otrum company presentation - february 2014
DESCRIPTION
Otrum creates smart technology for better hospitality. Our multi-platform solutions enable hotels to give their guests personalised and memorable stays, where technology plays an increasingly important part. Networks and Guest Internet, Digital Signage, interactive IPTV, movies and TV channels are our core products, which we deliver throughout the EMEA and Latin America.TRANSCRIPT
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HOW CAN WE HELP YOU? a technology partner with vision
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ONE SOLUTION MULTIPLE DEVICES
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OUR SOLUTION ISENTERPRISE
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Enterprise powers Touch Housekeeping TV
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Enterprise connects Guest Hotel Room Cloud
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Enterprise improves Efficiency Guest experience Revenue
€
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IN A NUTSHELL, WE MAKE
SMART TECHNOLOGY FOR BETTER HOSPITALITY
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OTRUM SIGNAGE
OTRUM ENTERPRISE TOUCH
OTRUM GUEST INTERNET
OTRUM ENTERPRISE
OTRUM HOUSEKEEPING
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OLD DOG,NEW TRICKS
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29 years of experience with iTV
1985
2014
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WE UNDERSTAND: - Antenna networks - Hotel Operations - Pay TV - TV service & Replacement - Professional Installations - Data Networks - TV channels
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But 2014 is not like the 80’s: - VOD is declining - Technology has become personal - Wifi is KING - Open standards everywhere - Bigger screens - Robust networks for streaming - TV channels from home
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NEW NEEDS, REQUIRE NEW INFRASTRUCTURE
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OTRUM DELIVERS THIS INFRASTRUCTURE
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a (re)Start-up
2011
Enterprise launched
2012
Rebranding
New Strategy w/network focus
HTML5 solutions launched
Start Launched
2013
Touch Launched
New network products launched
Smart LG Launched
Housekeeping
Statistics
2014
Orders Launched
Lightweight solution
Unified design launched
Touch on phones
Smart on Samsung
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Mission statement
WE CREATE SMART SOLUTIONS FOR AN EVEN BETTER
HOSPITALITY EXPERIENCE
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Our Values
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We have 11 offices in 10 countries
Plus distributors in over 40 countries Switzerland Turkey Spain UAE Russia Greece Kenya
South Africa India Maldives Serbia Latvia Nigeria Azerbaijan Jordan
Norway Sweden Finland UK France Denmark Germany Italy Mexico UAE
Lithuania Egypt Oman Ukraine Malta Qatar Poland
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Experienced People
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Otrum Partner Areas
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Partners are:
45% of Otrum’s business
Certified & Trained by Otrum
All have local technical staff
measured in rooms
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OUR PLATINIUM PARTNERS
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PARTNER REFERENCES second to none
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Azimut Sochi hotels § 3811 Rooms installed with Enterprise Smart § IPTV Headend § All Installed by Otrum Partner Beltel
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Intercontinental Davos § 216 5-star-rooms installed with Enterprise Smart § IPTV Headend § All Installed by Otrum Partner HotelInnovativ
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Villa Rosa Kempinski Nairobi § 200 5-star-rooms installed with Enterprise § Otrum Internet Gateway § IPTV Headend § Installed by Otrum Partner Hospitality Experts International
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Guest Internet and networks
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Whatever Otrum does, it will be connected through a network.
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@ Reception How do I connect to WIFI?
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Business Traveler
A few years ago…
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TODAY’S Business Traveler
Connect 2,68 Devices
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INTERNET IS THE #1 PRIORITY FOR HOTEL GUESTS
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Bandwidth usage
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Bandwidth Usage has gone up!
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http://hotelexecutive.com/business_review/3046/hotel-wi-fi-balancing-budget-bandwidth
40% of guests say that “their experience with a hotel’s internet service affects their likelihood to return”
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Great WIFI HIGH PERFORMANCE
is essential to YOUR guests
Guest internet
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How do you want your hotel Guest Internet Experience
to be?
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LOGIN PAGE
Guest Internet Experience
The first impression…
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Industry login pages
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the worlds best guest experience
WE HAVE A BETTER WAY in a “fully responsive” login page
Otrum login page
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The login page
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good internet is valued by all your guests DIFFERENTIATE
but free internet should not be at the expense of those willing to pay
Guest internet
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The login page
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The login page
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The login page
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The login page
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Free to guest to check e-mail and simple browsing FREE & PREMIUM
Premium for guests who need VPN and higher capacity for video conferencing, streaming etc.
But, DIFFERENCE in SERVICE must be GREAT!
Guest internet
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OTRUM GATEWAY
Guest Internet
Authentication, Authorization & Security
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What IT Professionals want
More control Easy management
Better reporting
http://www.hotel-online.com/press_releases/release/82-of-uk-hotels-encounter-guest-complaints-about-in-room-technology-says-ne
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Unmanaged networks
GUEST INTERNET NETWORK
TV NETWORK
HOTEL STAFF NETWORK
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Managed network GUEST INTERNET
NETWORK
TV NETWORK
HOTEL STAFF NETWORK
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Free
Paid / VIP
Conf. A
Internet
Conf. B
Conf. C
Traffic 1st. Priority & Bandwidth Control
Traffic 2nd. Priority & Bandwidth Control
Gateway
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Free
Paid / VIP
Conf. A
Internet
Conf. B
Conf. C
Traffic 1st. Priority & Bandwidth Control
Traffic 2nd. Priority & Bandwidth Control
Gateway
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Otrum Gateway
Guest Portal Page, Hotel profile, tiers PMS interface, voucher, billing, reporting Easy managment, traffic shaping / priority Radius server, security, anti terror logging License options
GUEST INTERNET NETWORK Gateway
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NETWORK REFERENCES second to none
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Le Meridien Stuttgart § 216 5-star-rooms installed with Enterprise Smart § In room Ruckus Access points § Otrum Gateway
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Villa Rosa Kempinski Nairobi § Otrum Internet Gateway § 200 5-star-rooms installed with Enterprise § Installed by Otrum Partner Hospitality Experts International
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Golfhotel Son Vida, Mallorca § Guest Network § Ruckus Access Points
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Otrum Enterprise
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Otrum Enterprise is the best purpose built guest technology solution available today. A product that fully embraces the future.
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fully compliant design HTML 5
code runs on Smart TVs, (as well as tablets, browsers, phones)
Enterprise
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internet is live in all installations CLOUD CENTRIC
backup, uptime, easy upgrades
Enterprise
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manage, measure and improve STATISTICS
decrease costs and increase efficiency
Enterprise
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Not just movies REVENUE
but SIMPLE and effective promotion tools are standard
Enterprise
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TV channels sorted by language NO CHAOS
100 channels plus without the fuss
Enterprise
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ease of use is always number one SERVICE LEVEL
guest information is easy to access
Enterprise
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Over 75 installations as of January 2014 Al Murooj Rotana Hotel & Suites Arabella Sheraton Zurich West Autograph Collection Hotel am Steinplatz Casino Royal Plaza Ciragan Palace Kempinski Coco Palm Kuda Hithi Resort Courtyard by Marriott Munich City East Crowne Plaza Pulkovo Four Points By Sheraton Munich Olympiapark Gothia Towers Grand Hotel Du Lac Hilton Helsinki Kalastajatorppa Hilton Paris La Defense Holiday Inn Camden Lock Holiday Inn Express Limehouse Holiday Inn Express Park Royal Holiday Inn Express Royal Docklands Holiday Inn Mulhouse Hotel Ampere Hotel De Crillon Hotel Elephant, Weimar Hotel Fuerstenhof, Leipzig Hotel Litta Palace Hotel Royal Crans Montana Imatran Kylpylä Oy Imeritinskaya Sochi
Intercontinental Davos Intercontinental Paris JW Marriott Absheron Baku Le Manoir de Gressy Le Méridien Frankfurt Le Méridien Monaco Le Méridien Munich Le Méridien Royale Hamburg Le Méridien St. Julians Hotel & Spa Le Méridien Stuttgart Marriott Adigaz Mercure Bergamo Aeroporto Hotel Park Hyatt Zurich Park Inn Astana Park Inn Lille Radisson Blu Boulogne Paris Radisson Blu Golden Sands Radisson Blu Hotel Nydalen Radisson Blu Les Arcs Radisson Blu Nantes Radisson Blu Okoume Palace Radisson Blu Pulkovo Radisson Blu Sheremetyevo Radisson Blu Sky City Hotel Radisson Blu St Julians Reine Astrid Hotel
Renaissance Samara Renaissance Zürich Tower Hotel Resort Colina Doro Rotana Hotel Salalah Beach Royal Windsor Bruxelles Sheraton Frankfurt Congress Hotel Sheraton Munich Arabellapark Hotel Sheraton Offenbach Hotel Sheraton Paris Airport Hotel & Conference Center South Place Hotel St Regis Mardavall The Ritz Carlton Istanbul The Ritz Carlton Wolfsburg The Westin Grand Frankfurt Tile And Carpet, Cape Holding Ltd Victorija Hotel Minsk Warwick Barsey Warwick Champs Elysees Paris Warwick Geneve Wellness Hotel Kurhaus Cademario Westminster Paris
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• User experience #1 Priority
• TV, Tablet and Smart phone compatible
• Super responsive
• Full HD (retina) experience
• Intuitive design • HTML5 architecture
Guest User Experience
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Intuitive guest remote • Arrow keys • Volume and program rockers • Direct keys for
• Subtitles • Audio Language • Input • Wake Up • Movies • Picture settings
• Simple color shortcuts
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• Arabic (Enterprise Touch) • Azerbaijani • Danish • German • English • Spanish • Finnish • French • Hungarian
• Italian • Norwegian • Dutch • Polish • Portuguese • Russian • Swedish • Turkish
Language support
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Tailored to your brand
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Virtual concierge
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Virtual concierge
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Guest messages
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Guest messages
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View Bill
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View Bill
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Bundling (hsia + vod + ... )
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Video on demand
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Video on demand
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Video on demand
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Video on demand
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Ordering Tool
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Ordering Tool
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Ordering Tool
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Ordering Tool
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Ordering Tool
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Screen Sharing / WiDi / Miracast
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Screen Sharing / WiDi / Miracast
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Themed channels
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Themed channels
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Cloud Based Content
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Cloud Based Content
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Cloud Based Content
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Cloud Based Content
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Cloud Based Content
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Housekeeping
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Touch Housekeeping
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Enterprise
LIVE DEMO (chrome only)
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Otrum Signage
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Otrum Signage
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automatically populated wayfinding screens WAYFINDING makes it easy for both staff and guests
Signage
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control your content in detail SCHEDULING
breakfast info in the morning, bar at night
Signage
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movies, pictures ALL MEDIA
most formats and sizes, just upload and display
Signage
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easy admin from a webpage CLOUD BASED redundant design to cope with downtime
Signage
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point and click interface EASY TO USE use the design tools you already know
Signage
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Intercontinental Ceylan § 30 signage screens § Wayfinding, Weather and local promo
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Sheraton Düsseldorf Airport § 22 Signage screens § Wayfinding, weather, airline information and local info
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Accor § 122 Accor Hotels through EU § Pricelist, exchange rates & Promotions
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Otrum Start
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controlled TVs gives a controlled environment LOW COST
low cost, easy installation, easy maintenance
Start
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expand with other Otrum products MODULAR
housekeeping, guest internet, branding
Start
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end to end digital quality FULLY DIGITAL
fully managed channel tables and TVs
Start
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with live weather INFO PAGES
and high definition graphics
Start
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References
Grand Hotel du Lac, Switzerland Enterprise, Guest Internet
Corinthia London, United Kingdom Enterprise
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Support
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solutions that do not work,
SUPPORT IS ESSENTIAL are not solutions, but problems
We know
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35% OF OUR STAFF IS SUPPORT
• Dedicated personnel in every country • Dedicated 3rd line support in R&D • 24h hour phone support if needed. • Large experienced network of Subcontractors
and Distributors • Constant training to ensure same level of
support for all customers
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<1 CASE PER 200 ROOMS
Otrum support targets
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Maximum solution time 4 days. (including TV repair)
70% OF CASES SOLVED BY NEXT DAY
Otrum support targets
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THE TEAM: • High Motivation through personal responsibility and
development • Highly trained professionals through experience and
continual technical advancement • Low Fluctuation Rate – Experienced agents, High Level
of Know How • Continued education in internal and external Training
centers and Intense Workshops • Certification (i.e. Microsoft, Cisco, Lotus Notes, ITIL,
PMI, Lean Sigma)
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CERTIFICATIONS: • IIR Help Desk Award “Best Help-Desk-Innovation“
• Multiple IIR Service Desk Awards for “Friendliest Customer Support“
• IIR Help Desk Award “Friendliest Customer Support“
• FSM International Special Recognition Award • Servicedesk - Project in Aberdeen's “Top10 world‘s most successful Service Projects” • State of Thüringen Award for Quality • Public Award for the Free State • Thüringen Innovations Prize Competition • ISO 9001 Certified
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Customer Feedback Results Jan 2014
3,05
3,10
2,80
3,68
3,41
3,90
3,27
3,35
3,22
4,16
3,77
4,08
3,45
3,52
3,3
4,18
3,97
4,11
0 0,5 1 1,5 2 2,5 3 3,5 4 4,5
Overall
Phone support
Service & Support
Sales
After Sales
Invoicing
2011 2012 2013
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Customer Feedback Results Jan 2014
29,1%
35,4%
41,0%
46,7%
46,0%
56,0%
2011 2012 2013
Preferred future supplier
Recommend to others
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Movies
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TV Channels
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controlled TVs gives a controlled environment LOW COST
low cost, easy installation, easy maintenance
TV channels
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in many properties guests come from far away NOT JUST LOCALS
traditionally TV channel lineups only satisfy locals
International TV channels
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Chinese travel is on the rise
International travel (current) 70million Chinese per year
In the near future 150million per year
Source: China outbound tourism research
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TV for this guest segment
Korean Broadcaster
Japanese Broadcaster
Chinese News Broadcaster
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Ownership
one of the largest mobile operators in the world
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partnerships with banks FLEXIBLE
gives our customers several financing options
Financing