OTC Programs

Cost-effective programs that are flexible to your budget, with everything you need to deliver wellness.

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Enhance your health plan.

• Health plan members are becoming

more proactive in their own care, making it crucial to offer supplemental benefit solutions that members genuinely appreciate.

• OTC medicines are the preferred first line of treatment (75% of primary care physicians recommend an OTC before a prescription; 66% of consumers prefer taking an OTC medicine when available, versus a prescription).1

• On average, U.S. consumers visit doctors only three times per year but make 26 trips to buy OTC products.2

Health plans that offer our OTC benefits report big improvements.

• Among the top-selling benefits during

plan acquisition.

• Improved retention rates among members who use their benefit.

• Industry-leading customer satisfaction.

We bring value to your health plan and members.

• Our 15+ years of managing over-the-counter

benefits help us craft the best experience.

• Turn-key benefit management: we manage every aspect of the benefit.

We handle every step of the process.

• Our benefit administration includes product

sourcing, overall support, marketing and delivery, and much more.

• Your branding is applied to all communications online and offline.

• No cost to your members for hundreds of CMS-compliant personal care products.

Your choice of three programs.As the number of Medicare members and the plans that serve them continues to grow, so does the need to offer cost-effective, convenient and creative supplemental benefits that help promote wellness.

Our programs offer the right solutions for your members:

The power to deliver wellness.Consumers are empowered to make decisions about their own health care. Boost your health plan value with OTC benefits, so members can get wellness products delivered to them at no cost with FirstLine Medical® powered by OptumRx®.

Personal Care Programs™

Custom Credit Amounts •

Custom Credit Expiration •

Reporting and Metrics •

Product SelectionHundreds of eligible products

for members to choose

Member Mailings •

Product Purchasing Options: Phone, Mail, Web and Retail •

Expert Customer Service Support Advocates •

Retention

Contact us For more information about Personal Care Programs™, email us at optumrx@optum.com or visit us online at www.FirstLineMedical.com.

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*Customer NPS® results for their OptumRx benefit plan. 2018.

* FirstLine Medical is the supplier of all products.

© 2019 FirstLine Medical. All rights reserved. <PRINT CODE>

You couldn’t have done anything better. Your staff was kind and knowledgeable — they knew exactly what products I needed. — Current program member

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