commitments

Letter “B”

Regular and Irregular donors:

45% Response Rate

44% increase in commitments

Letter “C”

Non-donors:

3.2% Response Rate

New commitments = $37,966

46% Response rate

43% Increase over 2011 donations

Increase of $341,277 from

2011 donations

SUSTAINED COLLECTIONS

Record of Contribution Card Inserts

• President has “State of the Union Address”• Corporations have “Annual Reports to Stockholders”• Federal, State and Local Governments “State of…” reports

to their citizens

Don’t presume the parishioner’s know the parish story.Tell the parish story through an Annual or Periodic Report!

Annual State of the Parish Reports

Annual PlanOffertory and Communications

1Q Review Communications Plan• Envelope Designs and Inserts• Mailings• Web Site

2Q Online Giving• Set Up Online Giving or

Review Fund Categories and Messages

• Set Marketing Plan

3Q Increased Offertory or Stewardship Renewal• Envelope Plan• Web Site updates• Online Giving updates• Record of Contribution

inserts in envelopes

4Q Holiday Communications•Christmas and Easter Build Community

through Engagement and Communications

Onsite Consulting and Workshops

What is Faith in Action Content

Demonstration of the Website

System

Example Websites

Help Your Parish Make an Impact

with OSV

Special Package Rates from OSV

Packages Available• Website + Online Giving• Website + Envelopes• Website + Online Giving and Envelopes• Increased Offertory Program

We work with you for the best value for your parish

Your OSV ContactsEnvelopes and Special Mailings:

Karen Giuffrida 800.348.2886 ext 3001

Websites and Online Giving:Eileen ( Herrington) Pecoraro

800.348.2886 ext 6880

Increased Offertory Program:Rich Fischer 800.348.2886 ext xxxx

Thank You For AttendingGod Bless!