Ottis ClaxtonDanielle Dewey Tamara Hopson Stanley Poole Timothy Smith

Jeffrey Washington

History of anAmerican Icon:Coca-Cola• Invented in 1886 by Dr. Pemberton• Originally sold as a simple syrup in Jacob’s

Pharmacy in Atlanta for 5 cents a glass• Has grown to more than 500 brands in

more than 200 countries around the world.

Coca-Cola’s Roadmap to Success

Mission

Vision Values

Mission

• To refresh the world...• To inspire moments of optimism and happiness...• To create value and make a difference.

Vision

• People: Be a great place to work where people are inspired to be the best they can be.

• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

• Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.

• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.

• Productivity: Be a highly effective, lean and fast-moving organization.

Values

• Leadership: The courage to shape a better future

• Collaboration: Leverage collective genius• Integrity: Be real• Accountability: If it is to be, it's up to me• Passion: Committed in heart and mind • Diversity: As inclusive as our brands• Quality: What we do, we do well

Coca-Cola’s Leadership

Muhtar KentChief Executive Officer &Chairman of the Board

Muhtar Kent originally joined the Coca-Cola family in 1978 at the Atlanta location serving in a varietyof marketing and leadership positions.

Mr. Kent became Chief Executive Officer of the Company on July 1, 2008, and Chairman of the Board of Directors on April 23, 2009.

Coca-Cola:Then and Now

Strengths

• Contracts with big restaurants • Brand name- Coca Cola means

something• Customer Loyalty • Promotion strategy • International trade • Iconic Shape • Secret Recipe

Weaknesses

• People are becoming more health conscious• Not the healthiest choice (soft drink)

• Not a presence in the Organic Market• Marketing is going to be costly, high chance of failure

• No room for failure in company, competition will take over failed markets.

• First impressions are lasting, very difficult to draw loyalists from competition.

• Too many products is like a double edged sword, lack of popularity in different locations.

• Deciding who to market products to and how far to reach out is hard to determine

• Brand Loyalty

Opportunities

• Expansion into health conscious organic markets

• Energy, Sports and Flavored water beverages markets have potential for further expansion of these brands

• Acquiring small market share competitors in foreign markets; i.e. Europe, Asia, Africa, Australia and South America.

• Advertise other brands within the Coca-Cola family

• Obtain contracts with current and new chain restaurants to carry exclusively Coca-Cola products.

Threats to Coca Cola

• The vast majority of the market share belongs to the two giants Coke and Pepsi

• Coke was first bottled in a plant in 1894, Pepsi in 1908.

• Both created by a pharmacist.

PepsiCo

Threats to Coca Cola

Health Issues• The threat of their products being

forced to display a cancer health warning has led to iconic drink brands Coca Cola changing their recipe

• Coca-Cola influences Grand Canyon officials to scrap plastic bottle ban

• Vitamin Water exposed as sugar water in Food Investigations.

• To this day, Coca-Cola still imports coca leaves which are used to manufacture cocaine in the United States

Grand Strategy

• A grand strategy is an overall framework or plan of action developed at the corporate level to achieve an organizations objective.

• The growth strategy is used to help create a high level of growth in one or more of its areas of operation or business units.

• The management of Coca-Cola must focus on current market growth by adapting product development, market development, and market penetration.

• Implementing the growth strategy would not only help grow the company, but it would help eliminate barriers that would hold the company back from progression.

Reflection on Team Work(What We Learned)

• Tamara – “Throughout working on this project, I learned about the different products within the Coca-Cola company and that group work is only successful with the participation of all members.”

• Scott – “I learned that all companies have their weaknesses and the key component to maintaining a strong and successful business is realizing what they are and striving to strengthen these areas. I also feel that this concept relates to group work as well.”

• Timothy – “I learned that with any company the core values and goals must remain the same, if not earlier problems may come to haunt you.”

• Stanley – “I learned that the bigger the market the more opportunities.”

• Jeffery – “I learned that preparation and vision is need to run a company and work well in group projects. ”

• Danielle – “During the time spent working on this project, I learned that no matter how large an organization is it is not infallible. I was also reminded of many of the challenges in working with a group”

Works Cited

• Dahl, Darren. “How to Develop a Business Growth Strategy.” INC 25/02/2010. Web. 16 April 2010. http://www.inc.com/guides/small-business-growth-strategies.html.

• Plunkett, Warren R., Raymond F Attner., and Gemmy S. Allen. Management: Meeting and Exceeding Customer Expectations. 9th. Mason: Thomson South-Western, 2008. 179. Print.

• Coca- Cola. (2012). The Coca-Cola Company. Retrieved from http://www.thecoca-colacompany.com/ourcompany/index.html

Thank You